BrightonSEO 2023 - Introduction to Search Engines Beyond Google - N Witczyk.pdf
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The deck presented at BrightonSEo April 2023 - Search Engines Beyond Google. An overview of the current Search Engine Landscape beyond Google, including the International search engines and some of the newly emerged web3/privacy-led Search Engines.
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BrightonSEO 2023 - Introduction to Search Engines Beyond Google - N Witczyk.pdf
- 1. https://www.linkedin.com/in/nataliawitczyk/ Search Engines beyond Google Slideshare.Net/NataliaWitczyk1 @witczyk Natalia Witczyk International SEO Consultant
- 2. https://www.linkedin.com/in/nataliawitczyk/ I’m Natalia • From Poland, based in Barcelona for the last 7 years. • International SEO. • Independent SEO Consultant. 2
- 3. https://www.linkedin.com/in/nataliawitczyk/ 3 Today, we will cover 18 Search Engines And we will do it in 20 minutes, so… Dinosaurs Hipsters
- 5. Dinosaur Search Engines = This is what we came for today;)
- 7. https://www.linkedin.com/in/nataliawitczyk/ • The second largest Search Engine. • Mostly Desktop (Hello, Edge;)). • Big on voice search (Cortana&Alexa). • Might have a comeback (ChatGPT). 7
- 9. https://www.linkedin.com/in/nataliawitczyk/ • Mostly Russian market. • But also in Kazakhstan, Turkey, Iran… • There’s Yandex Search, Maps, Video, News, Mail, Translate, Taxi... • Massive sourcecode leak in January. 9
- 11. https://www.linkedin.com/in/nataliawitczyk/ Where can you find the leaked factors? https://webmarketingschool.com/wp- content/uploads/2023/01/factors_gen.txt 11
- 12. https://www.linkedin.com/in/nataliawitczyk/ Key Learnings about Yandex Ranking Factors ü PageRank and other link factors (age, relevancy). ü User signals (e.g. CTR). ü The structure of URLs. Multiple slashes or numbers are a negative factor. ü Backlinks from Wikipedia. ü Yandex.Metrika present on the site. Also, some particular Metrika metrics. 12
- 13. https://www.linkedin.com/in/nataliawitczyk/ • Dominant SE in China. • Big Chinese Internet wall. • Chinese phone number needed for the Webmaster Tools. • The Search documentation hasn’t been updated since 2014 (sic!). 13
- 14. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu – Technical Comparison 14 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>
- 15. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu – Technical Comparison 15 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>
- 16. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu – Technical Comparison 16 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>
- 17. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu – Technical Comparison 17 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>
- 18. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu – Technical Comparison 18 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>
- 19. https://www.linkedin.com/in/nataliawitczyk/ Google vs. Yandex vs. Baidu – Technical Comparison 19 Robots.txt Meta robots noindex Meta keywords Hreflang JavaScript <html lang= zh-Hans>
- 20. https://www.linkedin.com/in/nataliawitczyk/ •Not a real Search Engine! •Results powered by Bing. •1.3% global market share. 20
- 21. Hipster AKA Privacy-led Search Engines
- 22. https://www.linkedin.com/in/nataliawitczyk/ 22 New Privacy-led Search Engines
- 23. https://www.linkedin.com/in/nataliawitczyk/ 23 New Privacy-led Search Engines
- 24. https://www.linkedin.com/in/nataliawitczyk/ 24 New Privacy-led Search Engines
- 25. https://www.linkedin.com/in/nataliawitczyk/ 25 New Privacy-led Search Engines
- 26. https://www.linkedin.com/in/nataliawitczyk/ 26 New Privacy-led Search Engines
- 27. https://www.linkedin.com/in/nataliawitczyk/ 27 New Privacy-led Search Engines
- 28. https://www.linkedin.com/in/nataliawitczyk/ 28 New Privacy-led Search Engines
- 29. https://www.linkedin.com/in/nataliawitczyk/ 29 New Privacy-led Search Engines
- 30. https://www.linkedin.com/in/nataliawitczyk/ 30 New Privacy-led Search Engines
- 31. https://www.linkedin.com/in/nataliawitczyk/ 31 New Privacy-led Search Engines
- 32. https://www.linkedin.com/in/nataliawitczyk/ 32 New Privacy-led Search Engines
- 33. https://www.linkedin.com/in/nataliawitczyk/ 33 New Privacy-led Search Engines
- 34. https://www.linkedin.com/in/nataliawitczyk/ 34 New Privacy-led Search Engines
- 35. https://www.linkedin.com/in/nataliawitczyk/ 35 New Privacy-led Search Engines
- 36. https://www.linkedin.com/in/nataliawitczyk/ 36 New Privacy-led Search Engines
- 37. https://www.linkedin.com/in/nataliawitczyk/ No own index. Bing-powered results L Semi-independent indexes Independent indexes J 37 New Privacy-led Search Engines
- 38. https://www.linkedin.com/in/nataliawitczyk/ Why is it so hard to create own index? 38 PROBLEM: 🫥 It’s extremely costly, especially now with the internet becoming so huge. 🫥 A significant amount of websites block all unknown Search Engine bots. SOLUTION: 😍 As a user, change your Search Engines habits. Use alternatives, set them as default and donate! 😍 As a webmaster, unblock all the Search Engine user-agents, unless they are nasty.
- 40. https://www.linkedin.com/in/nataliawitczyk/ Key SEO Takeaways about the Hipster Search Engines 1.They won’t all survive. 2.No tools or documentation, due to privacy. This might change in the future… 3.SE powered by Bing to be optimized the same way as Bing. 40
- 41. https://www.linkedin.com/in/nataliawitczyk/ What a time to be alive… (as an SEO specialist) 41