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Similar to Brighton SEO SJ TikTok Reactive PR - FINAL SLIDES (1).pptx
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Brighton SEO SJ TikTok Reactive PR - FINAL SLIDES (1).pptx
- 1. How to use TikTok for reactive PR campaigns Sarah-Jayne Taylorson NORTH @sarahjaynepr Speakerdeck.com/SarahJayneTaylorson1
- 2. It’s cost effective Why TikTok reactives? @sarahjaynepr #BrightonSEO
- 3. Be a thought leader Why TikTok reactives? @sarahjaynepr #BrightonSEO
- 4. Access user insights Why TikTok reactives? @sarahjaynepr #BrightonSEO
- 5. 71% TikTok users believe biggest trends start on the app @sarahjaynepr #BrightonSEO
- 6. 43% Try something or go somewhere new after seeing a trend at least once on TikTok @sarahjaynepr #BrightonSEO
- 7. How to get started
- 8. Use keywords and search via TikTok considering top videos, hashtags and users Use your strategy @sarahjaynepr #BrightonSEO
- 10. TikTok Creative Centre: AI Assistant @sarahjaynepr #BrightonSEO
- 12. Tips for spotting reactive potential
- 13. To the comments! @sarahjaynepr #BrightonSEO
- 15. Video views View creator profiles for individual video views @sarahjaynepr #BrightonSEO
- 17. Hashtags Use search bar and filter by Hashtags to see number of posts @sarahjaynepr #BrightonSEO
- 18. Hashtags To see number of views on hashtag try Googling “[hashtag] TikTok” @sarahjaynepr #BrightonSEO
- 19. Track metrics Always note key metrics by date to monitor trend growth @sarahjaynepr #BrightonSEO
- 23. Hook: foodies were creating never ending stews that lasted for weeks on end @sarahjaynepr #BrightonSEO
- 24. We focused on sceptical comments around safety concerns of the trend @sarahjaynepr #BrightonSEO Optimised around relevant ingredients and recipe collection pages
- 26. Try it at home 02 @sarahjaynepr #BrightonSEO
- 32. @sarahjaynepr #BrightonSEO Hook: Scandi sleep trend meets CleanTok for a leading bed retailer
- 33. Multiple angles on cost-saving, sleep, Scandi lifestyle and cleanliness @sarahjaynepr #BrightonSEO Optimised around bed cleaning keywords and existing informational blog content
- 37. Crafting the perfect headline
- 38. Weird TikTok pillow cleaning hack with 8 million views leaves viewers baffled @sarahjaynepr #BrightonSEO
- 39. Takeaways to nail TikTok reactives
- 40. ● Create dedicated TikTok accounts ● Use comments for inspiration ● Keep track of your metrics ● Think measurable and emotive ● Add an unignorable hook @sarahjaynepr #BrightonSEO
- 41. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik Thank You! @sarahjaynepr /sarah-jayne-taylorson wearenorth.uk
- 42. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, infographics & images by Freepik Please keep this slide for attribution
Editor's Notes
- Perfect for reactive first strategy or during onboarding phase/ in between larger campaigns
- Expert commentary still great for PR opps - finger on the pulse to be there
- Great source of real-time data on trends, case studies and thoughts
- TikTok is driving behaviours and influencing our choices - as a brand you can provide the solution, direct users to your site and even promote your products
- Having a clear strategy, topics, keywords and priority pages will help as a jumping off point - no shoe horning in Strategy first even for quikfire reactive should all be aligned
- Don’t limit yourself to the specific niche you’re working in set up unique accounts for specific industries - you don’t want to mess up your personal algorithm look for ideas outside of this to inspire. For example what’s trending in fashion may work for interiors, or what’s trending in lifestyle i.e sober curious could work for food, fitness etc
- TikTok’s newest tool - use AI to identify trends/ themes/ what’s popular on the app Inspo by Timeframes, location, topics, trends
- Google Trends/ Pinterest Trends typical reactive tools TikTok creative centre - mainly used for ads but can help you see at a glance other things that are trending
- Average user spends around 95 mins per day on TikTok How do you figure out what has reactive potential and what doesn’t?
- If something catches your eye on has a high amount of comments have a look and see what inspires Comments reveal people’s emotions Explanations behind phenomena Further questions you could answer Also shows to journalists you’ve got the user in mind - think SO WHAT? Why does the average reader have an interest in the story
- Until early this year you ssed to be able to view in app but this feature is now removed there is a way around in Google the hashtag with TikTok and the preview in SERPS will show you number of hashtags
- Highlight percentage increases throughout your outreach phases First pitch may be too early in the trend cycle Come back a week, month or even a year later to note any growth Keep track on a spreadsheet or doc
- Favourite type of TikTok reactive Bad news = good news and people are highly sceptical of TikTok especially older demographics Perfect your YMOYL sites where you have authority and credibility to comment on health or wellbeing issues
- One we ran for meal box delivery client Clearly at first glance there’s health implications of this trend which were reflected in the comments and first glance
- 46 links
- These are ones were people get inspired to try something new What can you add
- Tips, time saving hacks, further inspiration put a value on it
- 10 x links 7 x brand mentions
- MEASURABLE NICHE EMOTIVE