Branding unexplored how to make it discoverable

WE ARE THE
IDEAS SHOP!
We are an independent strategic
advertising agency
WE ARE AN AWARD
WINNING AGENCY!
We are a 21st century agency for
The 21st century consumer
WE ARE BOUTIQUE
GIANTS!
We believe in transforming business
through creativity
www.circuit9.in

WE BRING BRANDS TO LIFE
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HOME WORK ABOUT SERVICES CASE STUDIES CONTACT
• We’ve all held senior positions at so-called big
advertising agencies, the ones with big teams
marked by constant agency infighting
• But, we joined hands to create Circuit 9 because
we were over the big egos and the melodrama that
came with big agencies
• Our clients are our strategic marketing partners
• We exist to transform businesses through creativity
• Our focus remains that they have a positive
experience during every interaction
• Our team, a rare blend of skill and zeal, care about
what they do and why they do it
• Meet the team and find out what makes us tick
• The work matters. The brand matters. But most of
all, people matter

• Circuit 9ers will always lend you their ears, but where our expertise
is needed, we will step in
• We have a deep vault of experience to draw from and we can add
value to your brand by suggesting a better way of doing things
• Ultimately, we’re here to achieve your marketing goals and enable
your business to do better
Listening
80%
AN AGENCY WHO CARES
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90%
Research
70%
Speaking

THE RIGHT FIT
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• End-to-end advertising agency that executes across brand and corporate identity, creative design and packaging,
content marketing, digital marketing, web design, internal communication, marketing collaterals, videography, brand
activation, media planning and buying
• An agency who will add value to your business. To find another creative agency that is better suited to all your
marketing needs would be quite a challenge
KEY TAKEAWAYS
CLIENT FOCUS
GREAT PEOPLE
THINKING CREATIVE
GOOD VALUE
SUCCESSFUL RESULTS
IDEAL SIZE

COMPETITIVE ADVANTAGE
• You’ll have your own account manager as your main point of contact, but our flexible operating
model allows you to work directly with the creative team on your project if desired.
• This relaxed structure has certain benefits such as clearer communication, better understanding
and quicker response times
• You can interact directly with the creative team who will better understand your creative marketing
objectives and will pour all their passion into your brand
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80%
Creative Director
90%
Art Director
50%
Designer
90%
Copywriter

ISO 9001:2015 CERTIFIED COMPANY
According to URS, the world leader in quality standards and certifications, Circuit 9 Communications Private Limited
has been awarded as an ISO 9001:2015-certified company. This certification pertains to our range of services,
including advertising, design, communications, web, print and media solutions. The ISO compliant system deployed
will ensure that no job can go through without unique job codes and mandatory approval gateways. This assures
quality at every stage in every job cycle, right from briefing and ideation, copy and design to media planning and
buying, vendor selection, etc.
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WHY CHOOSE US?
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• Serving the client’s marketing needs is obviously a given, but more
importantly, we focus on appealing to the emotions of their target
audience as this is the end goal
• When you’re choosing the best creative agency to partner with, it’s
essential to ascertain who’s capable of walking the walk
Reliable Procedures 90%
Ability to deliver 95%
Turnaround times 85%
> Logo Branding
> Corporate Branding
> Brochure Design
> Indoor Branding
> Vehicle Branding
> Outdoor branding
> Signage Design
> Print Advertising
> Digital Solutions
> Radio Jingles
> Video Production
> Events and Exhibitions

LOGO DESIGN
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Circuit 9 specializes in creating logos that effectively capture our clients’ businesses in terms of story and philosophy.

LOGO DESIGN
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LOGO DESIGN
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CORPORATE BRANDING
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Circuit 9 achieves brand differentiation across touch points in the competitive marketplace.

BROCHURE DESIGN
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Circuit 9 designs and develops brochures that seek to connect with customers and tell them a story they can relate to as people, not as customers.

BROCHURE DESIGN
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INDOOR BRANDING
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Circuit 9 designs indoor branding solutions with our expertise, but keeping your people in mind.

VEHICLE BRANDING
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Circuit 9 provides vehicle branding solutions that will accelerate your business and ensure you hit the right gear.

OUTDOOR BRANDING
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Circuit 9ers are proud city slickers who understand the art of brand-building in the urban market.

SIGNAGE DESIGN
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Circuit 9 leverages its design thinking approach to deliver signages that penetrate the distracted minds of consumers

PRINT ADVERTISING
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Circuit 9 knows how to leverage the power of print media effectively – to maximize your brand’s inert potential

DIGITAL SOLUTIONS
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Circuit 9 delivers cutting-edge digital solutions to reinforce your brand’s presence online. Click the links/images below for a live preview.
www.auntiefungs.com www.muffetsandtuffets.menu www.northgardens.in
www.porcupinecastle.com www.wildhaven.in www.akarui.org

EVENT & EXHIBITIONS
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Circuit 9 effectively manage the entire process from brief and production to graphic installation, delivering branding solutions, signages and
marketing collaterals that create a memorable experience for the attendees.

RADIO JINGLES
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• Jingles can also be used to establish or reinforce brand image
• People living in the city tune into the radio for long periods of time at
a stretch, especially when travelling to work and back
• This makes the radio a precise, efficient medium for targeted
marketing
• An effective radio jingle can ring in your TG’s ears even long after it
is played
• Circuit 9 can make your brand a radio star by handling everything
from conceptualization to execution
VIDEO PRODUCTION
• Videos are a powerful communication tool when it comes to
marketing and brand-building
• Now, with evolving technologies, the influence and reach of video
technology has been greatly amplified
• Moreover, there’s a strong desire for video content from the
consumer perspective
• In the era of new age advertising, video content is ruling the roost
• Circuit 9 creates corporate and marketing videos that are
informative and emotional
Click the button to play our videos Click the button to hear our jingles

SUCCESSFUL TRACK RECORD
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• Our industry is purely outcome-based, with the only yardstick of a creative agency being the
effectiveness of their work
• Clients don’t care if you’re an award-winning designer, their sole concern is who will turbocharge their
company’s performance
• Over the years, we have continuously achieved outcomes that have added value to the businesses we
have worked with
• The key to our growth story has been a focus on strategic, creative solutions, which aim to maximize
our clients’ ROI on our creative services
6,450+
PROJECTS DELIVERED
96,750+
QUESTIONS ANSWERED
250+
HAPPY CUSTOMERS
19,350+
PROBLEMS SOLVED

BRANDS
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BRANDS

INTEGRATED IDEAS
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360 degree Integration for successful business results
> Multi-disciplinary agency that provides strategic branding, design and
creative services, all under one roof
> Working with an integrated advertising agency will ensure that you spend
your time wisely
> As a mid-sized company, we’re proficient, diligent and we possess the
high-end capabilities
> We also present an obligation-free proposal before commencing a
project, so you know exactly what to expect before-hand
> We are strategic thinkers who look to achieve commercial success for our
clients and partners
> We transform our clients’ businesses through creativity and lend them the
leading-edge in a hyper-competitive landscape
Print – Media | Creative – Services | Brand – Management | Radio – Advertising | Outdoor – Management | Broadcast – Management
Events – Exhibitions | Public – Relations | Web – Solutions | Social – Media – Marketing | Below - the - line – Strategy | Mobile - Marketing

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CASE STUDIES
KINGFISHER – THE KING OF GOOD TIMES
Overview
Amidst stiff competition, Kingfisher was looking to reinforce its position as ‘The King of Good Times’
among pub-hopping patrons on one of the busiest days of the year – Valentine’s Day. They needed a
tactical solution. They needed a creative team who were strong in strategy as well as delivery.
The Circuit 9 Idea
We assessed the situation, did our intensive research and came up with a BTL marketing strategy
centered on one simple yet thoughtful concept – that every king, even the mightiest and grumpiest,
needs a queen. We came up with a ‘Pick your Queen’ campaign for Valentine’s Day. Hardened beer
guzzlers with grizzly edges had to, for once, clean up their act and put their best foot forward.
The Outcome
The ‘Pick your Queen’ strategy brilliantly complemented Kingfisher’s iconic ‘King of Good Times’ tagline.
The line was relevant to both the occasion and the brand. Kingfisher achieved a significant amount of
social media shares in the Bangalore area – a city known for its thriving pub culture. Our BTL marketing
strategy generated such a buzz that Kingfisher decided to repackage and reuse this tactical marketing
gimmick for multiple events like ‘Beeryani’.

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CASE STUDIES
TOYOTA – WORLD CLASS AUTOMOBILE MANUFACTURER
Overview
Toyota’s customers were flocking to third party service centers instead of using Toyota’s very own
leading-edge in-house service center for vehicles, thus diminishing their customer base. Toyota needed
to reinforce its brand image and reaffirm customer loyalty. They needed a marketing solution driven by
the right strategy.
The Circuit 9 Idea
We partnered with Toyota and engaged the audience in classic brand priming. We capitalized on the
festive season of ‘Dussera’ by offering special incentives like lucky draws, discounts and presents – to
cash in on the ‘festival mood’ of previously less-eager customers. Supporting collaterals like banners and
tent cards ended up turning a lot of heads towards Toyota.
The Outcome
Toyota’s in-house service center witnessed a phenomenal increase in customer attendance. Brand
visibility improved across the festive season of Dussera. Our marketing solutions helped Toyota
consolidate its customer base and reinforce customer loyalty as it drove traffic towards Toyota’s service
center.

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CASE STUDIES
TALLY INSTITUTE OF LEARNING – HIGH QUALITY TRAINING
Overview
TIL needed to connect with their target group, wholly comprised of students in tier two cities, and
communicate their message clearly – that TIL offers ‘another’ path into the job market. Traditional
academic systems often don’t tap into the innate potential of their students, but that doesn’t mean
students who underperform should lose hope. TIL applies innovative learning and equips its students
with industry-relevant skills to make them job ready. However, awareness of other avenues into the job
market was seriously lacking.
The Circuit 9 Idea
We came up with a BTL strategy, centered on the concept of being ‘job ready’, to give prospective
students a better idea of what TIL is all about and the possibilities it presents to those who seek an
alternate path into the job market. Our strategic efforts were executed in tier two cities with supporting
collaterals like press ads, EDMs and hoardings to improve visibility and direct students to TIL’s website.
The Outcome
Our strategic BTL solution, powered by cutting-edge design and catchy, creative copy gained significant
traction among prospective students. Thanks to our targeted marketing efforts, footfalls improved
dramatically and the number of enquiries multiplied tenfold. TIL’s visibility also increased in the physical
space through the use of supporting collaterals, thereby consolidating brand recall in tier two cities as
an added benefit.

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HELER – SKIN, HAIR AND LIFESTYLE CLINIC
Overview
Not the usual beauty salon, Heler offers exclusive and carefully-crafted lifestyle solutions that cater to individuals
with considerable purchasing power. Heler needed a strategic partner who would come up with innovative ways
to penetrate a fairly saturated market. It has five competitors or more within a two kilometer radius itself. Brand
differentiation was always going to be key. In order to thrive in this hyper-competitive landscape, Heler needed to
establish a unique identity and stand out among the crowd.
The Circuit 9 Idea
We understood that in order to penetrate a highly saturated market, we would need to launch Heler in a manner
that made maximum impact, and that’s exactly what we did. We organized a beauty pageant on launch day,
attended by renowned medical and beauty experts who were also judges for the evening. We leveraged the
‘medically-driven’ aspect of Heler as a key differentiator, which would showcase their products in a much more
credible light, being clinically-proven and backed by medical experts. We also suggested that Heler conduct free
treatment for acid attack victims and prove that there are viable medical solutions for one of the country’s worst
epidemics.
The Outcome
The brand launch was a resounding success that made a lot of buzz on social media. We achieved the desired
visibility on launch day through the various events organized and the personalities that were present. We placed
Heler on a different pedestal by leveraging the ‘medically-driven, clinically-proven’ aspect of their products and
solutions, as opposed to generic beauty salons. Our strategic marketing tactics played a key role in differentiation.
The free treatment provided to acid attack victims was adjudged to be a notable effort that brought some relief to
dejected victims, and Heler continues to fight for their cause. All in all, Heler made its mark with a bang and got
off to a flying start.
CASE STUDIES

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CASE STUDIES
VIOLET 3D – NEXT GENERATION HOME THEATER SYSTEMS
Overview
A first-mover in its category, Violet 3D wanted to introduce the real theater experience at home.
Completely wireless, this next-generation immersive surround sound system was long overdue in the
Indian market.
The Circuit 9 Idea
We made full use of our design thinking capabilities to give Violet 3D a futuristic look-and-feel.
Moreover, the design elements were supported by killer taglines like ‘Go from living room to multiplex’
and ‘Welcome to the future of SOUND’. We covered the full range of services from digital to offline ads,
from chic magazines to massive hoardings outside the Bengaluru International Airport. Based on our
vast experience, we understood that design solutions would play a key role in marketing a brand like
Violet 3D.
The Outcome
Violet 3D entered the fray to a thunderous applause as audiences were spellbound by the immersive
and experiential potential of this new age surround sound system.

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CASE STUDIES
VIKRAM HOSPITAL – MULTISPECIALITY HEALTH CARE
Overview
Vikram Hospital, a relatively new entrant in the healthcare provider market, drastically needed to
increase its presence in the digital space, as well as increase overall visibility, something which previous
campaigns had failed to achieve. A formidable online presence would in turn help Vikram Hospital
penetrate an ultra-competitive landscape and improve its reach.
The Circuit 9 Idea
The entire design of the campaign, including websites, was refocused with the goal of being more
creative and appealing, as well as being more layman-friendly through a cutting-edge CMS design, so as
to reach a significantly larger viewership and make it more accessible to a wider audience.
The Outcome
Within weeks, Vikram Hospital witnessed a sizeable increase in their digital space through a marked
improvement in both website visits and social media shares and followers. Our strategic digital
solutions, mainly a more responsive website, enabled Vikram Hospital to improve its visibility.

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CASE STUDIES
ROTARY CLUB – LEADER IN HUMANITARIAN SERVICES
Overview
The Rotary Club, Bangalore, was approaching an important milestone and it needed creatives that
would meet impeccable precedents and reflect the organization’s age-old altruism and prestige. After
all, it’s not every day that an institution like Rotary turns 25.
The Circuit 9 Idea
We artfully designed a coffee table book that would do justice to this momentous occasion. The coffee
table book was titled – ‘The greatest few amongst the billions’. With a posh look-and-feel, we
highlighted some of Rotary’s greatest achievements in the last quarter of a century, and spoke about
some of its most noteworthy members.
The Outcome
The Rotary Club was delighted with the coffee table book and it received stellar reviews from
Roatarians. Our design capabilities clearly stood out and received commendation from some of the
city’s most recognized faces. There was much praise heaped on Circuit 9, and there’s nothing quite as
rewarding as a client’s resounding approval.

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CASE STUDIES
HINDUSTAN AERONAUTICS LIMITIED – AEROSPACE AND DEFENCE
Overview
Hindustan Aeronautics Limited (HAL), a state-owned company with an illustrious history, was
approaching a significant milestone. HAL was turning 75 and they wanted a creative solution that would
reflect its prestige and achievements to the world.
The Circuit 9 Idea
We pitched the idea of a sleek corporate brochure commemorating HAL’s diamond jubilee. After a
multi-agency pitch, our idea was selected to be the official organization literature of the aerospace and
defence heavyweight. Our team got to work and leveraged their design thinking capabilities to ensure
that 75 years’ worth of goodwill and excellence was aptly captured into a single consolidated brochure.
The Outcome
We received considerable praise from HAL as they were delighted with the look-and-feel of the
brochure. Indeed, they were so pleased that they even asked us to work on other collaterals, including
leaflets and official company newsletters. It was the perfect platform to forge a lasting relationship with
an industry giant.

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CASE STUDIES
MUFFETS AND TUFFETS – BAKERS AND CONFECTIONERS
Overview
There was a new baker in town, and it needed to make a solid impact in a city where a new baker, be it
artisan, gourmet or home-style, pops up on every other block. Our biggest challenge was to integrate
various aspects of Muffets & Tuffets’ business into a single operation that would help them expand their
wholesale operations, thus fulfilling their immediate business-critical marketing objectives.
The Circuit 9 Idea
We got to the drawing board and came up with a unified brand strategy as the way forward, where they
would integrate all of their products under one umbrella brand, that is the ‘Muffet and Tuffets’ name
itself. This move would increase overall brand recall and improve brand consistency as well.
The Outcome
After the implementation of our end-to-end marketing tactics, M&T witnessed heightened brand
awareness by over 10 percent. We cemented the name in the hearts and minds of consumers and
increased visibility throughout supermarkets, cafes and online as well.

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CASE STUDIES
THE TIMES OF INDIA – LARGEST MEDIA GROUP IN INDIA
Overview
Trusted and renowned newspaper, ‘Times of India’ was looking for a quick turnaround time with regard
to some of their creative concepts. TOI wanted to design a captivating new campaign over an extended
period of time, covering different occasions of relevant significance, and they needed an agency that
could deliver quick adaptations within the stipulated timeframe.
The Circuit 9 Idea
Already having worked on a spectrum of campaigns, our experienced team had the capability and
flexibility to deliver quick adaptations during the busy election season, when TOI was in full swing with
the “Ungli Uthao, Discount Pao” campaign, which proved to be a hit! We also nailed quick delivery for
executables during the “Har Pal Dhan-aa-Dhan” campaign. Our considerable efforts have helped TOI
navigate extremely busy periods quite seamlessly.
The Outcome
We have a continual, symbiotic relationship with TOI thanks to the successful collaterals we have
delivered over time. To this day, we continue working with the ‘Times of India’ and enjoy a successful
working relationship.

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CASE STUDIES
DNR CORPORATION – REAL ESTATE DEVELOPMENT GROUP
Overview
DNR Corporation, an emerging property developer, wanted to launch a campaign that would gain
significant traction and raise awareness about their new, upcoming property in the eyes of the general
public. The property was set to be unveiled in Whitefield.
The Circuit 9 Idea
We launched a strategic end-to-end campaign, starting right from branding the property itself. We
suggested ‘DNR Reflection’, and they loved it. ‘Reflection’ because it reflects everything the company
stands for – quality, luxury and service. The tagline chosen for the campaign was ‘The art of building
spaces’, complemented by a clean and crisp design that would strike a chord with the audience.
The Outcome
Our strategic end-to-end campaign helped DNR gain significant visibility among its competitors in the
cut-throat real estate market, and the collaterals we designed are still in effect today. Moreover, our
integrated marketing efforts helped put DNR Reflection on the map.

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CASE STUDIES
ACCORD SOFTWARE & SYSTEMS – TECH-FOCUSED COMPANY
Overview
Accord wanted to congratulate ISRO for the successful launch of the seventh IRNSS constellation in a
creative yet subtle way that also touched upon Accrod’s strategic partnership with ISRO as the IRNSS
receiver provider.
The Circuit 9 Idea
We implemented a design strategy that would convey the intended message using selective imagery
and carefully-drafted content, which could then be seamlessly adapted to print ads in newspapers and
magazines, from Accord to ISRO.
The Outcome
Not only did we get the intended message across to ISRO in a creative way, but we also managed to
raise brand awareness about Accord Software & Systems Pvt. Ltd. due to the visibility of our strategic
efforts.

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CASE STUDIES
MYLAN – WORLD’S LEADING GLOBAL PHARMACEUTICAL COMPANY
Overview
Mylan Pharmaceuticals needed an image makeover, one that was people-centric and customer-friendly.
So, we were given the mandate to build an information database that would act as a consumer interface
for Mylan. The database would consist of categorical medical details and help customers by providing
precise information on HIV, breast cancer and hepatitis C.
The Circuit 9 Idea
We got our best troops on the job, who applied their content marketing and research skills to full use.
Vital, meticulously-researched medical information was presented on the website in a layman-friendly
yet structured format that provided the user with important facts in a non-intimidating manner.
The Outcome
Our digital proficiency and web solutions delivered a crucial platform for communication, improved user
interface on the website, and boosted overall efficiency as well. Moreover, our work is still in effect
today.

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CASE STUDIES
AKARUI – WORLD CLASS LED LIGHTING PRODUCTS
Overview
AKARUI needed to scale up its market penetration, for which they obviously needed to strengthen their
position and improve visibility and recall. We were tasked with placing AKARUI as a viable competitor
amongst its peers and make it more effective in its economic ecosystem.
The Circuit 9 Idea
We focused our strategies on new age mobile marketing. We built a sleek mobile app that would
simultaneously display AKARUI’s extensive product range as well as deliver its brand message to the
modern consumer. We engaged in the strategic use of content, infographics, as well as blogging to
provide a sense of responsive design to the app.
The Outcome
The app put AKARUI on the digital map, and LED-seeking smartphone users in the city had instant access
to AKARUI and its cutting-edge products. Overall, our strategic mobile marketing efforts lead to
increased footfalls, optimized SEO rankings and a much higher market penetration.

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CASE STUDIES
WILD HAVEN – A JUNGLE RESORT AT MUDUMALAI TIGER RESERVE
Overview
Wild Haven needed to reach out to their target group and highlight their USPs by integrating it in their
visuals (logo, tagline, website, etc.), all the while maintaining the professionalism and integrity of their
web space, meaning they wanted to be persuasive without being pushy.
The Circuit 9 Idea
We leveraged the ‘wildlife / proximity to nature’ USP by redesigning their logo based on famous local
wildlife in the area. We also gave their website a makeover to improve UI and make the website more
accessible. We integrated a nature-centric strategy in our design and marketing efforts through and
through.
The Outcome
The website attracted more footfalls and web-related engagement significantly rose from 30 to 100
leads a month. The repositioning of the resort was successful and the key USPs were effectively
communicated with the target group, which was in line with their long-standing marketing objectives.

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CASE STUDIES
DIABU – MANUFACTURER OF DIAMOND CUTTING TOOLS
Overview
We were given the mandate to deliver collaterals or a collection of curated media for DIABU that would
demonstrate the company’s’ product range available to its customers. This platform would also depict
the company’s USP – ‘professionalism and craftsmanship’ of their products to a broader online
audience.
The Circuit 9 Idea
We designed and curated content in the form of collaterals and product brochures that featured a
uniform color scheme and clean layouts. We focused our print media marketing and advertising on
communicating the ‘low cost’ and ‘high quality’ appeal factor of DIABU’s products, which was proficient
for stimulating mass appeal.
The Outcome
DIABU was more than just pleased with the execution of the project, and because of the traction we
helped generate, they have continued to use our marketing collaterals as their official company
literature.

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CASE STUDIES
SUPERPROFS – INDIA’S MOST TRUSTED ONLINE COACHING WEBSITE
Overview
Superprofs, an online platform for learning, was looking to build brand awareness amongst a young,
ambitious audience, and capture a chunk of the existing market share from more established players
in the field.
The Circuit 9 Idea
Given the mandate, we engaged in direct marketing and designed their logos, posters and other
collaterals, which were displayed across the city. The brand tagline chosen was, ‘We prepare you in
just one subject: SUPER CONFIDENCE’.
The Outcome
Brand recall improved massively across the city. Despite huge competition in the market, people’s
awareness about SuperProfs was on the rise. Through our integrated marketing efforts, we were
able to get people to identify Superprofs with competitive exams, thus delivering the key
differentiation required to thrive in a highly competitive landscape.

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CASE STUDIES
AUNTIE FUNG’S – AUTHENTIC AND FLAVORFUL ASIAN STREET FOOD
Overview
Auntie Fung’s, the new pan-Asian food joint had quickly become a local favourite. Now, it needed to
scale up by refocusing the brand’s strategies and placing an emphasis on the variety of their menu and
the cuisine served, which is a whole lot more than just Thai and Chinese, an unprecedented feat. for a
QSR establishment in Bangalore.
The Circuit 9 Idea
We created a relatable, people-friendly mascot to give Auntie Fung’s the edge over other QSR
establishments in the city. We also focused our communication strategies on Southeast Asian cuisine as
a whole with a particular proclivity for ‘power lunches’, ‘breaking midday monotony at work’, and so
on.
The Outcome
The brand gained significant visibility as a QSR establishment. Thanks to our social media marketing
efforts, it made leaps and bounds in the digital space with a heavy increase in ‘likes’ and ‘shares’. The
mascot (Auntie Fung’s) enhanced brand recall in the minds of consumers and added a personal, soulful
touch to the food served, which is always a winner in the food industry.

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CASE STUDIES
SNOW CITY – ICE & SNOW THEMED INDOOR PARK
Overview
Snow City, a unique ice- and snow-themed amusement park, was having a little trouble communicating
the real fun aspects of what they offered their customers and how different the ‘Snow City’ experience
was from other amusement parks. Previous communications lacked a certain targeted marketing
strategy, and this is where Circuit 9 came in to change the game.
The Circuit 9 Idea
We were personally thrilled with the idea of Snow City. We thought it needed to stand head and
shoulders above the crowd, so much so that its competitors should look ordinary when compared to
Snow City. We leveraged its USP, which was unique indeed, and translated it into creative designs in
print and outdoor branding as well. We designed hoardings, brochures, leaflets and a whole lot more to
flood the hearts and minds of customers.
The Outcome
Our design efficiency and marketing prudence struck a chord with the target audience, who recognized
the uniqueness of Snow City and all the fun that could be had there. We improved brand visibility as well
as brand recall, thus fulfilling the promise of the complete Circuit 9 experience, helping Snow City stay
well on course for their long-term marketing goals.

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CASE STUDIES
DIRT MANIA – OUTDOOR ADVENTURES
Overview
Our shared challenge for this project was to design and execute a collection of integrated marketing
tools to support the sales and services of Dirt Mania. Our efforts had to be targeted to appeal to the
masses in an intriguing and appealing manner.
The Circuit 9 Idea
We used simplistic yet innovative brand messages to feature the beauty of nature and adventure sports
in captivating conversational text and apt visual-cues. The central tagline used was ‘Adventure never
felt so good’, and this was a part of our brand appeal to a more youthful and adventurous audience in
and around Bangalore.
The Outcome
Our strategic ad campaign was successfully planned, launched and executed. As a result, the all-ATV dirt
track received more registrations and customer participation. The branding was so good that our work
is still in effect and continues to drive sales for the company. You know you’re doing well when a fully
satisfied client wants more of the same work.

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CASE STUDIES
IMPACT – PERSONAL FITNESS AND NUTRITION COUNSELING
Overview
Impact Fitness Studio needed to cement its place amongst its target audience in a hyper-competitive
market. In fact, they had about a dozen challengers in the same vicinity alone. The primary challenge
was to establish Impact Fitness Studio as a premium fitness and lifestyle brand, and this required an
integrated strategic marketing approach.
The Circuit 9 Idea
Leveraging our prior experience and domain expertise in integrated end-to-end marketing, we engaged
in brand-building, starting with the design of their logo, website and other paraphernalia, keeping the
competition as well as the target group in mind. We used carefully targeted content and design
elements to build the brand in way that it would be relevant in its landscape.
The Outcome
Impact Fitness Studio garnered a significantly positive response that aided brand differentiation in a
highly saturated market, helping the company attract market share in a cut-throat landscape. After the
immense success of our strategic marketing campaign, Circuit 9ers were told that they could go work
out at Impact Fitness Studio any time, for free!

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CASE STUDIES
CAPILLARY TECHNOLOGIES – SOFTWARE PRODUCT COMPANY
Overview
The main challenge faced by Capillary OmniChannel Engagement and Commerce was to have a well-
designed and user-friendly website. Enter Circuit 9 with its design thinking solutions and digital
marketing proficiency. We were entrusted with the task of increasing the number of daily and overall
viewers / footfalls for the website by ensuring that it was interactive, user-friendly and well-ranked.
The Circuit 9 Idea
We designed and developed a navigable, user-friendly website that employed the use of creative
content and customer-obsessed designs. The functions, services, menus, achievements, etc., on the
website are described vividly in words and pictures that showcase the cutting-edge brilliance of the
services provided by Capillary OmniChannel Engagement and Commerce.
The Outcome
Our web solutions were much appreciated for their design proficiency and user-friendly interface, and
this directly resulted in a significant increase in footfalls. This, in turn, contributed towards raising brand
awareness for Capillary OmniChannel Engagement and Commerce.

www.circuit9.in 47
CASE STUDIES
ORANGEPLUS LED – ENERGY EFFICIENT LIGHTING SOLUTIONS
Overview
The LED market, in general, lacks standardized and quality lighting products. The company sought to
position OrangePlus LED as a first-mover, a pioneer in the premium LED market. Some of the major
challenges the company faced were to look at their creatives from a fresh perspective and have a modern
approach in terms of design and content required.
The Circuit 9 Idea
We employed the use of creative marketing strategies such as outdoor signages and descriptive
brochures. Moreover, we applied our design thinking solutions to their leaflets and product packaging, to
depict the quality and sophistication of OrangePlus LEDs. We came up with a marketing strategy to
rebrand OrangePlus LED and change the perception of customers in this niche market. We also leveraged
our digital marketing skills to ensure OrangePlus LED was publicized effectively and efficiently to targeted
audiences through social media channels.
The Outcome
Through the proper planning and execution of our strategic 360-degree marketing approach covering
both digital and offline, we enabled OrangePlus LED to successfully achieve its desired image as a
premium LED brand. Since we partnered with them, OrangePlus LED has witnessed a noticeable increase
in the number of views and clicks across all social media platforms, leading to an increase in visibility and
overall brand recall.

www.circuit9.in 48
CASE STUDIES
PORCUPINE CASTLE – LUXURY RESORT ON TOP OF A HILL IN COORG
Overview
Porcupine Castle, a resort in the hilly backdrop of Coorg, wanted to scale up operations by improving
SEO rankings and making their site as mobile-friendly as possible, as a result attracting the widest
audience to their resort. The main challenge was to introduce a design punch / impact that would
engage otherwise preoccupied potential customers.
The Circuit 9 Idea
Our strategy was to develop a website that would focus on both design and clarity whilst keeping the
unique preferences of the TG in mind. We ensured accessibility through key word optimization, so
prospective customers would find Porcupine Castle at the top of their list. Our cutting-edge design team
took care of the UI and UX factors, ensuring customers would find exactly what they’re looking.
The Outcome
Through our integrated marketing and web expertise, footfalls increased significantly and leads shot up
from 100 / month to 250 / month. SEO rankings improved dramatically, making sure that holiday-
seekers came across Porcupine Castle while their minds were still uncluttered, thus adding value to the
brand via increased lead generation.

TESTIMONIAL
“We were plagued by a creative challenge that was a big ask with near impossible timeframes. Circuit 9 followed our brief to-the-tee and
delivered a solution that was optimal for our requirements. I was delighted by their sharp ability to understand and grasp the marketing
angle, and deliver a stellar result.”
- Mr. Mohamed Mustaqeem, Managing Director – Impact Fitness
www.circuit9.in 49
“The quality of work is outstanding! The Circuit 9ers we have had the pleasure to deal with are friendly and their delivery was impeccable
and on-time.”
- Mr. Prakhar Gulecha, Director – Snow City, Bengaluru Leisure Private Limited
“Dealing with Circuit 9ers is no hassle as they are true professionals. Work processes are seamless and quick to achieving a gratifying
outcome. Our new packaging design has caught the eye of prospective customers and improved our bottom line beyond 20% annually.”
- Mr. Lal H. Bhatia – Chairman & Director – Violet3D

www.circuit9.in 50
LET’S WORK TOGETHER
Address
No. 63, 1st Floor, 14th Cross, 9th Main Road, 2nd
Stage, Indiranagar, Bengaluru – 560038, India
Ajay Gupta
Phone: +91 9663366901
Email: ajayg@circuit9.in
Raghu S
Phone: +91 9901973083
Email: raghus@circuit9.in

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