Gain the insights and tools necessary to make informed decisions and justify your brand management strategies with this comprehensive lecture deck. Explore the distinctions between a CRM system and social media monitoring tools, understanding how each can contribute to effective customer relationship management and brand monitoring. The deck delves into the realm of social CRM, uncovering the power of integrating social media data into customer relationship management practices. Discover how social CRM can provide valuable indications of customer behavior, preferences, and sentiments, helping you tailor your brand's offerings to meet their needs. Identify the different types of earned channels, from organic social media mentions to online reviews, and understand their role in amplifying brand awareness and credibility. Furthermore, the deck defines key terms such as Customer Lifetime Value (CLV), customer sentiment, and campaign response, providing a comprehensive understanding of the metrics and indicators used to measure brand performance and customer engagement. Illustrating the ways of conducting qualitative research in the present landscape, the deck showcases innovative approaches to gather insights and understand customer perceptions, preferences, and motivations. The concept of brand valuation takes center stage, exploring the methodologies and factors involved in assessing the financial worth and market position of a brand. Gain a deeper understanding of how brand valuation can inform strategic decision-making and investments. Additionally, the deck summarizes effective strategies to revitalize a brand, providing actionable steps and best practices to breathe new life into your brand and resonate with your target audience. By the end of this deck, you will possess a comprehensive understanding of the tools, metrics, and strategies required to drive effective brand management decisions. Whether you are a brand manager, marketer, or business owner, this deck equips you with the knowledge and insights to justify and optimize your brand management efforts. Download now and empower your brand with strategic decision-making capabilities.