We are Team Mavericks @ SLIM Sri Lanka (DSBM) and happy to share these facts with you. The Brand Identity Prism is a concept developed in 1986 by Jean-Noel Kapferer, a professor of marketing strategy, in order to visualize how a brand is expressed through specific facets. ... The prism's purpose is for brands to recognize the parts of their identity and make them work together to tell the brand's story. -------- Dialog Axiata PLC Dialog Axiata PLC is Sri Lanka’s flagship telecommunications service provider, which operates Dialog Mobile– the country’s largest mobile network. A subsidiary of the Axiata Group Berhad (formerly TM International), Dialog is one of the largest listed companies on the Colombo Stock Exchange in terms of market capitalisation. Dialog holds the distinction of being the first and only company in Sri Lanka to achieve a market capitalisation of USD 1 billion. In addition to its core business of mobile telephony, Dialog Axiata PLC operates a wide portfolio of multi-sensory connectivity services. This includes Dialog TV, a direct-to-home satellite television service, and Dialog Global which operates a wide portfolio of international telecommunication services. In addition, Dialog Broadband offers fixed-line services and broadband internet, whilst Dialog Tele-Infrastructure is the company’s National telco infrastructure arm. Dialog holds leadership position in almost all its business spheres, with innovation, superior technology solutions and world-class customer service serving as catalysts for growth. Physique, Personality, Culture, Relationship, Reflection, Self Image,

1. BRAND IDENTITY PRISM
Group No: 07 | Team Mavericks

2. Dialog Axiata PLC is Sri Lanka’s flagship telecommunications service provider, which
operates Dialog Mobile– the country’s largest mobile network. A subsidiary of the
Axiata Group Berhad (formerly TM International), Dialog is one of the largest listed
companies on the Colombo Stock Exchange in terms of market capitalisation. Dialog
holds the distinction of being the first and only company in Sri Lanka to achieve a
market capitalisation of USD 1 billion.
In addition to its core business of mobile telephony, Dialog Axiata PLC operates a wide
portfolio of multi-sensory connectivity services. This includes Dialog TV, a
direct-to-home satellite television service, and Dialog Global which operates a wide
portfolio of international telecommunication services. In addition, Dialog Broadband
offers fixed-line services and broadband internet, whilst Dialog Tele-Infrastructure is
the company’s National telco infrastructure arm. Dialog holds leadership position in
almost all its business spheres, with innovation, superior technology solutions and
world-class customer service serving as catalysts for growth.

3. BRAND IDENTITY PRISM

4. PERSONALITY
● Technology savvy
● Updated
● Smart

5. CULTURE
● Technological excellence
● Innovative
● Empowering and enriching lives

6. SELF IMAGE
● I’m more connected
● I’ smart

7. REFLECTION
Could experience and enjoy the latest
telecommunication technology for a very
affordable price.

8. RELATIONSHIP
Ensures a friendly and effective service.

9. PHYSICAL FACT
● Modernize
● Glamorous

10. Group No: 07 | Team Mavericks
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