NMX 2014 - Podcasting - You Already Have a Great Podcast: Here's How to Make it a Great Business
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You can't build a huge business alone, but when should you bring in help? What kind of help do you need early? What kind of help can wait until later? What are the benefits (and pitfalls) of creating or joining a network of podcasts? What are the smart ways to branch out beyond podcasting to grow even more? We faced all these questions while growing a single podcast (Grammar Girl) into the Quick and Dirty Tips network with 14 shows, more than 160 million lifetime downloads, and 4 million monthly web visitors. Find out how you can get growth like this too. Want to learn more? Access slides and audio recordings of this session and more when you purchase the NMX Virtual Ticket at http://nmxlive.com/virtual/
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NMX 2014 - Podcasting - You Already Have a Great Podcast: Here's How to Make it a Great Business
- 1. You Already Have a Great Podcast. Here’s How to Make It a Great Business Kathy Doyle - Director and Mignon Fogarty - Founder, Partner, Grammar Girl QuickandDirtyTips.com
- 3. It started on a napkin! QuickandDirtyTips.com
- 4. Single Grammar Girl podcast in 2006. Podcasting was to radio what the Internet was to print publishing. QuickandDirtyTips.com
- 5. Hit iTunes Top 10. We’d arrived!! QuickandDirtyTips.com
- 8. Innovative thinking... Beyond the books..... QuickandDirtyTips.com
- 9. Agreement Signed in 2007! (2007 was also the year that Apple started selling iPhones) Tanjala Gica / Shutterstock.com QuickandDirtyTips.com
- 11. What it did for Mignon QuickandDirtyTips.com
- 12. What it did for the brand! QuickandDirtyTips.com
- 13. Why it was time to do this. QuickandDirtyTips.com
- 16. Strategy for these partnerships. QuickandDirtyTips.com
- 20. Current Stats • • • • • • • Average Daily Visits: 117,000 Monthly Visits: 3.5 mil Monthly Page Views: 5.6 mil Monthly Unique Visitors: 3.1 mil Mobile Traffic: 35% Monthly Podcast Downloads: 2.0 mil Newsletter Subscribers: 200k QuickandDirtyTips.com
- 21. Our Team • • • • • Full-time staff – 3 Hosts/writers Other contributors Freelance audio producers Ad brokers QuickandDirtyTips.com
- 24. Stay true to the mission. QuickandDirtyTips.com
- 25. Focus on what makes you unique. QuickandDirtyTips.com
- 26. Test and try – don’t be afraid to fail. QuickandDirtyTips.com
- 27. Get out in the industry. QuickandDirtyTips.com
- 31. Once the torch was passed to Macmillan. QuickandDirtyTips.com
- 32. How we work together today. QuickandDirtyTips.com
- 35. Support (Tax Department, etc) QuickandDirtyTips.com
- 37. Shared vision for the future. QuickandDirtyTips.com
- 39. Keeping up with innovation! QuickandDirtyTips.com
- 40. Data, data, and more data. QuickandDirtyTips.com
- 43. Building on the brand with multi-platform products. QuickandDirtyTips.com