Be Remarkable.pdf

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The Remarkability Equation: Value - Price = Remarkability (period) Weekends are good time to unwind and think. As I was unwinding today, I realized, best selling products and services have something special in their making. I am sharing some of my discoveries. 🎯 Products which sell well are remarkable. 🎯 Word spreads fast for all what is remarkable. 🎯 Remarkable items need not be pushed. 🎯 Remarkable products have a great fan following. The Remarkability Equation explained - Value – Price = Remarkability “Customers pay in price, Businesses pay in value” Being Remarkable is the residual value in comparison to the price a customer pays for a product or a service. Some characteristics of businesses which create remarkable products / services are - 🎯They are paranoid about delivering value. 🎯They are empathetic to their consumers. 🎯They listen to their customers. 🎯They walk an extra mile to serve their users. In Jeff Bezos words, “Advertising is the price you pay for having an unremarkable product or service”

Business

Be Remarkable
Fast selling products and services have something
special in their making.
Products which sell well are remarkable.
Word spreads fast for all what is remarkable.
Remarkable items need not be pushed.
Remarkable products have a great fan following.

Domino’s Pizza
Khushiyon ki Home
Delivery

Tata Steel
We also Make Tomorrow ..
Tata Steel

Thaggu ke Laddu
Aisa koi Saga Nahi, Jisko
humne thaga nahi

ThumsUP
Taste the Thunder
Toofani Thanda

Just Do It
Nike
2/3/2024 © The Leverage Model, Atul Puri 9

I’m lovin’ it
Mc Donald’s
2/3/2024 © The Leverage Model, Atul Puri 10

It’s finger lickin’ good
KFC
2/3/2024 © The Leverage Model, Atul Puri 11

Be Remarkable
The brands listed here and many others are remarkable to
the core.
They are paranoid about delivering value.
They are empathetic to their consumers.
They listen to their customers.
They walk an extra mile to serve their users.
“Advertising is the price you pay for having an
unremarkable product or service” Jeff Bezos

Be Remarkable
Atul Puri
atul@egrowth.org
2/3/2024 © The Leverage Model, Atul Puri 13
ACCELERATE | CONVERT | TRANSFORM

The GROWTH Wordset
• Accelerate | Convert | Transform
ACT
• Collaboration | Excellence | Opportunities
CEO
• Game | Opportunity | Lifeline | Future
GOLF
• Marketing Aur Uske Jugaad
MAUJ
• Monetize | Integration | Legacy | Knowledge
MILK
• Nurture | Educate | Teach | Weave | Opportunities |
Relatedness | Knowhow
NETWORK
• Sales | Clarity | Offer | Rituals | Execution
SCORE

Business2Business Masterstroke
A well researched series of masterclasses
for entrepreneurs, business owners and
wannabe entrepreneurs to cross the B2B
Sales hump.
• Every 3rd Saturday of the month
• Online ( Zoom)
• 10:00 am – 1:00 pm (IST)
• What is included -
– Participate, get recording and study
material
3 PROMISES
• Master B2B Sales
• Double (2X) The Qualified Leads (SQL)
• 3X Sales Conversion

Business2Business Masterstroke
• MAUJ kar ROZ kar
– Marketing | Aur | Uske | Jugaad,
– Rokda | Overflow in | Zindagi
• Inkar se IKRAR tak
– Interest |Knowledge | Relationship | Action |
Retention
• Growth Engine for Your Business - CARE
– Contribution | Affinity | Relatedness |
Empathy
• 6 Steps To A Competitive Advantage In
Business - CREATE
– Challenge | Resolution | Empathy |
Acquisition | Trust | Execution
• 7 Secrets Of Sales Conversion – CONVERT
– Cost | Offer | Need | Value | Empathy |
Reassurance | Trust
• Get Exponential Sales in 2024 - CLARITY
– Conviction | Lifeline | Awareness | Rituals |
Ikigai | Trust | Yes / No
REGISTER NOW: https://pages.razorpay.com/b2bmasterstroke

SPIN
• Situation
• Problem
• Impact
• Need / Pay Off
SPIN Sales – 17 Feb
2/3/2024 © The Leverage Model, Atul Puri 18
REGISTER NOW: https://pages.razorpay.com/b2bmasterstroke

NEGOTIATE
• Need
• Empathy
• Growth
• Offer
• Trust
• Intent
• Arena
• Terms & Conditions
• Execution
Sales Negotiation – 16 Mar
2/2/2024 © The Leverage Model, Atul Puri 19
REGISTER NOW: https://pages.razorpay.com/b2bmasterstroke

RISK
• Remarkable
• IKIGAI
• Sales
• Kick A Storm
RISK It – 20 April
2/2/2024 © The Leverage Model, Atul Puri 20
REGISTER NOW: https://pages.razorpay.com/b2bmasterstroke

REGISTER NOW
https://pages.razorpay.com/b2bmasterstroke
Atul Puri
atul@egrowth.org

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Be Remarkable.pdf

1. The Remarkability Equation Value – Price = Remarkability (period) “Customers pay in price, Businesses pay in value”

2. Be Remarkable Fast selling products and services have something special in their making. Products which sell well are remarkable. Word spreads fast for all what is remarkable. Remarkable items need not be pushed. Remarkable products have a great fan following.

3. Amul Utterly Butterly Delicious .. Amul

4. Domino’s Pizza Khushiyon ki Home Delivery

5. Tata Steel We also Make Tomorrow .. Tata Steel

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12. Be Remarkable The brands listed here and many others are remarkable to the core. They are paranoid about delivering value. They are empathetic to their consumers. They listen to their customers. They walk an extra mile to serve their users. “Advertising is the price you pay for having an unremarkable product or service” Jeff Bezos

13. Be Remarkable Atul Puri atul@egrowth.org 2/3/2024 © The Leverage Model, Atul Puri 13 ACCELERATE | CONVERT | TRANSFORM

15. Business Acceleration Programs

16. Business2Business Masterstroke A well researched series of masterclasses for entrepreneurs, business owners and wannabe entrepreneurs to cross the B2B Sales hump. • Every 3rd Saturday of the month • Online ( Zoom) • 10:00 am – 1:00 pm (IST) • What is included - – Participate, get recording and study material 3 PROMISES • Master B2B Sales • Double (2X) The Qualified Leads (SQL) • 3X Sales Conversion

18. SPIN • Situation • Problem • Impact • Need / Pay Off SPIN Sales – 17 Feb 2/3/2024 © The Leverage Model, Atul Puri 18 REGISTER NOW: https://pages.razorpay.com/b2bmasterstroke

19. NEGOTIATE • Need • Empathy • Growth • Offer • Trust • Intent • Arena • Terms & Conditions • Execution Sales Negotiation – 16 Mar 2/2/2024 © The Leverage Model, Atul Puri 19 REGISTER NOW: https://pages.razorpay.com/b2bmasterstroke

20. RISK • Remarkable • IKIGAI • Sales • Kick A Storm RISK It – 20 April 2/2/2024 © The Leverage Model, Atul Puri 20 REGISTER NOW: https://pages.razorpay.com/b2bmasterstroke

21. REGISTER NOW https://pages.razorpay.com/b2bmasterstroke Atul Puri atul@egrowth.org

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