Artificial Intelligence Comes Exponentially! How To Thrive & Create Value In The Generative AI Era

University of East Anglia
Norwich Business School
Management Skills
and Personal Development
NBS-7031X
Lectures 11-12
14 March, 2024
Dr. Fahri Karakas
F.Karakas@uea.ac.uk

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https://medium.com/predict/i-tested-claude-tonight-and-it-was-mind-blowing-claude-3-
outperforms-gpt-4-across-the-board-in-762bc84880cf?sk=3610535bdc8b1fcdd8335f26f1aed953

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https://medium.com/predict/what-agi-is-and-what-it-means-for-your-career-and-life-
a0dc0fd0bbea?sk=0aeee96446ef772cbce1cdbed9793266

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 TECHNOLOGY AND THE FUTURE WORKSHOP
(A multidisciplinary futurist workshop)
 Exploring the Future Workshop: Science Fiction
 Exploring the Future Workshop: Jobs
 Exploring the Future Workshop: Cities
 Exploring the Future Workshop: Innovation Fields
 Exploring the Future Workshop: Entertainment
 Time Travel Exercise 2028
 Case: Elon Musk as a Super-Hero
 Case: BTS Success Story

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 Wearing the hat of the Entrepreneur
 Wearing the hat of the Artist
 Wearing the hat of the Futurist
 Wearing the hat of the Content Creator

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Wearing the Hat of an
Entrepreneur

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Wearing the Hat of a
Futurist

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Artist

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Content Creator

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Entrepreneur

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Undercover Billionaire: Glenn Stearns

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https://medium.datadriveninvestor.com/why-you-need-to-watch-undercover-
billionaire-1ba4d1b4bbed?sk=91d777cc84fcfe96d019a28b4b74b4e0

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Undercover Billionaire: Glenn Stearns

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Undercover Billionaire: Elaine Culotti

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Undercover Billionaire: Grant Cardone

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Undercover Billionaire: Monique Idlett

https://entrepreneurshandbook.co/two-reasons-why-these-7-lines-of-code-
turned-into-a-36-billion-empire-6d2b2d1a8da2

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 https://karakasfahri.gumroad.com/l/squash

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 https://medium.com/illumination/why-you-need-to-start-creating-your-creative-assets-
now-bf4bca195278?sk=4d72a462abb98f4b116f892043a9f462

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Inspiration. Imagination. Insight. Integration. Inquiry. Innovation. Implementation
◦ This exercise is about creating creative assets for your future. What are you really curious and passionate about? Think of it as a
“Kickstarter” type of project. Try to demonstrate creativity, originality, reflection, and depth. Use your best creative skills and
talents.
◦ Some of the sample artwork or projects or alternative ideas from past students are below:
 Establish your own YouTube channel, Instagram brand, podcast, TikTok or Medium blog
 Compose songs and create ideas for your first album
 Create your own fashion line, brand, and catalogue (with sample clothing designs)
 Create your own book proposal and write sample pages and introduction for your book
You project should have the following sections (each of these should be very focused/brief):
1.Executive summary: Summarize your artwork as an elevator pitch. How does this work represent and document your
learning and skill development in this module?
2. The artwork: Make sure that you capture your artwork through photographs or Internet links; and clearly attach these to
your appendix. It should be very easy for the graders to access your work online – make their job easier, not harder.
3. Description and the process of creation: Why and how did you come up with this work? How did you design and build this
work? Why is this work original and unique? How does it connect to the learning objectives and skills of this module?
4. Explanation and evidence of learning and skill development: Make sure you describe your artwork clearly and make sure you
connect it rigorously with the learning outcomes and skills you have mastered in this module. Explain how this work
constitutes evidence of your learning and skill development.
5. Significance and utility of this work: Where is your contribution? How does this work connect to your personal branding?
How does it connect to your career goals and passions? How can you use this work for your future career?
6. Reaching your fans: Who could be your fans? How do you define your target group? How do you reach your “1000 true fans”?
How can you build your audience for the long term?
7. Creative advertisement/poster: Create an A4 poster for your artwork; which will be an advertisement that will position and
market this work for relevant stakeholders.

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◦ In this project, you will imagine yourself as an entrepreneur establishing a business now. You will prepare a focused and
creative entrepreneurial business plan for your enterprise.
◦ As you come up with your business plan, try to identify real problems in society, create innovative
solutions and commercialise those solutions to a target market.
◦ You can create a café, a restaurant, a consulting/training company, a technology company, a social media company and what
not. The sky is the limit! Try to demonstrate creativity, insight, reflection, and depth. Innovation, integration, and synthesis
are critical. Use your best creative skills and talents. What are you really curious and passionate about?
◦ You business plan should have the following sections (each of these should be very focused/brief):
1. Executive summary: Summarize your business idea as an elevator pitch. Where is your unique value proposition?
2. Business description: What is your core or your "secret sauce" which is not easily duplicated? How do you define
your sustainable competitive advantage?
3. Your product /service: How do you design and build your product or service? How do you develop the idea, technology and
passion necessary to get started?
4. Market analysis: What about the competition in the market? How do you differentiate your business in this market?
5. Marketing plan: Who are your customers? (A profile of your targeted customer) How do your customers access/reach your
product or service? What is the process for acquiring a targeted customer?
6. Financial/operational plan: What metrics need to be put into place to determine if your product/service is successful (or
not) early in the process? How do you make money? How do you scale to widen and diversify the revenue stream?
7. Creative advertisement/poster: Create an A4 poster for your business; which will be your advertisement.


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https://medium.datadriveninvestor.com/i-asked-artificial-intelligence-how-we-can-use-gpt4-to-increase-
wealth-creativity-and-success-da63cdcf84cc?sk=4abdb6add148ab19a8cf910e427d1420

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I made thousands of dollars writing articles on Medium.
I have used GPT to create 800 articles in just 1 year.

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 In today's rapidly evolving digital landscape,
Artificial Intelligence (AI) is at the forefront of
innovation, offering unprecedented opportunities
for value creation and entrepreneurship.
 Here is your challenge:
 You will harness the power of advanced AI models
like GPT-4, SORA, Claude 3, and Gemini 1.5, to
conceptualize and develop business models that
generate sustainable revenue streams.

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 Your mission: Create a profitable venture or
product that leverages AI capabilities in creative
and innovative ways.
◦ This process will not only highlight the potential of AI in
various industries but also inspire you to explore
entrepreneurial opportunities that these technologies
present.

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**Executive Summary:**
A compelling elevator pitch that introduces the AI-based business
idea, its unique value proposition, and its potential impact on the
market.
**AI Integration:**
 Detailed insight into how selected AI models will be integrated into
the business ideas and the rationale behind choosing specific
models.
**Solution Development:**
 Description of the problem or opportunity addressed by the AI
application.
 The creative process of ideation and the steps taken to design and
execute the AI-based solution.
**Learning and Financial Projection:**
 - Explanation of how the use of AI constitutes evidence of learning
and skill development within the challenge framework.
 - Preliminary financial considerations with a focus on revenue
generation and scaling potential.
 Market Disruption and Branding:**

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**Market Disruption and Branding:**
 - Analysis of the potential for market disruption and the
significance of the AI integration to the personal brand of the
participant.
 - How the solution aligns with career goals and the practical
application of AI knowledge in future endeavors.
**Community and Audience Engagement:**
 - Identification of the target audience or customer base and
strategies for community building around the AI solution.
 - A roadmap to attract and maintain a devoted following ('1000
true fans') and to extend the solution's reach and influence.

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**Judgment Criteria:**
**Innovation**: Use of AI in a novel way that provides a distinctive
solution to a real-world problem or capitalizes on an untapped market
opportunity.
**Integration**: Seamlessness and creativity in integrating AI
technologies to enhance the value proposition.
**Market Viability**: Clear understanding and articulation of the
market demand and the proposed solution’s competitive advantage.
**Scalability**: Potential for the idea to grow and adapt to changing
market conditions and technologies.
**Financial Understanding**: Sound reasoning behind how the idea will
generate revenue and achieve profitability.
**Presentation**: Ability to present the idea in a clear, persuasive, and
engaging manner.

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**Deliverables:**
- A written proposal detailing the above components.
- A prototype, demo, or simulation of the AI solution (where feasible).
- A pitch video introducing the AI-based business idea (optimal for
capturing attention and showcasing creativity).
**Conclusion:**
The "AI Value Creation Challenge and Hackathon" is designed to push
the boundaries of what you can achieve with AI.
- Explore interdisciplinary applications and to think deeply about the
societal impact of their creations.
- With the rise of advanced AI models, the ability to innovate with such
tools is not just an academic exercise but a critical skill for the digital
economy's future entrepreneurs.

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 Now: Focus on rapid ideation, collaborative thinking, and playful
competition.
 Each team generates a portfolio of AI-centric business concepts that
hinge on creativity, feasibility, and market disruption potential.
**Step 1: Warm-Up - AI in Action (3 minutes)**
- How can you use use AI models like GPT-4, SORA, Claude 3, and
Gemini 1.5 to create value?
- Use your strengths and unique skills
- Decide on your AI model or a domain that could benefit from AI,
such as Healthcare, Finance, Education, etc.

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**Step 2: Ideation Sprint (3 minutes)**
- Brainstorm as many AI business ideas as possible that leverage AI
model/domain, regardless of how outlandish they might be.
- Come up with numerous ideas and to jot them down on sticky notes.
- Refine and expand upon the ideas, consider feasibility, market
potential, and value creation.
- Choose and develop the top 2-3 ideas.
**Step 3: Pitch Practice (3 minutes)**
- Prepare a quickfire pitch (30 seconds per idea) using their most
promising concepts. Present and share each idea
- Outline the problem, the AI application, and the unique value
proposition succinctly.
- Use engaging storytelling techniques and emphasize the innovative
aspects of their AI business concepts.

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Create an atmosphere of playful competition and constructive
feedback, ensuring a fun and productive ideation experience.
Reflect on the exercise and consider further developing one of the
ideas for your own AI Value Creation Challenge and Hackathon.
- Foster the development of these embryonic concepts into viable
business.
- Make as most money as you can until summer.

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 Decide which option you will be doing for
the (asset creation project).
◦ Option A: Seven I Project
◦ Option B: Entrepreneurial Business
Proposal

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 Implement your actions right away
 Run small experiments every day
 Do benchmarking and research, analyse
your competitors, & differentiate yourself
 Establish your initiative (such as your
startup, YouTube, Instagram, TikTok, or
Medium)
 Try to create at least 10-20 pieces of content

 Do not wait for perfection or the right time

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Futurist

HERE IS A PUZZLE:
Google achieved a huge milestone and a
paradigm shift in computing last year
What was that milestone?
•QUANTUM SUPREMACY

Demonstrating Quantum Supremacy

Movies have faster cuts. When my kids were
younger, I took it as an opportunity to rewatch
the first Star Wars. It was too slow to keep my
attention.
More and more people are fast forwarding
media content. Netflix recently added the
ability to watch all of its shows at 1.5x speed.
Even Audible recently increased its max speed
from 3x to 3.5x.
Our language is becoming shorter, more
informal, and filled with acronyms…
We ’re seeing book summary websites get
venture capital and now websites that offer
book summaries of book summaries.

EXPONENTIAL TIMES
• 20 years from now, the rate of change will be 4x what is now.
• For someone who is about 40 today, when they're 60 in 2040, the rate of
paradigm change will be 4x what it is now.
• For someone who is 10 today, when they're 60, they'll experience a year of
change in 11 days.
• "We won't experience 100 years of technological advance in the 21st century;
we will witness on the order of 20,000 years of progress or about 1000 times
greater than what was achieved in the twentieth century.” Kurzweil
What We Can Do About Time Acceleration In Our Careers
• "In order to keep up with the world of 2050, you will need not merely to invent
new ideas and products but above all to reinvent yourself again and again."-
Yuval Noah Harari
• We are on the precipice of an era of extreme competition-which means that
the amount and pace of competition will accelerate 4x in the next 20 years.
• If you don't prepare now, you will be progressively outcompeted and
overwhelmed.

HERE IS A PUZZLE:
Which voice assistant can make the most
intelligent voice calls?
•GOOGLE ASSISTANT

Google’s AI in action: Assistant makes phone calls

HERE IS A PUZZLE:
In 2020, which country had the most
number of companies on Fortune Global
500 list?
•CHINA

HERE IS A PUZZLE:
In 2020, how many companies did China
and US have on Fortune Global 500 list,
respectively?
•CHINA: 124 Companies
•United States: 121 Companies
•China has surpassed the US on this list.

TECH RACE: CHINA AND THE US
• In 2017, Beijing laid out plans to become the world leader in
artificial intelligence by 2030, with the aim of making the industry
worth 1 trillion yuan ($147.7 billion).
• China has the world’s most valuable unicorn — AI-powered news
and video app ByteDance at a $75 billion valuation.
• China has the world’s largest internet and mobile communication
markets, the most supercomputers, the highest number of STEM
graduates, at 4.7 million, and the most scientific academic papers.
All of these factors have led China’s ascent to second-place
worldwide patent filings, at 21% of the world total, right behind the
U.S. at 22%.
• China’s tech titans, Baidu, Alibaba and Tencent, are funding the next
generation of start-ups.

• Beijing plans to spend $1.4 trillion in the next five years
in sectors including 5G, artificial intelligence and data
centers
• “China’s mobile payment market is most advanced in
the world. Alipay and WeChat Pay are two tech titans in
this space,” Fannin said. “Cash is dead in China. So are
credit cards.”
• “For many banks around the world, when they want to
see what is the disruption coming ahead, what can
really disrupt their business, they don’t look at Silicon
Valley now, but they rather look at China and Asia.”
• China will account for the largest number of 5G
connections by 2025, more than North America and
Europe combined, according to mobile industry body
GSMA.

• China has the world's largest number of "unicorns," privately-held
start-up firms valued at more than $1bn (£771m)
• China has produced 206 unicorns while the US has 203.
• China creates 1 unicorn every 3.8 days.
• Chinese smartphone brands – Huawei, Xiaomi, Oppo, Vivo, OnePlus
etc. – have captured more than 40% of the global market.
• Huawei became the largest telecom infrastructure provider and
also took the #2 spot from Apple as a smartphone vendor.

• 6 of the world’s 10 largest unicorns — startups worth more than $1
billion — are headquartered in China.
• Ant Group, the fintech arm of Chinese e-commerce giant Alibaba, ranks
as the world’s largest unicorn with a valuation of $150 billion.
• ByteDance (TikTok) claimed the second spot with a valuation of $80
billion.
• Chinese ride-hailing giant Didi Chuxing is the third with a valuation of
$55 billion.
• The other three Chinese unicorns in top 10 P2P online lending platform
Lufax, TikTok rival Kuaishou and Alibaba’s logistics affiliate Cainiao.

NASA's Mars Perseverance Rover Landing

Nasa mission control erupts as Perseverance rover
successfully lands on Mars

Richest People In The World: 2010-2021

Everyone Will Be in Tech:
Learn, Learn, Learn
•Get ready for an age in which we are all in tech.
•What’s the best way to get ready?”
•“Be great at learning. The moment you stop
learning is the moment you begin to die.”
•Learning is an imperative, not a cliché. Without it,
careers derail and companies fail.
•In 2020, corporate outlays on learning and
development initiatives topped $200 billion.

Jobs of the Future
Learning Adventure

Biomedical Advancements & Ever-Smarter Machines
• More and more of the things that used to be science fiction are quickly becoming
science fact. We may soon live in a total nerd utopia. The full list of potential
scientific and technological breakthroughs that could revolutionize how we work (or
if we work at all) is impossibly long. Here are just a few of the possible drivers of
major change that could transform the job markets of the future:
• Human-like robots
• Artificial intelligence (AI)
• Nanotechnology
• Biomedical "miracles"
• Advanced genomics
• 3D printing
• Augmented reality
• The fusion of man and machine

Population, Aging, & Sustainability Challenges
• By 2050, the number of people on Earth over the age of 60 is anticipated to more than
double & the number of people over the age of 80 is expected to more than triple.
• Growing "sharing economy," the rise of freelance and project-based work, the
expanded use of blockchain technology for economic transactions, and an exponential
increase in data collection related to almost all areas of our lives.
• World's population expected to rise from about 7.7 billion people in 2019 to over 9.7
billion people by 2050 and almost 11.2 billion people by 2100.
• Sustainability a major challenge: Half of the global population may be living in
severely water-stressed regions by 2030.
• Risks: food and water shortages, severe disease pandemics, long power blackouts
from solar storms, mass extinctions of plant and animal life, unbearable heat waves
that last for many months, severe natural resource depletions, nuclear war, or
permanently flooded cities due to rising sea levels.

•Choose your top 3 jobs that you would choose
in the future
•Imagine how you will change and transform
and position yourself in the future
EXERCISE
Jobs of the Future

Jobs of the Future
• Digital Rehab Counselor: Do you ever feel overwhelmed by the incredible amount of digital information you consume in a
day? Many people do. As more and more of our lives revolve around social media and other online activities, there's a
growing awareness that a lot of us are actually addicted to the technology we use. So one of the top jobs of the future may
involve helping people "detox" from their over-consumption of digital inputs. People with counseling training will likely be
the best-equipped to pursue this type of job.
• Personal Brand Advisor: Even among large, established organizations, hiring freelance professionals for short-term projects
is becoming a pretty big trend that may expand well into the future. In fact, many futurists foresee a time when most jobs
will be done on a temporary contract basis. If that holds true, workers will need to develop great personal brands and put a
lot of effort into constant self-promotion. Personal brand advisors will help their clients establish and maintain public
personas and professional reputations that make them stand apart from the competition.
• Virtual Reality Designer: Most people like to travel and explore places they've never been. However, you don't necessarily
have to physically travel anywhere in order to see and experience new places. Whole virtual worlds are being created, and
the supporting technology will increasingly allow you to interact with it using all of your senses. A lot of VR users might even
form deep relationships with other people's virtual avatars while having adventures that they would never experience in the
real world. As this technology matures, what's real and what's fantasy will start to blur together. Talented VR designers may
become highly sought-after as VR developers race to fill a growing demand for more sophisticated, realistic, and imaginative
virtual experiences.

Jobs of the Future
• Organizational Disrupter: As established companies and other organizations expand, they often lose some of their ability to
innovate. That makes them vulnerable to competition from more nimble startups that frequently aren't so set in their ways.
Since many futurists foresee a coming trend toward smaller, more adaptable organizations, a lot of large companies and non-
profits may want to figure out how to make themselves more like their smaller competitors. The role of a disrupter would be
to introduce a few seemingly chaotic changes in an organization that promote more creativity, risk-taking, collaboration, and
innovation.
• Personal Education Guide: Education will become much more personalized and even more convenient than today's
programs. Personal education guides may act as coaches and counselors in helping people choose on-demand courses or
designing customized training plans that utilize freelance instructors. And they may provide confirmation that their clients
have successfully completed those courses and earned alternative credentials that more and more employers will recognize
as being valid.
• Brain Implant Specialist: The human brain is incredibly complex, but mankind's understanding of how it works is growing
faster than most of us probably realize. As we combine the rapid advances in neuroscience with the advances in computer
technology, we'll end up with some truly amazing possibilities. Special computer chips may one day be implanted into
people's brains for benefits such as virtual telepathy, memory enhancements, disease management, mood regulation,
paralysis treatments etc.
• Personal Microbiome Manager: As scientists learn more about the many kinds of bacteria that live inside us and on our skin,
they're discovering that these microorganisms may play essential roles in our health and well-being. Having the right
balance of bacteria might be crucial for things like preventing obesity, heart disease, chronic fatigue, and mental health
problems.
• Pharmaceutical Artisan: The pharmacy careers of today will probably be around for a long time. But as 3D printing grows
more widespread, it may become possible to quickly produce customized medications for people on an on-demand basis
(rather than giving out mass-produced meds). Artisanal drugs could be developed based on a person's unique genetics,
habits, and medical history. Some pharmaceutical artisans may even create targeted treatments based on a person's own
stem cells.

• End-of-Life Manager or Memorializer: Many people, well in advance of their deaths, will want to plan elaborate memorial
services and celebrations that are more extravagant than the kind offered by most funeral directors today. In addition, laws may
change to give more people the choice to end their lives through voluntary euthanasia, something that itself could become a
specially planned event on the scale of a wedding. That might sound macabre or morally questionable right now, but it could
become a big part of the event planning industry in the future. If so, professionals will be needed who can help coordinate
major end-of-life celebrations and craft engaging tributes about dying individuals' lives and legacies.
• Hyper-Intelligent Transportation Engineer: We're quickly moving toward a future in which humans will no longer be the
operators of transport vehicles. Self-driving cars are only the beginning. A future of fully automated transportation networks
will become reality. A new paradigm of smart roads, vacuum-tube tunnels, maglev trains, and many other advanced
transportation systems could replace our current one.
• Cyborg Designer: By combining the best aspects of a natural organism with those of an advanced robot, it may be possible to
create a new entity that is superior to the sum of its parts. So, in the future, highly creative cyborg designers might be in
demand as humans try to merge themselves with machines in order to transcend their natural limitations. Other non-human
cybernetic organisms may also be developed for use in health care, entertainment, sports, space exploration, and many other
industries.
• Robotic or Holographic Avatar Designer: With people spending more of their time in virtual worlds, they might come to be a
little disappointed with the real world. They might want to interact with their virtual friends or significant others without
having to wear their VR gear. Thus, technology may eventually allow those virtual friends to emerge as real-life avatars in
robotic bodies or 3D holograms. In the real world, they could become nearly as common as flesh-and-blood people. But they
will take many different forms, including animals and strange alien-like creatures. Special designers will be needed to help
create custom avatars that are just as appealing or imaginative in the real world as they are in the virtual ones they inhabit.
Jobs of the Future

• Space Tourism Guide: Companies like SpaceX and Virgin Galactic already have plans well underway to commercialize space
travel for the public. In the relatively near future, space tourists may be going into orbit for family holidays, a little adventure, or
even to conduct business. If bases are established on the moon, they may be going there too. Of course, most of us aren't
astronauts. That's why special guides will be needed to help people prepare for space travel and get adjusted to the new
environment once they're in orbit.
• Space Nurse or Physician: Going into outer space presents all kinds of distinct medical challenges. The human body simply isn't
designed for a zero-gravity environment. And it will probably be a long time until we have the practical technology to create
artificial gravity. So space tourists will need to be monitored and, in some cases, treated for conditions such as muscle wasting
or exposure to space radiation. Specialized doctors and nurses will likely be needed for extended stays in space in order to look
after the many ordinary people who will take trips beyond Earth's atmosphere.
• Android Relationship Counselor: We're still a long way off from being able to date robots that have human intelligence. But
some scientists believe that artificial intelligence will eventually advance enough to make that possible. If it happens, the social
ramifications could be enormous. The people who decide to pursue romantic relationships with artificially intelligent robots
will likely need plenty of expert advice in order to navigate complex cultural expectations and steer clear of potential dangers.
That will be especially true if we ever reach the Singularity—the theoretical point in the future when autonomous machines
become more intelligent than humans.
• Mind-Transfer Specialist: Yeah, this occupation sounds far-fetched. But some experts think it could become a reality. Before the
end of this century, it may be possible to upload a human mind to a computer and store it for later transfer back into the same
or different human brain. Some people might even have their minds transferred into clones of themselves, synthetic organisms
with artificial brains, or special cybernetic robots designed to extend their consciousness.
Jobs of the Future

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Artist

1000 True Fans
https://kk.org/thetechnium/1000-true-fans/

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41 Creativity Lessons I have learned as I have learned as I have
entered my 41st age by Fahri Karakas
https://medium.com/@fahrikarakas/41-creativity-lessons-i-have-learned-as-i-have-entered-
my-41st-age-92f3552970af

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Reading or watching
SCIENCE FICTION

EXPLORING THE FUTURE THROUGH
SCIENCE FICTION:
Manufacturing CURIOSITY,
IMAGINATION & WONDER

The Hitchhiker’s Guide to the Galaxy – Movie Trailer

World-building and Imagination: Star Wars The Phantom Menace

World-building and Imagination: Klingon Language of Star Trek
Klingon is the world's most popular fictional language

One of the most impressive science fiction films of our times
Inception

One of the most impressive science fiction films of our times
Avatar

Science Fiction for Prototyping:
Designing the Future with Science Fiction:
• Science fiction is the playground of the imagination. If you are interested in
science or fascinated with the future then science fiction is where you explore
new ideas and let your dreams and nightmares duke it out on the safety of the
page or screen. But what if we could use science fiction to do more than that?
What if we could use science fiction based on science fact to not only imagine
our future but develop new technologies and products? What if we could use
stories, movies and comics as a kind of tool to explore the real world
implications and uses of future technologies today?
• Science Fiction Prototyping is a practical guide to using fiction as a way to
imagine our future in a whole new way. Filled with history, real world
examples and conversations with experts like best selling science fiction
author Cory Doctorow, senior editor at Dark Horse Comics Chris Warner and
Hollywood science expert Sidney Perkowitz, Science Fiction Prototyping will
give you the tools you need to begin designing the future with science fiction.
• The future is Brian David Johnson’s business. As a futurist at Intel Corporation,
his charter is to develop an actionable vision for computing in 2021. His work
is called “future casting”—using ethnographic field studies, technology
research, trend data, and even science fiction to create a pragmatic vision of
consumers and computing. Johnson has been pioneering development in
artificial intelligence, robotics, and reinventing TV.

HERE IS A PUZZLE:
Which movie captures the holistic
vision/spirit of the future shaped by
animated zones and avatars?
Hint: It is an underrated animated science
fiction film
•The Congress (Movie)
•Based on Stanislaw Lem’s The Futurological
Congress novel

The Congress: An animated science fiction movie

The Congress: Futurist Animation Zones & Avatars

HERE IS A PUZZLE:
What is the future of Augmented Reality?
Hint: Think of digital twins everywhere
•Imagine everything physical having its own
digital twin.
•MIRRORWORLD or Metaverse

AR Will Spark the Next Big Tech Platform—
Call It Mirrorworld
We are building a 1-to-1 map of almost unimaginable scope. When it's complete, our physical reality will merge with
the digital universe.
https://www.wired.com/story/mirrorworld-ar-next-big-tech-platform/

The Metaverse:
Meta Keynote of Mark Zuckerberg

HERE IS A PUZZLE:
In 2020, what is the biggest force of
change shifting the playing field in
fashion?
•Digital Models/CGI Characters

The Freaky New World:
Digital Models/Virtual Influencers/CGI Characters

HERE IS A PUZZLE:
How do you create 125 million dollars
combining the powers of social media,
avatars/animation, and artificial
intelligence?
•BRUD presents: Lil Maquela
•Who the hell is Lil Maquela?
•Why is she followed by millions?
•Where are we going with this?

The Era of Avatars: Lil Maquela

HERE IS A PUZZLE:
Will we have Artificial Intelligence
powered TV personalities? When?
•We already do.
•The world’s first female AI news anchor
appeared in China.

Freaky New World: The World’s First Female AI News
Anchor

HERE IS A PUZZLE:
Which firm recently introduced the
technology of artificial humans?
•Samsung did.
•It is called: NEON

Samsung’s Neon: The Age of Artificial Humans

2028 Time Travel
Learning
Adventure

2028 Time Travel Exercise
• Imagine that you are transported to the year 2028. Write about the world,
organizations and work, your career, and your life in the year 2028. The
more specific details, vision, and predictions, the better.
• A) The World: Trends, problems, shifts, technology, economy, global
agenda
• B) Organizations and Work: Business models, innovations, trends,
practices, strategy, HR
• C) Your Career: Where do you see yourself? Write about your career. What
are you doing? What have you achieved? What are the things that keep you
excited and engaged? Your position, responsibilities, contribution, successes,
passion projects etc. Imagine your typical workday. What does your workday
look like from start to finish? Dare to dream and aim high.
• D) Your Life: Imagine the details of your life (your house, family, friends,
lifestyle, habits, belongings, travels etc.) What does your life look like? What
makes you proud? Where are you living? Who are you living with? Do you
have children? Do you have pets? What kind of house are you in? Do you
have a car? What do you want?
• Dream big. Dream without fear. Put your whole heart into it.

2028 Time Travel Exercise
• So, let’s say it is winter, 2028. What does your life look like? What are you
doing? Where are you living? Who are you living with? Do you have pets?
What kind of house are you in? is it an apartment? Are you in the city?
Are you in the country?
• What does your furniture look like? What is your bed like? What are your
sheets like? What kind of clothes do you wear? What kind of hair do you
have? Tell me about your pets. Tell me about your significant other.
• Do you have children? Do you have a car? Do you have a boat? Talk about
your career. What do you want? What are you reading? What are you
making?
• What excites you? What is your health like? And write this day, this one
day ten years from now. So, one day in the winter of 2028; what does
your whole day look like? Start from the minute you wake up, brush your
teeth, have your coffee or tea, all the way through until when you tuck
yourself in at night. What is that day like for you?
• Dream big. Dream without any fear. Write it all down. You don’t have to
share it with anyone other than yourself. Put your whole heart into it and
write like there is no tomorrow. Write as your life depends on it, because
it does. Then, read it once a year and see what happens. This is magic.

HERE IS A PUZZLE:
You are designing the city of the future.
How would you go about it?
In the next 2 minutes:
Draw or Imagine
Create Ideas or Doodle
Prototype or Write Down Ideas

HERE IS A PUZZLE:
Which city in the world is currently the
fastest in its technological evolution?
•Shenzhen in China!
•China’s Silicon Valley emerging here

HERE IS A PUZZLE:
Which Chinese movie was the most
successful movie in 2019?
Hint: It made huge waves across the world
and it was bought by Netflix
•The Wandering Earth

HERE IS A PUZZLE:
What is the most powerful supercomputer
in the world?
•Hint: You have it
•THE BRAIN

Building a Computer Like Your Brain

HERE IS A PUZZLE:
Who are the most ambitious/biggest
private players in space travel?
•Elon Musk - SpaceX
•Jeff Bezos – Blue Origin
•Richard Brandon – Virgin Galactic

Mindblowing Competition in Space Business

HERE IS A PUZZLE:
Who will be the first trillionaires be
according to Neil DeGrasse Tyson?
•Those who mine asteroids
•Space mining/space minerals!

Why is Space Mining Such a Big Deal?

HERE IS A PUZZLE:
How might we see flying cars in 2030?
•Best bet: Drones (air taxis) ran by electricity

Will we finally see FLYING CARS?

You are a Super-Hero
Learning
Adventure

Exercise:
You are a
Super-Hero

HERE IS A PUZZLE:
Name a real-life person you know that
embodies a science fiction character.
Who might that person be?
•ELON MUSK, of course

ELON MUSK as a SUPER-HERO:
Embodiment of imagination and science fiction

161
 The reason we love Elon Musk is his
BOLD AMBITIONS +
IMAGINATIVE STORYTELLING +
ENORMOUS RISK-TAKING +
WOW FACTOR of ENTERTAINMENT/SURPRISE
Elon Musk created 4 companies worth more than $1
billion each: PayPal, Tesla, SpaceX and SolarCity. He
disrupted 8 industries!!

Elon Musk:
How the Billionaire CEO of SpaceX and Tesla is Shaping our Future
• South African born Elon Musk is the renowned entrepreneur and
innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to
save our planet; he wants to send citizens into space, to form a colony
on Mars; he wants to make money while doing these things; and he
wants us all to know about it. He is the real-life inspiration for the
Iron Man series of films starring Robert Downey Junior.
• The personal tale of Musk’s life comes with all the trappings one
associates with a great, drama-filled story. He was a freakishly bright
kid who was bullied brutally at school, and abused by his father. In
the midst of these rough conditions, and the violence of apartheid
South Africa, Musk still thrived academically and attended the
University of Pennsylvania, where he paid his own way through
school by turning his house into a club and throwing massive parties.
• He started a pair of huge dot-com successes, including PayPal, which
eBay acquired for $1.5 billion in 2002. Musk was forced out as CEO
and so began his lost years in which he decided to go it alone and
baffled friends by investing his fortune in rockets and electric cars.
Meanwhile Musk’s marriage disintegrated as his technological
obsessions took over his life ...
• Elon Musk is the Steve Jobs of the present and the future, and for the
past twelve months, he has been shadowed by tech reporter, Ashlee
Vance. Elon Musk: How the Billionaire CEO of Spacex and Tesla is
Shaping our Future is an important, exciting and intelligent account
of the real-life Iron Man.

Elon Musk: The Man, The Myth, and The Meme

166
Content Creator

167
https://medium.com/swlh/four-universal-principles-to-create-your-content-
empire-1c0d7db9481e?sk=f5c94423fe81e53061b83ea639d72601

168
https://medium.datadriveninvestor.com/imagine-you-can-build-your-own-content-empire-and-
make-20-000-in-3-years-aa0420fe1fc6?sk=d3ef061c527f53a486f19f6d65eac116

Building Your Content
Empire
Learning
Adventure

170
ASSET CREATION WORKSHEET AND TOOLKIT 1
1. Make a list of all your strengths, interests, and
passions, including your best skills and knowledge.
2. Make a list of your current assets
(examples: creative work, website, Medium blog, YouTube
channel, Instagram account, podcast, mailing list, copyright,
brand, business system, digital products, music, book, e-book,
Etsy shop, Amazon shop, investments, real estate, crypto,
stocks, investments, etc.)

171
3. What type of assets do you wish to create during the next
6 months? How will you grow your asset portfolio?
(creative work, website, Medium blog, YouTube channel,
Instagram account, podcast, mailing list, copyright, brand,
business system, digital products, music, book, e-book, Etsy
shop, Amazon shop, investments, real estate, stocks, etc.)
4. What will be your top 3 priorities in terms of asset
creation? Write them down.

172
5. Where do you want to be in 3 years? What is your
vision? List the things that you wish to see happening.
6. At which platforms do you want to establish your
work? Choose top 3 and rank them based on your
potential and strengths.
7. Who is your target audience? How will you reach
them? How will you make sure that you target them
effectively?

173
8. What will be your topics and interests? How about your
format? What are your content creation goals?
9. Which topics interest you more? Rank them and choose your
top 3 niches.
• Mind, books, reading, mental models, learning, writing, content creation
• Curiosity, science, nature, space, future, innovation, technology
• Art, creativity, visual arts, photography, design, crafts, drawing
• Food, clothing, fitness, health, beauty, body, lifestyles, travel, fashion,
sports
• Music, entertainment, cinema, theatre, comedy, social media, TV, drama
• Relationships, psychology, family, people, kids
• Money, investments, entrepreneurship, business
• Journalism, justice, global issues, politics, spirituality, faith
• Environmental issues, sustainability, global warming, protection of the
planet

174
10. How will you establish a content creation system? On
what frequency will you be publishing new content?
11. Think how big your content library will be. How many
pieces of content will you create in one year? Do you have
some ideas or formats for fresh content?

175
12. How will you create and add value through your content
ecosystem?
13. How will you generate multiple streams of passive
income? How will you monetize your contents?
14. How much do you want to make in the next 3 years?
Remember that first six months to one year will be the
toughest in terms of money-making.

EXPLORING WONDERLAND:
Learning from the worlds of imagination
and entertainment

Wonderland: How Play Made the
Modern World
• Leisure and play were involved in the conception of
many of the modern world's most important ideas or
institutions.
• Most history books don't concern themselves with
delight. History is the serious business of war, treaties,
governments and monarchs.
• Steven Johnson: What if we write history from the
perspective pleasure and play?
• A staggering amount of the landscape of modern life is
populated by environments and technology designed to
entertain and delight us.
• The pursuit of novelty and wonder is a powerful driver
of world-shaping technological change.
• Throughout history, the cutting edge of innovation is
wherever people are working the hardest to keep
themselves and others amused.
• The colourful innovators of leisure: Explorers,
proprietors, showmen, and artists who changed the
trajectory of history with their luxurious wares, exotic
meals, taverns, gambling tables, and magic shows.

Entertainment is
Serious Business
• Computer game-playing is one
of the most vital test-beds for
intellectual enquiry in the new
decade
• Nintendo's employees more
profitable per head than
Google's.
• In 2018, the gaming industry
generated $135 billion.
• It is expected to reach $180.1
billion by 2021.
• The market grows by 10%
every year!
• More than 2.5 billion people
worldwide play games

Human Drive to Play and Explore
• In spite of the many challenges facing humanity, we can't stop
exploring or having fun.
• Technology will keep opening new avenues for exploration,
entertainment, and recreation.
• Regular manned missions to the moon and Mars
• Space elevators to orbital hotels
• Underwater cruise ships
• Wall-sized holographic TVs
• Fully immersive virtual reality (VR) experiences
• Real or holographic "avatars."
• All of those things could become reality in the coming decades. So
new occupations will likely emerge based on what explorers and fun-
minded visionaries imagine as being part of humanity's best future.
• Jobs that arise from these factors will be some of the coolest
occupations that have ever existed.

https://www.ign.com/articles/streaming-services-what-is-the-future

That Will Never Work:
The Birth of Netflix and the Amazing Life of an Idea
• "Netflix was built on the vision and creative DNA
of one man-Marc Randolph. As the founding CEO,
his leadership defined the culture of Netflix and
laid the groundwork for successive, global
revolutions in how we make and consume
entertainment." --Gina Keating, author of
Netflixed: The Epic Battle for America's Eyeballs
• "Charming, fascinating and very funny. If you've
ever wondered how to turn an idea into a global
household name - or what happens when you try
- Marc Randolph will demystify the world of
Silicon Valley start-ups, and make you laugh a lot
along the way." --Decca Aitkenhead, The Sunday
Times
• "A charming first-person account of the early
days of one of the most successful tech start-ups
ever. An engaging read that will engross any
would-be entrepreneur." --The Washington Post

The Ride of a Lifetime:
Lessons in Creative Leadership from the CEO of the Walt Disney
Company
• The CEO of Disney, one of Time’s most influential
people of 2019, shares the ideas and values he
embraced to reinvent one of the most beloved
companies in the world and inspire the people who
bring the magic to life.
• Robert Iger became CEO of The Walt Disney Company
in 2005, during a difficult time. Morale had
deteriorated, competition was intense, and technology
was changing faster than at any time in the company’s
history. His vision came down to three clear ideas:
Recommit to the concept that quality matters, embrace
technology instead of fighting it, and think
bigger―think global―and turn Disney into a stronger
brand in international markets.
• Fourteen years later, Disney is the largest, most
respected media company in the world, counting Pixar,
Marvel, Lucasfilm and 21st Century Fox among its
properties. Its value is nearly five times what it was
when Iger took over, and he is recognized as one of the
most innovative and successful CEOs of our era.

HERE IS A PUZZLE:
Who are the biggest Global East Asian act
in history?
Hint: They generate 3.6 billion for South
Korea’s economy.
•BTS, of course

HERE IS A PUZZLE:
Can you tell the names of all members of
BTS from your memory?

How BTS Became a Major Moneymaker
for South Korea

What can we learn
from BTS?
https://www.newstatesman.com/
culture/music-
theatre/2019/06/bts-
phenomenon
K-Pop Infrastructure: Rigorous
training for more than a decade
Bang Si-Hyuk – CEO of Big Hit
“Love Yourself” narrative, work with
the U.N. and openness on topics like
mental health.
Mental health and the desire to
belong in society.
Their aesthetic and music allow both
surface enjoyment and deeply
cultural examinations.

BTS Success Story
• RM (the leader), J-Hope, Suga, Jin, Jimin, Jungkook and V.
• They are the biggest Global East Asian act in history.
• BTS generates $3.6bn – not a typo – a year for the South Korean economy.
• In 2017 1 in 13 tourists to South Korea cited BTS as the motive for their
visit.
• The band has topped the US Billboard album charts three times in a single
year, a feat equalled only by the Beatles.
• BTS have taken artist-admirer intimacy to Himalayan heights: The Army
• An entire industry: Producers and songwriters, choreographers, set and
costume designers, video directors, social-media handlers comprise a
formidable world-class creative and business organism.

Mattel’s ARMY
Collection
• Barbie and BTS
Dolls

https://medium.com/the-innovation/why-bts-is-awesome-and-why-i-use-bts-to-teach-secrets-of-creativity-
2b84205dfb5f?source=friends_link&sk=81a1cad8ddca6bc82be570ffb02f21c2

198
 I learned about today’s topics in 2 weeks. Spend time for
learning new things and following your curiosity and
interests – make this an indispensable habit for yourself.
 I have found the secret key formula to a full life – here
it is:
 (FOLLOW YOUR HEART + CURIOSITY + LEARNING) X
(PLAY/ADVENTURE + IMAGINATION + CREATION)

199
 You need to go out of the box and swim up against
currents of mediocrity.
 You need to scare yourself and challenge yourself each
day. Every day is an adventure.
 What does your heart desire? Go for it.
 Define your own definition of success (what others
think is irrelevant).
 You can have a secret creative side/ entrepreneurial
career alongside your day job. Actually, you need to
have it. This will be your secret hero identity.

200
 Entertainment is serious business. If you want to
understand the future, look at the world of
entertainment.
 What if you think and act like a science fiction character
in your life (go freak, go geek, go for it)?
 Provide yourself more opportunities for:
◦ Imagination and creativity
◦ Curiosity, play, fun, and entertainment
◦ Problem solving and idea creation
◦ Reflection, note-taking, diary-keeping
◦ Asset Creation activities
◦

201
 Science fiction books and movies expand your mind into
the future and into new possibilities.
 Life is too short for mediocrity. Go for crazy.
 Learning about the future is weird and fun.
 Give more chance and support to geeks & misfits (like
Elon Musk) – we need more of them.
 BTS is awesome!
 My horrible & wicked gif images will haunt you in your
nightmares!

Personal Leadership
Canvas
Learning Adventure

Artificial Intelligence Comes Exponentially! How To Thrive & Create Value In The Generative AI Era

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