Andy Levey, CultureGeek
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Andy Levey, Head of Marketing, Dragone
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Andy Levey, CultureGeek
- 2. WE’RE LIVE • THE STATE OF THE STATE • THE TOOLS • WHY DOES IT MATTER AND HOW IS IT RELEVANT FOR YOU • CASE STUDIES • HOW YOU TOO CAN GO LIVE
- 3. THE CURRENT STATE OF SOCIAL BROADCASTING
- 4. WATERMELONS • 800K VIEWERS IN REAL TIME DURING 45 MIN BROADCAST • 10M OVERALL VIEWS POST LIVE BROADCAST • 315K COMMENTS IN REAL TIME • GLOBAL TWITTER TRENDING TOPIC
- 5. TACOS • MOST SNAPCHAT VIEWS EVER • 224M VIEWS IN ONE DAY • 2,592 VIEWS PER SECOND • 12.5 YEARS WORTH OF VIEWING
- 6. CHEWBACCA • 154M VIEWS TO DATE • 50M VIEWS IN 24 HOURS • MOST VIEWED VIDEO IN HISTORY OF FACEBOOK • COUNTLESS NEWS COVERAGE • ESTIMATED 1M UNITS SOLD • ACTION FIGURE CREATED
- 7. SNAPCHAT • 150M DAILY ACTIVE USERS • 9K SNAPS PER MINUTE • 10B DAILY VIDEO VIEWS • DISCOVERABLE STORY LAYOUT • AVERAGE IN-APP TIME SPENT: 30 MINUTES DAILY
- 8. FACEBOOK (LIVE) • 1.65B ACTIVE MONTHLY USERS • 1.5B ACTIVE MONTHLY MOBILE USERS • 9B DAILY VIDEO VIEWS • DISCOVERABLE LIVE MAP • AVERAGE IN-APP TIME SPENT: 20 MINUTES DAILY
- 9. WHY SHOULD YOU CARE? • LOW COST YET HIGH IMPACT • ATTRACTING GLOBAL AUDIENCE • MORE EFFECTIVE THAN TV • ABILITY TO RETARGET BASED ON VIEWERS • ENGAGE YOUR COMMUNITY IN REAL TIME • CREATE YOUR OWN “TV” NETWORK AND PROGRAMMING
- 10. CASE STUDY 1: CIRQUE DU SOLEIL • 2 WEEKLY SERIES: “CIRQUE SESSIONS”/CIRQUESNAPS • BACKSTAGE TOURS • PREMIERE COVERAGE • FAN COLLABORATION • AVERAGE VIEWS PER EPISODE: • FB LIVE: 40K • SNAPCHAT: 15K
- 11. CASE STUDY 2: LOS ANGELES COUNTY MUSEUM OF ART (LACMA) • MAKING ART RELEVANT TO A YOUNGER DEMO • ENGAGEMENT PROGRAM FOR MUSEUM GOERS • 1 IMAGE – 12K VIEWS IN 36 MINUTES
- 12. LEADERS IN THE FIELD • NATIONAL PUBLIC RADIO • GARY VAYNERCHUK • TASTEMADE
- 13. BEST PRACTICES: • STORY/ STORY BOARD/SCRIPT • SCOUT/SPECS/TECH • REHEARSE • PROMOTE/TUNE-IN ALERTS/POST PROMOTE/RETARGET • SAVE AND RE-USE
- 14. THE FUTURE: • LIVE INTERACTIVE PUBLICATIONS • NICHE BRANDED CHANNELS • EXPANDED, ENHANCED, ENRICHED, AND MORE ENGAGING EXPERIENCES
- 15. RECAP: • CREATE YOUR OWN NETWORK • ATTRACT AND ENGAGE YOUR AUDIENCE • BRING THEM INTO YOUR WORLD • PRACTICE, PRACTICE, PRACTICE
Editor's Notes
- “Watershed” or “Watermelonshed” moment Where were you when the watermelon burst? More viewers in real time than your average cable program broadcast or soap opera broadcast. More views overall than #1 shows in the US and UK.
- 111M watched the Super Bowl