Website Analytics - Google Analytics - IIDE Website

1. Presented By Pooja Pathare
ANALYTICS
April 2018

2. ANALYSIS 1
Campaign – DMC Churchgate / 1359685619

3. • Active campaign during April was DMC Churchgate / 1359685619
• Total sessions for this campaign were 76
• These sessions were between April 19 to April 24

4. April 19: There were 4 new user sessions out of
which all bounced.
April 20: There are 24 sessions in total out of which
21 were new users and 3 were old. Out of the new
user there was one conversion.

5. April 21: There were total of 13 new user sessions
and one old user. There was no conversion.
April 22: There were 20 new users and 3 old user
sessions with 0 conversion.

6. April 23: There were 7 new user and 3 old sessions.
Out of which there was one conversion.
April 24: There was total of 1 session this day.

7. Keywords used in campaign:
DMC Churchgate / 1359685619
• Highest number of clicks i.e. 40 was
acquired by the keyword #1 with the
highest amount paid of ₹ 1,874
• The lowest bounce rate i.e. 50% was for
the keyword #8 followed by keyword #3
with 60% bounce rate
• There has been 1 goal conversion by the
keyword #6
• Total number of clicks were 90 out of
which only 76 were counted for sessions
• Highest number of page depth was for
keyword #8 i.e. 4

8. Keywords surfed through desktop and
mobile in campaign:
DMC Churchgate / 1359685619
• Highest number of clicks i.e. 26 was
acquired by the keyword #1 that is by
mobile
• The second highest clicks i.e. 17 were
acquired by content targeting
• The lowest bounce rate i.e. 50% was for
the keyword #9 which was surfed by
desktop
• There has been 1 goal conversion by the
keyword #9 through desktop
• Total number of clicks were 90 out of
which only 76 were counted for sessions
• Highest CPC i.e. ₹73 was for keyword #3
with 14 clicks, 12 sessions by desktop

9. ANALYSIS 2
Audience And Demographic Overview

10. Audience overview for April
• Total number of sessions – 13,742
• Total users – 10,978
• Total number of pages viewed – 29,574
• Average number of pages
viewed/session – 2.15
• Bounce rate – 70.36%
• Average length of a session – 2min 6sec
• Estimated first time visits – 75.35%
• There was 3,380 sessions by returning
visitors accounting for 24.6%

11. Demographic overview
• Out of all sessions 70.36% sessions were
bounced and converters accounted for
8.53% sessions
• The ratio of female is more than male
for all sessions of April i.e. female
consisted for 57.8% and male of 42.2%
• Hence the bounce and conversion rate
of female was higher than male

12. ANALYSIS 3
Audience: Mobile Overview And Devices

13. Audience: mobile devices
• Most of the traffic to the website is
getting from apple iPhone devices
• Followed by unrecognized and Redmi
note 4 device

14. Device category overview
Mobile sessions are the most followed by
desktop sessions and tablet sessions

15. ANALYSIS 4
Behaviour: Site Content – All Pages

16. All pages overview
• The highest number of pageviews for
the page #1 is through Facebook
followed by the organic search which
leads to page #2
• Bounce rate is 100% for page #10 i.e. a
exit page. In that case more accurate
CTA should be placed to reduce the
bounce rate
• Most of the page views is from organic
search followed by Facebook/ CPC and
referral

17. Presented By Pooja Pathare
THANK YOU!