4. DEFINITION
Analisis SWOT is how to identify any
factors based on how logic works
and maximize Strength (S),
Opportunities (O), Weakness (W), and
Threats (T). So, SWOT analysis is a
comparison between internal and
external factors.
Setiawan Hari Purnomo and
Zulkieflimansyah (1999).
6. 3 STEPS TO ANALYZE
01
02
03
We need to comprehend the strength
and weakness of the organization
We need to learn and understand the
environment and the circumstances of
the organization
Analyze which power that can be use for
taking chances or opportunities, and which
weakness can causes any hazardous, so we
can set the best strategies
7. STRENGTH
What is becoming
the strength?
What work you
have managed well?
What is other view
about your
strength?
What things did well
by organization?
What is the best
track record?
Where is your
organization area?
8. WEAKNESS
What is need to
be developed?
What something ran
lower than
expectation?
Competition that
run well
Things need to be
fixed
Things done
unwell
Things need to be
avoid
9. OPPORTUNITY
If there is no
obstacle, what
would you do?
What is your
expectation about this
period?
What things give
you advantages?
Which regulations
that advantages
you?
Future movement
that may affect
With whom this
organization will
work to
10. THREATS
Things that may
hamper the
development
Who take roles in the
organization
Things that
competitor do
Does technology or
movement have
change roles?
Any obstacle that
may appear
Any movement
that may appear
12. AN ORGANIZATION OUGHT TO
ANALYZE COMPREHENSIVELY
01
02
03
INPUTS
PROCESSES
OUTPUTS
04 OUTCOMES
13. SIMPLE RULES TO DO SWOT
Be realistic and
honest
Make the differences
between present and
future
Be specific: avoid
grey areas
Always linked to
main mission
Make SWOT short
and simple. Avoid
complexities and too
much emphasis
Empowering SWOT
with logic
conceptual
14. LIMITATIONS OF SWOT
SWOT can be to
emphasize internal
and deny external
threat
SWOT can be too
static and be risky to
avoid changes
SWOT could be too
emphasize strength
or single strategic
aspect
Strength not always
considered as
advantages source
15. USE AS GUIDE
DON’T RELY ON SWOT
SWOT is too subjective,
do not rely too much on
written SWOT. Even two
peeps can conclude
different SWOT
SWOT is not supposed to
be a recipe, it should be a
guide.
CAUTION!
16. LET’S PRACTICE!
01
02
03
You guys are running on business.
Each group has different
background.
Every group need to make SWOT
based on every member sources
Every group need to make at least 2
products/services based on SWOT
result