One size doesn't fit all. This presentation examines how personalisation allows users to control their view of a site. As a case study it describes the redesign of news.com.au. Presented as an Advanced Session at OZ-IA Conference, Sydney Sept. 20th 2008

1. Ambient Personalisation & Rich Internet Mechanisms (or how we learnt to love the cookie) Chris Khalil Senior Experience Architect, USiT News Digital Media

2. So, what’s going on? WHAT is Ambient Personsalisation WHY would you want to do it HOW do you do it What Why How

3. WHAT

8. It’s making it comfortable What Why How Steering wheel Seat Environment Entertainment

10. set & forget It’s easy

11. shouldn’t sites have a memory too? Not Groundhog Day

13. WHY

14. We talked to users What Why How

15. In our lab Thanks to Martin Jopson: http://flickr.com/photos/level/2697777350/

18. Some experiences of personalisation…. What Why How

19. What I’m sold What Why How

20. What I get What Why How

21. Upfront setup What Why How

23. Yet they wanted it Because What Why How

24. A personalised web What Why How

25. What Why How

26. What Why How

27. What Why How

28. A personalised web What Why How

29. A personalised web What Why How

31. HOW

32. Works without personalisation What Why How

33. Effects of removing registration/login http://blog.topix.com/archives/000106.html What Why How

35. news.com.au

36. Rich Mechanisms Visual News Time Editorial Visual User What Why How

39. Drag’n’drop Users create their own context Use grip affordances to imply dragability What Why How