B'IMPRESS: References in Health & MedTech _v2312

© B´IMPRESS, 2023-12 rel. To Healthcare Provider 1
Stakeholder Communication In CleanTec
Healthcare-IT & MedTech References
Presentation To Healthcare Provider

1. About References
2. Our Approach
3. About B´IMPRESS
Agenda
Presentation rel. To Healthcare Provider

Within the Healthcare sector:
An innovative Biotech leader in self-diagnostics in the field
of family planning and health awareness.
A global provider of healthcare IT security solutions, named
to Modern Healthcare’s list of “Healthcare’s Hottest”
companies
An awarded, unique supplier of diagnostic Next Generation
Sequencing (NGS) Healthcare IT technologies to analyze
and interpret genomic data for physicians within the Cloud
Since years responsible in PR for a private foundation
promoting research in Life Sciences´ by scholarships and a
biannual research prize selected by honoured jury members,
incl. 2 Nobel Laureates.
References: Customers‘ Cases In Life Sciences

Leadings EU consortium on pandemic early detection
An early warning system for pandemics is lacking in the EU. That is why we have co-founded
a consortium dedicated to this.
What we did:
Researchers develop biomarkers as laboratory tests for
early detection, Data Scientists find relevant data from
pre-hospital and hospital settings to identify prognosis
and early warning factors with A.I./AI.
What we can do:
• Biomarkers: identification/development and analysis
• Regulation (MDR, MPDG)
• AI: see www.AI4SMB.de, also in healthcare
• eHealth: telemedicine, DIGAs, CIM & CISystems
• eLearning: content, blended courses, esp. for clinicians
B’IMPRESS with AI4SMB leads this EU consortium on pandemic early detection as business
leader, which includes partners from clinics to research from Belgium, Germany, Greece,
Ireland, Italy, Portugal, Spain.
Customers‘ Cases In Life Sciences
Picture: Team meeting in July 2022

Health Care und Apps
x your ex - a proven complementary
medicine treatment approach, implemented
xyourex
x your ex - A proven
complementary medicine
treatment approach,
implemented
reg. Health / Medical
Depression /Health Issues
a German – Israeli joint
venture, 2017-01

Initative „digitale inklusion“ (di) /SeniorCareSpot

Worksample releted to Philips, case study of ANSYS in Healthcare, 2013
References: Customers‘ Cases In Life Sciences

… deeply rooted in beverage industry:
Healthcare Robotics Clippings
https://www.kuka.com/de-de/branchen/healthcare

Hospitality Media Placements
„Hotel+Technik“, 2018-08
„Smart Industry“, 2021-04
SMART INDUSTRY Online:
https://www.smart-industry.net/iot-and-hospitality-the-robot-will-serve-you/

1. References & Concurrent Projects
2. Our Approach
3. About B´IMPRESS
Agenda

Help-Doctor @B‘IMPRESS

About Help-Doctor: ParkinsonApp
Transformative Value of ParkinsonApp: 1/2
Neurologist’s PD within an app - a support tool for patients
serious game app & wearable monitor dashboard
An escape game for therapeutic
education
Objective: Support patients and
family in understanding Parkinson
disease and treatments. Capture
patients for adoption
A Certified Medical Device,
An Application created with the
support of neurologists and
Parkinson’s patients
Objective: Support patients in their
daily life with a program proposing
features for medication adherence,
symptoms monitoring and
rehabilitation exercises
A Telemonitoring intervention based
on wearable + Call Center to
monitor patients @home and
connect the patient with the Care
team in case of medical needs
Objective: Facilitate Care team
remote monitoring of patients with
PD to prevent and early identify
symptoms

AI4SMB, also named in German as KI4KMU, is a
small EU-based hi-tech software
development shop (~ 20 pers.)
outstanding mainly in e-health and
applied AI.
AI4SMB is are a software engineering shop with
excellent expertise in enterprise software
development and solid background in AI research.
We are long-term technology partner for startups,
SMBs and innovative enterprises in the US and
across the EU.
AI4SMB in MedTech & eHealth: Competences

With AI4SMB’s technology and solutions, businesses of all
sizes transform their data into an asset that
allows them to consistently and timely answer
their business questions at the scale and speed
of their operations, providing them a leap
ahead of their competition.
AI4SMB is more than just a technology company. It is a well-orchestrated
composition of vision, technology, data science and business expertise. We have a
unique recipe - not just the ingredients - to help you successfully build to an all-data
driven business. There lays our strength.

SOFTWARE DEVELOPMENT
• Full-stack Software Development
• Backend Development
• Web Applications
• Mobile Apps
• System Integration
• Quick Prototyping
• UI/UX
APPLIED AI
• Optimization and Process Automation
• Innovative User Interfaces
• AR & VR
• Recommendation Systems
• Machine Learning
DIGITAL HEALTH
• Healthcare Interoperability
• EMR/EHR
• Patient Empowerment
• Digital Health Transformation
• Smart Medical Devices
DEVELOPMENT CONSULTING
• Technical Interim Management
• Software Assessment
• Development Process Optimization
• Algorithm and Architecture Evaluation

This difference results from the following main areas of expertise:
• Digital healthcare + pharma, esp. interoperability standards (IHE), clinical data
formats (CDA, HL7, FHIR, DICOM, Snomed CT), MDR regulations, telemedicine,
precise medicine, patient empowerment, …
• Applied Artificial Intelligence (AR/VR, avatars and new interactive media, NLP,
machine, and deep learning, …)
• Applied Computer Science (hi-availability, hi-performance distributed systems,
sw architecture and engineering, scalability, refactoring, mobile apps, …)
• Start-up expertise (from technical feasibility and advisory, through sw
development, delivery, and operation, up to equity partnerships).

B´IMPRESS – Branchen - de
B´IMPRESS Deep Rooted In The Fields Of

Our Reference Projects
References In IT & AI Development
(selection)

1. About References
2. Our Approach
3. About B´IMPRESS
Agenda

Challenging strategic needs, the outcomes, to which
BÍMPRESS accompanies its customers, are often anchored
to effective & focused communications: addressed to
internal or external audiences or targeted customers.
BÍMPRESS offers in-house consulting, interim management
and executive coaching by analysis, concept, planning and
roll-out: by impressive communication.
BÍMPRESS aims to generate value: adding value of a
company by revenue in a certain market, reputation at its
customers, or esteem by its employees.
About BÍMPRESS

Stakeholders To Approach
Target Groups & Stakeholders

mHealth: Digital Medical Devices (DiGAs) (regulations)
Medical Device Software (MDSW):
MDR, MDP & eHealth App Certification in German: DiGA, DiPA
And, within healthcare, telemedicine and smart apps are
increasing. A German unicum are Digital Health Application, the
so called DiGA and DiPA, as a digital medical device, at the
forefront of the EU.
We’re accompany app-projects through this process of
acceptance, and could help you or your clients on the
certification process, too.
Our experts show you how to get approved, what to look out
for, the legal basis in Germany and the EU, and much more.

Our mission is to support our customers ….
…… driving, facilitating and moderating the cooperation
…… with pre-selected international excellent IT players,
…… which have a track history of keeping the commitments:
Deliver on quality, deliver on time, deliver on budget
…… reliably and trustworthy
Our Mission @ by B´IMPRESS

Embedded IT
• Automotive
• Healthcare
• Avionics
• Geospace
Industry
• Internet of Things
• Big Data Analysis
and Artificial
Intelligence
• Robotic Process
Automation
SAP
Under finalization
SW Development
• Web Development /
Mobile App
Development
• Java, JavaScript,
Python, PHP,
AngularJS, React
• .net, C#
• Native Cloud Based
Development
(AWS, Azure)
Methodologies
• Project Management /
Program Management
• Agile / Scrum (Scrum
Master)
• PMO
• IT Architecture
eunearshoring.com:
• More than 6.000 IT consultants are accessible
(through our Network of selected Delivery Partners).
Infosec
• Penetration Test
• Detection and
Remediation
• Internal campaigns
• end point protection
Learning
• Interactive content
creation
• Learning Platform
• Flash -> HTML5
Content Migration
IT Platforms
• SalesForce
• OpenText
• ServiceNow
• Mainframe
Our Areas of Competences Covered

Nearshore vs. Offshore

BOT
Model
BOT
Model
BOT
Model
Germany (ca. 300 resources)
• Business Process
Consulting
• OpenText
Turkey (ca. 200 Resources)
• Embedded IT Healthcare
• Embedded IT Avionics
• IoT
Italy (ca. 60 Resources)
• E-learning Platform
(Moodle)
• E-learning content
creation
• E-learning content
migration
(from FLASH to HTML5)
• Web / Mobile Development
Slovenia (ca. 60 Resources)
• SalesForce
Serbia (ca. 600 Resources)
• Web / Mobile Development
• Artificial Intelligence
Poland (ca. 500 Resources)
Areas/Domains:
- Automotive, Industry 4.0,
Geospatial, Healthcare & Life
Sciences, Financial Services,
Services:
- Enterprise Software engineering,
Embedded Software engineering,
- Cognitive Technologies, Business
and Product Design, Maintenance
and support,
- Test Automation and Security,
Mobile software engineering,
- Quality, standardization and
system consulting
Czech Republic (ca. 400
Resources)
• Embedded IT Healthcare
• Mainframe
• Robotic Process Automation
• Cloud Services
Bulgaria (ca. 1.300 Resources)
• Infrastructure and Cloud
• .net / C#
• Infosec
Belorussia (ca. 2.500
Resources)
• Mainframe
• Robotic Process Automation
• Machine Learning / Artificial
Intelligence
• Cloud Services
• Training
• SAP
Hungary (ca. 60 Resources)
• Application Operation
Countries & Core Capabilities
eunearshoring.com:
• More than 6.000 IT consultants are accessible within EU / CEE countries

BuzzDev: Steps To Success
1. B'IMPRESS BuzzDev-services identifies a
request for SW development from the
client.
2. B'IMPRESS BuzzDev-services selects the
best/most suitable Delivery Partner from
the B'IMPRESS BuzzDev network for the
assignment.
3. B'IMPRESS BuzzDev-services are
provided by the Delivery Partners.
4. No additional costs for customers
through B'IMPRESS BuzzDev-services
(commission paid by the Delivery
Partner).
Client / Commissioner
(Primary Customer)
Delivery
Partner
3 ) Business
relations covering
all services
Delivery
Partner
Delivery
Partner
Delivery
Partner
Delivery
Partner
1) Identification of the inquiry
2) Selection of the
Delivery Partners
Selected
Partners
Our own network of
Delivery Partners
69
B'IMPRESS
BuzzDev-services
4 ) Payment
of Provision
Business Model: BuzzDev-services

1. About The Market
2. Our References & Approach
3. About B´IMPRESS
Agenda

Today health is everyone’s business. Companies increasingly take the longview of
their role in human sustainability and the environment in which their
organizations operate. The health sector is facing major challenges. Newly
developed drugs, OTX products on the one hand, competition and cost pressures
and drastic health policy regulations on the other.
With product / brand communication (RX, OTC, DtC / specialist and public),
Corporate Health and Political Communication, Social Media Healthcare, crisis
communication can be successfully utilize these opportunities.
B’IMPRESS Health Practice offering includes specialties in pharmaceuticals,
medical devices, health technology, life sciences & biotech, hospitals & providers,
consumer health, corporate & institutional affairs, science communications, data
visualization, crisis & issues management, public health & social marketing,
health alliances, professional relations and education, health policy & public
affairs (including market access), health media, digital health, clinical
development, as well as BioScience Communications, our full-service medical
relations, education and publishing company.
Healthcare marketing is a growing field with digital and social media being one of
the best ways to keep in touch and provide important information to others.
See https://www.bimpress.de/en/industries/healthcare/
Healthcare PR by B´IMPRESS

References & Highlights
• Corporate Communications: Stock-listed companies as KUKA
AG, Patrizia AG
• Pharma-& Biotech-based foundation: PR & CSR
• W/w branded manufacturer into Healthcare & Medtech:
Market Access with PR in China & South Africa
• Healthcare-IT provider: Brand Creation & Public Affairs rel.
event to NGO
• Security Software-manufacturer: Marketing strategy EMEA &
campaign to lead generation by Ø 70% lead quote response
Robert Brunner, M.A. ECA
CMO, Senior Consultant Marketing & Communication
Industrial focus
• Healthcare: eHealth & Medtech
• IT: Security-Software & Big Data
• Automotive / Automation,
Cleantech / SmartHome & IoT
/M2M
Professional emphases
• Brand Consulting
• CSR / Sustainability
• PR & PA (Public Affairs)
Career stages
• Brand PR & Marketing
Senior Consultant
• Interim Manager (CEO, CMO)
• Publisher (B2B, global),
in print & online
• Cooperative, motivating, heedful, results-oriented
Management Style
References & Highlights

Expertise & References (selection)
Digital Demand Generation &
Marketing Execution
Corporate Publishing & PR Strategy Consulting,
Management Execution
• Lead Generation online via
email tools, social networks etc.
• Digital MarCom
• Public Affairs & KOL to Politics
& NGOs
• Market & tech research
• Strategy and business planning
• Product roadmap and portfolio
management
• Corporate Communications
• Corporate Publishing, incl.
editing, layout to production
• Change & Crisis Comm. & PR
• Corporate Social Media to
Facebook, Twitter, Wordpress,
Kununu, LinkedIN, Xing, WeChat
• Speaker & Journalist
• Corporate Interim Manage-
ment (CMO/COO & Interim)
• international project
management
• Public Affairs, CSR & Charity
• EVP & Employer Branding
• OHM introduction /
consulting
• QMS DIN 9001-Auditing
• Business Development incl.
Representation and KOL
contacts
• Referral Marketing in the fields
& compensation planning
• Trade fair accompaniment
internationally
• Employer Branding (EVP) &
CSR in strategie & execution
• Event management (to
employees internal, public,
customers & investors (>100 TN)
• Digitalisation within
corporate organizations
• HR process digitalisation
(recruiting)
• Data protection according to
GDPR (ODP, process directory)

1.
Stand: 2010
Robert Brunner‘s Speaker Opp.s & Lectures

… for NGOs and social institutions:
Customers‘ Cases In Life Sciences
Country Main Board of Healthcare and Public Affairs Club (GPA) in Bavaria:
(in Nürnberg, Sept. 2023; me as Elected Member, since 2010-01 .

Dialog
Robert Brunner M.A. ECA BBGM.
Managing Consultant
DL & Cell: +49 821 59964-11
Tel: +49 821 661090-32
B´IMPRESS – impressive communication
Gratzmüllerstr. 5, D-86150 Augsburg
Email: info@bimpress.de
Twitter: @bimpress1
FB: fb.com/BIMPRESS
Xing: http://bit.ly/xing-bimpress1
LinkedIN: http://bit.ly/linbimpress

B'IMPRESS: References in Health & MedTech _v2312

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B'IMPRESS: References in Health & MedTech _v2312