Earthsoft Foundation of Guidance (EFG) is working as an NGO/NPO for students - Education & Career guidance and for Professionals for soft skills enhancements. I am working on spreading , sharing knowledge; experience globally.All presentations have been uploaded at www.slideshare.net and search using key word "earthsoft"
What you are today is based on deeds & decisions of the past
Life of individual can be much better if one has sought career guidance & took right decisions at critical mile stones Exhibiting & utilising soft skills and Has avoided mistakes in past if any
Earthsoft Foundation of Guidance to be an NGO globally aiming for Students - Career guidance to decide path aligned to the potential & interest Professionals - Soft skill enhancements to be good human being & professional
Citizen – Learning from mistakes of others & avoiding those in own life
Be mentor using your education, knowledge & experience to contribute for a social cause & do conduct free training/ workshop seeking help of existing platforms like rotary,etc
Kindly spread to your friends.Thank you!
- Earthsoft Foundation of Guidance
Let us make earth little softer...
1. Game changing innovative idea
1 Current Ad Eco system
1.1 Background and Execution work flow
1.1.1 Advertiser’s mindset
Advertisers/Clientsfocuson displaying ads on popular/trustworthy website, where ad is more
viewable and noticeable although they need to pay higher
HigherConversationRate: ForAdvertisers/Clients;ROImeanshow much business they will get
from ads
Advertisers/Clients are willing to pay higher to achieve their goals
1.1.2 Publishers and Moderator (DSP, Ad Exchange & SSP) Dominating Eco System
Unlimited Advertisers Vs. Limited Publishers, Publishers are more beneficial
Popular publishers are selling their higher viewable ad slots directly to advertisers/group of
advertisers where they get more revenue
Publishers take advantage of this situation and keep increasing their ad slot price either way
o Header Bidding
o Programmatic Direct
Technology of Displaying ads to targeted audience and providing infrastructure: Due to this
fact moderators are very important entity in eco system
o Moderators like DSP, SSP and Ad Exchange are charging advertisers for providing
technical services, infrastructure, filtering audience, etc.
2. o Advertisersare willingtopayhighto moderatorsfor theirservices & mainly platform to
get better ROI
2 Proposed “Advertiser Dominating” Ad Eco system
2.1 Objective
To build Advertisers Dominating Ad Eco system
2.2 Ways and means to achieve
To builda platformwhichwill formconsortiumof advertisers and put all ad tech entities under
it
o Key tasks of platform
Form a consortiumof advertiserstoincrease bargainingstrengthagainstrestof
the eco system
Develop a platform to register those advertisers
Next step would be either to integrate existing Ad Agency platform (of
Clearstream) withAdvertisersplatformordevelop new ad agency platform and
integrate both
Againnextstepwouldbe eithertointegrate existing DSP & Audience data with
Advertisers & Ad Agency platforms or develop new DSP and audience data
platform and integrate all together
Aimisto choose the best slotfor advertiserswhichwill provide the best ROI to
them
o This platform will gradually follow below integrations
3. Platform will dominate whole eco system
Reducing importance of publishers
o Advertisers should become publishers
2.3 Impact
It will force moderators to cut down their margins
It will force publishers to reduce ad slot price
Advertisers will get higher ROI and willing to adopt this platform
Advertisers/Platform will dominate the ad eco system
2.4 Impediments
Moderatorshave large amountof audience data, worldwide reach and technology which force
publisher and advertiser to use moderators
Publishers are limited while Ads from Advertisers are unlimited; so publisher is not ready to
decrease ad slot price
In Direct advertising and Marketplace advertising, advertiser’s scope remains restricted to
certain audience and geography
Advertisers are not coming together to show their strength, they are coming as individuals
2.5 Achievements
Advertisers will be excited to get more ROI
Publishers should be in queue wanting to have ad business
Advertisers would be treated as client
4. It’s a game changer suggestion to dominate whole eco system
2.6 Software/Application Development
A platformtobe developedonbehalf of advertiserswhichwill help advertisers to dominate ad
eco system and to get better ROI