Leverage advanced data transformation techniques to craft professional-grade reports and dashboards within the Power BI platform. This project focuses on tracking key performance indicators (KPIs), comparing regional performance metrics, analyzing trends at the product level, and identifying high-value customers. The objective is to provide a comprehensive visual representation of data, facilitating informed decision-making and strategic insights for enhanced business performance.

1. Power BI Desktop
$24.9M
REVENUE
2.2%
RETURN RATE
25.2K
ORDERS
$10.5M
PROFIT
Revenue Trending
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
Jan 2020 Jul 2020 Jan 2021 Jul 2021 Jan 2022
Monthly Revenue
$1.83M
Prev Month: $1.77M (+3.31%)

Monthly Orders
2146
Prev Month: 2165 (-0.88%)

Monthly Returns
166
Prev Month: 169 (+1.78%)

ORDERS BY CATEGORY
Accessories
Bikes
Clothing
17.0K
13.9K
7.0K
Top 10 Products

Orders Revenue Return %
AWC Logo Cap 2062 $35,882 1.11%
Fender Set - Mountain 1975 $87,041 1.36%
Mountain Bottle Cage 1896 $38,062 2.02%
Mountain Tire Tube 2846 $28,333 1.64%
Patch Kit/8 Patches 2952 $13,506 1.61%
Road Tire Tube 2173 $17,265 1.55%
Sport-100 Helmet, Black 1940 $65,270 2.68%
Sport-100 Helmet, Blue 1995 $67,120 3.31%
Sport-100 Helmet, Red 2099 $73,444 3.33%
Water Bottle - 30 oz. 3983 $39,755 1.95%
Tires and Tubes
Most Ordered Product Type:
Shorts
Most Returned Product Type:

2. Power BI Desktop
United States
Australia
Canada
United Kingdom
France
Germany
Select all Europe North America Pacific

3. Power BI Desktop
Monthly Profit vs, Target
$0K ₹ 5,421
$4.73K
Monthly Revenue vs, Target
$0 ₹ 8.44K
$7,368
Monthly Order vs, Target
0 251
219
$0K
$1K
$2K
Jul 2021 Sep 2021 Nov 2021 Jan 2022 Mar 2022 May 2022
Total Profit Adjusted Profit
$0
$500
$1,000
Jul 2021 Sep 2021 Nov 2021 Jan 2022 Mar 2022 May 2022
Sport-100
Helmet, Blue
Selected Product:
Price Adjustment % 
0.20
Product Metric Selection 
 Orders
 Revenue
 Profit
 Returns
 Return %
REPORT SUMMARY
Total Orders for 
Sport-100 Helmet, Blue
were 
228
Adjusted Profit (414.29% increase) and Total Profit (414.29%
increase) both trended up between Sunday, June 27, 2021
and Sunday, June 26, 2022.

Total Profit jumped from 194.55 to 540.41 during its steepest
incline between Sunday, July 18, 2021 and
Sunday August 8 2021

4. Power BI Desktop
17K
UNIQUE CUSTOMERS
$1.43K
REVENUE PER CUSTOMER
0
200
400
600
Jan 2020 Jul 2020 Jan 2021 Jul 2021 Jan 2022
Orders by Income Level
(47.0%)
(41.6%)
3K (11.4%)
12K
10K
Orders by Occupation
(43.4%)
6K (32.6%)
(24.0%) 8K
4K
TOP 100 CUSTOMER
Customer Key Name Orders Revenue

11433 Mr. Maurice Shan 6 $12,408
11439 Mrs. Janet Munoz 6 $12,015
11241 Mrs. Lisa Cai 7 $11,330
11417 Mrs. Lacey Zheng 7 $11,086
11420 Mr. Jordan Turner 7 $11,022
11242 Mr. Larry Munoz 7 $10,852
13263 Mrs. Kate Anand 4 $10,437
12655 Mr. Larry Vazquez 4 $10,395
11425 Mrs. Ariana Gray 6 $10,391
12631 Mr. Clarence Gao 4 $10,332
12650 Mr. Aaron Wright 4 $10,329
13405 Mr. Ethan Bryant 4 $10,309
11429 Mr. Marco Lopez 6 $10,290
12632 Mrs. Bonnie Nath 4 $10,283
11245 Mr. Ricky Vazquez 4 $10,166
Total 1272 $6,15,329
Mr. Maurice Shan
Top Customer (by revenue) :
6
Orders :
$12.41K
Revenue :
2020 2022
Among Customers in skilled manual role in 2022, Ms. Ruben Suarez
drove the most revenue
Total Customers Revenue Per Customer

5. Power BI Desktop
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top education levels by total customers top last names by quantity sold
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
CategoryName Total Orders
Accessories 16983
Bikes 13929
Clothing 6976
Total 25164

6. Power BI Desktop
Total Orders
25164
Accessories
16983
Bikes
13929
Clothing
6976
Tires and Tubes
9084
Helmets
6034
Bottles and Cages
4485
Fenders
1975
Cleaners
850
Hydration Packs
695
Bike Racks
302
Bike Stands
234
Bike Wash - Dissolver
850
CategoryName ×
Accessories
SubcategoryName×
Cleaners
ProductName ×
25K
Total Orders
DECOMPOSITION TREE