1. Ad Fed MN
Ignorance, naivety and disorganization. How Zeus Jones has succeeded.
February 9, 2012
2640 Lyndale Avenue South
Minneapolis Minnesota 55408
T +1 612 279 1400
F +1 612 279 1401
Zeus Jones Proprietary and Confidential. All rights reserved 2012. www.zeusjones.com

2. 2006: Zeus Jones was a twinkle in our eyes.
We had discussed many aspects of our company, but we had executed nothing.

3. Zeus Jones Proprietary and Confidential. All rights reserved 2012.
What we do Based on our beliefs
We solve defined problems and walk away The best relationships are based upon shared goals
We work only on a project basis We want to be paid for tangible deliverables not hours
We develop strategies and ideas Execution is commoditized strategy is not
We execute through partners We’ll never compete with the resources of our clients
Develop new assets Actions speak louder than words
Identify under-leveraged assets The most effective actions are those you already take
Retain ownership of ideas Ideas have tangible value
Paid for royalties on assets We should be compensated for business success
We partner with agencies Great ideas come from everywhere

4. 2012: A little older but a lot wiser.
Our thinking about what we do was naive, but our beliefs have become prophetic.

5. Zeus Jones Proprietary and Confidential. All rights reserved 2012.
What we believe What we do as a result
The best relationships are based upon shared goals We have multi-year relationships with many clients
We want to be paid for tangible deliverables not hours We work on a project basis - some are indefinite
Execution is commoditized strategy is not We develop strategies and ideas and bring them to life
We’ll never compete with the resources of our clients We develop strategy through production and vice-versa
Actions speak louder than words We build modern brands - defined by what they do
The most effective actions are those you already take We develop and expose under-leveraged assets
Ideas have tangible value We extract value from ideas in a variety of ways
We should be compensated for business success We are paid flat fees - sometimes with a bonus
Great ideas come from everywhere We partner with clients

6. We are defined by what we’ve done.
Our company is entirely the result of work we’ve done and decisions we’ve made in the process.
These are the events that shaped who we are.