Across Health is pleased to present you with the state of the multichannel landscape in life sciences – now in its 11th year.
After 3 years of robust growth in digital marketing budgets, 2019 showed a pullback to 2017 levels. We have a couple of hypotheses to explain this surprising finding:
1. Hesitation to invest more in the absence of a clear view on ROI and strategic priorities/roadmap;
2. More participants who are just getting started on their digital journey;
3. A smarter use of digital dollars (“more bang for the buck”);
4. We have reached the end stage of digital transformation in life sciences
Across Health firmly believes that the main driver for smaller budgets is option 1.
You can find out why in the report.
Excelling in omnichannel engagement: how-to & industry reference casesAcross Health
“I hear and I forget. I see and I remember. I do and I understand”
Within the spirit of Confucius, we aim at helping you remember and understand the key ingredients of the omnichannel engagement recipe. This webinar will take you one step further on your journey.
This webinar intends to:
• Show you how implementing deep customer insights and agile mix techniques can help create impactful and engaging marketing plans
• Bring to life the integration process using examples and case studies
For the recorded webinar please visit: http://bit.ly/2mmqh0i
Across Health SVP Global Accounts Beverly Smet and Jan Keuppens will demonstrate the latest insights from our Navigator365™ omnichannel affinity research, emphasizing more the significance of a true transformation within pharma organizations in the New Normal era.
Key topics included:
• The impact of covid in the traditional business model, sales & marketing collaboration levels, and the key pharma channels
• What are some of the ingredients required to create a seamless customer experience and how to drive omnichannel customer engagement in the Next Normal?
• How to pump up the digital volume by building an integrated marketing & sales engine for B2B
Watch the recorded webinar and access the full deck here: https://bit.ly/3GFUaNX
Engage like Amazon: omnichannel HCPs engagement for pharma marketingViseven
The popularity of omnichannel approach is growing across all markets and regions, leaving multichannel behind. Giants like Amazon, Disney, and Starbucks have already built their own omnichannel digital marketing strategies. Unveil the difference between multichannel and omnichannel engagement in pharma marketing and choose the best way to launch your next HCPs engagement campaign.
Contact Viseven to build the efficient multi/omnichannel strategy: https://viseven.com/contact-us
https://viseven.com/
Subscribe to youtube channel https://bit.ly/38owdcN
Grow revenue, elevate customer experience and augment teams with a modern GTM model using Digital first solutions that use deep HCP insights to grow revenue through an outcome-based model.
How do you know if your company has become a truly digital business? Check out this slide presentation and find out.
Designed and presented by: Ken Polotan
Omnichannel launch excellence in the never normalAcross Health
Like many other things, launch excellence will never be the same again post-C19… Ruud Kooi (SVP Global Accounts) and Luisa Schirm (Senior Consultant) will show you how an integrated customer-centric approach should be an essential ingredient of any launch – now, more than ever.
Key topics include:
· Omnichannel as the “booster shot” for post-C19 launches
· The Omnichannel Launch Excellence (O.L.E.) framework explained
· How to translate a global/regional customer-centric O.L.E blueprint into local strategy execution success?
Watch the recorded webinar and access the full deck here: https://bit.ly/3xOkuBs
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...run_frictionless
A well-defined customer journey strategy is critical to customer experience management (CEM) initiatives.1 Yet most pharmaceutical companies have not followed the lead of industries like consumer packaged goods, retail, or travel and hospitality, which pioneered and mastered the art and science of personalized, cross-channel customer journeys. While recognizing that customer journeys are often more complex for pharma than for other sectors, it’s imperative for life sciences to develop and apply journey strategies similar to those of other industries when transforming customer experiences.
https://runfrictionless.com/b2b-white-paper-service/
Executive Procurement Roundtable - Sustainability in ProcurementRoland Berger
Presentation about the dimensions of sustainability, their impact on procurement and supply chain, the evolution of sustainability in the supply chain and the four main action areas for CPO's.
Excelling in omnichannel engagement: how-to & industry reference casesAcross Health
“I hear and I forget. I see and I remember. I do and I understand”
Within the spirit of Confucius, we aim at helping you remember and understand the key ingredients of the omnichannel engagement recipe. This webinar will take you one step further on your journey.
This webinar intends to:
• Show you how implementing deep customer insights and agile mix techniques can help create impactful and engaging marketing plans
• Bring to life the integration process using examples and case studies
For the recorded webinar please visit: http://bit.ly/2mmqh0i
Across Health SVP Global Accounts Beverly Smet and Jan Keuppens will demonstrate the latest insights from our Navigator365™ omnichannel affinity research, emphasizing more the significance of a true transformation within pharma organizations in the New Normal era.
Key topics included:
• The impact of covid in the traditional business model, sales & marketing collaboration levels, and the key pharma channels
• What are some of the ingredients required to create a seamless customer experience and how to drive omnichannel customer engagement in the Next Normal?
• How to pump up the digital volume by building an integrated marketing & sales engine for B2B
Watch the recorded webinar and access the full deck here: https://bit.ly/3GFUaNX
Engage like Amazon: omnichannel HCPs engagement for pharma marketingViseven
The popularity of omnichannel approach is growing across all markets and regions, leaving multichannel behind. Giants like Amazon, Disney, and Starbucks have already built their own omnichannel digital marketing strategies. Unveil the difference between multichannel and omnichannel engagement in pharma marketing and choose the best way to launch your next HCPs engagement campaign.
Contact Viseven to build the efficient multi/omnichannel strategy: https://viseven.com/contact-us
https://viseven.com/
Subscribe to youtube channel https://bit.ly/38owdcN
Grow revenue, elevate customer experience and augment teams with a modern GTM model using Digital first solutions that use deep HCP insights to grow revenue through an outcome-based model.
How do you know if your company has become a truly digital business? Check out this slide presentation and find out.
Designed and presented by: Ken Polotan
Omnichannel launch excellence in the never normalAcross Health
Like many other things, launch excellence will never be the same again post-C19… Ruud Kooi (SVP Global Accounts) and Luisa Schirm (Senior Consultant) will show you how an integrated customer-centric approach should be an essential ingredient of any launch – now, more than ever.
Key topics include:
· Omnichannel as the “booster shot” for post-C19 launches
· The Omnichannel Launch Excellence (O.L.E.) framework explained
· How to translate a global/regional customer-centric O.L.E blueprint into local strategy execution success?
Watch the recorded webinar and access the full deck here: https://bit.ly/3xOkuBs
Pharma Marketing: Get Started on Creating Great Customer Experiences with Jou...run_frictionless
A well-defined customer journey strategy is critical to customer experience management (CEM) initiatives.1 Yet most pharmaceutical companies have not followed the lead of industries like consumer packaged goods, retail, or travel and hospitality, which pioneered and mastered the art and science of personalized, cross-channel customer journeys. While recognizing that customer journeys are often more complex for pharma than for other sectors, it’s imperative for life sciences to develop and apply journey strategies similar to those of other industries when transforming customer experiences.
https://runfrictionless.com/b2b-white-paper-service/
Executive Procurement Roundtable - Sustainability in ProcurementRoland Berger
Presentation about the dimensions of sustainability, their impact on procurement and supply chain, the evolution of sustainability in the supply chain and the four main action areas for CPO's.
Enabling Patient Centricity for Pfizer through AWS Cloud (LFS301-S-i) - AWS r...Amazon Web Services
Pfizer needed the ability to perform rapid analysis on its set of real-world evidence (RWE) data to improve patient outcomes, but its existing platform could not scale and meet its objectives. Pfizer collaborated with Deloitte to transform its real-world data and analytics capabilities that maximize insights and avoid duplicative investments by migrating their existing RWE data and analytics environment to the AWS Cloud. Learn how these strategies for planning, executing, and validating the success of these capabilities helped position Pfizer to use the AWS Cloud environment as the cornerstone of its patient-centric analytics to expand and incorporate new AI/ML capabilities, such as Amazon SageMaker. This session is brought to you by AWS partner, Deloitte Consulting LLP.
Analysis of what patient services proposed by pharma companies should be. This document explains: 1. why patient centricity is essential? - 2. how to craft a patient-centric strategy? - 3. How to implement patient-centric initiatives?
TechTalks | Digital Transformation in Healthcare: Opportunities and Trendsrmcsoft
Of all the industries out there, healthcare has perhaps the most to gain from digital transformation. Technology can decrease wait times, reduce medical errors and increase collaboration across providers — all of which helps people find their way to better health and healthcare businesses achieve a better bottom line.
The problem is, healthcare has struggled more than pretty much any other industry out there to keep up with the times. Why is that? How do we buck the trend and begin to embrace the tremendous opportunity of digital transformation in healthcare? And who out there is already doing it really, really well?
RMCSoft and Advent Coworking brought together a panel of experts to dig into all of that at their TechTalks event on Tuesday, Jan. 22.
This fascinating conversation highlighted not only the challenges facing health care in the digital age, but also ideas and vision for a path forward.
About TechTalks: TechTalks series is a chance for you to improve your knowledge regarding new technology and technology-related issues. Brought by RMCSoft and Advent Coworking, TechTalks target tech startups as well as all other companies utilizing software & digital products in their day-to-day operations.
We cover a wide variety of tech-related topics, offer valuable insights on the best practices, discuss the most common issues, review the tech trends and provide plenty of opportunities to enhance your tech knowledge.
For more information, please write back to us at info@rmcsoft.com
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Accenture Life Sciences survey of 4,000 patients across four countries and three conditions reveals how patients use and value services from patient organizations compared to those of pharma companies and whether integration of those services would improve the patient experience. Visit https://accntu.re/2Y9CGqw to learn more.
Marketing Strategy for a medical device companysaurabhmalani
This is a marketing strategy for a leading medical device company for a new product launch. This presentation won the Babson Marketing Case Competition - 2012 with prize money of $5000. 16 schools across the globe were competing in this competition.
Digital transformation in airline industry jan. 2018DIGITAL MONK
Airlines are under siege as innovative new services place themselves between the airlines and their customers. Digital intermediaries like Kayak, Priceline, Expedia, Skyscanner, Hotwire, Travelocity, Orbitz, CheapOair, and many others are making it more difficult for airlines to stay close to customers.
The Science of Launching and Achieving Growth in Oncologyaccenture
We have conducted research to understand how oncology companies are responding to New science, more treatment choices and changing economics. Visit https://accntu.re/2Jn72wq to learn our key takeaways for launching and achieving growth in oncology.
Digital and Innovation Strategies for the Infrastructure Industry: Tim McManu...Smart City
Productivity in the engineering and construction industry has been stagnant for decades. The proliferation of digital solutions has made it difficult for users to develop a coherent strategy. Companies who are able to successfully navigate the new digital landscape are on the brink of a transformation that will see top performers reduce overall project costs by 20-45%. However, digital transformations require developing digital capability across all aspects of the organization. Therefore, each entity involved in the industry must understand its critical challenges in order to guide its path to increased digital capability.
4As The Chief Digital Officer: Driving Digital Strategy and InnovationDonnovan Andrews
The Chief Digital Officer: Driving Digital Strategy and Innovation
On June 30, join Donnovan Andrews, Chief Advisor of Digital Media and Innovation, 4As, as he explores the multifaceted role of the Chief Digital Officer––and how this expanding role will drive industry innovation and help transform your business.
Generic Pharma 2.0 Masters of Business Development & MarketingGeneric Pharma 2.0
Introduction to Generic Pharma 2.0
- Business Development Toolkit
- Portfolio Consulting
- Digital Marketing
- Lead Generation & Conversion
- Design & Creative
Inside This Issue
1. What the Doctor Wants from the MR
by Dr. Aniruddha Malpani, MD
Doctors want MRs who are knowledge workers, willing and able to partner with him to better serve his patients.
2. The Marks of a True Professional
by Rachana Narayan
A True Professional is one who has achieved a high standard of “Personal Quality” in everything from dressing sense to professional knowledge and inter-personal relationships.
3. Paradigm Shift
by Sharad Virmani
How Pharma companies can survive and thrive in the New DPCO era.
4. The Single-Minded Success of Sachin Tendulkar
by RM Saravanan
What Gen-Y can learn from the cricket-or-nothing attitude of the Little Master.
5. Catch People Doing Things Right
by K. Hariram
FLMs must proactively engage their team in doing the right things and doing things right.
6. Building Sales Teams from Scratch
by Anup Soans
Every team goes through the stages of Forming, Storming and Norming before they can start Performing
7. Observational Research in Healthcare
by Javed Shaikh & Shafaq Shaikh
8. Patient Reported Outcome Measures in Pharmacoeconomics
by Mahendra Rai & Nishkarsh Likhar
Across Health Multichannel Maturometer 2018Across Health
Across Health is pleased to present you with the state of the multichannel landscape in life sciences in Europe, US and emerging markets – now in its tenth year. Results show that digitally trained staff numbers are still at historically low levels, and the same goes for other key enablers for digital transformation. Also, while we see budgets keep on growing, satisfaction remains low.
Given the time and expense required to bring a prescription drug to market, coupled with its limited exclusive lifespan and an increasing complex and competitive healthcare environment, companies must maximize every moment during the critical launch window. And digital is increasingly seen as a key contributor to success…but is this truly the case?
Watch the recording of the second Maturometer Snapshot webinar and discover it yourself: http://bit.ly/35BOYY1.
Enabling Patient Centricity for Pfizer through AWS Cloud (LFS301-S-i) - AWS r...Amazon Web Services
Pfizer needed the ability to perform rapid analysis on its set of real-world evidence (RWE) data to improve patient outcomes, but its existing platform could not scale and meet its objectives. Pfizer collaborated with Deloitte to transform its real-world data and analytics capabilities that maximize insights and avoid duplicative investments by migrating their existing RWE data and analytics environment to the AWS Cloud. Learn how these strategies for planning, executing, and validating the success of these capabilities helped position Pfizer to use the AWS Cloud environment as the cornerstone of its patient-centric analytics to expand and incorporate new AI/ML capabilities, such as Amazon SageMaker. This session is brought to you by AWS partner, Deloitte Consulting LLP.
Analysis of what patient services proposed by pharma companies should be. This document explains: 1. why patient centricity is essential? - 2. how to craft a patient-centric strategy? - 3. How to implement patient-centric initiatives?
TechTalks | Digital Transformation in Healthcare: Opportunities and Trendsrmcsoft
Of all the industries out there, healthcare has perhaps the most to gain from digital transformation. Technology can decrease wait times, reduce medical errors and increase collaboration across providers — all of which helps people find their way to better health and healthcare businesses achieve a better bottom line.
The problem is, healthcare has struggled more than pretty much any other industry out there to keep up with the times. Why is that? How do we buck the trend and begin to embrace the tremendous opportunity of digital transformation in healthcare? And who out there is already doing it really, really well?
RMCSoft and Advent Coworking brought together a panel of experts to dig into all of that at their TechTalks event on Tuesday, Jan. 22.
This fascinating conversation highlighted not only the challenges facing health care in the digital age, but also ideas and vision for a path forward.
About TechTalks: TechTalks series is a chance for you to improve your knowledge regarding new technology and technology-related issues. Brought by RMCSoft and Advent Coworking, TechTalks target tech startups as well as all other companies utilizing software & digital products in their day-to-day operations.
We cover a wide variety of tech-related topics, offer valuable insights on the best practices, discuss the most common issues, review the tech trends and provide plenty of opportunities to enhance your tech knowledge.
For more information, please write back to us at info@rmcsoft.com
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Accenture Life Sciences survey of 4,000 patients across four countries and three conditions reveals how patients use and value services from patient organizations compared to those of pharma companies and whether integration of those services would improve the patient experience. Visit https://accntu.re/2Y9CGqw to learn more.
Marketing Strategy for a medical device companysaurabhmalani
This is a marketing strategy for a leading medical device company for a new product launch. This presentation won the Babson Marketing Case Competition - 2012 with prize money of $5000. 16 schools across the globe were competing in this competition.
Digital transformation in airline industry jan. 2018DIGITAL MONK
Airlines are under siege as innovative new services place themselves between the airlines and their customers. Digital intermediaries like Kayak, Priceline, Expedia, Skyscanner, Hotwire, Travelocity, Orbitz, CheapOair, and many others are making it more difficult for airlines to stay close to customers.
The Science of Launching and Achieving Growth in Oncologyaccenture
We have conducted research to understand how oncology companies are responding to New science, more treatment choices and changing economics. Visit https://accntu.re/2Jn72wq to learn our key takeaways for launching and achieving growth in oncology.
Digital and Innovation Strategies for the Infrastructure Industry: Tim McManu...Smart City
Productivity in the engineering and construction industry has been stagnant for decades. The proliferation of digital solutions has made it difficult for users to develop a coherent strategy. Companies who are able to successfully navigate the new digital landscape are on the brink of a transformation that will see top performers reduce overall project costs by 20-45%. However, digital transformations require developing digital capability across all aspects of the organization. Therefore, each entity involved in the industry must understand its critical challenges in order to guide its path to increased digital capability.
4As The Chief Digital Officer: Driving Digital Strategy and InnovationDonnovan Andrews
The Chief Digital Officer: Driving Digital Strategy and Innovation
On June 30, join Donnovan Andrews, Chief Advisor of Digital Media and Innovation, 4As, as he explores the multifaceted role of the Chief Digital Officer––and how this expanding role will drive industry innovation and help transform your business.
Generic Pharma 2.0 Masters of Business Development & MarketingGeneric Pharma 2.0
Introduction to Generic Pharma 2.0
- Business Development Toolkit
- Portfolio Consulting
- Digital Marketing
- Lead Generation & Conversion
- Design & Creative
Inside This Issue
1. What the Doctor Wants from the MR
by Dr. Aniruddha Malpani, MD
Doctors want MRs who are knowledge workers, willing and able to partner with him to better serve his patients.
2. The Marks of a True Professional
by Rachana Narayan
A True Professional is one who has achieved a high standard of “Personal Quality” in everything from dressing sense to professional knowledge and inter-personal relationships.
3. Paradigm Shift
by Sharad Virmani
How Pharma companies can survive and thrive in the New DPCO era.
4. The Single-Minded Success of Sachin Tendulkar
by RM Saravanan
What Gen-Y can learn from the cricket-or-nothing attitude of the Little Master.
5. Catch People Doing Things Right
by K. Hariram
FLMs must proactively engage their team in doing the right things and doing things right.
6. Building Sales Teams from Scratch
by Anup Soans
Every team goes through the stages of Forming, Storming and Norming before they can start Performing
7. Observational Research in Healthcare
by Javed Shaikh & Shafaq Shaikh
8. Patient Reported Outcome Measures in Pharmacoeconomics
by Mahendra Rai & Nishkarsh Likhar
Across Health Multichannel Maturometer 2018Across Health
Across Health is pleased to present you with the state of the multichannel landscape in life sciences in Europe, US and emerging markets – now in its tenth year. Results show that digitally trained staff numbers are still at historically low levels, and the same goes for other key enablers for digital transformation. Also, while we see budgets keep on growing, satisfaction remains low.
Given the time and expense required to bring a prescription drug to market, coupled with its limited exclusive lifespan and an increasing complex and competitive healthcare environment, companies must maximize every moment during the critical launch window. And digital is increasingly seen as a key contributor to success…but is this truly the case?
Watch the recording of the second Maturometer Snapshot webinar and discover it yourself: http://bit.ly/35BOYY1.
Multichannel Maturometer Snapshot: Digital Transformation webinarAcross Health
Across Health has run the Multichannel Maturometer for a decade – and has tracked the importance of digital in the life science’s commercial mix, and are recognised as an industry-leading barometer of how things are changing.
But these changes are happening ever faster.
To keep up with one of the most dynamic areas of one of the most innovative industries in the world – we had to up the tempo. We’ve launched the snapshot – to take the temperature of the industry more often.
In this first Maturometer Snapshot we zoom in on the key components and bottlenecks of a digital transformation and how these are shifting throughout the lifecycle of a transformation programme.
Across Health Multichannel Maturometer 2017Across Health
Across Health is pleased to present you with the state of the
multichannel landscape in life sciences in Europe, US and
emerging markets – now in its ninth year.
This year we took a wider view at where digital dollars are going – particularly at patient engagement and digital innovation. Results show that global and local have different views on their effectiveness and importance…
Also, while we see budgets and teams growing (after five years!), satisfaction remains (incredibly) low.
To learn more please watch the recorded version of our webinar: https://goo.gl/Q275oq
Webinar - Multichannel Maturometer 2018 results: Key global trendsAcross Health
Questions answered include:
• Did the 20%+ budget increase in 2017 continue in 2018?
• Which channels have reached maturity…and which ones could break out in the next years?
• What are the industry's biggest bottlenecks for adopting digital?
• (How) are key digital capabilities developing versus last year?
• How satisfied is the industry with its digital efforts to date?
For the recorded webinar please visit our website: http://bit.ly/2vC86oc
Navigating the multichannel maze in COVID-19 times – key tactics: pitfalls an...Across Health
As COVID-19 is spreading rapidly across the world, the traditional HCP customer engagement model in life sciences has come to a grinding halt.
This webinar -presented by Fonny Schenck (CEO, Across Health), Patrick Vidal (Managing Partner, Across Health) and Vanessa Huichard (Senior Consultant, Across Health)- will help you navigate the multichannel maze in COVID-19 days.
Besides unique insights, pragmatic recommendations, and robust cases, this session includes hot-off-the-press research results from our Navigator Spotcheck (with the views of 300 EU5 Specialists and GPs, on what they want from pharma in these times of social distancing) and our Maturometer Snapshot (featuring the views of 100+ pharma staff on their very-short term priorities in this period – and the longer view).
For the recorded webinar please visit:
https://bit.ly/2wFNqjS
Measuring ROI in life sciences? Not a black & white storyAcross Health
The first results of the 2021 Maturometer confirm that the ROI question is more important than ever. Join Jan Keuppens (SVP Global Accounts) and Christophe Brock (Head of Intelligent Execution & Impact) to learn the value of a solid impact measurement approach: it not only influences key decision-making, but it also contributes to a change of mindset.
Key topics include:
• Why strong impact measurement relies on a strong strategy and business case development
o Impact measurement as key component of campaign and customer journey strategy
• How your omnichannel maturity influences the type & level of KPIs
o Realistic vs “vanity” KPIs
• Understand the continuum between “essential” and “state-of-the-art” KPIs
• Explore examples of how impact measurement influences key decision-making
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3felUMK
All you need to know about Strategy, Technology, and Talent.
Berghs School of Communications and Mynewsdesk present three crucial areas to succeed in PR:
1. Strategy
2. Technology
3. The Future
Check out the findings from our latest global study, the state of digital PR, which covered eight markets and gathered insights from over 2,500 communicators.
IAB Netherlands report: Report on Digital Marketing Innovation IAB Europe
With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte Digital we had interviews with 22 top marketers about the state of digital marketing in their organizations and we spoke about their expectations for the coming 3 years.
Plus de 80% des dirigeants estiment que le digital est clé pour leur entreprise, mais seuls 20% s’estiment excellents dans le domaine. Pour relever le défi du numérique, l’étude de PwC "Digital IQ" a identifié 5 bonnes pratiques qui boostent la performance des organisations. Les entreprises les plus dynamiques sur le digital se révèlent aussi être celles les plus innovantes et les plus rentables. Loïc Mesnage, responsable du Consulting en Technologie de PwC, et Matthieu Aubusson, responsable Transformation Digitale de PwC, en décryptent les résultats.
Séptima Encuesta Mundial del Coeficiente Digital de las empresasPwC España
La Séptima Encuesta Mundial sobre el Coeficiente Digital en las empresas se ha realizado a partir de entrevistas a casi 2.000 directivos y líderes de IT de empresas de diez sectores en 51 países (entre las que se encuentran 70 compañías españolas). El informe mide el grado de digitalización de las compañías entendido por cómo estas afrontan, valoran e integran las tecnologías digitales en su organización -lo que hemos denominado el coeficiente digital- a partir de diez comportamientos digitales clave.
In this webinar, Mark Bruno of Informa Engage, Kristin Letourneau of Informa, Susan Theder and Samantha Russell shared tips for advisors who are looking to understand the marketing strategies and tactics that are the most important to drive meaningful, scalable growth - and will also provide a first look at the 2022 Study of Advisor Marketing.
What actions can leaders take to confirm their digital investments deliver and sustain value? The practices and performance of global companies, drawn from the experience of nearly 2,000 business and technology executives.
Across Health Multichannel Maturometer 2020Across Health
In many industries, COVID-19 has accelerated the move to digital transformation. As Microsoft’s CEO, Satya Nadella, put it: “We saw 2 years of digital transformation in 2 months.”
Is biopharma moving at the speed of light too? The Maturometer research gives you a unique overview of what others are planning/doing in this space, including topics like:
- Organizational dimension - burning platform (or not)?
- Key investment focus – which channels, technologies, staff capabilities?
- Budget levels for digital
- Key barriers
- Key priorities for 2021
- …
Access the full deck and watch the recording: https://bit.ly/3l3kWFa
Across Health - Omnichannel Launch Excellence: Medical & Commercial best prac...Across Health
During last year’s webinar on the same topic we discussed our perspectives on post-C19 launch excellence, and we all agreed that the New Normal will never be the same. During this year’s webinar on Omnichannel Launch Excellence, Ruud Kooi (SVP Global Accounts) and Ben Harbour (Senior Consultant) discussed on how to optimize your omnichannel launch and discover solutions to some of the potential obstacles you might face.
Key topics included:
• How to create an evidence-based roadmap for Medical and Commercial omnichannel launch – at the international and local level
• 5 tips to optimize your Medical and Commercial omnichannel launch
• Case study: Preparing for a Medical and Commercial launch – challenges and solutions
Watch the recorded webinar and access the full deck here: http://bit.ly/3u0lcdz
3 Key Ingredients to PR Success - PR RevolutionJonathan Bean
This presentation explains the findings of a survey of 2,500 communications and PR professionals and talks about the challenges of strategy, technology and talent.
Similar to Across Health Multichannel Maturometer 2019 (20)
Across Health - Key HCP and industry omnichannel engagement trends in life sc...Across Health
Ruud Kooi (MD Across Health) and Luisa Schirm (VP Global Accounts) share highlights from our latest Global Trends Report, including some of last year's most interesting insights pulled from our industry-leading Navigator365™ and Maturometer™ research. You can look forward to a unique snapshot of what biopharma and its HCP audiences have been thinking and doing in the omnichannel space in 2023, as well as a look ahead at what to expect in 2024 and beyond.
Key topics discussed:
- Enduring shifts in HCP channel & content affinity & impact
- HCP interest in & (dis)satisfaction with biopharma’s digital offerings
- The competitive landscape
- Insights and key regional trends for EU5, US & APAC
Watch the recorded webinar and access the full deck here:
http://tinyurl.com/yptwadcm
Across Health - Global HCP & competitor omnichannel trends in life sciences 2...Across Health
Fonny Schenck (Strategic Management Advisor) and Patrick Vidal (SVP Global Accounts) shared highlights from our 2022 Global Trends Report, including some of last year's most interesting insights pulled from our industry-leading Navigator365™ and Maturometer™ research. You can look forward to a unique snapshot of what biopharma and its HCP and payer audiences have been thinking and doing in the omnichannel space in 2022, as well as a look ahead at what to expect in 2023 and beyond.
Key topics included:
• Enduring shifts in HCP channel & content affinity & impact
• HCP interest in & (dis)satisfaction with biopharma’s digital offerings
• The competitive landscape
• Future scenarios
• Insights and key trends for EU5, US, LATAM & APAC
Watch the recorded webinar and access the full deck here: https://rb.gy/h1qu5x
Across Health - 'Omnichannel myopia' in the post-Covid era- The importance of...Across Health
Beverly Smet (VP Global Accounts) and Vanessa Huichard (Senior Strategy Consultant) advised on how to benchmark your brand for omnichannel leadership and how robust benchmarking can support you in sound business planning.
Key topics included:
• “Marketing myopia” – what’s in a name
• How the pandemic disrupted the landscape for Cx and OC effectiveness
• Creating a burning platform for Cx by adopting an outside-in perspective
• How robust benchmarking can support sound business planning: case example
Watch the recorded webinar and access the full deck here: https://rb.gy/guxkhq
Across Health - Navigator365™ product updates and plans for 2023Across Health
Pim ten Tusscher (CTO- Across Health) and Christophe Brock (Head of Impact – Across Health) gave a 40-minute update on the latest product developments, as well as a preview of our exciting plans for 2023!
Key topics included:
• Two new products: Navigator365™ Benchmark & Navigator365™ Payer
• A fully redesigned Navigator365™ Planner allowing you to plan and quantify your omnichannel plans
• A new iteration of Navigator365™ Core with a dedicated omnichannel launch section
• Two additions to our Omnitopia™ serious game offering: Field-Commercial and Medical
• A fully revised Missing Manual – the handbook for omnichannel excellence in the life sciences
• A sneak peek of our 2023 plans!
Watch the recorded webinar and access the full deck here: https://bit.ly/3BDnAew
Across Health - Omnichannel for Payers: A big opportunity for pharma Across Health
During our recent live webinar, David Ziedman (SVP Global Accounts) and Jason Cunningham (Senior Consultant) explored how omnichannel offers an untapped opportunity for pharma to connect with Payers more effectively.
Key topics included:
• Achieving the most impactful channel mix for this target group
• How does pharma’s digital offering compare to what Payers actually want?
• Channels used by Payers with the highest reach, impact and frequency (with insights from the recently launched Navigator365™ Payer)
• How benchmarking can tell us which companies are performing well (and not so well) in Omnichannel
Watch the recorded webinar and access the full deck here: http://bit.ly/3VpujQH
Is biopharma ready for the New Normal and how far have we progressed along the path to omnichannel maturity? Fonny Schenck (MD Across Health, EVP Precision Value & Health) & Sander Geysen (Senior Consultant) will share the highlights of the 2022 Maturometer™ survey, giving you a unique overview of the current state of digital transformation within life science companies.
Key topics included:
(Digital) transformation: just “talking the talk”? Or well underway?
Key investment focus: channels, technologies, data, content, capabilities,…
Digital share of the go-to-market budget mix
Key barriers & drivers
Key priorities for continued success in the age of omnichannel excellence
Watch the recorded webinar and access the full deck here: https://bit.ly/3CjnQyZ
Post-COVID Omnichannel HCP engagement Romania – key trends.pdfAcross Health
In this webinar, Beverly Smet (SVP Global Accounts) and Pieterjan Dhondt (Associate Consultant) elaborated on some of the key trends in the Romanian specialty landscape, gathered from our Navigator365™ HCP Omnichannel affinity research.
Key topics included:
- How do Romanian HCPs compare to their EU5 colleagues?
- How did COVID19 affect the reach & impact of your promotional & medical channels?
- How satisfied are Romanian HCPs with pharma’s current digital offering?
Find out more here: https://bit.ly/3yUnFsm
Tips for your 2023 omnichannel budget planning.pdfAcross Health
Vladimir Rogiers (Senior Consultant) and Jan Keuppens (SVP Global Accounts) discovered how omnichannel thinking should be a key dimension of your 2023 business planning, as well as addressing key business questions and offering some essential tips and evidence.
Key topics included:
• Which channels, media and content do my customers prefer? And where does my brand do well (and not so well) versus the competition?
• How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys?
• What kind of budget should I set aside for this? What % should go to digital?
• What kind of business impact can I expect from my omnichannel plan? And how do I prepare for execution excellence?
Watch the recorded webinar and access the full deck here: https://bit.ly/3NH8nw8
Kyle Patel (Senior Consultant) and Luisa Schirm (Senior Consultant) will illustrate how to translate your strategic imperatives into a high-impact customer engagement strategy with our Navigator365™ and Scala365™ product suites.
Key topics included:
• How to facilitate the planning and impact measurement phase in the New Normal era with Navigator365™ and Scala365™
• What are some of the key components in boosting your omnichannel capabilities and staying ahead with the ultimate OCE guide?
• How to operate in the post-C19 world with our cloud based OCE product suite
Watch the recorded webinar and access the full deck here: https://bit.ly/3EFsqqJ
In this session, Fonny Schenck (EVP PV&H, MD Across Health) and Pim ten Tusscher (Chief Technology Officer) are lifting the veil on some recent and upcoming advanced uses of Navigator365™, the industry’s leading ecosystem for actionable omnichannel insights, planning, execution and impact tracking.
Key topics include:
• How to “go beyond averages” and compare & contrast subsegments of customers (age, gender, archetype, (sub)specialty,…) -- with just one click!
• A sneak peek into some of the new features & functionalities:
- advanced benchmarking
- advanced time trends
- Payer Navigator365™
- Navigator365™Planner and
- Tracker integration
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3EzgeZo
Christoph Schmidt, Jan Keuppens and Sander Geysen will share the highlights of the 2021 Maturometer survey, which will give you a unique overview of what other life sciences companies are planning and doing in the omnichannel space.
Key topics include:
• Organisational dimension – what’s the sense of urgency? What’s people’s take on the companywide OCE strategy?
• Key investment focus – which channels, technologies, staff capabilities?
• Budget levels for the digital component of the omnichannel mix
• Key barriers
• Key priorities
Watch the recorded webinar and access the full deck on our website: https://bit.ly/3hdARRk
Omnichannel upskilling: transforming customer-oriented teams into omnichannel...Across Health
Across Health senior consultants Jean-Sebastien Struyf and Luisa Schirm illustrate the role of Scala365™ and blended learning as a key component of digital transformation at scale within biopharma.
Key topics of this webinar include:
• What type of omnichannel competencies are needed for customer-oriented teams in a post-C19 world - and where is biopharma today?
• “It’s all in the mix” … also for learning styles and formats. How to create a winning learning journey featuring self-paced, blended and hands-on learning - for all key functions?
• How to boost not only knowledge and capabilities, but also change the mindset.
Watch the recorded webinar and access the full deck on our website: https://bit.ly/2RzF0Vu.
The power of marketing & sales collaboration for omnichannel engagementAcross Health
Reimagine the role of customer-facing teams, guided by Beverly Smet (SVP Global Accounts) and Christoph Schmidt (Head of Strategy).
The major takeaways of this webinar include:
• The new commercial model in biopharma: a cross-functional, customer-centric ecosystem
• Roadmap to data-driven omnichannel customer engagement vs the current reality in biopharma
• Case study with demonstrated impact on omnichannel engagement through marketing & sales collaboration
• Key steps for omnichannel engagement success
Watch the recorded webinar and access the full deck on our website: https://bit.ly/2PBTOST
2019-2020: Blip or shift? Key trends in the HCP mixAcross Health
Using relevant insights from our Navigator365 platform, Fonny Schenck (CEO) and David Ziedman (Head of Accounts) will take you back to 2020, explore key shifts vs 2019, and lift a tip of the veil on the Omnichannel Customer Engagement market dynamics you can expect in 2021 and beyond.
Key topics include:
• HCP shifts in channel & content affinity & impact
• HCP interest in & (dis)satisfaction with biopharma’s digital offerings
• Emerging competitor moves
• Future scenarios
Watch the recorded webinar on our website: http://bit.ly/3kUVNNi.
C19: Respond, recover & reimagine the future of HCP engagementAcross Health
And Across Health responded in an agile way to the C19 disruption: we've taken important steps in optimizing the Navigator ecosystem, with over 6,000 HCP respondents since June, insightful COVID-19 questions, new Powertools, upgrades to our integrated OCE Planner Pro, the launch of a DIY “starterkit”, a new OCE capability-boosting platform (SCALA), etc.
Our webinar will take you through the latest Navigator 365 insights, demo the newest Powertools, and show how the data can be used for evidence-based omnichannel HCP journey planning, orchestration, measurement - and ongoing optimization.
Watch the recorded webinar on our website: https://bit.ly/2UmkvcU.
2 years in 2 months? Digital acceleration in biopharmaAcross Health
Relive Across Health first iD.cast: 90 minutes of inspiration on digital acceleration in biopharma
Get food and facts for thought on how biopharma companies can embrace the COVID-19 wake-up call and turn these disruptive times into an opportunity for hyper-acceleration and re-invention. The session featured two highly engaging speakers – and scored an NPS of 65!
- Peter Hinssen, Co-founder Nexxworks, serial entrepreneur, best-selling author, and thought leader on digitalization & innovation
The "VACINE" for the Never Normal and the hourglass model for corporate innovation
- Fonny Schenck, CEO Across Health
2 years in 2 months? Digital acceleration in biopharma
Watch the recorded webinar or download the slides to learn how to be the Phoenix in the biopharma world and create a sustainable competitive superiority: https://bit.ly/2IZDDLv.
Reimagine the future of customer engagement: second Navigator Spotcheck updateAcross Health
Do you want to know more on the HCPs behaviour changes during COVID-19 lockdown? Let Fonny Schenck (CEO, Across Health) walk you through the findings of our most recent Navigator Spotcheck (302 oncologists in EU5 + US).
Some of the key questions of our second COVID-related webinar:
- Which channels shifted most in terms of reach, impact and
frequency vs Q4 2019?
- What kind of pharma content are HCPs looking for online?
- Are there key differences between geo markets – and between
HCP segments?
- How do oncologists see the future role of the rep?
- Which companies are “best-in-class”?
We trust this session will help you reimagine the future of customer engagement in biopharma!
For the recorded webinar and the full deck please visit:
https://bit.ly/3ewb0zX
The hare and the tortoise of digital transformation in pharmaAcross Health
What is necessary for pharma’s digital transformation to accelerate? Vladimir Rogiers thinks through the key enablers for a fast moving digitization process in our latest 1000to1 blog https://goo.gl/2RD7ao
Pharma’s journey towards the multichannel repAcross Health
The multichannel rep is one of the most important near term tactics for most pharma execs… but how is it faring? Join us for the next instalment of our 1000 to 1 series – to see whether the reality of the multichannel rep is within reach for pharma today: https://goo.gl/qrYTDa
The journey towards digital natives: is pharma driving against the traffic?Across Health
The pharmaceutical industry’s customer base is moving in one definite direction: towards a ubiquity of digital-native HCPs. The implications of this should not be underestimated. As the information needs and preferences of medical professionals shift, pharma must adapt their communications to match if they’re to drive improvements in clinical care.
Find out how new segmentation models can help understand the best way to communicate with physicians: https://goo.gl/crvgv6
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
DECODING THE RISKS - ALCOHOL, TOBACCO & DRUGS.pdfDr Rachana Gujar
Introduction: Substance use education is crucial due to its prevalence and societal impact.
Alcohol Use: Immediate and long-term risks include impaired judgment, health issues, and social consequences.
Tobacco Use: Immediate effects include increased heart rate, while long-term risks encompass cancer and heart disease.
Drug Use: Risks vary depending on the drug type, including health and psychological implications.
Prevention Strategies: Education, healthy coping mechanisms, community support, and policies are vital in preventing substance use.
Harm Reduction Strategies: Safe use practices, medication-assisted treatment, and naloxone availability aim to reduce harm.
Seeking Help for Addiction: Recognizing signs, available treatments, support systems, and resources are essential for recovery.
Personal Stories: Real stories of recovery emphasize hope and resilience.
Interactive Q&A: Engage the audience and encourage discussion.
Conclusion: Recap key points and emphasize the importance of awareness, prevention, and seeking help.
Resources: Provide contact information and links for further support.
TEST BANK For Accounting Information Systems, 3rd Edition by Vernon Richardso...rightmanforbloodline
TEST BANK For Accounting Information Systems, 3rd Edition by Vernon Richardson, Verified Chapters 1 - 18, Complete Newest Version
TEST BANK For Accounting Information Systems, 3rd Edition by Vernon Richardson, Verified Chapters 1 - 18, Complete Newest Version
TEST BANK For Accounting Information Systems, 3rd Edition by Vernon Richardson, Verified Chapters 1 - 18, Complete Newest Version
LGBTQ+ Adults: Unique Opportunities and Inclusive Approaches to CareVITASAuthor
This webinar helps clinicians understand the unique healthcare needs of the LGBTQ+ community, primarily in relation to end-of-life care. Topics include social and cultural background and challenges, healthcare disparities, advanced care planning, and strategies for reaching the community and improving quality of care.
Deep Leg Vein Thrombosis (DVT): Meaning, Causes, Symptoms, Treatment, and Mor...The Lifesciences Magazine
Deep Leg Vein Thrombosis occurs when a blood clot forms in one or more of the deep veins in the legs. These clots can impede blood flow, leading to severe complications.
Under Pressure : Kenneth Kruk's StrategyKenneth Kruk
Kenneth Kruk's story of transforming challenges into opportunities by leading successful medical record transitions and bridging scientific knowledge gaps during COVID-19.
Stem Cell Solutions: Dr. David Greene's Path to Non-Surgical Cardiac CareDr. David Greene Arizona
Explore the groundbreaking work of Dr. David Greene, a pioneer in regenerative medicine, who is revolutionizing the field of cardiology through stem cell therapy in Arizona. This ppt delves into how Dr. Greene's innovative approach is providing non-surgical, effective treatments for heart disease, using the body's own cells to repair heart damage and improve patient outcomes. Learn about the science behind stem cell therapy, its benefits over traditional cardiac surgeries, and the promising future it holds for modern medicine. Join us as we uncover how Dr. Greene's commitment to stem cell research and therapy is setting new standards in healthcare and offering new hope to cardiac patients.
Rate Controlled Drug Delivery Systems, Activation Modulated Drug Delivery Systems, Mechanically activated, pH activated, Enzyme activated, Osmotic activated Drug Delivery Systems, Feedback regulated Drug Delivery Systems systems are discussed here.
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...ILC- UK
The Healthy Ageing and Prevention Index is an online tool created by ILC that ranks countries on six metrics including, life span, health span, work span, income, environmental performance, and happiness. The Index helps us understand how well countries have adapted to longevity and inform decision makers on what must be done to maximise the economic benefits that comes with living well for longer.
Alongside the 77th World Health Assembly in Geneva on 28 May 2024, we launched the second version of our Index, allowing us to track progress and give new insights into what needs to be done to keep populations healthier for longer.
The speakers included:
Professor Orazio Schillaci, Minister of Health, Italy
Dr Hans Groth, Chairman of the Board, World Demographic & Ageing Forum
Professor Ilona Kickbusch, Founder and Chair, Global Health Centre, Geneva Graduate Institute and co-chair, World Health Summit Council
Dr Natasha Azzopardi Muscat, Director, Country Health Policies and Systems Division, World Health Organisation EURO
Dr Marta Lomazzi, Executive Manager, World Federation of Public Health Associations
Dr Shyam Bishen, Head, Centre for Health and Healthcare and Member of the Executive Committee, World Economic Forum
Dr Karin Tegmark Wisell, Director General, Public Health Agency of Sweden
36. Proprietary and Confidential Information
Designing the strategy for optimal business impact:
burning platform, vision & strategy, enablers, and quick wins
Across Health has high-impact tools, products and frameworks to support you in all 4 areas
Gleicher’s formula for successful change
Need for
change
Need for
change
Need for
change
Need for
change
Clear vision &
goals
Clear vision &
goals
Clear vision &
goals
Clear vision &
goals
Capability to
change
Capability to
change
Capability to
change
Capability to
change
Concrete first
step
Concrete first
step
Concrete first
step
Concrete first
step
Successful
change
Slow start
Lack of
coordination
Frustration
Lack of action
1 2 3 4
40. Proprietary and Confidential Information
What is it?
Robust pharma benchmark on multichannel
trends & industry maturity, boasting over 10
years of a wide variety of actionable data and
insights
Why is it useful for you?
Better understand your company’s digital
maturity:
• Fact-based as-is assessment to prioritize
digital transformation options and design
multi-year roadmap
• Robust Internal & external benchmarking –
are you ahead of the curve?
Key metrics
Case: Global Maturity Baseline
MTM was used to set the baseline across global
franchises to get the “As Is” maturity readiness as
well as the desired “To Be”.
• 9 brand teams involved
• 50% Global/50% local split
• Key gap areas identified vs industry leaders
• Insights prompted the need for clear and
immediate action
Budget & timelines
• 25k€; 1k€ per extra dashboard
• 3-4 weeks of lead time for delivery (2 weeks
recruitment)
Contact
Sander Geysen
sander.geysen@a-cross.com
*32 (0)473 51 72 78
>3k Survey responses over 10 year’s time to
benchmark your specific situation
11 Years of historical data - tracking over a
decade of digital pharma evolution
16 of the Top 50 pharma have already
conducted this study internally
Maturometer
Benchmarked building blocks for digital
transformation www.across.health/multichannel-maturometer
41. Proprietary and Confidential Information
What is it?
• Data-rich primary research to drive optimal
omnichannel customer engagement – from
“share of voice” to “quality of voice”
• Uniquely actionable insights on channels,
content, context and 3rd-party media
• In-depth company benchmarking at the
channel level
• Multi-channel equivalence (MCQ) compares
the relative reach/impact of channels to a
‘gold standard’
Why is it useful for you?
• Navigator enables life sciences companies
to optimize their omnichannel mix in all key
dimensions
Key metrics
What customers think
“The Navigator data provides key insights and
drives our multi-channel decisions both on a
regional and country level."
Head of Commercial Excellence Europe, leading
biotech company
Budget & timelines
• 29-35k for one country/specialty.
• HCP datawarehouse – custom pricing
Contact
Philip Baciaz, VP Customer Insights
philip.baciaz@a-cross.com
T: +32 9 277 77 62
.
www.across.health/navigator
25K HCP responses in our data warehouse
10+ specialties
30+ countries
40+ Companies use Navigator for mix
decisions and training
Navigator
Your compass for omnichannel
customer engagement
Also for
Patients
& Payers
42. Proprietary and Confidential Information
Planner
Turn strategic omnichannel thinking
into practical campaign planning
What is it?
• A cloud-based, smart and user-friendly
planning solution for pharma
• Offering an evidence-based, step-by-step
approach to plan for optimal customer
engagement
• Taking into account your business
objectives, customer segments and
available budget
• Guiding towards the most effective channel
mix and cadence
• Resulting in an actionable
marketing/medical plan which is instantly
shareable with your peers
Why is it useful for you?
• Step by step guide to omnichannel
planning
• Leverage your Omnichannel NavigatorTM
data
• Facilitates omnichannel campaign
execution
Timing
V1.0 client release 2019
Monthly release schedule
Budget & timelines
Subscription models
• Single country : €15K*
• EU5 + regional HQ €55K*
• Global: 130K*
*Navigator data sets purchased separately;
consecutive years: 30% of original pricing
Contact
Pim Ten Tusscher, Senior Consultant
planner@a-cross.com
.
www.across.health/offering/omnichannel-planner
43. Proprietary and Confidential Information
What is it?
• A framework and process for evaluating the
health of your omnichannel customer data –
channels, assets, customer profiles and KPIs.
• As-is baseline with recommendations on how
to accelerate into omnichannel customer
engagement
Why is it useful for you?
• Make better informed decisions on the next
steps to realize your omnichannel customer
engagement vision.
• Get a benchmark
• Get actionable recommendations no matter at
which level of omnichannel maturity you are.
Key metrics
Case: Omnichannel Baseline
• 21 countries and 6 brands participated
• Full analysis on CRM, channels & KPIs was
performed
• Within the same organization, significant
differences were observed between countries
and therapeutic areas.
• One size does not fit all: Tailored
recommendations helped tackle the right
hurdles for the right country/TA
Budget & timelines
27,5k€ for the first, 24k€/additional
5 to 6 weeks of lead time for delivery
Contact
Christophe Brock, Senior Consultant
christophe.brock@a-cross.com
+32 495 41 06 51
“Eye opening”
30% … of all CRM data is inaccurate
80+%
… of marketers say that company silos obscure
a seamless view of campaigns & customers
87%
… of marketers consider data the most
underused asset
Director of Global Marketing Operations,
Leading Life Science company
Omnichannel
health check
www.across.health/omnichannel-health-check
44. Proprietary and Confidential Information
eLearning
What is it?
• Interactive eLearning modules
• Packed with useful insights and practical
tips on multichannel in pharma
• Enriched with business cases and a
knowledge quiz per topic
• Easily embedded in your company’s
learning management system or delivered
to you in bespoke environment set up for
you.
Why is it useful for you?
• Enhance channel-specific competencies of
your team with e-learning modules
Key metrics
What customers think
“Highly interactive and entertaining way to
address a key training need in the industry.”
EUCAN training leader, leading biotech company
Budget & timelines
Enterprise license
• per module €20K*
• 14 modules €250K*
12 month access for up to 250 users
• 14 modules + platform license €175K**
*standard pricing – does not include any customization
** 20% license fee from year 2
Delivery typically 3 – 4 weeks
Individual licenses via the Across Health eCademy
Contact
Kenneth Peeters, senior project manager
excellerator@a-cross.com
T: +32 9 277 77 62
15 modules available with topics ranging
from strategy, to channel engagement,
measurement and agile mix planning
30 Average number of minutes it takes to
complete each module
> 1500 Number of pharma professionals who
experienced our modules since 2017
Interactive self-learning at your
convenience www.across.health/excellerator-capability-building
45. Proprietary and Confidential Information
Channel guides
What is it?
• Company-specific hands-on guides to “how
things are done” at your company,
capturing processes, tools and resources.
• Playbooks include pragmatic do’s and
don’t’s and case studies
• Delivered in slide kits or navigable PDF in
customized design.
Why is it useful for you?
• “The devil is in the details”: our channel
guides help you to move seamlessly from
the overall strategy to flawless execution
(“where the rubber hits the road”)
Key metrics
What customers think
These modules really made some things click for
me in regards to strategy and planning a
multichannel strategy. Thanks again!”
UK brand manager
Budget & timelines
• € 20k per channel guide
• Delivery typically within 1 – 2 months
Contact
Kenneth Peeters, senior project manager
excellerator@a-cross.com
T: +32 9 277 77 62
.
> 10 Key digital channels are available for
customization
20 Average number of pages of each
channel guide
> 2000 Number of pharma professionals who
used our channel guides since 2016
Customized hands-on reference guides
to leverage channels at scale www.across.health/excellerator-capability-building
46. Proprietary and Confidential Information
Book
What is it?
• 230+ pages stacked with actionable insights
and clear guidelines on omnichannel
customer engagement
• written by seasoned omnichannel experts
Why is it useful for you?
Gain in-depth knowledge on how to turn
omnichannel customers insights into strategy,
execution and impact measurement
Key metrics
What customers think
“The book is of immense value, allowing marketing
and brand managers to take more informed
decisions about the channel mix."
Worldwide Multichannel Marketing Head, GSK
Budget & timelines
95 euro
Order online here.
Delivery typically within 1 week.
Take a look inside the book
Contact
Kenneth Peeters, senior project manager
excellerator@a-cross.com
T: +32 9 277 77 62
.
>2800 Copies sold since first print in 2016
€95 Retail price (excl. shipping)
2018 Second edition
www.across.health/excellerator-capability-building
47. Proprietary and Confidential Information
MCM serious game
What is it?
• Create optimal marketing mix to
maximize effectiveness, sales and market
share
• Interactive serious game with a focus on
omnichannel customer engagement
• Online turn-based game with multiple
teams / players competing against each
other along a predefined scenario
• Virtual or F2F workshop
Why is it useful for you?
• Simulations are the next-best thing to real-
world implementation
• Opportunity to engage key staff across
functions and markets in a time-efficient
way
• Rich learning experience that can be used
as part of overall blended learning program
Budget
Budget:
• Pls inquire for full range of options
Contact
Kenneth Peeters, senior project manager
excellerator@a-cross.com
T: +32 9 277 77 62
.
Apply insights into a dynamic serious
gaming environment
www.across.health/excellerator-capability-building
48. Proprietary and Confidential Information
Workshops
What is it?
• Highly interactive in-company workshops
led by seasoned topic experts.
• Sessions can be tailored by:
• Product/TA
• Internal audience (mktg, sales, …)
• External audience (HCP, patient,
payer,…)
• Region/country
Why is it useful for you?
• Develop your omnichannel strategy,
execution priorities and KPIs
• Get a unique deep dive on the tactics that
will work, with evidence-based case studies
Key metrics
What customers think
“Well-structured, clear and interactive course! It
makes you re-think established values and opinions,
and inspires you to take that next step towards a
new approach.”
Brand Manager Immunology, Celgene
Budget & timelines
In-company workshops:
• 1 day training: €15K
• 2 day training: €20-25K (depending on
customization)
Public workshops: www.celforpharma.com
Contact
Kenneth Peeters, senior project manager
excellerator@a-cross.com
T: +32 9 277 77 62
.
64 Average NPS of our in-company
workshops
85% Average score of our trainers
> 1500 Pharma professionals were successfully
trained in the past 2 years
A balanced mix of strategy, industry
examples and implementation tips www.across.health/excellerator-capability-building
49. Proprietary and Confidential Information
Healthcare
Disruption Tour
What is it?
• Immerse yourself in the rapidly emerging
space of healthcare innovation &
disruption
• Visit some of the most innovative,
interesting and disruptive companies in
Silicon Valley
Why is it useful for you?
• Get a full picture of the health tech
landscape
• Be inspired by innovation experts
• Explore new partnership options
• Build an enduring network of innovators
• Prioritize actions to stay ahead of the game
Key metrics
What customers think
“This is a tour which will bring you the
understanding how a real innovation culture should
look like. It give easy access to new innovations and
an understanding what the opportunities are when
innovation is supported properly. Across Health
know how to organize this and to give you a great
experience in the future world of healthcare”
HDT participant, 2018
Budget & timelines
3 day Public tour: €6,5K*
In-house executive HDT (3/4d): €65000*
*Excl. flights, accommodation and logistics
Contact
Raphael Doulat
Raphael.doulat@a-cross.com
.
> 72 Average NPS of our healthcare
disruption tours
20 Average number of participants per tour
2020 Our next public tour
www.across.health/excellerator-capability-building
Editor's Notes
With it, you will be able to make better informed decisions on the next steps to take to realise your omnichannel customer engagement vision.