Immersive Marketing Portfolio Immersive marketing is a strategy that creates a deeply engaging, interactive experience for consumers, often leveraging cutting-edge technology to envelop them in a brand's world. Unlike traditional marketing, which relies on one-way communication from brand to consumer, immersive marketing involves the audience in a two-way interaction, making them an active participant in the experience. This approach aims to create a memorable, emotional connection with the brand, which can lead to stronger customer loyalty and advocacy. Learn more: Gary Frank gary.frank@8020interactive.com www.8020interactive.com

1. IMMERSIVE MARKETING
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Gary Frank
gfrank8020@gmail.com
214.274.7270

2. GOAL
Increase attendance while inspiring minds in nature and science
STRATEGY
Create an omni-channel brand campaign that captures curiosity and wonders of science
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PRE-LAUNCHSURVEY INSIGHTS
Member & Non-member survey results versus current brand campaign:
• Impact/Perception: +15%
• Intent to visit: +40%
• Overall sentiment: sparks fun conversation with kids now asking to visit museum
RESULTS
• 8% lift in attendance over 2 years
• Raving customer feedback
• Campaign still utilized after 5 years
CASESTUDY:AMAZEYOUR BRAIN

3. Digital & Static
Billboards
“#Mindblown”, “How is this possible?”

4. Social Media
“It has my kids asking questions and wanting to go to the museum for
more.”

5. Community Partner: Love Field
“Engaging and relevant. Brings out curiosity.”

6. Elevator Graphics
“It’s like stepping into another planet.”

7. Social and in-theater video
series
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“It's just so clever. It always brings a smile to my face.”

8. Fun and engaging content to inspire further learning in nature and science
at the Perot Museum.
“It has my kids asking questions and wanting to go to the museum
today.”
Desktop & mobile
microsite

9. Programmatic Ads
“Shows the museum can be educational and fun.”

10. Fun and engaging content to inspire further learning in nature and science
at the Perot Museum.
“It's fun, short, direct, and a great natural conversation starter.” PSA: Radio Spots
rollover and click play

11. Staff Integration
“They always brings a smile to my face and teach me something
new.”

12. Generated over $45 million in annual revenue
National program in all major grocery chains across the country
COMMUNITYPARTNERSHIPS
Brainiacs exploring the “science of basketball” with the
Harlem Globetrotters across mutual social media
channels.
Facebook Live monthly science series in partnership with
WFAA’s TV Meteorologist Colleen Coyle.

13. INTERACTIVE PROMOTIONS

14. AR SNAPCHAT FILER
Dinosaurs come to life on your mobile device to share across
social media
New Pizza Launch
Interactive digital campaign empowering guests to
rate new thin crust pizza.
2% sales lift. Positive endorsement by over 100Kk guests.

15. REWARD CALENDARS
Incentive program for parents
and children to visit Chuck E.
Cheese’s.
500k redemptions per year
Promoted 10+ years
Raving fan reviews

16. AR SNAPCHAT FILER
Dinosaurs come to life on your mobile device to share across
social media
ONLINEREWARDGAMING
Play SKEEBALL online and win tickets to drive in-store visitation
Over 50 million plays and 4 million reward redemptions

17. AR SNAPCHAT FILER
Dinosaurs come to life on your mobile device to share across
social media
AR MOBILEAPP
Say Cheese! Share with your fun with friends and family
to keep Chuck E. Cheese’s cool and top of mind.
Launched nationwide in 500+ locations
Shared by millions

18. AR SNAPCHAT FILER
Dinosaurs come to life on your mobile device to share across
social media
NEWSTOREOPENINGPROMOTION
Incent 3 visits within first 90 days of new store opening to
create a pattern of behavior and get trial of multiple products
Pilot program for grand opening campaigns.

19. Increased check on avg. 3%
FUNSRAISINGEVENTS
Create the most memorable fundraising event targeting
local organizations to compete for taco eating supremacy.
Community engagement and
goodwill to create brand advocacy
and loyalty

20. SOCIAL MEDIA
Creating consumer generated sharable moments.
Millions of consumer generated social media
posts promoted excitement of new
attractions.
”Stairway to Dallas”

21. AR SNAPCHAT FILER
Dinosaurs come to life on your mobile device to share across
social media
SNAPCHAT AR LENS
Go back to prehistoric times as dinosaurs come alive
on your mobile device to share across social media
Brought dinosaurs back from
extinction for thousands of guests

22. EVENTMARKETING
Labor Day weekend festival.
Doubled prior Labor Day attendance.
Rollover image & push play >

23. COMMUNITYSOLARECLIPSEWATCHPARTY
Social media posts and PR picked up around the world.
Set single day attendance record for Museum

24. PARTNERSHIP

26. AR SNAPCHAT FILER
Dinosaurs come to life on your mobile device to share across
social media
PARTNER CROSS PROMOTION
Created annual summer cross promotion in partnership with
Coca-Cola to reach moms with kids and stay top of mind.
8% of sales

27. AR SNAPCHAT FILER
Dinosaurs come to life on your mobile device to share across
social media
PARTNER CROSS PROMOTIONS
Created partnership with Pepsi & Mtn Dew to increase
awareness and reach new audiences.
2% of general attendance

28. ALAMO DRAFTHOUSE PARTNERSHIP: PRE-SHOW
Played prior to LEGO® movie in all theaters.
Highest attended traveling
exhibition in museum history.
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29. Thank You
Gary Frank
214.274.7270
gfrank8020@gmail.com