How promotion mix helps in increasing sales and different methods of promotion mix.

2. Promotion

3. Meaning
- process of communication
- with potential buyers
- involving information, persuasion and
influence.

4. PROMOTION MIX

5. Importance of Promotion Mix
2. Convincing the
buyers
1. Communication
with customers

6. Importance
3. Facing trade cycle
4. Motivating
Customers

7. Importance
7. Face competition
6. Informing
Middleman

8. Tools of Promotion

9. Personal Selling

10. Examples

11. Features of Personal selling
-Face to face contact
- Two way communication
- Better Response
- Oral
- Art
- Flexibility

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13. Advertising

14. Features of Advertising
-Paid form of communication
- Non personal presentation of message
- Promotion of product
- Sponsored by Identified person

15. Types of Advertising

16. Sales Promotion

17. Methods of Sales Promotion
-Rebate
- Discounts
- Free samples
- free gifts
- after sale services
- packed premium

18. Publicity

19. Features of Publicity
- non-paid form
- not under organization control
- through mass media
- not forced on Audience
- no identified sponser

20. Public Relations

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