FOUR FACTORS FOR DETERMINING BRAND VALUE Differentiation - Distinction between the two: The capacity of a brand to stand out from the crowd of similar products on the market is known as differentiation. It's important for a brand to stand out from the crowd in every way. By making a number of distinct guarantees to individual customers, a company may both construct and preserve a healthy brand. In addition to keeping those commitments in order to increase value. Relevance - In the context of a big consumer market sector, relevance refers to both the real and perceived significance of the brand in question. This determines how personally relevant a brand is to customers and has a significant connection to household penetration, which is the proportion of homes that buy the brand. Esteem - A brand's esteemed status is determined by how consumers evaluate its perceived quality and whether or not they believe its popularity is on the rise or in decline. Does the company live up to its reputation? The consumer's reaction to a marketer's attempt to develop a brand is determined by his perceptions of two factors: the product's popularity and its level of quality. Both might differ depending on the culture and nation. Knowledge - Knowledge is the amount to which the customer is aware of the brand and understands its identity. This is measured by the consumer's perception of the brand's market share. The degree to which customers are aware of the brand and what it stands for is an indication of the amount of familiarity they have with the brand. Building the brand is the only way to get a genuine understanding of the brand.