SlideShare a Scribd company logo
1 of 20
LEADING THE 2ND SCREEN REVOLUTION
Frederic Arquier
Head of Sales –TV Operators
farquier@visiware.com
THE YEAR CONNECTED DEVICES OUTNUMBERED HUMANS
2013
DOUBLE REVOLUTION FOR TV VIEWERS
TV IS GOING OUT VIEWERS ARE LOOKING OUTVIEWERS ARE LOOKING OUT
DOUBLE WORK FOR THE TV INDUSTRY
MULTISCREEN 2ND SCREEN
Delivering & controlling the TV everywhere
experience
Empowering the convergent TV experience and
capture viewers engagement
Same content on a variety of devices Variety of contents synchronized with TV
With a very frag ment ed attention
source Redbee/Decypher survey sept 2012
86% OF SMARTPHONE OWNERS ARE DUAL SCREENERS
Frustration dominates on 2nd screen
« TV guide » : 353 results on the appstore (FR)
81% dual screeners unsatisfied
FROM GUIDE TO COMPANION
STATIC INFORMATION
• EPG Info
• Discovery
• Editorial
• News
DYNAMIC ENRICHMENT
• Dynamic EPG info
• Social Integration
• Gamification
• Participation
PRACTICAL TOOLS
• Zapping to
• Set reminders
• Set Recordings
• Watch on the go
“THIS IS THE PROGRAM” “THIS IS WHAT YOU CAN DO”
“THIS IS WHAT’S HAPPENING”
THE 4 PILLARS OF DYNAMIC ENRICHMENT
Info Vote Play Share
RICHEST BACK OFFICE CONTENT
AND CAMPAIGN MANAGER1 A PUSH BASED SCALABLE
CLOUD DISTRIBUTION2 2ND SCREEN APPS
AND SERVICES3
THE LEADING 2ND SCREEN PLATFORM
CUSTOMER CASE : ESPN SYNC
https://vimeo.com/73209754
EARLY STEPS IN 2011
2012: DEPLOYMENTS STARTED
2013: ACCELERATION
THE 2ND SCREEN REVOLUTION
1,400 shows
25 leading networks
20 countries
30 M. apps
In a market that is just starting….
ADAPTING TO ANY TYPE OF CONTENTS
MONETIZE IT !
AD SPOT ON ANY CHANNEL
SYNCHRONOUS
2ND SCREEN
RICH MEDIA AD: ANIMATION,
GAME, COUPON…
UNIQUE PATENT PENDING TECHNOLOGY
• NO NEED TO CONTROL TV SIGNAL
• SEAMLESS FOR THE VIEWER
• NEW RICH AD FORMAT
• ADAPTS TO ALL MOBILE + PC PLATFORMS
• PERFORMANCE THROUGH CALL-TO-ACTION
• TARGETING & SCENARIOS
• DEPLOYMENT STARTED LAST WEEK ON NFL
USE-CASE
• A TV-viewer uses your app while watching TV
• A Coca-Cola spot runs in the ad-break.
• Your app instantly displays a «2nd screen ad
rebound»
• Eg a small animation, instantly followed (if the
user clicks) by a module to customize a coke-
can with a contact’s name and send it to him
• Could also be a video, a mini-game, any rich
content
• Can be targeted (eg. coke light for women
and coke zero for men)
Neil Bedwell - Global Head of Digital
for Coca-Cola
“Connecting to consumers
through second and third screens
takes more than just adding a
Twitter feed. “That’s old thinking –
the story is way bigger on the
other [second] screen.”
MONETIZE IT – THE USE CASE
IN ACTION
https://vimeo.com/73209837
WRAP UP
CREATE ENGAGEMENT WITH RICH 2ND SCREEN EXPERIENCE
the world’s most deployed, robust and
feature- rich 2nd screen storytelling solution
MONETIZE ATTENTION WITH SYNCED ADVERTISING
an advertising game-changer
This new, rich, -ad format boosts TV-ad campaigns and makes them
interactive & social
THE 2ND SCREEN REVOLUTION IS A UNIQUE OPPORTUNITY FOR THE
LEADING PLAYERS OF THE TV INDUSTRY
Thank you!

More Related Content

What's hot

Yahoo Connected TV - 2011 TV Next Conference
Yahoo Connected TV - 2011 TV Next ConferenceYahoo Connected TV - 2011 TV Next Conference
Yahoo Connected TV - 2011 TV Next ConferenceYahooConnectedTV
 
Meeting The Needs for Connected TV Generation
Meeting The Needs for Connected TV GenerationMeeting The Needs for Connected TV Generation
Meeting The Needs for Connected TV GenerationPramasaleh H. Utomo
 
Yahoo! Connected TV - Developer Event - Device Communication
Yahoo! Connected TV - Developer Event - Device CommunicationYahoo! Connected TV - Developer Event - Device Communication
Yahoo! Connected TV - Developer Event - Device CommunicationYahooConnectedTV
 
How to maximize multiscreen video service
How to maximize multiscreen video serviceHow to maximize multiscreen video service
How to maximize multiscreen video serviceQuickPlay Media
 
WIP Back To School Webinar - Appstores with Nexva
WIP Back To School Webinar - Appstores with NexvaWIP Back To School Webinar - Appstores with Nexva
WIP Back To School Webinar - Appstores with NexvaWIPconnector
 
WIP Back to School Webinars - Creating Your Own Haptic Effects
WIP  Back to School Webinars - Creating Your Own Haptic EffectsWIP  Back to School Webinars - Creating Your Own Haptic Effects
WIP Back to School Webinars - Creating Your Own Haptic EffectsWIPconnector
 
Live Multiscreen: Giving Consumers What they Want
Live Multiscreen: Giving Consumers What they Want Live Multiscreen: Giving Consumers What they Want
Live Multiscreen: Giving Consumers What they Want QuickPlay Media
 
Experiencias únicas móviles con tecnologías de última generación- Qualcomm
Experiencias únicas móviles con tecnologías de última generación- QualcommExperiencias únicas móviles con tecnologías de última generación- Qualcomm
Experiencias únicas móviles con tecnologías de última generación- Qualcommvideos
 
MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio F...
MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio F...MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio F...
MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio F...Mobile Monday Athens
 
Razorfish 2014 Tech Summit - Senior Director, Product Management at Qualcomm ...
Razorfish 2014 Tech Summit - Senior Director, Product Management at Qualcomm ...Razorfish 2014 Tech Summit - Senior Director, Product Management at Qualcomm ...
Razorfish 2014 Tech Summit - Senior Director, Product Management at Qualcomm ...Razorfish
 
Nx Vision App S All You Need To Know
Nx Vision App S All You Need To KnowNx Vision App S All You Need To Know
Nx Vision App S All You Need To KnowTonyCombe
 
Yahoo Connected TV Developer Pulse Event
Yahoo Connected TV Developer Pulse EventYahoo Connected TV Developer Pulse Event
Yahoo Connected TV Developer Pulse EventYahooConnectedTV
 
MOD Awards Mobile Red Carpet - Integration Kit
MOD Awards Mobile Red Carpet - Integration KitMOD Awards Mobile Red Carpet - Integration Kit
MOD Awards Mobile Red Carpet - Integration KitCirqle Media, LLC
 
الاندماج الرقمي وتاثيره على الاعلام
الاندماج الرقمي وتاثيره على الاعلام  الاندماج الرقمي وتاثيره على الاعلام
الاندماج الرقمي وتاثيره على الاعلام Mamoun Matar
 

What's hot (20)

Yahoo Connected TV - 2011 TV Next Conference
Yahoo Connected TV - 2011 TV Next ConferenceYahoo Connected TV - 2011 TV Next Conference
Yahoo Connected TV - 2011 TV Next Conference
 
Meeting The Needs for Connected TV Generation
Meeting The Needs for Connected TV GenerationMeeting The Needs for Connected TV Generation
Meeting The Needs for Connected TV Generation
 
Yahoo! Connected TV - Developer Event - Device Communication
Yahoo! Connected TV - Developer Event - Device CommunicationYahoo! Connected TV - Developer Event - Device Communication
Yahoo! Connected TV - Developer Event - Device Communication
 
Carsten Friedrich
Carsten FriedrichCarsten Friedrich
Carsten Friedrich
 
How to maximize multiscreen video service
How to maximize multiscreen video serviceHow to maximize multiscreen video service
How to maximize multiscreen video service
 
WIP Back To School Webinar - Appstores with Nexva
WIP Back To School Webinar - Appstores with NexvaWIP Back To School Webinar - Appstores with Nexva
WIP Back To School Webinar - Appstores with Nexva
 
WIP Back to School Webinars - Creating Your Own Haptic Effects
WIP  Back to School Webinars - Creating Your Own Haptic EffectsWIP  Back to School Webinars - Creating Your Own Haptic Effects
WIP Back to School Webinars - Creating Your Own Haptic Effects
 
Live Multiscreen: Giving Consumers What they Want
Live Multiscreen: Giving Consumers What they Want Live Multiscreen: Giving Consumers What they Want
Live Multiscreen: Giving Consumers What they Want
 
Experiencias únicas móviles con tecnologías de última generación- Qualcomm
Experiencias únicas móviles con tecnologías de última generación- QualcommExperiencias únicas móviles con tecnologías de última generación- Qualcomm
Experiencias únicas móviles con tecnologías de última generación- Qualcomm
 
Quizzing
QuizzingQuizzing
Quizzing
 
how to convert a tv to a smart tv
how to convert a tv to a smart tvhow to convert a tv to a smart tv
how to convert a tv to a smart tv
 
Ovi And Social Location
Ovi And Social LocationOvi And Social Location
Ovi And Social Location
 
MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio F...
MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio F...MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio F...
MoMoAthens Cross-Screen_Mobile participation in a connected world by Sergio F...
 
Gabla csa telco-form_08.06.11
Gabla csa telco-form_08.06.11Gabla csa telco-form_08.06.11
Gabla csa telco-form_08.06.11
 
Razorfish 2014 Tech Summit - Senior Director, Product Management at Qualcomm ...
Razorfish 2014 Tech Summit - Senior Director, Product Management at Qualcomm ...Razorfish 2014 Tech Summit - Senior Director, Product Management at Qualcomm ...
Razorfish 2014 Tech Summit - Senior Director, Product Management at Qualcomm ...
 
Nx Vision App S All You Need To Know
Nx Vision App S All You Need To KnowNx Vision App S All You Need To Know
Nx Vision App S All You Need To Know
 
Yahoo Connected TV Developer Pulse Event
Yahoo Connected TV Developer Pulse EventYahoo Connected TV Developer Pulse Event
Yahoo Connected TV Developer Pulse Event
 
MOD Awards Mobile Red Carpet - Integration Kit
MOD Awards Mobile Red Carpet - Integration KitMOD Awards Mobile Red Carpet - Integration Kit
MOD Awards Mobile Red Carpet - Integration Kit
 
الاندماج الرقمي وتاثيره على الاعلام
الاندماج الرقمي وتاثيره على الاعلام  الاندماج الرقمي وتاثيره على الاعلام
الاندماج الرقمي وتاثيره على الاعلام
 
Nokia Symbian
Nokia SymbianNokia Symbian
Nokia Symbian
 

Similar to Visiware leading the 2nd screen revolution - nex tv mexico-1.1

Visiware leading the 2nd screen revolution - nex tv rio 1.0
Visiware leading the 2nd screen revolution - nex tv rio 1.0Visiware leading the 2nd screen revolution - nex tv rio 1.0
Visiware leading the 2nd screen revolution - nex tv rio 1.0Frédéric Arquier
 
Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013
Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013
Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013ACTUONDA
 
App&web multi channel marketing marc czieslick, app und web multikanalmark...
App&web   multi channel marketing  marc czieslick, app und web multikanalmark...App&web   multi channel marketing  marc czieslick, app und web multikanalmark...
App&web multi channel marketing marc czieslick, app und web multikanalmark...ETECTURE
 
From Mobile to TV: Dawn of New Media Era
From Mobile to TV: Dawn of New Media EraFrom Mobile to TV: Dawn of New Media Era
From Mobile to TV: Dawn of New Media EraPeter Xie
 
Technologies in the film and tv industries final version copy 2
Technologies in the film and tv industries   final version copy 2Technologies in the film and tv industries   final version copy 2
Technologies in the film and tv industries final version copy 2barsik1997
 
Technologies in the film and tv industries final version copy 3
Technologies in the film and tv industries   final version copy 3Technologies in the film and tv industries   final version copy 3
Technologies in the film and tv industries final version copy 3barsik1997
 
10 Ways Marketers Are Using the Second Screen (May 2012)
10 Ways Marketers Are Using the Second Screen (May 2012)10 Ways Marketers Are Using the Second Screen (May 2012)
10 Ways Marketers Are Using the Second Screen (May 2012)J. Walter Thompson Intelligence
 
Creative And Comms Strategies For 3 Screens Iaa Presentation
Creative And Comms Strategies For 3 Screens Iaa PresentationCreative And Comms Strategies For 3 Screens Iaa Presentation
Creative And Comms Strategies For 3 Screens Iaa PresentationAlexandra Tohme
 
Miner anywhere anytime_sports_2013_v3_e
Miner anywhere anytime_sports_2013_v3_eMiner anywhere anytime_sports_2013_v3_e
Miner anywhere anytime_sports_2013_v3_eJames Miner
 
Choomogo explained
Choomogo explainedChoomogo explained
Choomogo explaineddemarcuslove
 
The End Of Television As We Know It
The End Of Television As We Know ItThe End Of Television As We Know It
The End Of Television As We Know Ithunter1199
 
TV and the Second Screen: A Red Bee Media and Decipher white paper
TV and the Second Screen: A Red Bee Media and Decipher white paperTV and the Second Screen: A Red Bee Media and Decipher white paper
TV and the Second Screen: A Red Bee Media and Decipher white paperMIP Markets
 
Discuss Technology for media coursework Unit 24: P2, M1
Discuss Technology for media coursework Unit 24: P2, M1Discuss Technology for media coursework Unit 24: P2, M1
Discuss Technology for media coursework Unit 24: P2, M1scrader
 
CAMA Digital Media Event 11-16-2011
CAMA Digital Media Event 11-16-2011CAMA Digital Media Event 11-16-2011
CAMA Digital Media Event 11-16-2011Chicago AMA
 
Second Screen Strategy: Planning For (And Against) A Multi-Screen World
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldSecond Screen Strategy: Planning For (And Against) A Multi-Screen World
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldBen Grossman
 
Albert Jan Tebbe (Ooyala) @ CMC TV in the Cloud & On Demand
Albert Jan Tebbe (Ooyala) @ CMC TV in the Cloud & On DemandAlbert Jan Tebbe (Ooyala) @ CMC TV in the Cloud & On Demand
Albert Jan Tebbe (Ooyala) @ CMC TV in the Cloud & On DemandMedia Perspectives
 

Similar to Visiware leading the 2nd screen revolution - nex tv mexico-1.1 (20)

Visiware leading the 2nd screen revolution - nex tv rio 1.0
Visiware leading the 2nd screen revolution - nex tv rio 1.0Visiware leading the 2nd screen revolution - nex tv rio 1.0
Visiware leading the 2nd screen revolution - nex tv rio 1.0
 
Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013
Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013
Visiware Companion Screen Solutions for Radio @ Radio 2.0 2013
 
App&web multi channel marketing marc czieslick, app und web multikanalmark...
App&web   multi channel marketing  marc czieslick, app und web multikanalmark...App&web   multi channel marketing  marc czieslick, app und web multikanalmark...
App&web multi channel marketing marc czieslick, app und web multikanalmark...
 
From Mobile to TV: Dawn of New Media Era
From Mobile to TV: Dawn of New Media EraFrom Mobile to TV: Dawn of New Media Era
From Mobile to TV: Dawn of New Media Era
 
How Television Is Changing For Good
How Television Is Changing For GoodHow Television Is Changing For Good
How Television Is Changing For Good
 
Technologies in the film and tv industries final version copy 2
Technologies in the film and tv industries   final version copy 2Technologies in the film and tv industries   final version copy 2
Technologies in the film and tv industries final version copy 2
 
Technologies in the film and tv industries final version copy 3
Technologies in the film and tv industries   final version copy 3Technologies in the film and tv industries   final version copy 3
Technologies in the film and tv industries final version copy 3
 
Second screen
Second screenSecond screen
Second screen
 
10 Ways Marketers Are Using the Second Screen (May 2012)
10 Ways Marketers Are Using the Second Screen (May 2012)10 Ways Marketers Are Using the Second Screen (May 2012)
10 Ways Marketers Are Using the Second Screen (May 2012)
 
Creative And Comms Strategies For 3 Screens Iaa Presentation
Creative And Comms Strategies For 3 Screens Iaa PresentationCreative And Comms Strategies For 3 Screens Iaa Presentation
Creative And Comms Strategies For 3 Screens Iaa Presentation
 
Miner anywhere anytime_sports_2013_v3_e
Miner anywhere anytime_sports_2013_v3_eMiner anywhere anytime_sports_2013_v3_e
Miner anywhere anytime_sports_2013_v3_e
 
Choomogo explained
Choomogo explainedChoomogo explained
Choomogo explained
 
Millward brownadreaction estudomultitelas BR 2014
Millward brownadreaction estudomultitelas BR 2014Millward brownadreaction estudomultitelas BR 2014
Millward brownadreaction estudomultitelas BR 2014
 
The End Of Television As We Know It
The End Of Television As We Know ItThe End Of Television As We Know It
The End Of Television As We Know It
 
TV and the Second Screen: A Red Bee Media and Decipher white paper
TV and the Second Screen: A Red Bee Media and Decipher white paperTV and the Second Screen: A Red Bee Media and Decipher white paper
TV and the Second Screen: A Red Bee Media and Decipher white paper
 
Discuss Technology for media coursework Unit 24: P2, M1
Discuss Technology for media coursework Unit 24: P2, M1Discuss Technology for media coursework Unit 24: P2, M1
Discuss Technology for media coursework Unit 24: P2, M1
 
CAMA Digital Media Event 11-16-2011
CAMA Digital Media Event 11-16-2011CAMA Digital Media Event 11-16-2011
CAMA Digital Media Event 11-16-2011
 
Netgear
NetgearNetgear
Netgear
 
Second Screen Strategy: Planning For (And Against) A Multi-Screen World
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldSecond Screen Strategy: Planning For (And Against) A Multi-Screen World
Second Screen Strategy: Planning For (And Against) A Multi-Screen World
 
Albert Jan Tebbe (Ooyala) @ CMC TV in the Cloud & On Demand
Albert Jan Tebbe (Ooyala) @ CMC TV in the Cloud & On DemandAlbert Jan Tebbe (Ooyala) @ CMC TV in the Cloud & On Demand
Albert Jan Tebbe (Ooyala) @ CMC TV in the Cloud & On Demand
 

More from Frédéric Arquier

advanced-television.com-Visiware announces a new generation of convergent TV ...
advanced-television.com-Visiware announces a new generation of convergent TV ...advanced-television.com-Visiware announces a new generation of convergent TV ...
advanced-television.com-Visiware announces a new generation of convergent TV ...Frédéric Arquier
 
Leankr - the leading platform for richer, smarter, better TV
Leankr - the leading platform for richer, smarter, better TVLeankr - the leading platform for richer, smarter, better TV
Leankr - the leading platform for richer, smarter, better TVFrédéric Arquier
 
Leading the 2nd screen revolution - nex tv bogota conference
Leading the 2nd screen revolution - nex tv bogota conferenceLeading the 2nd screen revolution - nex tv bogota conference
Leading the 2nd screen revolution - nex tv bogota conferenceFrédéric Arquier
 
Visiware casual games for tv- q4 2013-1.0
Visiware   casual games for tv- q4 2013-1.0Visiware   casual games for tv- q4 2013-1.0
Visiware casual games for tv- q4 2013-1.0Frédéric Arquier
 
Visiware overview - nutshell -Q4 2013
Visiware overview - nutshell -Q4 2013Visiware overview - nutshell -Q4 2013
Visiware overview - nutshell -Q4 2013Frédéric Arquier
 
Visiware games and tv-july2013
Visiware   games and tv-july2013Visiware   games and tv-july2013
Visiware games and tv-july2013Frédéric Arquier
 

More from Frédéric Arquier (8)

advanced-television.com-Visiware announces a new generation of convergent TV ...
advanced-television.com-Visiware announces a new generation of convergent TV ...advanced-television.com-Visiware announces a new generation of convergent TV ...
advanced-television.com-Visiware announces a new generation of convergent TV ...
 
Leankr - the leading platform for richer, smarter, better TV
Leankr - the leading platform for richer, smarter, better TVLeankr - the leading platform for richer, smarter, better TV
Leankr - the leading platform for richer, smarter, better TV
 
Leading the 2nd screen revolution - nex tv bogota conference
Leading the 2nd screen revolution - nex tv bogota conferenceLeading the 2nd screen revolution - nex tv bogota conference
Leading the 2nd screen revolution - nex tv bogota conference
 
Visiware casual games for tv- q4 2013-1.0
Visiware   casual games for tv- q4 2013-1.0Visiware   casual games for tv- q4 2013-1.0
Visiware casual games for tv- q4 2013-1.0
 
Visiware overview - nutshell -Q4 2013
Visiware overview - nutshell -Q4 2013Visiware overview - nutshell -Q4 2013
Visiware overview - nutshell -Q4 2013
 
Visiware games and tv-july2013
Visiware   games and tv-july2013Visiware   games and tv-july2013
Visiware games and tv-july2013
 
Visiware Playin TV Q2 2013
Visiware Playin TV Q2 2013Visiware Playin TV Q2 2013
Visiware Playin TV Q2 2013
 
Netgem Introduction 2010
Netgem Introduction 2010Netgem Introduction 2010
Netgem Introduction 2010
 

Recently uploaded

TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 

Recently uploaded (20)

TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 

Visiware leading the 2nd screen revolution - nex tv mexico-1.1

  • 1. LEADING THE 2ND SCREEN REVOLUTION Frederic Arquier Head of Sales –TV Operators farquier@visiware.com
  • 2. THE YEAR CONNECTED DEVICES OUTNUMBERED HUMANS 2013
  • 3. DOUBLE REVOLUTION FOR TV VIEWERS TV IS GOING OUT VIEWERS ARE LOOKING OUTVIEWERS ARE LOOKING OUT
  • 4. DOUBLE WORK FOR THE TV INDUSTRY MULTISCREEN 2ND SCREEN Delivering & controlling the TV everywhere experience Empowering the convergent TV experience and capture viewers engagement Same content on a variety of devices Variety of contents synchronized with TV
  • 5. With a very frag ment ed attention source Redbee/Decypher survey sept 2012 86% OF SMARTPHONE OWNERS ARE DUAL SCREENERS
  • 6. Frustration dominates on 2nd screen « TV guide » : 353 results on the appstore (FR) 81% dual screeners unsatisfied
  • 7. FROM GUIDE TO COMPANION STATIC INFORMATION • EPG Info • Discovery • Editorial • News DYNAMIC ENRICHMENT • Dynamic EPG info • Social Integration • Gamification • Participation PRACTICAL TOOLS • Zapping to • Set reminders • Set Recordings • Watch on the go “THIS IS THE PROGRAM” “THIS IS WHAT YOU CAN DO” “THIS IS WHAT’S HAPPENING”
  • 8. THE 4 PILLARS OF DYNAMIC ENRICHMENT Info Vote Play Share
  • 9. RICHEST BACK OFFICE CONTENT AND CAMPAIGN MANAGER1 A PUSH BASED SCALABLE CLOUD DISTRIBUTION2 2ND SCREEN APPS AND SERVICES3 THE LEADING 2ND SCREEN PLATFORM
  • 10. CUSTOMER CASE : ESPN SYNC https://vimeo.com/73209754
  • 14. THE 2ND SCREEN REVOLUTION 1,400 shows 25 leading networks 20 countries 30 M. apps In a market that is just starting….
  • 15. ADAPTING TO ANY TYPE OF CONTENTS
  • 16. MONETIZE IT ! AD SPOT ON ANY CHANNEL SYNCHRONOUS 2ND SCREEN RICH MEDIA AD: ANIMATION, GAME, COUPON… UNIQUE PATENT PENDING TECHNOLOGY • NO NEED TO CONTROL TV SIGNAL • SEAMLESS FOR THE VIEWER • NEW RICH AD FORMAT • ADAPTS TO ALL MOBILE + PC PLATFORMS • PERFORMANCE THROUGH CALL-TO-ACTION • TARGETING & SCENARIOS • DEPLOYMENT STARTED LAST WEEK ON NFL
  • 17. USE-CASE • A TV-viewer uses your app while watching TV • A Coca-Cola spot runs in the ad-break. • Your app instantly displays a «2nd screen ad rebound» • Eg a small animation, instantly followed (if the user clicks) by a module to customize a coke- can with a contact’s name and send it to him • Could also be a video, a mini-game, any rich content • Can be targeted (eg. coke light for women and coke zero for men) Neil Bedwell - Global Head of Digital for Coca-Cola “Connecting to consumers through second and third screens takes more than just adding a Twitter feed. “That’s old thinking – the story is way bigger on the other [second] screen.” MONETIZE IT – THE USE CASE
  • 19. WRAP UP CREATE ENGAGEMENT WITH RICH 2ND SCREEN EXPERIENCE the world’s most deployed, robust and feature- rich 2nd screen storytelling solution MONETIZE ATTENTION WITH SYNCED ADVERTISING an advertising game-changer This new, rich, -ad format boosts TV-ad campaigns and makes them interactive & social THE 2ND SCREEN REVOLUTION IS A UNIQUE OPPORTUNITY FOR THE LEADING PLAYERS OF THE TV INDUSTRY