9. #SLCHUG
Our Goals For SLCHUG
• Education
– Inbound in general
– Some HubSpot specific
• Who is this for?
– HubSpot Customers, Partners & Prospects
– Anyone who wants to sharpen Inbound skills
10. #SLCHUG
Our Goals For SLCHUG
• Frequency
– Minimum 4 times a year
– Is there a demand for more?
• These events are for you
– We are not here to sell anyone
– This is a learning environment
– Let’s be “inbound” and be helpful to each other
11. #SLCHUG
May 26, 2016 - New Digs
The Inbound Organization
in 2016
Like Our New Digs?
59. 4 KillerTools for Sales Mastery
AWilcox@IncorporateMassage.com @AmeliaWilcox
60. ✤ Onsite corporate massage programs
and events
✤ Launched in 24 states in last 17
months
✤ Grew Admin team from 4 to 14
✤ Grew MT team from 18 to 250
✤ Growing at rate of 233%
AWilcox@IncorporateMassage.com @AmeliaWilcox
61. Since I Found Hubspot…
Revenue
Website Traffic
Customers
AWilcox@IncorporateMassage.com @AmeliaWilcox
62. How DoYou Scale Uber Fast and Not Die?
AWilcox@IncorporateMassage.com @AmeliaWilcox
63. EmailTemplates
✤ Template for every instance
✤ Maintain company voice/tone
✤ Include links to blog content
AWilcox@IncorporateMassage.com @AmeliaWilcox
67. Least ExpensiveWay to Increase Revenue?
Sell To Your Existing Customers
AWilcox@IncorporateMassage.com @AmeliaWilcox
68. Work-flowing
Tasking
✤ Property Based Workflows can’t be
triggered by Deal Property, only
Contact Property.
✤ We use “Recent Deal Close Date”.
✤ We select the actual date of service
to be the “Recent Deal Close Date”.
AWilcox@IncorporateMassage.com @AmeliaWilcox
69. ✤ Get feedback on massage therapists
✤ Find ways to improve our services
✤ Increase our Google and Yelp
reviews
✤ Increase revenue from existing
client base
Work-flowing
Tasking
AWilcox@IncorporateMassage.com @AmeliaWilcox
71. Meet Steph
✤ Bad a** drummer with 3 kids
✤ Works 30 hours a week
✤ 643 leads in her pipeline
AWilcox@IncorporateMassage.com @AmeliaWilcox
72. Sequences
✤ Mini CRM workflows
✤ Manually enroll people
✤ Unenrolled when reply
✤ Automate templated emails
✤ Automate tasking
AWilcox@IncorporateMassage.com @AmeliaWilcox
73. Sequences
✤ Automate email follow up for leads
who submit forms
✤ Touch base with leads to resell
✤ Coming soon: reason-specific
sequences
AWilcox@IncorporateMassage.com @AmeliaWilcox
75. Deal Properties
✤ Entire Sales team on the same page
of what info to collect.
✤ Everyone knows where to find the
information they need, and quickly!
✤ Eliminates most errors, less
confusion between departments.
AWilcox@IncorporateMassage.com @AmeliaWilcox
76. #4: Build Deal Properties to Reduce Errors
AWilcox@IncorporateMassage.com @AmeliaWilcox
77. The Nuggets
✤ Build Email Templates to Scale
Sales Process
✤ Automate Tasking with Workflows
✤ Create Sequences to Reduce
Followup
✤ Build Deal Properties to Reduce
Errors
AWilcox@IncorporateMassage.com @AmeliaWilcox