Landing page optimization can produce huge improvements in online marketing campaigns. The question is not whether you should do it, but rather how. In this fast-paced session, landing page optimization author and expert Tim Ash describes a number of powerful new tools that have recently become available for improving conversion rates. Learn the secrets of the conversion ninja, and become one yourself!

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Conversion Ninja Toolbox
Tim Ash – CEO
@tim_ash
San Francisco, CA – April 16, 2013

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• Conversion-focused website blueprints (full redesigns & quick facelifts)
• Landing page test plans & testing strategy development
• Internal optimization team mentoring & training
• More than 1200 clients since 2002
About SiteTuners

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Type – In-page Web analytics
Key Features
Mouse heatmaps
Click confetti
Link click overlay
Conversion Applications
Clicking on non-clickable images
Behavior changes based on screen-size & traffic source

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Type – In-page Web analytics & user monitoring
Key Features
User session recording & playback (with downloading)
Click heatmaps with adjustable display
Advanced link analytics – hesitation, hover, timing
Advanced form analytics
Mobile experience recording

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Conversion Applications
• How far do people scroll
• Do they reach the bottom of the page
• What form fields are commonly left blank
• Which form fields cause the most delay/confusion
• Which links are hovered over, but not clicked
• User session playback based on business rules

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Type – Online Usability Testing
Key Features
Online test setup – specify task to perform on your site
Pre-screened subjects (taught to speak out loud)
Very quick results (start getting feedback within 1 hr)
Get audio/video recording and text transcript
Conversion Applications
Observe actual problems that uninterested visitors have
Run tests against your benchmark competitor’s sites
Get unexpected ideas for problems/testing

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Type – Cross Browser Testing
Key Features
Test different OS, Browser, Application combinations
Pay by the minute for screenshots or live testing
Conversion Applications
Identify usability issues with different configurations
Find broken or suboptimal site operation
Find distorted spatial relationships

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Type – Simulated Visual Attention Tool
Key Features
Creates “attention heatmaps” of Web pages
Works with live and mocked-up designs
No actual page visitors required
Instant results – just upload an image
Conversion Applications
Identify visual elements that distract from goals
Determine exact amount of emphasis for key elements
Improve a landing page design before you publish it

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Before

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After

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Before

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After

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BrowserSize.GoogleLabs.com

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MockFlow

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Kampyle

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Loop11

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2013 - San Francisco – Paris - Chicago – Boston – London – Berlin
Tim
Ash
Tom
Davenport
Michael
Summers
Bryan
Eisenberg
Patrick
Bultema
Jakob
Nielsen
Amy
Africa
BJ
Fogg
Steve
Krug
Jared
Spool
Roger
Dooley
Susan
Weinschenk
Brian
Massey

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Express Review - Special Offer
• 45 or 90-min interactive review of landing page
• Video transcript recorded via GoToMeeting
• Includes AttentionWizard “attention heatmap” of your page
http://Express-Review.com – Starting at only $699
Mention “EMETRICS” after you order to get $100 off
(order before April 30, 2013)

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Q&A and Contact Info
tim@sitetuners.com
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1