The Credentials deck of the digital agency Glass Eye Screenworks. 2013

2. November 25, 2013
we turn screens on

3. ABOUT US
© 2013 Glass Eye Screenworks. Proprietary and Confidential.

4. Glass Eye makes screen content that makes
your audience say “yes”
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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5. a few of our clients
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6. digital content
on-device
demos
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
retail displays
mobile apps
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7. traditional content
web videos
tv spots
product launches
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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8. OUR APPROACH
© 2013 Glass Eye Screenworks. Proprietary and Confidential.

9. we back up to
50,000 feet
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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10. the Digisphere
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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11. the Digisphere
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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12. the Digisphere
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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13. never chase
• when your product is
relevant, your customer
comes to you
• when your media is relevant,
your customer volunteers
information, without you
having to ask for it
• don’t make customers feel
like they’re being
marketed to!
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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14. we deliver
•
•
ideation & writing
•
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
experiential strategy/
brand strategy
production, development,
and ongoing support
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15. STRATEGY
© 2013 Glass Eye Screenworks. Proprietary and Confidential.

16. integrate your
ecosystem
• create an integrated, consistent,
cohesive digital experience
• each part drives usage & engagement
with other parts of the ecosystem
• generate branded earned media
• track & deliver previously unobtainable
metrics
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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17. maximize
sociability
• branded social media turns users into
brand advocates
• 92% of consumers trust earned media
compared to 58% of owned media*
• 68% of Facebook users more likely to visit
a retailer after a recommendation from a
Facebook friend**
* Nielsen Global Consumer Trust Index 2012
** Omnibus 2012
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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18. consider retention
• users spend 2 hours a day with apps*
• 43% of app time is spent gaming, 26% social
networking, 2% productivity*
• only 5% of iPhone users are still actively using
an app one month after downloading it **
• app retention creates continuous marketing
channel
* WSJ App Market 2013
** Appstore Secrets
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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19. leverage metrics
by driving users to interact with
screens, social media, and mobile
devices, we can track real usage of
engaged eyes on the screen
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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20. OUR WORK
© 2013 Glass Eye Screenworks. Proprietary and Confidential.

21. AT&T Device Alive
Smartphone & Tablet Sales Demos
• entirely new in-store experience for
wireless carriers
• on-device sales demos both inform
and promote
• customers self-teach while waiting to
speak with store reps
• app-driven presentations downloaded
by store managers, self-update after
that
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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22. a retail standard
was born
• 2010 basic attract loops launched on
8 smartphones
• 2013 full-featured presentations
launching across all AT&T
smartphones*, tablets and
experience tables
• 7.5 million views generated in the
last 12 months
*except iPhone
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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23. imitation the sinceres
form of flattery
• Verizon copied Device Alive in
the first year
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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24. imitation the sincerest
form of flattery
• Sprint & T-mobile have
followed suit
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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25. AT&T’s retail experience
we helped AT&T bridge a customer experience gap
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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26. digital signage is
about context
the trick is creating an experience
that is 100% relevant and useful
to the consumer in that particular
moment or environment
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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27. trade show loops
Porter-Cable
• designed to be seen and not
heard – and heard and not seen
• later made into :30 national spot
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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28. meeting openers
BlackBerry 10 Launch
• “Power of 10” concept tracks
evolution of technical creativity for
developer audience
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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29. DOOH touch-screens
Avalon Experiential Community
• way-finding
• directory
• calendar
• concierge
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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30. passive screens
Media Components
• traditional content
• interactive experiences
• push to online channels
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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31. DOOH passive screens
New York & Co
• paid advertising on digital billboards
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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32. DOOH walls
Enhance Your Environment
• serene countryscapes, snowflakes
falling on winterscape, etc
• gesture interactions – interact
with wall in a gaming or creative
environment
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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33. digital ecosystem
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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34. but enough about us...
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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35. Simon Cole
Director, Business Development
simon.cole@gesw.com
770-842-1782
@simonjcole
www.gesw.com
©2013 Glass Eye Screenworks. All rights reserved. The contents of this presentation
and the associated materials are confidential and proprietary to and include trade
secrets of Glass Eye Screenworks. Unauthorized use, disclosure, or reproduction is
strictly prohibited. These materials may be used only to evaluate a business
relationship with Glass Eye Screenworks and for no other purpose.
© 2013 Glass Eye Screenworks. Proprietary and Confidential.
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