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Foreign Market Entry Strategies of Young High-Tech Firms
Presentation of the academic paper: COLLABORATION AND PERFORMANCE IN FOREIGN MARKETS: THE CASE OF YOUNG HIGH-TECHNOLOGY MANUFACTURING FIRMS. Publication: Academy of Management Journal, Publication Date: 01-FEB-01, Author: SHRADER, RODNEY C.
Abstract: This study employed transaction cost theory to explore factors moderating the relationship between collaboration and performance in foreign markets among a sample of international new ventures. Results indicated that R&D intensity and advertising intensity were significant moderators of this relationship; however they were not significantly related to the use or nonuse of collaboration. Besides enhancing understanding of international new ventures, these results provide advances in understanding the relationship between collaboration and firm performance that may also motivate future research on large multinational enterprises.
http://simon-tobias-jochim.blogspot.com/2008/05/major-human-resources-and-organization.html
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Slideshow Transcript
- Slide 1: Anwendung des Transaktionskosten-
Transaktionskosten-
Ansatzes auf Markteintritts-Strategien von
Markteintritts-
jungen High-Tech Firmen
High-
Im Rahmen der Vorlesung:
\"Personal und Organisation – eine integrierte Sichtweise\"
Referenten: Bastian Kopp und Simon Jochim
- Slide 2: Transaktionskosten-Theorie als theoretischer
Transaktionskosten-
Erklärungsansatz in der Kooperationsforschung
• Sehr häufig rezipierte Theorie zur Erklärung von
Unternehmenskooperationen
• Im Mittelpunkt steht die Erklärung des Entstehens und der
Entwicklung sowie der effizienzorientierte Vergleich
ökonomischer Institutionen (Make-or-buy-Entscheidungen)
Effiziente
Dimensionen der Transaktion Koordinations-