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From Authorship
to Authority
Why Claiming
Your Identity Matters
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
• Essex lad
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
• Essex lad
• Spurs supporter
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
• Essex lad
• Spurs supporter
• “Visited” US 1982
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
• Essex lad
• Spurs supporter
• “Visited” US 1982
• Started SEO 1997
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
• Essex lad
• Spurs supporter
• “Visited” US 1982
• Started SEO 1997
• Joined The Search Agency 2008
• 220 employees around the world
• “Agent Algo” #OrangeFedora
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
• Essex lad
• Spurs supporter
• “Visited” US 1982
• Started SEO 1997
• Joined The Search Agency 2008
• 220 employees around the world
• “Agent Algo” #OrangeFedora
• Still an Essex lad
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
From Authorship
to Authority
Why Claiming
Your Identity Matters
@simmonet #SMX
Content is King
Authority Content is “Kingier”+ Authority
Content is King
Authority Content is “Kingier”
@simmonet #SMX
Kingier ?
@simmonet #SMX
Kingier like
King Kong!
@simmonet #SMX
Kingier Content
Not like the old days…
Kingier Content
Quality over Quantity!
Unique
Kingier Content
Quality
Engaging
Relevant
Trusted
Trusted
Kingier Content
Quality
trust = links
@simmonet #SMX
(of course links are still important)
old
BUT…
Until…
Links were / are
relatively easy
to ‘game’
trust = links
@simmonet #SMX
new
trust = authority
@simmonet #SMX
(of course links are still important)
new
authority is
@simmonet #SMX
known credible topic expert
Entities to Identities
@simmonet SMX
Claim & Connect
known
known credible topic expert
• Connecting;
known entities
to known identities
• Social / Google+
• Rel = author
Establish Credibility
@simmonet SMX
Create Worthy Content
credible
known credible topic expert
Algorithmic ‘review’
Human review
@simmonet #SMX www.google.com/insidesearch/howsearchworks/thestory/
• Links
• Engagement
known credible topic expert
• What Expertise?
–Focus
–Consistent
@simmonet #SMX
• What Signals?
–Yes… links 
–Citations / Co-citations
–Associations / Affiliations
–Social Mentions / Sentiment
–“Digital footprint”
Build Your Digital Footprint
@simmonet #SMX
Mentions. Associations. Citations. Connections. Links.
+ 1’s
shares
likes
tweets
Chatter
bookmarks
sentiment.
bananas
Kingier Content Inspires Interaction
Love your content
Told my friends!
@simmonet #SMX
Can’t fake it…
Kings don’t
need to cheat
Well you can…
… but why?
@simmonet #SMX
So how
do we
build
Kingier?
and
why?
Building Authority (kingier)
• Claim & Connect
– Google+ / Other profiles
• Build Credibility
– Create great content (worthy)
• Expand Your Footprint
– Onsite, social / guest / PR
• Follow the Rules
– Kings don’t (need to) cheat
• Engage!
– Inspire interactions
– Social signals
@simmonet #SMX
Success?
Why Claiming
Your Identity Matters
@simmonet SMX
“We’re (Google) doing a better job
of detecting when someone is sort
of an authority in a specific space…
and trying to make sure that those
rank a little more highly if you’re
some sort of authority...”
@simmonet #SMX
matt kong cutts
Kingier Success
• Better Visibility
– “Brand” factor (trust)
– Authorities rank
• Better “Clickability”
– SERP display
• Links Build Themselves
– Well not exactly…
More likely organically
• And…
– It’s good to be the King
Thank you!
You get bananas
Grant Simmons
grant@thesearchagency.com
@simmonet
linkedin.com/in/simmonet
www.thesearchagency.co.uk
www.thesearchagency.com
www.thesearchagents.com
From Authorship
to Authority
Why Claiming
Your Identity Matters

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SMX London - From Authorship To Authority - Claiming your identity & Kingier Content!

Editor's Notes

  1. Talk about Panda – look for better contentTalk about Penguin – look for better linking (from better / relevant sites)