While "content is king," many marketers overlook the all-important factor of authority, and the process required to establish and maintain it. This comprehensive session delves into the steps to claim your identity; brainstorming sessions between SEO, social and content development teams, content promotion tactics for gaining authority links and more. Both enterprise SEO teams as well as outside consultants will benefit from strategies shared in this session.
3. • Essex lad
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
4. • Essex lad
• Spurs supporter
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
5. • Essex lad
• Spurs supporter
• “Visited” US 1982
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
6. • Essex lad
• Spurs supporter
• “Visited” US 1982
• Started SEO 1997
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
7. • Essex lad
• Spurs supporter
• “Visited” US 1982
• Started SEO 1997
• Joined The Search Agency 2008
• 220 employees around the world
• “Agent Algo” #OrangeFedora
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
8. • Essex lad
• Spurs supporter
• “Visited” US 1982
• Started SEO 1997
• Joined The Search Agency 2008
• 220 employees around the world
• “Agent Algo” #OrangeFedora
• Still an Essex lad
@simmonet #SMXGrant Simmons
Director SEO & Social Product
The Search Agency
34. “We’re (Google) doing a better job
of detecting when someone is sort
of an authority in a specific space…
and trying to make sure that those
rank a little more highly if you’re
some sort of authority...”
@simmonet #SMX
matt kong cutts
35. Kingier Success
• Better Visibility
– “Brand” factor (trust)
– Authorities rank
• Better “Clickability”
– SERP display
• Links Build Themselves
– Well not exactly…
More likely organically
• And…
– It’s good to be the King