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Exporting, Importing & 
Countertrade 
Gizti Diah Huzaifah / 320296 
Silvio Adriano S.S / 342806
Management Focus 
Export Strategy 
at
Minnesota Mining and Manufacturing Co.
Products
one of the world’s great multinational 
operations
over60% firm’s revenues are from outside U.S
remains a major exporter 
with over $2 billion in exports 
with over $2 billion in exports
EExxppoorrtt eessttaabblliisshh iinniittiiaall pprreesseennccee 
sales 
raises 
sales 
raises 
build foreign 
production 
build foreign 
production
Export Strategy’s Principle
Export Strategy’s Principle 
FIDO First In Defeat Others 
getting into 
market first 
getting into 
market first 
learning 
about 
country 
learning 
about 
country 
learn how to 
sell before 
others
“make a 
little, sell a 
little” 
entering 
small scale 
entering 
small scale 
very modest 
investment 
very modest 
investment 
pushing one 
basic 
product 
adds 
additional 
product 
adds 
additional 
product 
Export Strategy’s Principle
Export Strategy’s Principle 
hire local 
employees 
local sales 
subsidiary loloccaal l hhirireess bbeetttteerr iiddeeaa 
local sales 
subsidiary
Export Strategy’s Principle Implemented
Export Strategy’s Principle Implemented 
formulate global 
strategic plans 
for export 
eventual 
overseas 
production 
eventual 
overseas 
production 
local authorities 
- 
way to sell
office 
cleaning 
crews 
office 
cleaning 
crews 
office 
product 
distributor 
office 
product 
distributor 
“sample the 
daylights” 
young 
women 
“sample the 
daylights” 
Export Strategy’s Principle Implemented
Conclusion
Conclusion 
OOppppoorrttuunnititieiess 
Concentrated 
Concentrated 
Market 
Market 
SSmmaalll l SSccaalele 
HHiriree LLooccaalsls 
RReellaattiioonnsshhiipp 
Local 
Production 
Local 
Production 
Successful Strategies for Export
Country Focus 
Export Processing 
Zones Authority of 
Pakistan
An organization under the 
Ministry of Industries run by 
An organization under the 
Ministry of Industries run by 
a Board of Directors 
a Board of Directors 
With the task of 
creating a network 
of EPZs (Export 
Processing Zones) 
With the task of 
creating a network 
of EPZs (Export 
Processing Zones) 
Promoting 
exports for 
Pakistan’s 
development 
Promoting 
exports for 
Pakistan’s 
development 
goal 
goal
Promoting 
Exports, how?
Flexibility to carry out 
all transactions in 
foreign convertible 
currencies 
Promoting Exports 
Custom tariffs Custom tariffs wwiillll nnoott bbee aapppplliiccaabbllee 
Specializing in the 
production of goods 
and services mainly 
Specializing in the 
production of goods 
and services mainly 
for export 
for export 
Currently there are 12 EPZs in Pakistan
EPZs attract foreign 
capital investment 
EPZs supposed to 
promote exports
The EPZs themselves are established in cooperation with private 
sector companies 
Offer complete 
infrastructural 
Offer complete 
infrastructural 
facilities 
facilities 
Resulting in attractive 
zones for FDI
The growth of Pakistan’s 
EPZs is in a positive 
trend, yet it plays smaller 
role on the overall export 
The growth of Pakistan’s 
EPZs is in a positive 
trend, yet it plays smaller 
role on the overall export 
trade 
trade 
Out of total $17billion 
exports, EPZs currently 
bring in around $250 
Out of total $17billion 
exports, EPZs currently 
bring in around $250 
million per year. 
million per year. 
EPZs Trends 
EPZs Roles
The question remains: 
Should Pakistan focus on 
promoting local industry in its 
EPZs, instead of emphasizing 
foreign investment alone? 
Should Pakistan focus on 
promoting local industry in its 
EPZs, instead of emphasizing 
foreign investment alone? 
What implications will that 
have for the country’s 
economic development?
PPrroommoottiningg LLooccaal l IInndduussttrryy EEmmpphhaassiizziinngg FFDDII 
Advantage: 
Strengthen the 
country’s 
economy 
Advantage: 
Ease off any 
risks brought by 
exporting 
abroad 
Drawback: 
Unfamiliarity of 
Drawback: 
Unfamiliarity of 
foreign, opportunities 
foreign, opportunities 
for exporting 
for exporting 
Drawback: 
Drawback: 
When transfer of 
payments made, 
resulting in the deficit 
When transfer of 
payments made, 
resulting in the deficit 
current account 
current account
Ways for local to overcome 
complexity & diversity in 
capturing export’s opportunities
gathering, technical assistance, 
and financing by: 
councelin 
g 
trade 
trade 
associations 
associations 
government 
agencies 
government 
agencies 
commercial 
banks
Assigning EMC (Export 
Management Company) 
to help local firms 
export 
marketing 
department 
export 
marketing 
department 
international 
international 
department 
for its clients 
aaccttiningg aass for its clients 
department firm 
firm
Thank you. 
Gizti Diah Huzaifah / 320296 
Silvio Adriano S.S / 342806

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Exporting, Importing, and Countertrade: Studycase of 3M and Pakistan Export Processing Zone

  • 1. Exporting, Importing & Countertrade Gizti Diah Huzaifah / 320296 Silvio Adriano S.S / 342806
  • 3. Minnesota Mining and Manufacturing Co.
  • 5. one of the world’s great multinational operations
  • 6. over60% firm’s revenues are from outside U.S
  • 7. remains a major exporter with over $2 billion in exports with over $2 billion in exports
  • 8. EExxppoorrtt eessttaabblliisshh iinniittiiaall pprreesseennccee sales raises sales raises build foreign production build foreign production
  • 10. Export Strategy’s Principle FIDO First In Defeat Others getting into market first getting into market first learning about country learning about country learn how to sell before others
  • 11. “make a little, sell a little” entering small scale entering small scale very modest investment very modest investment pushing one basic product adds additional product adds additional product Export Strategy’s Principle
  • 12. Export Strategy’s Principle hire local employees local sales subsidiary loloccaal l hhirireess bbeetttteerr iiddeeaa local sales subsidiary
  • 14. Export Strategy’s Principle Implemented formulate global strategic plans for export eventual overseas production eventual overseas production local authorities - way to sell
  • 15. office cleaning crews office cleaning crews office product distributor office product distributor “sample the daylights” young women “sample the daylights” Export Strategy’s Principle Implemented
  • 17. Conclusion OOppppoorrttuunnititieiess Concentrated Concentrated Market Market SSmmaalll l SSccaalele HHiriree LLooccaalsls RReellaattiioonnsshhiipp Local Production Local Production Successful Strategies for Export
  • 18. Country Focus Export Processing Zones Authority of Pakistan
  • 19. An organization under the Ministry of Industries run by An organization under the Ministry of Industries run by a Board of Directors a Board of Directors With the task of creating a network of EPZs (Export Processing Zones) With the task of creating a network of EPZs (Export Processing Zones) Promoting exports for Pakistan’s development Promoting exports for Pakistan’s development goal goal
  • 21. Flexibility to carry out all transactions in foreign convertible currencies Promoting Exports Custom tariffs Custom tariffs wwiillll nnoott bbee aapppplliiccaabbllee Specializing in the production of goods and services mainly Specializing in the production of goods and services mainly for export for export Currently there are 12 EPZs in Pakistan
  • 22. EPZs attract foreign capital investment EPZs supposed to promote exports
  • 23. The EPZs themselves are established in cooperation with private sector companies Offer complete infrastructural Offer complete infrastructural facilities facilities Resulting in attractive zones for FDI
  • 24. The growth of Pakistan’s EPZs is in a positive trend, yet it plays smaller role on the overall export The growth of Pakistan’s EPZs is in a positive trend, yet it plays smaller role on the overall export trade trade Out of total $17billion exports, EPZs currently bring in around $250 Out of total $17billion exports, EPZs currently bring in around $250 million per year. million per year. EPZs Trends EPZs Roles
  • 25. The question remains: Should Pakistan focus on promoting local industry in its EPZs, instead of emphasizing foreign investment alone? Should Pakistan focus on promoting local industry in its EPZs, instead of emphasizing foreign investment alone? What implications will that have for the country’s economic development?
  • 26. PPrroommoottiningg LLooccaal l IInndduussttrryy EEmmpphhaassiizziinngg FFDDII Advantage: Strengthen the country’s economy Advantage: Ease off any risks brought by exporting abroad Drawback: Unfamiliarity of Drawback: Unfamiliarity of foreign, opportunities foreign, opportunities for exporting for exporting Drawback: Drawback: When transfer of payments made, resulting in the deficit When transfer of payments made, resulting in the deficit current account current account
  • 27. Ways for local to overcome complexity & diversity in capturing export’s opportunities
  • 28. gathering, technical assistance, and financing by: councelin g trade trade associations associations government agencies government agencies commercial banks
  • 29. Assigning EMC (Export Management Company) to help local firms export marketing department export marketing department international international department for its clients aaccttiningg aass for its clients department firm firm
  • 30. Thank you. Gizti Diah Huzaifah / 320296 Silvio Adriano S.S / 342806