Deck from Silicon Halton Meetup #52
February 11, 2014
At the Milton Education Village - Innovation Centre, Milton, Ontario, Canada.
www.siliconhalton.com
@siliconhalton
9. Tech Conference and Expo
When: Fall 2014
When: Fall 2014
Status: Forming “circle” (group). Lot’s of interest!
Tonight: Come and see me if you want to help,
participate or have ideas!
14. A little more techie:
Difference between
audio and podcast
SECRETS TO PODCAST SUCCESS
15. Podcasts – part of your
content marketing
SECRETS TO PODCAST SUCCESS
16. Why podcasts for content
marketing?
• Portable, time-shifted
• Human touch of audio; in your ears
• Multimedia grabs people
• Complements text and other
communications
20. It’s NOT just about
technology and gear.
SECRETS TO PODCAST SUCCESS
21. Yet good sound and
editing matter.
SECRETS TO PODCAST SUCCESS
22. Microphone tips
• Know your settings
• Use a pop filter when possible
• Find sweet spot (distance and placement)
• Experiment before you record
• Turn off all alerts, noises, ambient noise
when possible
23. Quick recommendations
• Audio editing: Audacity or Adobe Audition
(Mac and PC) or Garage Band (Mac only)
• Microphone: Audio-Technica ATR2100 or
Blue Yeti USB
• Recording Skype calls: Call Recorder
(Mac) or Pamela (PC)
24. Lots of options in the iOS world
• Record on your iPhone
• Try the iRig microphone
• iTalk, SoundCloud
• And many more
26. Remember this is audio!
We are not reading.
SECRETS TO PODCAST SUCCESS
27. Listener has no visual cues
• Communicate for the ear, not the eye
• Use simple language; start with a hook
• Give auditory guideposts (Let’s talk about
three things… First…”)
• Avoid lots of numbers
• Do a recap at the end
31. Typical workflow
• Plan episode, including guests; write outline
• Record and edit
• Mix in music, if using
• Save as MP3; upload file (with ID3 tags) to
Libsyn or other host
• Publish podcast as part of a blog post (use
PowerPress plugin on WordPress)
• Share the podcast via social media
41. SoloPreneur Peer2Peer #32
• IP
• Feb 20, 2014, @ 8:30 am
• Hampton Restaurant at the
Quality Suites Hotel, Oakville
42. Meetup 53: Enemy at the Gate
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Cyber Security Panel Presentation / Q&A
Tuesday Mar 18, 2014
Where: O’Finn’s Irish Temper, Oakville,
Learn more: http://bit.ly/shmeetup53
43. 1pm - 2pm
Workshop 1
Workshop 2
Workshop 3
2pm - 3pm
Workshop 4
Workshop 5
Workshop 6
3pm - 4pm
Workshop 7
Workshop 8
Workshop 9
Silicon Halton Workshop Day @ Burlington HiVE
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Mar 26, 2014. Open 8am – 6pm
9 workshops: 1pm – 4pm
Free for Silicon Halton members
Not an 8-hr business social event, do your work,
attend as many or as few workshops as you wish
More presenters needed
Learn more: http://bit.ly/LDi6ou
44. Come to our workshop day!
When: March 26th
Mine: Using Social Media to prospect and build
your network. Hands on simulation!
What Will Happen: I'll walk you through a lite
version of the process, tools and programmatic
approach I use. This workshop is best suited for
individuals and companies that need to develop
1:1 relationships. Bring your laptop.