Nudge Me presentation from the final Show and Tell at the Jailbrake weekend: www.jailbrake.org

2. My Diary
• Curfews every night
• Probation meetings
• Court appearances
• Education and Training
• Job interviews
• Community Service

4. 1440
Children in custody in England and Wales for
breaches of their supervision conditions.

6. £3500
The average cost of a Crown Court breach

8. £60k
The annual cost of housing a prisoner

10. £30m+
Conservative estimated cost of youth
breaches

12. Social Costs

14. 1%
Target Reduction

16. £300k
Annual estimated savings

17. “Why can’t these delinquents just keep their
appointments?”
With a
girl
Peer
pressure Clashing
com mitments
Over
No mo Sleepin
We ney g
ed for
Family transp
ts ort
arguemen
t
s por
T ran s
n em
Depressio Don't l
ike my Pr obl
probat
ion
worke
r

18. At a parole meeting

20. Be back in a
month

21. One month later...

28. One more
breach and it’s
back to JAIL!

29. The Insight & Opportunity
Many young offenders don’t intend to miss their probationary
meetings- they understand the consequences but don’t have
the stable life routines and support to ensure they actually go
What they need is a way that makes it easy for them to keep
track of their obligations
By providing young offenders with simple tools to help them
keep track of probationary meetings, we can reduce the
number of breaches- & the number who go back to jail

31. Get a text with Get sent reminders
Sign up with Case Manage -The evening before
personal login
Worker Appointments -An hour before
details

32. Let’s set up
your reminder

41. Glad you could
make it.

44. Keep this up.

46. Demo

47. What makes this service effective?
• A tool that young people can trust - driven
by users not by the authorities
• Simple, intuitive and clear system
• Phones the best mode of communication

48. What we don’t know
• Will the probation service and the YOTs
pay £15/user/month for the service?
• What more can Nudge do once the service
is set-up

49. A Pilot
• 3 Months
• 2 Groups - London and Birmingham
• To prove our assumptions
• To structure an entity