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Community-powered employment
   tool for young offenders
The problem:
“Unemployment is the single main
factor in re-offending of young people.”
It is 8 times harder to get a job if
    you have a criminal record.




                           Source: Chartered Institute of personnel & development.
The Solution:
Your mates help you get a job.
The Process:
Building blocks
Need                Solution
Building blocks
            Need                Solution
Confidence
Building blocks
            Need                Solution
Knowledge
Confidence
Practical
Confidence   Knowledge
                        application

                                      Need
                                                 Building blocks
                                      Solution
Building blocks
                                      Need                                            Solution
application




                                               Getting out there -                                   Post-interview
 Practical




                     To sell                      re-engaging                Learning
                                                                                                      mentor chat
                   their skills                                            opportunities

                                  Handling failure /
                                     rejection                            An online CV            Interview practice
   Knowledge




               Interview skills
                                                                        NLP methods               Checklists
                                           Body language

                                                                         Reality check /              Insight from
                  Taught confidence                     Social norms    expectation-setting              mentors
   Confidence




               Lack of belief / confidence                                                Provide inspiration.
                                                           Fear.
                  - “I can’t get a job”
                                                                      Practical examples                Role models.
                                                                           of skills.
                                       Perception of others.
                                   “They don’t have the skills we                 Recommendations from
                                               need”                                    friends.
Building blocks
                                      Need                                            Solution
application




                                               Getting out there -                                   Post-interview
 Practical




                     To sell                      re-engaging                Learning
                                                                                                      mentor chat
                   their skills                                            opportunities

                                  Handling failure /
                                     rejection                            An online CV            Interview practice
   Knowledge




               Interview skills
                                                                        NLP methods               Checklists
                                           Body language

                                                                         Reality check /              Insight from
                  Taught confidence                     Social norms    expectation-setting              mentors
   Confidence




               Lack of belief / confidence                                                Provide inspiration.
                                                           Fear.
                  - “I can’t get a job”
                                                                      Practical examples                Role models.
                                                                           of skills.
                                       Perception of others.
                                   “They don’t have the skills we                 Recommendations from
                                               need”                                    friends.
Insight into confidence...
Insight into confidence...



         “I don’t know what I’m
        good at. But I know what
          my friend is good at!”
                  - Cheyanne Bell
Where’s easier to go?
Where’s easier to go?
FLIP starts life as a Facebook App...
...which gives people confidence.
“Jobs I will actually be good at.”
From online profile...
...to fully-fledged CV.
Demo, demo, demo!!!
The FLIP
Community
The FLIP support network
The FLIP support network

 Accrediting
organisations
The FLIP support network

 Accrediting
organisations




Industry
mentors
The FLIP support network

    Accrediting
   organisations




    Industry
    mentors




People’s mates
The FLIP support network

    Accrediting
   organisations




    Industry
    mentors




People’s mates
The FLIP support network

    Accrediting
   organisations




    Industry
    mentors




People’s mates
The FLIP support network

    Accrediting
   organisations




    Industry
    mentors




People’s mates
The FLIP support network

    Accrediting
   organisations




    Industry
    mentors




People’s mates
                                 User
                               journey
“I want to find potential employees”
“I want to improve my employees’
         leadership skills”
Mentors = Knowledge




“I had to clean the changing rooms
  for a year before I got to coach.”
The future of FLIP
FLIP could be:
FLIP could be:


• A government scheme
FLIP could be:


• A government scheme
• A social enterprise saving
recruiters money
FLIP could be:


• A government scheme
• A social enterprise saving
recruiters money
• A community project for a local
council
Please can we have:
Please can we have:

• Accreditation for a trial
Please can we have:

• Accreditation for a trial
• Links to some employers (ideally
via youth employment agencies.)
Please can we have:

• Accreditation for a trial
• Links to some employers (ideally
via youth employment agencies.)
• Some cash to build the site
Please can we have:

• Accreditation for a trial
• Links to some employers (ideally
via youth employment agencies.)
• Some cash to build the site
• Someone who can write
questions that identify people’s
skills!
Know anyone from...
FLIP is a project by Common Ground social design agency
(Vincenzo Di Maria, Bruno Taylor) developed at Jailbrake, Social
Innovation Camp, 2010.

Project lead & creative direction: Itamar Ferrer

User journey: Rob Mosley

Facebook app: Dave Fletcher (management)
Rich Sage, Andy Kilner, Nathan Reed, Kevin Carmody, (developers)

Interface wireframes: Matteo Menapace

Website design: Zoltan Ray

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FLIP presentation

  • 1. Community-powered employment tool for young offenders
  • 3. “Unemployment is the single main factor in re-offending of young people.”
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. It is 8 times harder to get a job if you have a criminal record. Source: Chartered Institute of personnel & development.
  • 12. The Solution: Your mates help you get a job.
  • 15. Building blocks Need Solution Confidence
  • 16. Building blocks Need Solution Knowledge Confidence
  • 17. Practical Confidence Knowledge application Need Building blocks Solution
  • 18. Building blocks Need Solution application Getting out there - Post-interview Practical To sell re-engaging Learning mentor chat their skills opportunities Handling failure / rejection An online CV Interview practice Knowledge Interview skills NLP methods Checklists Body language Reality check / Insight from Taught confidence Social norms expectation-setting mentors Confidence Lack of belief / confidence Provide inspiration. Fear. - “I can’t get a job” Practical examples Role models. of skills. Perception of others. “They don’t have the skills we Recommendations from need” friends.
  • 19. Building blocks Need Solution application Getting out there - Post-interview Practical To sell re-engaging Learning mentor chat their skills opportunities Handling failure / rejection An online CV Interview practice Knowledge Interview skills NLP methods Checklists Body language Reality check / Insight from Taught confidence Social norms expectation-setting mentors Confidence Lack of belief / confidence Provide inspiration. Fear. - “I can’t get a job” Practical examples Role models. of skills. Perception of others. “They don’t have the skills we Recommendations from need” friends.
  • 21. Insight into confidence... “I don’t know what I’m good at. But I know what my friend is good at!” - Cheyanne Bell
  • 24. FLIP starts life as a Facebook App...
  • 25. ...which gives people confidence.
  • 26. “Jobs I will actually be good at.”
  • 31. The FLIP support network
  • 32. The FLIP support network Accrediting organisations
  • 33. The FLIP support network Accrediting organisations Industry mentors
  • 34. The FLIP support network Accrediting organisations Industry mentors People’s mates
  • 35. The FLIP support network Accrediting organisations Industry mentors People’s mates
  • 36. The FLIP support network Accrediting organisations Industry mentors People’s mates
  • 37. The FLIP support network Accrediting organisations Industry mentors People’s mates
  • 38. The FLIP support network Accrediting organisations Industry mentors People’s mates User journey
  • 39.
  • 40. “I want to find potential employees”
  • 41. “I want to improve my employees’ leadership skills”
  • 42. Mentors = Knowledge “I had to clean the changing rooms for a year before I got to coach.”
  • 45. FLIP could be: • A government scheme
  • 46. FLIP could be: • A government scheme • A social enterprise saving recruiters money
  • 47. FLIP could be: • A government scheme • A social enterprise saving recruiters money • A community project for a local council
  • 48. Please can we have:
  • 49. Please can we have: • Accreditation for a trial
  • 50. Please can we have: • Accreditation for a trial • Links to some employers (ideally via youth employment agencies.)
  • 51. Please can we have: • Accreditation for a trial • Links to some employers (ideally via youth employment agencies.) • Some cash to build the site
  • 52. Please can we have: • Accreditation for a trial • Links to some employers (ideally via youth employment agencies.) • Some cash to build the site • Someone who can write questions that identify people’s skills!
  • 54. FLIP is a project by Common Ground social design agency (Vincenzo Di Maria, Bruno Taylor) developed at Jailbrake, Social Innovation Camp, 2010. Project lead & creative direction: Itamar Ferrer User journey: Rob Mosley Facebook app: Dave Fletcher (management) Rich Sage, Andy Kilner, Nathan Reed, Kevin Carmody, (developers) Interface wireframes: Matteo Menapace Website design: Zoltan Ray