2. Objective
s: • To develop a deeper understanding
of customer service, its nature and its
impact on business processes.
• To discover and apply through
experiential learning various
communication skill sets to deliver
excellent customer service in the
workplace.
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6. Customer Service
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-Customers
-Buyers
-provision of service
-series of activities
-degree of assistance
-interactions
-processes
-courtesy, advice
-Company
-Business
-Provider of
product or
service.
7. Service is
Intangible! • It deals with the Human Side
of the organization.
• It involves human perceptions;
their feelings and emotions,
their understanding and
behavior.
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8. Two Dimensions of
Customer Service:
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Procedural
Dimension: Established
systems or procedures to
deliver products or services
Personal Dimension:
How the service providers
interact with the customers.
9. QUALITY CUSTOMER
SERVICE!
“We care. We listen. We
deliver”
The FACTORY
“You are a number, we are here
to process you”
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Personal Dimension
The FRIENDLY ZOO
“We are trying hard, but we
really don’t know what we are
doing”
The FREEZER
“We Don’t Care”
Procedural Dimension
10. • Those with positive attitude and cheerful outlook.
• Those who genuinely enjoy working with and for other people.
• Those with the ability to put the customer on “center stage”.
• Those who view their job as a Human Relations Profession.
• Those who can allow customers to be right
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(even if sometimes they are not)
11. • Trust
• Responsivene
• sEsmpathy
• Assurance
• Tangibles
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12. RULES
for
Good
Customer
Service
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16. Power Source Success
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Excellent Verbal
Communication Skills
Excellent Non-Verbal
Communication Skills
Excellent Listening
Skills
Better and
more
productive
relationships
17. Service
Breakdown:
Occurs whenever a
product or service fails to
meet the customer’s
expectations
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