In this presentation Catherine Crofton, VP Sales & Marketing at Q4 Web Systems, discusses how to build investor confidence through effective online communications. She also discussed the impact of using social media for Investor Relations (IR) and provided some great examples of best practices from the world’s leading organizations as well as innovative small cap companies.
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Q4 - IR Website Best Practices - Jan., 14, 2010 Webinar
1. IR Website Best Practices
Session 2 – January 14, 2010
Presented by Catherine Crofton
Vice President, Sales & Marketing
2. Q4 Web Systems – Introduction
Web platform to manage IR websites
and communications
Complete CMS control with
workflow and collaboration
Customizable best practice
templates & implementation
Automated news posting and
dissemination
Detailed website records and audit trail
Social media and XBRL integration
3. Methodology
CICA Corporate Reporting Awards experience
Investis Quarterly
IR Global Ranking
UK IR Society
IR Magazine Awards
Link for previous IR Website Best Practice presentation:
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
4. “Never invest in a company that
you don‟t understand”
Warren Buffet
5. Top Improvements for 2010:
1. Provide immediate entry points to all users√
2. Provide a company snapshot (industry)
3. Detail market opportunity √
4. Communicate a clear strategy
5. Emphasize why leadership is suited to execute strategy √
6. Summarize „Why Invest?‟ proposition √
7. Use technology to engage & increase accessibility
8. Broaden reach, increase accessibility & protect shareholder
value via social media
√ These items have been covered in greater detail in our previous presentation:
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
7. Consider relationship to all audiences
1. Potential investor
2. New investor
3. Longer term investor
http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx
25. Scenarios – how we adjust our strategy
http://www-static.shell.com/static/public/downloads/brochures/corporate_pkg/scenarios/shell_energy_scenarios_2050.pdf
44. Social Media
Broaden reach, increase accessibility &
protect shareholder value
45. Twitter use for IR - by Sector
See full report:
http://www.q4blog.com/2009/11/18/report-reveals-175-increase-in-adoption-of-twitter-for-investor-relations-during-q3/
46. More issuers integrating social media
http://ri.embraer.com.br/Embraer/Show.aspx?id_canal=/BeJwfoNTmJjiSdRbjMMcQ
50. TVI Pacific - Small Cap Social Media ROI
Objective
Increase web traffic
Improve liquidity
Increase share price
35 % institutional target
Tactics
Website redesign
Twitter
Facebook
YouTube
Flickr
Connect with us:
http://www.tvipacific.com/Investors/Investor-Connect/default.aspx
51. Results
Website visits up from 100/mth to 4,000/mth
Social channels
Twitter 78 followers
Flickr 1331 photos viewed
YouTube 603 views
Slideshare 625 views (440 on slideshare, 185 embeds on TVI site)
Average daily trading increase of 55%
Share price $0.06 before launch to $0.11 today
Read more about this on our blog:
http://www.q4blog.com/2010/01/11/tvi-pacific-shares-roi-of-using-social-media-for-ir/#more-1536
52. Proactive vs. Reactive use of Social Media
Proactive Reactive
Early on Twitter, Late adopter
YouTube and Activist shaping truth
SlideShare online and impacting
Front run issues with media
activists Stock value eroded
Shapes the discussion Moved aggressively to
Mitigates value execute on social
erosion media
Still working through
issues