The document discusses App42, a platform that provides APIs, SDKs, and services to help reduce development time and costs for app developers. It offers tools for user acquisition, engagement, analytics, and multiplayer gaming. App42 provides backend functionality, analytics dashboards, A/B testing, push notifications, and pricing plans for infrastructure usage.

2. What we do
Out Of the Box functionality-APIs and Native SDKs
Reduce Time-Development, IaaS Resource management and Deployment
Reduce Total Cost–Development and IaaS
Reduce Time-To-Market -By as much as 60%
Detailed Analytics -Demography, App data & Usage
Analyze and Improve Key Success Parameters
-User Acquisition, Engagement and Conversion
Make App Developers successful by Offering
By Providing a Complete Cloud Ecosystemacross platforms

3. UI/UX and Front End Logic(Front-end) DIY v/s App42 Platform
Significant reduction in Development Time, IaaS cost and Time to market
Out of Box Services
Do-It-Yourself
Server Side Development and Skilled Resources
Cloud Management, Niche Skills and Huge Cost
High
Development Time and Cost
Backend

4. Salient Features
Complete Ecosystem for Cloud Apps
Device Agnostic –Mobile, Web, Social, Gaming
and TV
Tools for User Acquisition, Engagement and Conversion
Vertical Solution for Gaming

5. App42 Cloud Ecosystem
Mobile App
Developers
Game
Developers
Web App
Developers

6. App42 Backend APIs550+ APIs25+ Modules18 Native SDKs

7. Match -Making
In-App Chat
Challenge Based
Turn Based
Massive Multiplayer Gaming Engine
Room/Lobby Logic
Connection ResiliencyAppWarp –Multiplayer Engine

8. AppWarpS2 –On-premise Multiplayer Engine
Develop large-scale MMOs and Casino-style gamesin significantly less time
•Add server-side authentication for stricter admission control
•Invoke RPCs on the server from client
AppWarpS2 is available as a one-time license ($2500) and can be used to develop unlimited multiplayer games per server machine
•Setup of 300 CCUs (Concurrent users) FREE to start with
GPaaSor Gaming PaaS
You can also host your customized AppWarpS2 Gaming Server on App42PaaS platform
AppWarpS2 is the on-premiseversion of AppWarp
You can download the setup and do authoritative server-side coding to create your own gaming server and host it anywhere you want

9. User-Engagement Mechanics

10. App42 Push Notification
Our Push Notification API can be used to send cross- platformpush messages to devices running on iOS, Android and Windows Phonewith a single API call
•Send Image/Text/URLs text-based Push Notifications
•Send messages in Channel Subscription Mode
•Send Scheduled Push as per Time-Zone
•Send out Location-based Pushes
Push Analytics
•Analyze your Push Campaign with App42 Analytics
•Evaluate the number of Push messages sent, delivered and opened.

11. Pivot Analysis -Analyze your App Data using Pivot table in AppHQconsole and create custom dynamic reports
Track user activity –See what users are doing on your App, track time spent on each screen, etc.
Analyze the number of installationsof your App across different devices
Track whether your users are from
Facebook, Twitter, App42 etc.
API usage Analytics
Storage Usage Analytics
Geo Analytics of API callsAppHQ Analytics
A very useful tool for making Business-related Decisions

12. 42%
25%
8%
8%
17% App Installations
iOS
Android
WP7
Blackberry
Javascript
Geographical area giving maximum API Hits to your game
100%
74%
31% Push Notification Campaign
Sent
Delivered
OpenedContd..

13. Tools to enhance Conversion
Funnel Management
•Create multiple funnels to track and gather insights on user behaviour at various levels
•Get conversion metrics such as users acquired vs. retained, attrition/churn ratio, etc.
•Drive users towards conversion by identifying drop-off points. Segmented users can be sent customised Pushes to direct them towards conversion
A/B Testing
•Increase your native App conversions with In-App A/B or Multivariate Tests.
•Create multiple variants of your App screens, test it on the go, and make immediate changes to Live App or push out updates to App Stores

14. •App42 A/B Testing allows you to do a live- field test on your current and new In-App features within the market place.
•Use this service to understand which feature in your App works the best with users.
Benefits
•Cross-Platform
•Direct access through your Dashboard
•Perform A/B/…/Z testing to try out N different variants
•Distribute the A/B/…/Z versions in the market, in any proportion
•Deploy the App with the winning features without the need to republish it. App42 A/B Testing

15. App42PaaS
•Highly Available and Reliable Platform
•No worry of OS installations, patches, security, firewalls and scalability
•Scaling/descaling of resources as per usage
•Access to App42 Backend as a Service Cloud APIs and Multiplayer Gaming Engine –AppWarp
•Resource Management from command line as well as management console
•Pay as you Grow Packages.

16. App42 PaaS
JAVA
GRAILS
SCALA
JSF
SPRING MVC
ROO
STRUTS
PLAY
CLOJURE
PHP
CAKE
RUBY
RAILS
SINATRA
TOMCAT
APACHE
MONGREL
SUPPORTED
LANGUAGES
SUPPORTED
FRAMEWORKS
APP
SERVERS
SERVICES
Vertical PaaS Solutions other than General PaaS
•GPaaS–Gaming PaaS
•BPaaS–Backend PaaS

17. App42 Pricing Plans
FREE*
SMALL
MEDIUM
LARGE
ENTERPRISE
PRICE
$0/mo.
$49/mo.
$99/mo.
$199/mo.
Custom
Plans
FREE API
CALLS
1mn
6mn
(7 cents/1000extra)
15mn
(6 cents/1000extra)
40mn
(5 cents/1000extra)
PUSH NOTIFICATIONS
1mn
6mn
(7 cents/1000 extra)
15mn
(6 cents/1000 extra)
40mn
(5 cents/1000 extra)
BANDWIDTH
(GB)
1
6
($1.5/1GB extra)
15
($1/1GB extra)
50
($1/1GB extra )
STORAGE
(GB)
1
6
(30 cents/1GB extra )
15
(25 cents/1GB extra )
50
(25 cents/1GB extra )
* -‘Free Plan’ for Indie Developers

18. STRAIGHT (FREE)*
FLUSH
FULL HOUSE
ROYALFLUSH
PRICE
$0/mo.
$50/mo.
$100/mo.
Custom
Plans
NUMBEROF MESSAGES
2mn
125mn
(5 cents/10000extra)
300mn
(4cents/10000 extra)
NUMBER OF CCU (Concurrent Users)
Unlimited
Unlimited
Unlimited
NUMBER OF PLAYERS/ROOM
Unlimited
Unlimited
Unlimited
NUMBER OF MESSAGES/ROOM
Unlimited
Unlimited
UnlimitedAppWarp Pricing Plans
* -‘Free Plan’ for Indie Developers

19. Some of our Customers

20. Links for Reference :
http://www.shephertz.com
http://api.shephertz.com
http://appwarp.shephertz.com
http://app42paas.shephertz.com/
Contact: sales@shephertz.com
Skype: ShepHertz
Follow us on: