A presentation on social media for the Inland Empire (California) chapter of the Public Relations Society of America

1. Shel Holtz, ABC PRSA Inland Empire Communicating on the Read-Write Web

2. Truths

3. New media do not kill old media.

4. The audience controls the message.

5. Numbers don’t matter.

6. The long tail “We sold more books today that didn’t sell at all yesterday than we sold today of all the books that did sell yesterday.”

7. Institutions must engage in the conversation.

8. Institutions must cede control of the message in order to participate in the conversation.

11. The Net’s original promise + Shifts in trust + Demands for transparency = Profound change

12. The Era of Social Computing The social structure in which technology puts power in communities, not institutions

13. Communication Choices

14. Consumer Generated Content

18. Positive Citizen Marketing

19. Negative Citizen Marketing

20. Participating in the Conversation

26. Attack of the blogs! (and podcasts…and wikis…)

35. Starting the Conversation

37. Let’s go to a tea partay

38. Open Source Marketing

40. A Review of Social Media Tools