This presentation was SPEAKER SUPPORT for a presentation at the Mayo Clinic/Ragan Communications Health Care Marketing & PR Social Media Conference, presented at the Mayo Clinic's Jacksonville, FL facility on March 15, 2011.

1. 10 Things You Need To KnowAbout the Mobile RevolutionIn Health Care Communications Shel Holtz, ABC

2. Audience poll on mobile use(conducted in real time)

3. 1 The shiftis underway

6. $1.7 billion marketin 3 years Source: Chilmark

10. 2 Patients& families are primed

11. Want some numbers? 17% of cell owners have searched for health information (29% for 18-29 demographic) 9% of cell owners have health apps on their phone (15% for 18-29 demographic) Help them track or manage their health -- Pew Internet & American Life Project

12. Current crop of healthcare apps Logging fitness workouts Monitor vital signs Providing health tips Calculate disease risks Calculate body mass index Keeping personal health records Providing users’ health information to physicians and emergency workers Learn about medicines Smoking cessation Yoga stretching exercises people can perform at their desks at work

13. 3 Doctors willsoon begindemanding it

14. Source: Voalte

15. Source: Voalte

22. 4 The mobileWeb trumpsapps

24. 5 Apps willproliferate

29. 6 Strategizeapp development

30. Internal apps Already employed by Kraft, IBM, Google Look for high-impact outcomes Account for training

32. Source: Voalte

33. Objectives Improving response time to call bell by 10 seconds Reducing bed falls of 25 percent by the end of the first year Acknowledging critical lab results within five minutes

35. Lab test results

36. Appointments

37. Locations

38. Physicians

40. Not enough? Henry Ford Health System Emergency room locater Detroit Medical Center Emergency room locater St. John Providence Health System Physician contact app for doctors Crittendon Hospital Medical Center, Rochester ER mapping/rerouting for EMS crews Porter Adventist, Denver Pre-register before entering ER

41. Considerations Build your own or buy one you can brand e.g., iTriage App platforms (multiple costs, maintenance) iOS Android Windows 7 WebOS Blackberry Web apps

43. 7 Mobile +geolocation = wayfinding

45. 8 You can bemobile without owning stuff

50. 9 Be carefulof the mobilepublicationmodel

52. 10 YourcommunicationsSwiss ArmyKnife

53. To Aid in Communication? Audio recorder (iTalk, AudioBoo, iPadio) Video streaming (Qik, uStream) Productivity (Google Docs, DropBox, Evernote) News (CNN, AP, etc.) Communication (WebEx, etc.)