The presentation showcases Latest Trends in Healthcare. Featuring start-ups in online healthcare space who are using technology to deliver better healthcare and information to users.
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Latest Trends in Healthcare
1. Latest Trends in eHealth
- A Comprehensive Outlook
www.HealthcareMagic.com
2. eHealth In India at a Glance
Steadily growing use of Electronic Communication and Information
Technology in the Health Sector
Web Content and Forums
Telemedicine/Web Medicine/Remote Medicine
Electronic Health Record (EHR)
Disease Management Services
Diet, Fitness, Wellness Services
Corporate Healthcare
Automated Health Tools
3. Web Content and Forums
Health articles / Health communities / Doctor Listing
Focus on patient information and awareness
Focus on Disease Conditions / Symptoms / Treatment
Self-help symptom tracker
www.DoctorNDTV.com
www.IndiaParenting.com
Limitation: No personalization, Not consumer driven
4. Web Telemedicine/ Remote Medicine
Doctor on phone call, Live Chat
Focus on increasing Access to qualified Doctors
Fill a major gap in India as government/ public health
helplines are largely unavailable
Fills gap of in-person physician interaction: for e.g.
patient counseling, sensitive questions
www.HealthcareMagic.com
Challenges: Internet / Credit Card Penetration, Not
integrated with Health Insurance Policy
8. Electronic Health Record
Collecting and storing patient information in digital format
Key to improving workflow and increasing efficiency in health
care settings
Enables physicians to provide evidence-based quality care
Empower patients to take control of his/her health
information
Provide vital data for health policy makers, insurance
providers , researchers, drug-development
www.Healthizen.com
www.OrangeCross.com
Challenges: Not the primary need of the Online users
9. Disease Management Services
Focus on patients at risk of/ diagnosed with certain illnesses
Very relevant in the scenario of increasing prevalence of
chronic diseases and ageing population (Diabetes,
Hypertension)
Potential users include both individual patients and
organizations
A hot topic amongst new companies in India
www.Wellinformed.in , www.Yoscare.in
Healthways , Vital Health (Overseas companies)
Challenges: High Cost/ Clash of interest with the treating
specialist
10. Diet, Fitness and
Wellness Services
Weight Loss / Gain / Diet Chart / Nutrition Advice
Progress tracking tools and reminder services that promote
user motivation
Online model makes them well positioned to reach diet and
fitness conscious young adults
www.Lifemojo.com
www.Nutritionvista.com
Challenges: Competition from next door physical outlets
like VLCC / Over crowded market space
11. Corporate Healthcare
Targeting organizations rather than individuals
Popularity increasing as corporates compete to offer best
possible employee benefits
Also combined with In-house health checkup / risk
assessment / programs like Yoga and Meditation
Arrange for discounted health checkups , discounted
hospitalization and pharmacy
www.Orangecross.com
www.Healthji.com
Challenges: Corporates have existing tie up with local
hospitals for similar services / Cost of Implementation
12. Automated Health Tools
Self-Help Tools like SMS based Medication Reminder
Automated Health Risk Assessment
Calculators for BMI / Smoking Risk / Cardiac Risk etc.
Good for large population base as the system is automated
and scalable
www.PurpleTeal.com
Challenges: Monetization / Awareness
13. Summary
1. High Growth: Penetration of Internet (40 million
users) and Mobile (500 million users)
2. Driving Factors:
• Increased Healthcare Cost
• Increased emphasis on Preventive Health
• Increased consumer awareness
3. Challenges: Mind-set change from the physical
clinic/hospital model to new delivery channels
4. Potential: Vast untapped market , initial uptake is
very positive
14. The Company
• Mr. Kunal Sinha, Founder and CEO
Second Time Entrepreneur – Successful exit in the first venture
Graduated from IIT Kanpur, Worked with IBM
• Dr. Abhilash Thirupathy, Customer Relationship Manager
MBA from IIM Lucknow
Worked with Johnson and Johnson
Other Facts:
Over 700,000 visitors and users
Over 200,000 live patient interactions (In first year, service was Free for users)
Funded by Accel Partners (Facebook, Real Networks, Veritas)
15. Thank You
For more information, contact
shekhar@healthcaremagic.com
Disclaimer : The views mentioned here are author’s personal views and not based on any statistical report
www.HealthcareMagic.com