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Latest Trends in eHealth

- A Comprehensive Outlook




www.HealthcareMagic.com
eHealth In India at a Glance

Steadily growing use of Electronic Communication and Information
                Technology in the Health Sector

         Web Content and Forums

         Telemedicine/Web Medicine/Remote Medicine

         Electronic Health Record (EHR)

         Disease Management Services

         Diet, Fitness, Wellness Services

         Corporate Healthcare

         Automated Health Tools
Web Content and Forums


   Health articles / Health communities / Doctor Listing
   Focus on patient information and awareness
   Focus on Disease Conditions / Symptoms / Treatment
   Self-help symptom tracker

   www.DoctorNDTV.com
   www.IndiaParenting.com
   Limitation: No personalization, Not consumer driven
Web Telemedicine/ Remote Medicine


   Doctor on phone call, Live Chat
   Focus on increasing Access to qualified Doctors
   Fill a major gap in India as government/ public health
    helplines are largely unavailable
   Fills gap of in-person physician interaction: for e.g.
    patient counseling, sensitive questions


   www.HealthcareMagic.com
   Challenges: Internet / Credit Card Penetration, Not
    integrated with Health Insurance Policy
Home Page (Web 2.0 compliant)
Home Page (Web 2.0 compliant)
Live Chat Page
Electronic Health Record

 Collecting and storing patient information in digital format
 Key to improving workflow and increasing efficiency in health
  care settings
 Enables physicians to provide evidence-based quality care
 Empower patients to take control of his/her health
  information
 Provide vital data for health policy makers, insurance
  providers , researchers, drug-development

   www.Healthizen.com
   www.OrangeCross.com
   Challenges: Not the primary need of the Online users
Disease Management Services

 Focus on patients at risk of/ diagnosed with certain illnesses
 Very relevant in the scenario of increasing prevalence of
  chronic diseases and ageing population (Diabetes,
  Hypertension)
 Potential users include both individual patients and
  organizations
   A hot topic amongst new companies in India

   www.Wellinformed.in , www.Yoscare.in
   Healthways , Vital Health (Overseas companies)
   Challenges: High Cost/ Clash of interest with the treating
    specialist
Diet, Fitness and
                                      Wellness Services

 Weight Loss / Gain / Diet Chart / Nutrition Advice
 Progress tracking tools and reminder services that promote
  user motivation
 Online model makes them well positioned to reach diet and
  fitness conscious young adults


   www.Lifemojo.com
   www.Nutritionvista.com

   Challenges: Competition from next door physical outlets
    like VLCC / Over crowded market space
Corporate Healthcare

 Targeting organizations rather than individuals
 Popularity increasing as corporates compete to offer best
  possible employee benefits
 Also combined with In-house health checkup / risk
  assessment / programs like Yoga and Meditation
 Arrange for discounted health checkups , discounted
  hospitalization and pharmacy

   www.Orangecross.com
   www.Healthji.com
   Challenges: Corporates have existing tie up with local
    hospitals for similar services / Cost of Implementation
Automated Health Tools

   Self-Help Tools like SMS based Medication Reminder
   Automated Health Risk Assessment
   Calculators for BMI / Smoking Risk / Cardiac Risk etc.
   Good for large population base as the system is automated
    and scalable


   www.PurpleTeal.com
   Challenges: Monetization / Awareness
Summary


1. High Growth: Penetration of Internet (40 million
   users) and Mobile (500 million users)
2. Driving Factors:
   • Increased Healthcare Cost
   • Increased emphasis on Preventive Health
   • Increased consumer awareness
3. Challenges: Mind-set change from the physical
   clinic/hospital model to new delivery channels
4. Potential: Vast untapped market , initial uptake is
   very positive
The Company


• Mr. Kunal Sinha, Founder and CEO
     Second Time Entrepreneur – Successful exit in the first venture
     Graduated from IIT Kanpur, Worked with IBM

• Dr. Abhilash Thirupathy, Customer Relationship Manager
     MBA from IIM Lucknow
     Worked with Johnson and Johnson

 Other Facts:
     Over 700,000 visitors and users
     Over 200,000 live patient interactions (In first year, service was Free for users)
     Funded by Accel Partners (Facebook, Real Networks, Veritas)
Thank You
                                     For more information, contact
                                    shekhar@healthcaremagic.com


Disclaimer : The views mentioned here are author’s personal views and not based on any statistical report


                            www.HealthcareMagic.com

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Latest Trends in Healthcare

  • 1. Latest Trends in eHealth - A Comprehensive Outlook www.HealthcareMagic.com
  • 2. eHealth In India at a Glance Steadily growing use of Electronic Communication and Information Technology in the Health Sector Web Content and Forums Telemedicine/Web Medicine/Remote Medicine Electronic Health Record (EHR) Disease Management Services Diet, Fitness, Wellness Services Corporate Healthcare Automated Health Tools
  • 3. Web Content and Forums  Health articles / Health communities / Doctor Listing  Focus on patient information and awareness  Focus on Disease Conditions / Symptoms / Treatment  Self-help symptom tracker  www.DoctorNDTV.com  www.IndiaParenting.com  Limitation: No personalization, Not consumer driven
  • 4. Web Telemedicine/ Remote Medicine  Doctor on phone call, Live Chat  Focus on increasing Access to qualified Doctors  Fill a major gap in India as government/ public health helplines are largely unavailable  Fills gap of in-person physician interaction: for e.g. patient counseling, sensitive questions  www.HealthcareMagic.com  Challenges: Internet / Credit Card Penetration, Not integrated with Health Insurance Policy
  • 5. Home Page (Web 2.0 compliant)
  • 6. Home Page (Web 2.0 compliant)
  • 8. Electronic Health Record  Collecting and storing patient information in digital format  Key to improving workflow and increasing efficiency in health care settings  Enables physicians to provide evidence-based quality care  Empower patients to take control of his/her health information  Provide vital data for health policy makers, insurance providers , researchers, drug-development  www.Healthizen.com  www.OrangeCross.com  Challenges: Not the primary need of the Online users
  • 9. Disease Management Services  Focus on patients at risk of/ diagnosed with certain illnesses  Very relevant in the scenario of increasing prevalence of chronic diseases and ageing population (Diabetes, Hypertension)  Potential users include both individual patients and organizations  A hot topic amongst new companies in India  www.Wellinformed.in , www.Yoscare.in  Healthways , Vital Health (Overseas companies)  Challenges: High Cost/ Clash of interest with the treating specialist
  • 10. Diet, Fitness and Wellness Services  Weight Loss / Gain / Diet Chart / Nutrition Advice  Progress tracking tools and reminder services that promote user motivation  Online model makes them well positioned to reach diet and fitness conscious young adults  www.Lifemojo.com  www.Nutritionvista.com  Challenges: Competition from next door physical outlets like VLCC / Over crowded market space
  • 11. Corporate Healthcare  Targeting organizations rather than individuals  Popularity increasing as corporates compete to offer best possible employee benefits  Also combined with In-house health checkup / risk assessment / programs like Yoga and Meditation  Arrange for discounted health checkups , discounted hospitalization and pharmacy  www.Orangecross.com  www.Healthji.com  Challenges: Corporates have existing tie up with local hospitals for similar services / Cost of Implementation
  • 12. Automated Health Tools  Self-Help Tools like SMS based Medication Reminder  Automated Health Risk Assessment  Calculators for BMI / Smoking Risk / Cardiac Risk etc.  Good for large population base as the system is automated and scalable  www.PurpleTeal.com  Challenges: Monetization / Awareness
  • 13. Summary 1. High Growth: Penetration of Internet (40 million users) and Mobile (500 million users) 2. Driving Factors: • Increased Healthcare Cost • Increased emphasis on Preventive Health • Increased consumer awareness 3. Challenges: Mind-set change from the physical clinic/hospital model to new delivery channels 4. Potential: Vast untapped market , initial uptake is very positive
  • 14. The Company • Mr. Kunal Sinha, Founder and CEO  Second Time Entrepreneur – Successful exit in the first venture  Graduated from IIT Kanpur, Worked with IBM • Dr. Abhilash Thirupathy, Customer Relationship Manager  MBA from IIM Lucknow  Worked with Johnson and Johnson Other Facts:  Over 700,000 visitors and users  Over 200,000 live patient interactions (In first year, service was Free for users)  Funded by Accel Partners (Facebook, Real Networks, Veritas)
  • 15. Thank You For more information, contact shekhar@healthcaremagic.com Disclaimer : The views mentioned here are author’s personal views and not based on any statistical report www.HealthcareMagic.com