The document outlines the agenda for a conference on maximizing the effectiveness of virtual worlds in teaching and learning. The agenda includes sessions on who virtual worlds are best suited for, policy issues around using them for learning, and technical characteristics that impact their use. Breaks are scheduled between sessions for tea, coffee, and a Q&A period. An overview provides additional context on the sponsoring organization JISC CETIS and its role in supporting eLearning standards and special interest groups.