SlideShare a Scribd company logo
1 of 62
Download to read offline
SEARCH
                                                IS ON
                                               SEE PAGE 11




JUNE 2010 / RS. 150
VOLUME 01 / ISSUE 06



INSIGHT: Securing
the enterprise from
                          28     INTERVIEW: Dave  34
                                 Evans warns against the
                                                             IT STRAT: Providing
                                                             tech support to
                                                                                   49 THE BIG Q
                                                                                       How to switch to
internal threats                 oncoming tech avalanche     VIP users                 the cloud? Pg.53




                                               6
                                               g
                                 PRACTICAL
                                 WAYS TO
                                                             O
                                                             REEN
                                 A how-to
                               guide for the
                               enterprising
                                IT manager




A 9.9 Media Publication
4   Edu TEch December 2009
EDITORIAL




Make A
Difference
The unusually warm weather this year
has once again highlighted the impact of
electrical energy on our lifestyles—and the
woeful lack of this valuable commodity in India.
Bereft of it, modern commerce and industry comes to a                            “Focus on how to
halt. This is the principal reason why we are compelled to outfit our offices    repair, recycle, re-use,
and data centres with expensive UPSs and generator sets. While these
pieces of equipment require substantial investments to install, maintain         and reduce the use of
and operate, they do little good for the environment.
   So, the practical challenge for IT managers is to identify ways to
                                                                                 equipment.”
minimize energy consumption and reduce the deleterious impact of IT on           R GIRIDHAR
the environment—even while ensuring higher service quality, enhanced
infrastructure availability and lower costs. This is a tough balancing act.
Thankfully, you have some help from the plethora of innovations that are
being spurred by worldwide green movement—from operating systems
and apps that enable sophisticated power management, to energy efficient
hardware, better infrastructure management solutions, and improved
sources of non-renewable energy.
   There are also other things that you can do as a manager to inculcate and
develop the culture of green within the organization. For instance, consider
the complete lifecycle of IT products, and focus on how to repair, recycle,
re-use, and reduce the use of equipment. From monitors to printers, servers
to storage—there is probably enough potential to rationalize and simplify.
Don’t limit yourself to optimizing IT sub-systems, consider the whole. You
may be overlooking opportunities to make substantial savings in other
places. Educate users to conserve paper, ink and other consumables—and                        Blogs To Watch!
enforce policies where feasible. Encourage and facilitate the use of solutions                Investment Option in Green:
                                                                                              http://www.blueplanetgreenliv-
like phone and video conferencing, intranets and portals to cut travel and
                                                                                              ing.com/2010/05/27/investment-
communication costs.                                                                          in-greentech
   As an IT manager, there are many areas where you have little control but                   Greentech Enterprise: http://www.
                                                                                              greentechmedia.com/articles/
a lot of influence. Help business executives understand the implications
                                                                                              read/automation-is-new-key-in-
of making (or not making) specific investments in technology and                              green-it
equipment. While you may need to do the background research to ensure
                                                                                              Your views and opinion matter
that the proposed solution supports corporate objectives, the satisfaction of
                                                                                              to us. Send your feedback
contributing to the overall corporate good while saving the environment is                    on stories and the magazine at
                                                                                              r.giridhar@9dot9.in or SMS us at
too good to pass up. Are you ready to take up the challenge? Write in, and
                                                                                              567678 (type ITNEXT<space>your
let us know what you are doing to make a difference.                                          feedback)




                                                                                                  J U N E 2 0 1 0 | IT NEXT       1
CONTENT
                                                                                                                              Facebook:
                                                                                                                              http://www.facebook.
                                                                                                                              com/home.php# / gr oup.
                                                                                                                              php?gid=19567 5 03 05 82

                                                                                                                              Twitter:
                                                                                                                              http://t witter.com/ itnext

                                                                                                                              LinkedIn
                                                                                                                              http://www.linkedin.com/
                                                                                                                              groups?gid=22617 7 0& trk=myg_
FOR THE L ATEST TECHNOLOGY UPDATES GO TO ITNEXT.IN                      J U N E 2 0 1 0 VOLUME 01 | ISSUE 06                  ugrp_ovr




                                                                                                  A handbook on
                                                                                                  how to green
                                                                                                  the enterprise.
     Page
      16
          INSIGHTS                                                                  BOSS TALK                         INTERVIEW
      24 Giving Teeth to Mobility
      Mobile access to enterprise- wide applications will get a shot in the
      arm with 3G technology
                                                                                                                                                               C OVER DESI GN: CHANDE R SHE KHAR; ILLUSTRATIO N: ANO OP PC




                         28 The Fatal Fifty
                            Security solutions may tackle half the risks--the
                             external ones- but employees can put corpo-
                               rate data at greater peril

                                   32 Need for Speed
                                   USB 3.0 offers fast data transfer speeds
                                   to consumers, but there are a number
                                   of roadblocks that have to be removed
                                   before the technology can become main-
                                  stream                                        05 Be double-barrelled| En-       34 Gird up for the tech ava-
                                                                                sure that your existing invest-   lanche that is coming |Dave
                                                                                ments is secure and efficient     Evans, Chief Futurist, Cisco



 2    IT NEXT | J U N E 2 0 1 0
BUILD                                                                                                                                            ITNEXT.IN




       BACKBONES
                                                                                                               MANAGEMENT
                                                                                                               Managing Director: Dr Pramath Raj Sinha



         THAT
                                                                                                               Printer & Publisher: Vikas Gupta

                                                                                                               EDITORIAL
                                                                                                               Group Editor: R Giridhar
      Page       STRUCTURED CABLING | In view of the ex-                                                       Associate Editor: Shashwat DC



      38
                 ponential data growth leading to high-density data                                            Sr Correspondent: Jatinder Singh
                 centres, cabling standards that match up are a must
                                                                                                               DESIGN
                                                                                                               Sr Creative Director: Jayan K Narayanan
    OPINION                                THE BIG Q                                                           Art Director: Binesh Sreedharan
08 Money Wise: The Money            53 How to switch to the                                                    Associate Art Director: Anil VK
side of IT|By Ajay Seth, Chief      Cloud? | Ensure that the migra-                                            Manager Design: Chander Shekhar
Financial Officer, Maruti Su-       tion is smooth                                                             Sr Visualisers: Anoop PC, Santosh Kushwaha
zuki                                                                                                           Sr Graphic Designer: Suresh Kumar
                                           CUBE CHAT                                                           Sr Designers: Prasanth TR & Anil T
10 Tech Talk: Keep it selec-        58 Simply Honest | “I’ve learnt                                            Chief Photographer: Subhojit paul
tively social | by Preetham         something new and positive
Venkky, Chief Catalyst, Catalyst    from every rough phase”, says                                              SALES & MARKETING
Labs                                SK Rudra, IT Manager for Usha                                              VP Sales & Marketing: Naveen Chand Singh
                                    Martin Group                                                               (09971794688)
 15-MINUTE                                                                                                     Brand Manager: Siddhant Raizada (09990388390)
MANAGER                                    OFF THE SHELF                                                       National Manager-Events & Special Projects:
47 Lead with Fortitude|Good                                                                                    Mahantesh Godi (09880436623)
governance makes an organisa-                                                                                  National Manager Online: Nitin Walia
tion more effective and efficient                                                                              (09811772466)
48 Healthy Living | How to
                                                                                                               GM South: Vinodh Kaliappan(09740714817)
Bust Stress!
                                                                                                               GM North: Pranav Saran(09312685289)
49 Chartered Service | Provid-
                                                                                                               GM West: Sachin N Mhashilkar(09920348755)
ing tech support to VIP users       60 LG Unveils Green Projec-
                                                                                                               Assistant Brand Manager: Arpita Ganguli
50 Office 2010| 5 Things to look    tors | The new portable projec-
                                                                                                               Ad co-ordination/Scheduling: Kishan Singh
out for                             tors are based on LED-based
52 Training Calendar | A list       digital light source
                                                                                                               PRODUCTION & LOGISTICS
of career booster courses
                                                                                                               Sr. GM Operations: Shivshankar M Hiremath

                                           REGULARS                                                            Production Executive: Vilas Mhatre
                                                                                                               Logistics: MP Singh, Mohamed Ansari,
                                    Editorial  _  _  _  _  _  _  _  _  _  _  _  _  _  _  _  _ 01               Shashi Shekhar Singh
                                    Industry Update  _  _  _  _  _  _  _  _  _  _ 12
                                    Tech Indulge  _  _  _  _  _  _  _  _  _  _  _  _ 62                        OFFICE ADDRESS
                                                                                                               Nine Dot Nine Mediaworx Pvt Ltd
                                    Open Debate  _  _  _  _  _  _  _  _  _  _  _  _  _63
                                                                                                               A-262 Defence Colony,
                                    My Log  _  _  _  _  _  _  _  _  _  _  _  _  _  _  _  _  _ 64
                                                                                                               New Delhi-110024, India


                                                                                                               Published, Printed and Owned by Nine Dot Nine Media-
                                       ADVERTISER INDEX
                                                                                                               worx Private Ltd. Published and printed on their behalf
                                       IBM      Reverse gate fold
                                                                                                               by Vikas Gupta. Published at A-262 Defence Colony, New
                                       EMC                    IFC
                                       Red Hat             06-07                                               Delhi-110024, India Printed at Silver point Press Pvt Ltd,
                                                                                                     PLEASE
                                                                                                               D107 TTC Industrial Area, Nerul Mumbai 400706.
                     Page              Digilink                 09                                  RECYCLE
                                                                                                      THIS
                                       R&M          39, 41, 43, 45                                 MAGAZINE    Editor: Vikas Gupta
                                                                                                      AND




                     47
                                       IBM                   IBC                                    REMOVE
                                                                                                    INSERTS
                                                                                                               © ALL RIGHTS RESERVED: REPRODUCTION IN WHOLE OR IN
                                       Cannon                  BC                                    BEFORE
                                                                                                               PART WITHOUT WRITTEN PERMISSION FROM NINE DOT NINE
                                                                                                   RECYCLING
                                                                                                               MEDIAWORX PV T LTD IS PROHIBITED.




                                                                                                                                                        J U N E 2 0 1 0 | IT NEXT   3
INBOX


                                                                                                                                                                                                                          bringing out such an interesting




                                                                                 it next
                                                                                                              may 2010 / Rs. 150
                                                                                                              Volume 01 / Issue 05




                                                                                                                                        20                      42                          24 the big q
                                                                                                                                                                                                                          issue.
                                                                                                              IFRS: Gear up for              telecom: Getting            BI & Ba: How to
                                                                                                              the new accounting             more juice from strategic   analyse the business   How to live with a lost
                                                                                                              regime now                     outsourcing                 information right?     Blackberry? Pg.53




                                                                                                                                                                                                                          NEHA MAKKAR,




                                                                                 tAPe StorAge: not Yet DeAD
                                                                                                                                                                                                                          Assistant Manager Internet Marketing
                                                                                                                    Tape
                                                                                                                    Storage                                                                                               at Studyplaces.com
                                                                                                                   Not Yet DeaD




                                                                                 voluMe 01 | iSSue 05
                                                                                                                    Even with the ‘digital’ odds stacked against it, the gritty
                                                                                                                            tape manages to hold ground. The big
                                                                                                                                     question is -- How long?


                                                                                                              A 9.9 Media Publication




                                                                                                                                 MARCH 2010                                                                               Would like to thank you for
                                                                                                                                                                                                                          bringing such a fantastic maga-
                                                                                                                                                                                                                          zine out, it is a refreshingly fresh
                                                                                                                                                                                                                          take on the IT industry as a whole,
                                                                                                              IT NEXT THANKS                                                                                              and the IT professionals in par-
                                                                                                               ITS READERS
                                                                                                               FOR THE WARM                                                                                               ticular. I am still ROFL on read-
                                                                                                                 RESPONSE
                                                                                                                                                                                                                          ing the MYLOG by Shashwat DC
                                                                                                                                                                                                                          in the special issue, rest assured
                                                                                                              www.linkedin.com/
                                                                                                                groups?gid=                                                                                               Shashwat, your job is not on the
                                                                                                               2261770&trk=
    IT NEXT VALUES YOUR FEEDBACK
                                                                                                               myg_ugrp_ovr
                                                                                                                                                                                                                          blink. IT managers have their
    We want to know what you think about the magazine, and how we can make it                                                                                                                                             own specialty, and professionals
                                                                                                                                366 members
    a better read. Your comments will go a long way in making IT NEXT the pre-                                                                                                                                            like you have your own, never the
    ferred publication for the community. Send your comments, compliments,                                                                                                                                                twain shall meet. And of course,
    complaints or questions about the magazine to editor@itnext.in.                                                                                                                                                       you will keep hearing the good,
                                                                                                                                                                                                                          bad and ugly ringtone always.
                                                                                                                                                                                                                          PARESH THAKKAR,
                                                                                                                                                                                                                          SKRFID.com
    I must say that the presentation style of IT NEXT is really                                                       READ THIS
                                                                                                                     ISSUE ONLINE
    impressive. The insight section is always a delight to                                                                                                                                                                Can we have more of 15 Min-
    read. Besides that, I always look forward for the training                                                                                                                                                            ute manager articles in IT Next, as
                                                                                                              http://www.itnext.
                                                                                                                                                                                                                          there are lot of resources on tech-
    calendar section in the magazine which I believe aid IT                                                     in/resources/
                                                                                                                  magazine                                                                                                nology on the internet and even in
    Managers to identify the various short term courses to improve                                                                                                                                                        print, but there are very few avail-
    their skills in areas like management and communication.                                                                                                                                                              able for managerial resources.
    MAYANK KUMAR,                                                                                                                                                                                                         Would like to have more articles
    Consultant, Wipro                                                                                                                                                                                                     on time management, team man-
                                                                                                                                                                                                                          agement, etc.
    The May 2010 story on Outsourcing for Value was an interesting                                                                                                                                                        PRASHANT PHILLIPOSE,
    read. India has been a frontbencher in terms of understanding the                                                                                                                                                     Consultant, Accenture
    importance of outsourcing in different sectors. There have been plenty
    of technologies today that helps business run in an efficient and tran-                                                                                                                                               I really enjoyed reading the
    quil way, without making any hassles to manage and operate them. The                                                                                                                                                  cover story on top 10 technolo-
    traction of outsourcing has increased not because of just cost reduc-                                                                                                                                                 gies (IT NEXT, February 2010).
    tion, but also in terms of increased productivity and quality. Organisa-                                                                                                                                              However I would like to differ on
    tions along with their customers benefit as they can access some of the                                                                                                                                               the rankings a bit. Business Intel-
    best available technology expertise in the industry and helps them to                                                                                                                                                 ligence and Analytics, for me, is
    operate business in a smoother way. I feel it is just the start of an era,                                                                                                                                            going to be the leading technol-
    and outsourcing will certainly drive the growing demands of Indian                                                                                                                                                    ogy for the year 2010. With most
    businesses.                                                                                                                                                                                                           of the sectors are facing the heat
    VARUN SINGH TOMAR,                                                                                                                                                                                                    of growing competition, leverag-
    Strategist & Change Professional, JK Tyres                                                                                                                                                                            ing BI/BA tools will be the top
                                                                                                                                                                                                                          priority for any CIO. Also, the
    I really liked the Open source special (April, 2010) issue. The cover                                                                                                                                                 biggest showstopper could be the
    story “gaps are closing” was well covered and discussed the techni-                                                                                                                                                   quality and format of underlying
    calities and functionality of open source and proprietary systems. I                                                                                                                                                  data that can mar effectiveness of
                                                                                                               ITNEXT<space>
    completely agree with the fact that managing an open source system                                                                                                                                                    a good BI/BA solution.
                                                                                                              <your feedback>
    is fairly a complex and cumbersome process. The open source players                                          and send it to                                                                                           KANNAN K,
    have understood that to reach out to the mass user base, they need to
    engage them with simplicity. Congratulations to your entire team for
                                                                                                              56 78
                                                                                                                76                      *Special rates apply
                                                                                                                                                                                                                          Communication Manager, Nokia Sie-
                                                                                                                                                                                                                          mens Network




4   IT NEXT | J U N E 2 0 1 0
BOSS TALK | HARDIK BHATT




                                LEADERSHIP

                                Be double
                                barrelled


                                Y
                                                ou need the two of you to be an
                                                effective CIO--think from both
                                                left and right brains, see both the
                                                sides of a coin, listen to disparate
                                                tones in a chatter, and make two
                                simultaneous moves at a time. That’s a CIO’s life.
                                   A CIO needs to be a strategic thinker while
                                being a fire-fighter. You need to have an eye on
                                the long term while producing short-term wins.
                                   If you spend too much time on putting
                                together a long-term strategy and focus on             “If you keep having short-term wins, the
                                executing it, you will lose your executive team
                                quickly. While the executive team appreciates
                                                                                       executive team will be patient with your
                                your long-term thinking, they also want to see         long-term plan”
                                quick results of their investment in you. That
                                comes with your other eye on short-term wins.                                        most of the existing investment. Both ways, a
                                   These short-term wins can come in many                                            disaster awaits you. Staying in the centre keeps
                                ways. Figure out where you can save. Can you                                         you safe and sound.
                                move some strategic architectural components                                            Both your brains need to be at work
                                to open source? Figure out how you can start                                         simultaneously. While one is thinking about a
                                using cheap aka free mainstream technologies                                         robust technology infrastructure, another needs
                                effectively without compromising your                                                to understand the business.
                                enterprise set-up. Can you use Facebook to               SUGGESTION BOX                 Talking about suppliers, you need to
                                connect with your customers? Can you build an                                        constantly think when you treat them as
                                iPhone application for your sales team?                                              partners and when you treat them as vendors.
                                   If you keep producing these short-term                                            If you always treat them as vendors and keep
                                wins, the executive team will be patient with                                        them on their toes, they will not step up to help
                                your long-term plan and at the same time, you                                        you over and above their SLAs when you need
                                will start winning your business colleagues’                                         them to. On the same token, if you constantly
                                confidence.                                                                          treat them as equal partners, you will have a
                                   Another place where a two-pronged approach                                        tough time enforcing SLAs and in turn, you will
                                is necessary is in IT investments. You have to                                       alienate your business colleagues for being too
                                ensure that your existing investment is secure         The book tells why            lenient on your vendors.
                                and efficient while making a new investment.           some companies                   Last but not the least, it’s important to make
PHOTO GRAPHY: S UBHO JIT PAUL




                                Sometimes, if you are promoted within the IT           last longer than oth-         sure that you stay connected with the outside
                                organization, your focus tends to be more on           ers, namely, due to           world. While you can be a rock star inside your
                                existing investment because you have been              leadership and inno-          organisation, people outside should also know and
                                dealing with those for a long time. In such a          vation. A must read           appreciate what you are doing. Good luck!
                                situation, you are in the danger of losing sight       for IT managers.
                                of possibilities of new efficiencies. Similarly, if    WRITER: JIM COLLINS
                                                                                                                     The author is Chief Information Officer
                                                                                       P UBLISHER: HARPER BUSINESS
                                you move to a new organisation, you may ignore         P RICE: INR 626.00            of the city of Chicago, USA




                                                                                                                                                               J U N E 2 0 1 0 | IT NEXT   5
MONEY WISE
    OPINION                          AJAY SETH
                                     Chief Financial Officer, Maruti Suzuki




                                                                                                 Payback period: It measures the
                                                                                              time a project takes to recover the cost
                                                                                              of investment made. The evaluation
                                                                                              method is easy to use and provides


    The money side                                                                            a time frame but does not determine
                                                                                              value.



    of IT
                                                                                                 Internal rate of return: the
                                                                                              evaluation method measures the cash
                                                                                              returns (in %) generated by the project
                                                                                              considering the time value of money.




    I
                                                                                              It is easy to interpret but complex to
            t is important to evaluate IT                                                     calculate. The method ignores risk
            investments in terms of their                                                     involved in the project and may generate
            business benefits. However, very                                                  multiple outcomes.
            often these benefits themselves                                                      Net present value / discounted
            are not quantifiable and at times                                                 cash flow: The method takes into
    decisions are made more on hunch than                                                     account the discounted cash flows
    on business linkage.                                                                      based on an assumed rate of interest. It
       It is also important to note that IT                                                   measures whether a project generates
    investments not only entail start-up                                                      positive or negative net cash flows
    investment, but have recurring costs                                                      (net of cash outflow/ inflow) within
    in terms of maintenance, resources                                                        a defined time period. The method is
    and upgrades. Organisations need                                                          complex to calculate and is subjective
    to understand the value impact of                                                         to the assumed rate of Interest. In case
    such investments. There also needs                                                        of projects with different durations it
    to be a quantification of return on IT                                                    is not conclusive in determining the
    investments.                                                                              priority of projects. However, it takes
       IT managers must evaluate projects
    based on costs, savings, strategic
                                                  “An evaluation based                        into account the risk involved in the
                                                                                              project.
    benefits and risks, in order to determine     on costs, savings,                             Economic value added: The
    the most advantageous initiatives for
    the enterprise. Boards will want to
                                                  risks and benefits will                     method measures the value generated
                                                                                              by a project in comparison to the cost.
    know which projects will contribute           help determine the                          It takes into account the opportunity
    how much to the strategic and tactical
    business goals.
                                                  most advantageous                           value of money and is in line with
                                                                                              shareholders value.
       There are various methods for              initiatives”                                   It is important for organisations to
    evaluating IT projects. It is important                                                   understand the value and impact of
    to determine the appropriate method                                                       technology investments, as well what
    for a given project, as the deliverables of   subsequent impact in cost reduction         those investments imply for effective
    each project will vary. While some can        and improvement in productivity             management.
    be quantified straight away, others may          n Cycle time reduction                      While it is generally agreed that IT
    have more notional or indirect benefits.         n Internal controls                      conveys value to the business, there
    Let us take the example of investment in         This example is illustrative. For some   are a number of factors that firms must
    an ERP project. The benefits will have to     project, there can be more tangible or      carefully consider when deciding how
    be quantified in terms of the following:      intangible benefits, so each IT project     best to procure and utilise IT resources.
       n Eliminating non value adding             needs careful evaluation and use of one     Organisations must fully understand
                                                                                                                                          PHOTO GRAPHY: S UBHO JIT PAUL




    activities                                    of the following methods.                   the impact of IT capital on business
       n Online information, MIS and                 Return on investments: The method        performance and the correlation with
    decision making                               is easy to calculate and interpret. It      shareholders’ return-on-investment
       n Reduction in manpower and                measures the tangible benefits received     decisions. Organisations must stay
    related resource costs                        over the amount of investments made in      ahead of rapid developments in
       n Reliability and better compliances       the project. However, it ignores the risk   technology and align their technology
       n Intelligent data mining and              and time value of money.                    investments to business needs.



8   IT NEXT | J U N E 2 0 1 0
TECH TALK
     OPINION                           PREETHAM VENKKY
                                       Chief Catalyst, Catalyst Labs




                                                                                               access. All companies handle multiple
                                                                                               functions ranging from finance to HR
                                                                                               to marketing and sales. Given that the
                                                                                               finance is privy to accounting informa-


     Keep it selectively                                                                       tion, HR is privy to employee-related
                                                                                               information and the software developer



     social
                                                                                               is privy to source codes, access can be
                                                                                               allocated to social media sites that cor-
                                                                                               respond to a department’s functionality.
                                                                                                  So allow the HR department to




     M
                                                                                               access LinkedIn and let the internal
                          y biggest challenge,                                                 communications team access Facebook
                          both professionally                                                  and Twitter while blog access can be for
                          and personally, has                                                  the sales and marketing teams.
                          been to convince
                          IT and IT-related                                                    Best practices
     service companies to openly embrace                                                       The next step after allocation is to estab-
     social media. That it has been hard to                                                    lish a set of best practices. While its
     do so is ironic, considering that these                                                   planning and training may require you
     are IT companies.                                                                         to hire a social media consultant, estab-
         The last time I checked, productivity                                                 lishing this process in the early stages
     for India-based IT companies would                                                        will go a long way in mitigating risks
     stoop to zero if access to Google and                                                     associated with managing your online
     developer blogs was restricted. So, why                                                   reputation.
     is the scenario the way it is? Let’s try and                                                 I believe any best practices you
     understand what social media really is.                                                   establish for your organisation should
         In simple terms, any digital medium                                                   incorporate the following seven
     that allows for social interaction among
     users can be broadly defined as social
                                                    “Allow HR to access                        attributes:
                                                                                                  Transparency: In terms of both
     media. And the philosophy that guides          LinkedIn and let                           intention and identity of the user.
     social media is its unmoderated flow of
     information. While at last count there
                                                    corpcom access                                Commitment: In terms of resources,
                                                                                               time and expertise.
     were over 250 social media channels            Facebook while blog                           Understanding: Users should have
     available on the Internet, Facebook,
     Twitter, LinkedIn and YouTube are
                                                    access can be for                          in-depth understanding of the social
                                                                                               media channel or tool they use.
     the leading ones, enabling social              sales and marketing“                          Listening: What the customers and
     conversations in their respective                                                         other stake holders are saying online.
     domains.                                       website because there were unsavoury          Participation: Participation on
                                                    comments about their management            matters and issues related to the
     Corporate communism                            and its functioning. Despite the site      organisation, directly or indirectly.
        The no. 1 reason why companies              being blocked at the office premises,         Contribution: Users should be able
     restrict access to social media sites          there were more than 1,300 reads for       to contribute to the online conversations
     is that they believe them to be time-          a company of 800 employees. The cat        at large with their views and opinions.
     wasters. While this argument is valid,         was out of the bag and the company’s          Value addition: Conscious and
     an all-out ban is clearly not the solution.    management learnt, the hard way, that a    honest attempt should be made to add
        With the rise of smart-phones,              blockage was not the answer. It’s better   value to the social media channel.
     (available for Rs 5,000 onwards)               to stop hiding behind firewalls and           They key aspect in using social
     employees anyways have unrestricted            learn to defend your brand wherever        media is to keep the conversation alive,
     access to social sites. What stops them        and whenever required.                     kicking and relevant. We as human
     from wasting company time by using                                                        beings are community driven and can
     their hand-held devices?                       Allocated access                           collectively achieve goals faster and
        Recently, a leading IT company              The key is to find a middle path,          more efficiently. It’s better to be tuned
     restricted access to MouthShut’s               between an all-out ban and unrestricted    into this conversation than not.



10   IT NEXT | J U N E 2 0 1 0
UPDATE




     UPDATE
                                                                            I N D U S T R Y
                                                                                                                           TRENDS
                                                                                                                           DEALS
                                                                                                                           PRODUCTS
                                                                                                                           SERVICES
                                                                                                                           PEOPLE


                                                                                                                               “Let’s take the example of
                                                                                                                           financial sector. Banks looking
                                                                                                                           for more customers for a
                                                                                                                           specific product can directly
                                                                                                                           approach and sell the product to
                                                                                                                           them. That too, with premium
                                                                                                                           discounts and based on the
                                                                                                                           tailor-made customer need”
                                                                                                                           elaborates Schuster.
                                                                                                                               “Considering this, in the
                                                                                                                           future a consumer might
                                                                                                                           not need to go to a retailer.
                                                                                                                           And this ease can be further
                                                                                                                           supplemented by the kind of
                                                                                                                           discounts; a company might
                                                                                                                           afford to offer by removing
                                                                                                                           traditional retail medium
                                                                                                                           completely.” Schuster adds.
                                                                                                                               The company has recently
                                                                                                                           announced the launch of its next

     Mobile marketing to                                                                                  Enterprises
                                                                                                         are expected
                                                                                                                           version of mobile marketing
                                                                                                                           platform, Neon. The platform

     drive business value                                                                                     to lever-
                                                                                                           age mobile
                                                                                                            marketing
                                                                                                                           is intended to deliver compact
                                                                                                                           marketing system to help mobile
                                                                                                                           operators run closed loop
     EXCLUSIVE | Mobile Marketing has the potential to become the new                                         to reach     marketing campaigns within
     age value-driver for Indian enterprises, predicts Flytxt in a recent                               consumers in       minutes, from a single web
     interaction with IT Next.                                                                          an impressive      desktop, without the help of IT
        “The fact is, that, today, mobile has become the most personal                                             way     specialists.
     medium of interaction among customers and partners. Be it at                                                              According to the industry
     any level, the medium is capable to create diversified revenue                                                        report released by GSMA and
     opportunities for all stakeholders,” says Thomas Schuster, Co-founder                                                 ComScore, Mobile advertising
     and Senior Vice President - Product and Technology, Flytxt.                                                           is expected to reach $24 bn by
                                                                                                                           2013. In India the market is
                                                                                                                           projected at around $25 mn and
                                                                                                                           is expected to witness 100%
                        Global Smartphone Leaders by OS First quarter of
       MOBILE
           OS
                                                                                                                           y-o-y growth in next few years.
                        2010 saw RIM make its debut among the top 5 mobile devices
                                                                                                                               India currently boasts to
                        manufacturers, and Apple increasing its market share by 1.2 % (1Q10
                        MARKET SHARE (%)
                                                                                                                           have over 600mn cellular
     Worldwide              50                                                                                             subscribers and hence offers
     mobile phone
     sales to end           40                                                                                      44.3   enormous potential for operators
                                                                                                                                                               I LLUSTRATIO N: S URESH KUMAR




     users totalled                                                                                                        and content providers to yield
                            30
     314.7 mn                                                                                                              revenues from this stream. At
     units in the           20                                                                                             present, the concept of mobile
                                                                                    Blackberry




     first quarter of                                                                            19.4
                                   Windows




                                                                                                                           marketing is very limited and
                                                                                                          Symbian
                                                   Android




     2010                                                                   15.4
                                                                   iPhone




                            10
                                                                                                                           has not been explored in the real
                                             6.8             9.6
                               0                                                                                           business environment.

     S O URCE: GARTNER, 2010




12   IT NEXT | J U N E 2 0 1 0
SAFEGUARD YOUR DATA                          THE SMALL GENIUS                          SPLIT YOUR FILES WITH EASE
Transcend has launched JetFlash 620          Inspan has announced the launch of        Steller has launched a
USB Flash Drive. The device                  Genius ScrollToo 200 Mouse. Being         PST File Splitter that can
comes up with the memory                     touted as value for                       be used to split a single
of up to 32GB and comes                      money, the mouse is                       or multiple file(s). It is
with inbuilt 256-bit Advanced                priced at Rs489 and                       priced at Rs. 2100 for single
Encryption Standard (AES)                    carries a 3 year war-                     license and is
security.                                    ranty.                                    Windows 7 compatible.




      Microsoft intros office                                                                   However, IT Next notes that
                                                                                                except the new collaboration
                                                                                                feature , which allows users to

      2010 in India                                                                             integrate with Microsoft’s widely
                                                                                                publicised Web Apps, the latest
                                                                                                version, especially, considering
      TECH TIDINGS | Microsoft has                                                              the high-price tag, doesn’t seems
      announced the availability of                                                             to compel users to go for the
      Office 2010 system in India.                                                              upgrade straightaway.
      While the new productivity                                                                   The company has claimed
      suite was made available for                                                              that its beta version saw over
      commercial purchase from this                                                             13-lakh downloads and over
      month, the company informed                                                               2,000 leading businesses and
      that the retail editions would be                                                         organisations have already
      launched on 15 June 2010.                                                                 made the transition to the latest
         The company stated that the                                                            version.
      2010 professional edition will                                                               The software giant has further
      cost Rs 20,000 and the SMB                                                                announced that the Mobile
      and Consumer versions would                                                               edition of Office 2010 will soon
      cost at Rs 10,000 and Rs 5,000,     Except the new       The new edition of Microsoft     be available on Windows 6.5
      respectively.                       collaboration     Office 2010 introduces many         phones and a broad range of
         Microsoft, along with Office     tools, the ex-    new features like embed videos      Nokia smart phones, starting
      2010, has also released the         pensive version   in PowerPoint presentations         with Nokia’s business-optimised
      SharePoint 2010 collaboration       doesn’t justify   and voice-to-text conversion        range, the E-series.
      suite.                              to upgrade        for voice mails on Outlook etc.



                     AROUND THE WORLD                                                                                  QUICK BYTE

                     Indian SaaS market to grow
                     at 53% CAGR

      According to a recent projection by Frost and
      Sullivan, the SaaS market in India is expected to
      record a compound annual growth rate (CAGR)                                   STEVE BALLMER CEO, MICROSOFT CORPORA-
                                                                                    TION DURING HIS RECENT INDIA VISIT
      of 53% for the period 2008-2015. The country,                                 “COMPANIES ACROSS
      characterised by high presence of SMEs, growing                               THE WORLD WILL
      need for mobility and strengthening internet                                  LOOK TO INDIA FOR
      infrastructure with heavy investments expected in                             SUPPORTING THEIR
                                                                                    TRANSITION TO CLOUD
      3G and WiMax, promises a huge growth potential                                COMPUTING”
      in this space.

                                                                                                               J U N E 2 0 1 0 | IT NEXT   13
UPDATE



     SAP buys Sybase for
     $5.8 billion
     M&A | German software maker
     SAP has confirmed the reports
     to buy Sybase for $5.8 billion.
     The acquisition will allows it
     to gain technology to deliver its
     programs to mobile devices like
     the iPhone.                                                                       INTERVIEW
        “SAP will accelerate the reach                                                 MUKESH SHARMA
     of its solutions across mobile                                                    CEO, QA InfoTech
     platforms. Sybase’s innovative
                                                                                       IT NEXT: What is the role of software
     mobile platform can connect all
                                                                                       testing for any organisation?
     applications and data and enable    Largest acquisi-   is getting mobile SAP’s
     them on mobile devices,” said       tion since SAP     acquisition of Sybase      SHARMA: Over the years, software testing
     SAP in a statement.                 purchased          is directed towards        has evolved as a multi-billion dollar indus-
        This acquisition of SAP would    Business Objects   enhanced and efficient     try. This is primarily because companies
     be largest since it purchased       in 2007 for 4.8    mobile applications        and governments have realised the impact
     Business Object in 2007 for         billion Euros      to help customer           in terms of revenue loss, customer satis-
     4.8 billion Euros. According                           access mission critical    faction and in some cases loss of life that
     to industry analysts this                              and business critical      a defective piece of software can cause.
     acquisition will better place SAP                      applications on the        Apart from this, an increased penetra-
     to compete with US business                            move,” says, Praveen       tion of ICT at all levels and e-governance
     software Oracle, particularly on                       Bhadada, Engagement        initiatives have increased the domestic con-
     mobile devices.                                        Manager, Zinnov            sumption of software products manifold,
     “In a world, where everything                          Management Consulting.     thereby creating a pressing need for testing
                                                                                       and quality assurance.

                                                                                       How do you see the role of cloud in pro-
                                                                                       viding platform for testing services?


     Verizon unveils remote                                                            In terms of processes, more and more
                                                                                       companies are moving to agile develop-


     management solution
                                                                                       ment methodology and thereby demanding
                                                                                       a change in the testing process. Cloud com-
                                                                                       puting and virtualisation helps to do things
                                                                                       in an effective manner. The cloud now
     TECH TIDINGS | Verizon has unveiled a     According to the company, businesses    provides a common platform for developers
     new cloud-based service to help work-     can configure employees’ portable       and testers to share.
     ers quickly, and securely, access their   computers to select the appropriate
                                                                                       Mobile apps is a growing area? How
     corporate networks, while making it       network, including Wi-Fi, Ethernet,
                                                                                       do you see it evolving?
     easier for IT managers to manage a        mobile broadband and virtual private
     global mobile workforce.                  network services, to help increase      With hundreds of commercial and free
        The new offering, enterprise           worker adoption while reducing the      applications available for everything from
                                                                                                                                PHOTO GRAPHY: JAYAN K NARAYANAN




     mobility as a service, uses advanced      need for IT training and technical      maps, organisers, e-mail to social network-
     software and an intuitive user            support.                                ing, it becomes extremely important to test
     interface to enable employee laptops         The Enterprise Mobility solution     these across the phone platforms. In addi-
     and netbooks to detect and connect        will be available by next month in 30   tion, the licensing of the 3G spectrum will
     to the best network service at a given    countries and territories in Europe,    open up a whole new space of rich media,
     time and place – for example, the         Asia-Pacific and the Americas, with     TV and real time video applications, making
     network with the strongest signal,        local billing, currency and support     testing a challenging and complex task.
     or the one with the lowest charges.       options available.
                                                                                       By Nilabh Jha



14   IT NEXT | J U N E 2 0 1 0
ARE YOU
                                                   INDIA’S FUTURE CIOs
                                                                         TO FIND OUT GO TO     on21st
                                                                         WWW.ITNEXT.IN         JUNE
 THE NEXT CIO?                                        2010

                                                                                                                          UPDATE



McAfee eases security
                                                                                                   TECH TIDINGS

                                                                                                   Google
in virtual environments                                                                            Apps to add
                                                                                                   increased
                                                                              The software
                                                                              helps map re-        connectivity
                                                                              altime energy        Google Apps already had great
                                                                              consumption          connectivity with Gmail, docs,
                                                                              within the           chat, video, calendar, and groups.
                                                                              enterprise           Now, Google has said that it will
                                                                                                   be expanding that connectivity to
                                                                                                   Reader, AdWords, news, finance,
                                                                                                   Picasa, and other services,
                                                                                                   thereby allowing users a more
                                                                                                   unified approach to their work,
                                                                                                   that does not requiire them to
                                                                                                   switch between personal and
                                                                                                   work accounts to use .
                                                                                                      Google said that nine out of the
TECH TIDINGS | McAfee is currently           existing virtualised architectures to                 top 20 product suggestions for
developing a platform and application        significantly reduce the overhead of                  Google Apps request for just this
programming interface to provide a           protecting individual machines, said                  expansion of connectivity, with
framework that will accelerate and           George Kurtz, CTO, McAfee. Security                   thousands of users wanting their
address the specific needs of security       within virtualized environments is                    Google App accounts to work in
for virtualised environments. Accord-        one of our customers’ main concerns.                  synchronisation with the other
ing to the company, the new platform,        We believe that enhancing the overall                 services from Google. The new
McAfee Management for Optimized              protection of these environments will                 functionalities will roll out as a
Virtual Environments (MOVE) plat-            lead to increased adoption of virtual                 new interface later in 2010 by the
form, is designed to provide a common        machines with significant costs                       month of August or September
way to develop across the hypervisor         savings.                                              and will be available for all Google
vendors, offload resource intensive             McAfee plans to provide open                       Apps customers. The company
actions like security policy check-          source to its partners for security                   also said that those “customers
ing outside of the individual virtual        innovation, accelerating future                       who would like more control over
machines, and optimise scheduling of         virtual-adaptive offerings for the                    the timing of this change will be
these actions based on the overall state     enterprise market. Utilising the MOVE                 able to make the switch voluntarily
of the hypervisor.                           platform, McAfee intends to release                   during the summer.”
   McAfee MOVE will provide the              A/V Offloading as its first product for
platform for leveraging new and              customers.




 NEWS @
        BLOG
                   GOOGLE SEARCHES NEW HORIZONS ON TV
                   THE GOOGLE TV BOX could be a very cool and hopefully inexpensive gaming console | Billionnaire entreprenu-
                   er and chairman of HDNet, Mark Cuban, thumbs his support for Google TV in his blog | http://bit.ly/itnnewsblogjune10



Google TV is going to be very interesting. It is far from a certainty that it
will be more than Apple TV in terms of consumer sales. From a first glance
the Marketplace is the most important and interesting element of the
announcement. As a development platform, Android creates the potential for
untold unique and interesting applications that could capture users imagination.

                                                                                                                   J U N E 2 0 1 0 | IT NEXT   15
6
     COVER STORY | GREEN IT




                                 PRACTICAL
                                 WAYS TO




 g
16
  O
     IT NEXT | J U N E 2 0 1 0
                                     REEN
                                     A handbook on how to green
                                     the enterprise.
                                     BY SHASHWAT DC
                                                                  ILLUSTRATI ON: ANOO P P C
GREEN IT | COVER STORY




F
                           or the past few years there has been an immense
                           buzz around green, with the growing realisation
                           that our current way of living cannot be sustain-
                           able in the long run, every action – be it positive
                           or negative – has become very critical in the grand
                           battle of climate change. Much like the proverbial
                           Butterfly Effect, the outcomes and repercussions
                           of our every day actions can be manifold. Thus
                           it is not altogether surprising that ICT sector –
                           including personal computers (PCs) and periph-
erals, telecoms networks and devices and data centres – that accounts for
over 2% of total emissions from human activity is also looking at green in
a serious way.
   The green debate raises two questions: How does an enterprise go green?
And more importantly, why should the IT manager be concerned?
   First, from an enterprise perspective, green is not merely about
environment but more about economics. Considering the ever increasing
costs of power, green is more a necessity than a privilege for companies.
And, indeed there is a lot that can be done on that front, right from swapping




incandescent bulbs for compact fluorescent light (CFL) bulbs to moving into
a green building. By the way, according to the Smart 2020 report, in 2002,
the global data centre footprint, including equipment use and embodied
carbon, was 76 MtCO2e and this is expected to more than triple by 2020 to
259 MtCO2e – making it the fastest-growing contributor to the ICT sector’s
carbon footprint, at 7% pa in relative terms. Hence, there is a range of things
from micro to macro that can be achieved through such measures.
   Coming to the IT manager part; going ahead as green becomes more
and more mainstream, it will pose as a challenge and opportunity for the
IT manager. Challenge, as they have to bring down the costs continuously
to ensure higher productivity. And then, as the IT manager aspires to
taken on a executive role, a green hue can be of much help and would add
well to the profile.
   To start off, we present a simple 6 step guide to green that covers almost
all the areas. Based on a pan-India enterprise survey (IT Next Green Survey
2010) in which over 130 senior IT managers participated and shared their
views, in which the best practices in green were mapped on an enterprise
scale. Culled from the numerous interactions, here is a handbook on how
to implement green. So, go right ahead, and start greening your company.



                                                                                  J U N E 2 0 1 0 | IT NEXT   17
COVER STORY | GREEN IT


     SERVER CONSOLIDATION

     VIRTUALISE TO
     CONSOLIDATE
     Through virtualisation IT managers can
     reduce the number of servers in an energy-
     efficient way

                                                                                      UPGRADE OR RECON-
                                                                                      FIGURE DATACENTER
     In plain-speak, data centres are noth-
                                                                                           COOLING                            footprint is a little complex, and requires
                                                                                       INFRASTRUCTURE?
     ing less than an energy-guzzling power                                                                                   much diligence and application. Of the
     monsters. Within a typical enterprise,                                                                                   many ways, virtualisation is gaining
     the datacenter can account for anything                                                            Never                 immense ground over the past few
                                                                                                        0.7%
     from 15% to as much as 50% of power                                                                                      years. In a typical scenario, enterprises
     usage of the IT function. Hence, reduc-                                                                                  will have a host of servers, often one for
     ing the energy consumption within                                                                                        every enterprise-wide application, or
                                                                                                23.7%
     the datacenter is quite an essential and                                               Intend To                         racks and racks of storage containing
     important aspect of going green. And                                                                   Yes               archaic information. Virtualisation
     the truth is, it is not that hard either                                                                                 of servers and software can be of
                                                                                                          58.2%
                                                  Source: IT NEXT Green Survey 2010




                                                                                           17.2%
     as since quite a few years, it has been                                                  No                              immense help as companies can then
     on the energy map of the industry and                                                                                    consolidate their infrastructure. In fact,
     scores of solutions are readily available.                                                                               a virtualisation device or a software
        Greening the datacenter involves                                                                                      application can track the server space
     two aspects, namely, reducing the                                                 IT managers are indeed looking at      and remap applications to different
     computing energy map and also the                                                ways to cool the datacenter, with the   physical locations as necessary. With
     ancillary energy consumption. The                                                  use of new cooling technologies       virtualisation, information can be
     need to pay attention to ancillary                                                                                       made location-independent and can be
     infrastructure is important because                                                                                              redirected across multiple I/O
     cooling infrastructure consume much          “BETWEEN 30-60%                                                                     devices and platforms.
     energy, according to some estimates as       POWER IN DATA CENTRE                                                                   It is much easier to go in for a
     much as 60%of the power consumed.
                                                  IS WASTED. INTEGRATED                                                              green datacenter when you go in
                                                  PLANNING CAN REDUCE
        Reducing the computing energy             POWER CONSUMPTION                                                                  for a new one, but even the existing
                                                  BY 50-80% ”                                                                        one can be ‘greened’ with a little
                                                  RAZAUDDIN SHAIKH, HEAD                                                            planning. Server consolidation
                                                  IT, ANI MEDIA                                                                     through virtualisation could be a
                                                                                                                                   good starting point. Next up can be




                                                                                      4
               “BY VIRTUALISATION                                                                                                  software/application consolidation
               WE REDUCED ENERGY                                                                                              which will help in reducing the hardware
               COSTS PER SERVER BY                                                                                            infrastructure. Cloud is also emerging as
               50%. SO, EVEN AFTER WE
                                                                                                                              a green datacenter option, with the ability
               DOUBLED THE NUMBER
               OF SERVERS, KILOWATT-                                                                                          to host remotely and efficiently.


                                                                                                        tonnes
               HOURS USAGE DROPPED
               BY APPROX 25% ”
                                                                                                                                      STEP GUIDE
               AMIT BHASIN, MANAGER -
               DC, DLF PRAMERICA LIFE                                                 of CO2 are emitted annually                     n Measure energy footprint of the differ-
                                                                                                                                      ent equipment in the datacenter
               INSURANCE
                                                                                      per server across the globe                     n Reduce ancillary power consumption
                                                                                                                                      n Go for virtualisation
                                                                                                                                      n Consolidate software and applications




18   IT NEXT | J U N E 2 0 1 0
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010
IT Next June 2010

More Related Content

Viewers also liked

博士のノンキャリアパス
博士のノンキャリアパス博士のノンキャリアパス
博士のノンキャリアパスMarinChiba
 
M Trexler Additionality Why Does It Matter 201004
M Trexler Additionality Why Does It Matter 201004M Trexler Additionality Why Does It Matter 201004
M Trexler Additionality Why Does It Matter 201004Jim Turner
 
Tribal DDB BEAC Presentation May 7
Tribal DDB BEAC Presentation May 7Tribal DDB BEAC Presentation May 7
Tribal DDB BEAC Presentation May 7Marty Yaskowich
 
The Amazing Locomotives at Rail Museum - New Delhi
The Amazing Locomotives at Rail Museum - New DelhiThe Amazing Locomotives at Rail Museum - New Delhi
The Amazing Locomotives at Rail Museum - New DelhiShashwat DC
 
M Trexler The Climatographers Dilemma 201004
M Trexler The Climatographers Dilemma 201004M Trexler The Climatographers Dilemma 201004
M Trexler The Climatographers Dilemma 201004Jim Turner
 
IT Next January 2010 Issue
IT Next January 2010 IssueIT Next January 2010 Issue
IT Next January 2010 IssueShashwat DC
 
Cloud Computing and Data Center Futures
Cloud Computing and Data Center FuturesCloud Computing and Data Center Futures
Cloud Computing and Data Center FuturesMartin Hingley
 

Viewers also liked (13)

L W V 90 Slideshow
L W V 90  SlideshowL W V 90  Slideshow
L W V 90 Slideshow
 
博士のノンキャリアパス
博士のノンキャリアパス博士のノンキャリアパス
博士のノンキャリアパス
 
Evaluation
EvaluationEvaluation
Evaluation
 
M Trexler Additionality Why Does It Matter 201004
M Trexler Additionality Why Does It Matter 201004M Trexler Additionality Why Does It Matter 201004
M Trexler Additionality Why Does It Matter 201004
 
Tribal DDB BEAC Presentation May 7
Tribal DDB BEAC Presentation May 7Tribal DDB BEAC Presentation May 7
Tribal DDB BEAC Presentation May 7
 
The Amazing Locomotives at Rail Museum - New Delhi
The Amazing Locomotives at Rail Museum - New DelhiThe Amazing Locomotives at Rail Museum - New Delhi
The Amazing Locomotives at Rail Museum - New Delhi
 
M Trexler The Climatographers Dilemma 201004
M Trexler The Climatographers Dilemma 201004M Trexler The Climatographers Dilemma 201004
M Trexler The Climatographers Dilemma 201004
 
IT Next January 2010 Issue
IT Next January 2010 IssueIT Next January 2010 Issue
IT Next January 2010 Issue
 
Cloud Computing and Data Center Futures
Cloud Computing and Data Center FuturesCloud Computing and Data Center Futures
Cloud Computing and Data Center Futures
 
Pronouns some, any, every
Pronouns some, any, everyPronouns some, any, every
Pronouns some, any, every
 
Css1 properties
Css1 propertiesCss1 properties
Css1 properties
 
Test
TestTest
Test
 
The dark clouds
The dark cloudsThe dark clouds
The dark clouds
 

Similar to IT Next June 2010

IT Next February 2010 Issue
IT Next February 2010 IssueIT Next February 2010 Issue
IT Next February 2010 IssueShashwat DC
 
Optimized green it approach in it infrastructure (designing for next generati...
Optimized green it approach in it infrastructure (designing for next generati...Optimized green it approach in it infrastructure (designing for next generati...
Optimized green it approach in it infrastructure (designing for next generati...eSAT Journals
 
Information Technology for ManagementThis book is li.docx
Information Technology for ManagementThis book is li.docxInformation Technology for ManagementThis book is li.docx
Information Technology for ManagementThis book is li.docxdirkrplav
 
Going All XP On Your Business
Going All XP On Your BusinessGoing All XP On Your Business
Going All XP On Your BusinessCraig Smith
 
Going All XP On Your Business
Going All XP On Your BusinessGoing All XP On Your Business
Going All XP On Your BusinessCraig Smith
 
Starter coaching contest 2011 - greening our world through ICT
Starter coaching  contest 2011 - greening our world through ICTStarter coaching  contest 2011 - greening our world through ICT
Starter coaching contest 2011 - greening our world through ICTLaurent Janssens
 
Building An Information Technology And Information Systems
Building An Information Technology And Information SystemsBuilding An Information Technology And Information Systems
Building An Information Technology And Information SystemsNicole Savoie
 
Organizational Behavior Question#3
Organizational Behavior Question#3Organizational Behavior Question#3
Organizational Behavior Question#3Waseem Saeed
 
Innovation in an Enterprise 2.0
Innovation in an Enterprise 2.0Innovation in an Enterprise 2.0
Innovation in an Enterprise 2.0Michael Heiss
 
Enterprise Architecture – A Tool for Business Innovation Realization in the E...
Enterprise Architecture – A Tool for Business Innovation Realization in the E...Enterprise Architecture – A Tool for Business Innovation Realization in the E...
Enterprise Architecture – A Tool for Business Innovation Realization in the E...theijes
 
081113 It For Energy Conservation And Global Warming
081113 It For Energy Conservation And Global Warming081113 It For Energy Conservation And Global Warming
081113 It For Energy Conservation And Global WarmingLeedinThailand
 
A Brief Note On Reverse Logistics And Its Effect On...
A Brief Note On Reverse Logistics And Its Effect On...A Brief Note On Reverse Logistics And Its Effect On...
A Brief Note On Reverse Logistics And Its Effect On...Amber Rodriguez
 
Artikel Dominique C Brack January February 2011 Issue Of It Professional
Artikel Dominique C Brack January February 2011 Issue Of It ProfessionalArtikel Dominique C Brack January February 2011 Issue Of It Professional
Artikel Dominique C Brack January February 2011 Issue Of It ProfessionalReputelligence
 
Social collaboration at work executive briefing
Social collaboration at work   executive briefingSocial collaboration at work   executive briefing
Social collaboration at work executive briefinghugoleijtens
 
Business Processes, The Enanlers Of Innovation
Business Processes, The Enanlers Of InnovationBusiness Processes, The Enanlers Of Innovation
Business Processes, The Enanlers Of Innovationtradepl
 
Udyog sanchetana oct '15
Udyog sanchetana oct '15Udyog sanchetana oct '15
Udyog sanchetana oct '15Virendra Grover
 
Tech Trends 2015: The fusion of business and IT | Deloitte Australia | Techno...
Tech Trends 2015: The fusion of business and IT | Deloitte Australia | Techno...Tech Trends 2015: The fusion of business and IT | Deloitte Australia | Techno...
Tech Trends 2015: The fusion of business and IT | Deloitte Australia | Techno...Deloitte Australia
 

Similar to IT Next June 2010 (20)

IT Next February 2010 Issue
IT Next February 2010 IssueIT Next February 2010 Issue
IT Next February 2010 Issue
 
Optimized green it approach in it infrastructure (designing for next generati...
Optimized green it approach in it infrastructure (designing for next generati...Optimized green it approach in it infrastructure (designing for next generati...
Optimized green it approach in it infrastructure (designing for next generati...
 
Information Technology for ManagementThis book is li.docx
Information Technology for ManagementThis book is li.docxInformation Technology for ManagementThis book is li.docx
Information Technology for ManagementThis book is li.docx
 
Going All XP On Your Business
Going All XP On Your BusinessGoing All XP On Your Business
Going All XP On Your Business
 
Going All XP On Your Business
Going All XP On Your BusinessGoing All XP On Your Business
Going All XP On Your Business
 
Starter coaching contest 2011 - greening our world through ICT
Starter coaching  contest 2011 - greening our world through ICTStarter coaching  contest 2011 - greening our world through ICT
Starter coaching contest 2011 - greening our world through ICT
 
Building An Information Technology And Information Systems
Building An Information Technology And Information SystemsBuilding An Information Technology And Information Systems
Building An Information Technology And Information Systems
 
Organizational Behavior Question#3
Organizational Behavior Question#3Organizational Behavior Question#3
Organizational Behavior Question#3
 
Innovation in an Enterprise 2.0
Innovation in an Enterprise 2.0Innovation in an Enterprise 2.0
Innovation in an Enterprise 2.0
 
Enterprise Architecture – A Tool for Business Innovation Realization in the E...
Enterprise Architecture – A Tool for Business Innovation Realization in the E...Enterprise Architecture – A Tool for Business Innovation Realization in the E...
Enterprise Architecture – A Tool for Business Innovation Realization in the E...
 
081113 It For Energy Conservation And Global Warming
081113 It For Energy Conservation And Global Warming081113 It For Energy Conservation And Global Warming
081113 It For Energy Conservation And Global Warming
 
A Brief Note On Reverse Logistics And Its Effect On...
A Brief Note On Reverse Logistics And Its Effect On...A Brief Note On Reverse Logistics And Its Effect On...
A Brief Note On Reverse Logistics And Its Effect On...
 
Artikel Dominique C Brack January February 2011 Issue Of It Professional
Artikel Dominique C Brack January February 2011 Issue Of It ProfessionalArtikel Dominique C Brack January February 2011 Issue Of It Professional
Artikel Dominique C Brack January February 2011 Issue Of It Professional
 
Ict4 cm june 2014
Ict4 cm june 2014Ict4 cm june 2014
Ict4 cm june 2014
 
Social collaboration at work executive briefing
Social collaboration at work   executive briefingSocial collaboration at work   executive briefing
Social collaboration at work executive briefing
 
The 10 most innovative embedded system solution providers 2018
The 10 most innovative embedded system solution providers 2018The 10 most innovative embedded system solution providers 2018
The 10 most innovative embedded system solution providers 2018
 
Business Processes, The Enanlers Of Innovation
Business Processes, The Enanlers Of InnovationBusiness Processes, The Enanlers Of Innovation
Business Processes, The Enanlers Of Innovation
 
Disruptive Technologies
Disruptive TechnologiesDisruptive Technologies
Disruptive Technologies
 
Udyog sanchetana oct '15
Udyog sanchetana oct '15Udyog sanchetana oct '15
Udyog sanchetana oct '15
 
Tech Trends 2015: The fusion of business and IT | Deloitte Australia | Techno...
Tech Trends 2015: The fusion of business and IT | Deloitte Australia | Techno...Tech Trends 2015: The fusion of business and IT | Deloitte Australia | Techno...
Tech Trends 2015: The fusion of business and IT | Deloitte Australia | Techno...
 

More from Shashwat DC

Our national missions
Our national missionsOur national missions
Our national missionsShashwat DC
 
Greenwashing and more
Greenwashing and moreGreenwashing and more
Greenwashing and moreShashwat DC
 
Etymologically correct
Etymologically correctEtymologically correct
Etymologically correctShashwat DC
 
Do celebrity endorsements help it products
Do celebrity endorsements help it productsDo celebrity endorsements help it products
Do celebrity endorsements help it productsShashwat DC
 

More from Shashwat DC (6)

Our national missions
Our national missionsOur national missions
Our national missions
 
Greenwashing and more
Greenwashing and moreGreenwashing and more
Greenwashing and more
 
Etymologically correct
Etymologically correctEtymologically correct
Etymologically correct
 
The last edit
The last editThe last edit
The last edit
 
Do celebrity endorsements help it products
Do celebrity endorsements help it productsDo celebrity endorsements help it products
Do celebrity endorsements help it products
 
Be Disruptive
Be DisruptiveBe Disruptive
Be Disruptive
 

Recently uploaded

UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopBachir Benyammi
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 

Recently uploaded (20)

UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
NIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 WorkshopNIST Cybersecurity Framework (CSF) 2.0 Workshop
NIST Cybersecurity Framework (CSF) 2.0 Workshop
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 

IT Next June 2010

  • 1. SEARCH IS ON SEE PAGE 11 JUNE 2010 / RS. 150 VOLUME 01 / ISSUE 06 INSIGHT: Securing the enterprise from 28 INTERVIEW: Dave 34 Evans warns against the IT STRAT: Providing tech support to 49 THE BIG Q How to switch to internal threats oncoming tech avalanche VIP users the cloud? Pg.53 6 g PRACTICAL WAYS TO O REEN A how-to guide for the enterprising IT manager A 9.9 Media Publication
  • 2. 4 Edu TEch December 2009
  • 3. EDITORIAL Make A Difference The unusually warm weather this year has once again highlighted the impact of electrical energy on our lifestyles—and the woeful lack of this valuable commodity in India. Bereft of it, modern commerce and industry comes to a “Focus on how to halt. This is the principal reason why we are compelled to outfit our offices repair, recycle, re-use, and data centres with expensive UPSs and generator sets. While these pieces of equipment require substantial investments to install, maintain and reduce the use of and operate, they do little good for the environment. So, the practical challenge for IT managers is to identify ways to equipment.” minimize energy consumption and reduce the deleterious impact of IT on R GIRIDHAR the environment—even while ensuring higher service quality, enhanced infrastructure availability and lower costs. This is a tough balancing act. Thankfully, you have some help from the plethora of innovations that are being spurred by worldwide green movement—from operating systems and apps that enable sophisticated power management, to energy efficient hardware, better infrastructure management solutions, and improved sources of non-renewable energy. There are also other things that you can do as a manager to inculcate and develop the culture of green within the organization. For instance, consider the complete lifecycle of IT products, and focus on how to repair, recycle, re-use, and reduce the use of equipment. From monitors to printers, servers to storage—there is probably enough potential to rationalize and simplify. Don’t limit yourself to optimizing IT sub-systems, consider the whole. You may be overlooking opportunities to make substantial savings in other places. Educate users to conserve paper, ink and other consumables—and Blogs To Watch! enforce policies where feasible. Encourage and facilitate the use of solutions Investment Option in Green: http://www.blueplanetgreenliv- like phone and video conferencing, intranets and portals to cut travel and ing.com/2010/05/27/investment- communication costs. in-greentech As an IT manager, there are many areas where you have little control but Greentech Enterprise: http://www. greentechmedia.com/articles/ a lot of influence. Help business executives understand the implications read/automation-is-new-key-in- of making (or not making) specific investments in technology and green-it equipment. While you may need to do the background research to ensure Your views and opinion matter that the proposed solution supports corporate objectives, the satisfaction of to us. Send your feedback contributing to the overall corporate good while saving the environment is on stories and the magazine at r.giridhar@9dot9.in or SMS us at too good to pass up. Are you ready to take up the challenge? Write in, and 567678 (type ITNEXT<space>your let us know what you are doing to make a difference. feedback) J U N E 2 0 1 0 | IT NEXT 1
  • 4. CONTENT Facebook: http://www.facebook. com/home.php# / gr oup. php?gid=19567 5 03 05 82 Twitter: http://t witter.com/ itnext LinkedIn http://www.linkedin.com/ groups?gid=22617 7 0& trk=myg_ FOR THE L ATEST TECHNOLOGY UPDATES GO TO ITNEXT.IN J U N E 2 0 1 0 VOLUME 01 | ISSUE 06 ugrp_ovr A handbook on how to green the enterprise. Page 16 INSIGHTS BOSS TALK INTERVIEW 24 Giving Teeth to Mobility Mobile access to enterprise- wide applications will get a shot in the arm with 3G technology C OVER DESI GN: CHANDE R SHE KHAR; ILLUSTRATIO N: ANO OP PC 28 The Fatal Fifty Security solutions may tackle half the risks--the external ones- but employees can put corpo- rate data at greater peril 32 Need for Speed USB 3.0 offers fast data transfer speeds to consumers, but there are a number of roadblocks that have to be removed before the technology can become main- stream 05 Be double-barrelled| En- 34 Gird up for the tech ava- sure that your existing invest- lanche that is coming |Dave ments is secure and efficient Evans, Chief Futurist, Cisco 2 IT NEXT | J U N E 2 0 1 0
  • 5. BUILD ITNEXT.IN BACKBONES MANAGEMENT Managing Director: Dr Pramath Raj Sinha THAT Printer & Publisher: Vikas Gupta EDITORIAL Group Editor: R Giridhar Page STRUCTURED CABLING | In view of the ex- Associate Editor: Shashwat DC 38 ponential data growth leading to high-density data Sr Correspondent: Jatinder Singh centres, cabling standards that match up are a must DESIGN Sr Creative Director: Jayan K Narayanan OPINION THE BIG Q Art Director: Binesh Sreedharan 08 Money Wise: The Money 53 How to switch to the Associate Art Director: Anil VK side of IT|By Ajay Seth, Chief Cloud? | Ensure that the migra- Manager Design: Chander Shekhar Financial Officer, Maruti Su- tion is smooth Sr Visualisers: Anoop PC, Santosh Kushwaha zuki Sr Graphic Designer: Suresh Kumar CUBE CHAT Sr Designers: Prasanth TR & Anil T 10 Tech Talk: Keep it selec- 58 Simply Honest | “I’ve learnt Chief Photographer: Subhojit paul tively social | by Preetham something new and positive Venkky, Chief Catalyst, Catalyst from every rough phase”, says SALES & MARKETING Labs SK Rudra, IT Manager for Usha VP Sales & Marketing: Naveen Chand Singh Martin Group (09971794688) 15-MINUTE Brand Manager: Siddhant Raizada (09990388390) MANAGER OFF THE SHELF National Manager-Events & Special Projects: 47 Lead with Fortitude|Good Mahantesh Godi (09880436623) governance makes an organisa- National Manager Online: Nitin Walia tion more effective and efficient (09811772466) 48 Healthy Living | How to GM South: Vinodh Kaliappan(09740714817) Bust Stress! GM North: Pranav Saran(09312685289) 49 Chartered Service | Provid- GM West: Sachin N Mhashilkar(09920348755) ing tech support to VIP users 60 LG Unveils Green Projec- Assistant Brand Manager: Arpita Ganguli 50 Office 2010| 5 Things to look tors | The new portable projec- Ad co-ordination/Scheduling: Kishan Singh out for tors are based on LED-based 52 Training Calendar | A list digital light source PRODUCTION & LOGISTICS of career booster courses Sr. GM Operations: Shivshankar M Hiremath REGULARS Production Executive: Vilas Mhatre Logistics: MP Singh, Mohamed Ansari, Editorial _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 01 Shashi Shekhar Singh Industry Update _ _ _ _ _ _ _ _ _ _ 12 Tech Indulge _ _ _ _ _ _ _ _ _ _ _ _ 62 OFFICE ADDRESS Nine Dot Nine Mediaworx Pvt Ltd Open Debate _ _ _ _ _ _ _ _ _ _ _ _ _63 A-262 Defence Colony, My Log _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 64 New Delhi-110024, India Published, Printed and Owned by Nine Dot Nine Media- ADVERTISER INDEX worx Private Ltd. Published and printed on their behalf IBM Reverse gate fold by Vikas Gupta. Published at A-262 Defence Colony, New EMC IFC Red Hat 06-07 Delhi-110024, India Printed at Silver point Press Pvt Ltd, PLEASE D107 TTC Industrial Area, Nerul Mumbai 400706. Page Digilink 09 RECYCLE THIS R&M 39, 41, 43, 45 MAGAZINE Editor: Vikas Gupta AND 47 IBM IBC REMOVE INSERTS © ALL RIGHTS RESERVED: REPRODUCTION IN WHOLE OR IN Cannon BC BEFORE PART WITHOUT WRITTEN PERMISSION FROM NINE DOT NINE RECYCLING MEDIAWORX PV T LTD IS PROHIBITED. J U N E 2 0 1 0 | IT NEXT 3
  • 6. INBOX bringing out such an interesting it next may 2010 / Rs. 150 Volume 01 / Issue 05 20 42 24 the big q issue. IFRS: Gear up for telecom: Getting BI & Ba: How to the new accounting more juice from strategic analyse the business How to live with a lost regime now outsourcing information right? Blackberry? Pg.53 NEHA MAKKAR, tAPe StorAge: not Yet DeAD Assistant Manager Internet Marketing Tape Storage at Studyplaces.com Not Yet DeaD voluMe 01 | iSSue 05 Even with the ‘digital’ odds stacked against it, the gritty tape manages to hold ground. The big question is -- How long? A 9.9 Media Publication MARCH 2010 Would like to thank you for bringing such a fantastic maga- zine out, it is a refreshingly fresh take on the IT industry as a whole, IT NEXT THANKS and the IT professionals in par- ITS READERS FOR THE WARM ticular. I am still ROFL on read- RESPONSE ing the MYLOG by Shashwat DC in the special issue, rest assured www.linkedin.com/ groups?gid= Shashwat, your job is not on the 2261770&trk= IT NEXT VALUES YOUR FEEDBACK myg_ugrp_ovr blink. IT managers have their We want to know what you think about the magazine, and how we can make it own specialty, and professionals 366 members a better read. Your comments will go a long way in making IT NEXT the pre- like you have your own, never the ferred publication for the community. Send your comments, compliments, twain shall meet. And of course, complaints or questions about the magazine to editor@itnext.in. you will keep hearing the good, bad and ugly ringtone always. PARESH THAKKAR, SKRFID.com I must say that the presentation style of IT NEXT is really READ THIS ISSUE ONLINE impressive. The insight section is always a delight to Can we have more of 15 Min- read. Besides that, I always look forward for the training ute manager articles in IT Next, as http://www.itnext. there are lot of resources on tech- calendar section in the magazine which I believe aid IT in/resources/ magazine nology on the internet and even in Managers to identify the various short term courses to improve print, but there are very few avail- their skills in areas like management and communication. able for managerial resources. MAYANK KUMAR, Would like to have more articles Consultant, Wipro on time management, team man- agement, etc. The May 2010 story on Outsourcing for Value was an interesting PRASHANT PHILLIPOSE, read. India has been a frontbencher in terms of understanding the Consultant, Accenture importance of outsourcing in different sectors. There have been plenty of technologies today that helps business run in an efficient and tran- I really enjoyed reading the quil way, without making any hassles to manage and operate them. The cover story on top 10 technolo- traction of outsourcing has increased not because of just cost reduc- gies (IT NEXT, February 2010). tion, but also in terms of increased productivity and quality. Organisa- However I would like to differ on tions along with their customers benefit as they can access some of the the rankings a bit. Business Intel- best available technology expertise in the industry and helps them to ligence and Analytics, for me, is operate business in a smoother way. I feel it is just the start of an era, going to be the leading technol- and outsourcing will certainly drive the growing demands of Indian ogy for the year 2010. With most businesses. of the sectors are facing the heat VARUN SINGH TOMAR, of growing competition, leverag- Strategist & Change Professional, JK Tyres ing BI/BA tools will be the top priority for any CIO. Also, the I really liked the Open source special (April, 2010) issue. The cover biggest showstopper could be the story “gaps are closing” was well covered and discussed the techni- quality and format of underlying calities and functionality of open source and proprietary systems. I data that can mar effectiveness of ITNEXT<space> completely agree with the fact that managing an open source system a good BI/BA solution. <your feedback> is fairly a complex and cumbersome process. The open source players and send it to KANNAN K, have understood that to reach out to the mass user base, they need to engage them with simplicity. Congratulations to your entire team for 56 78 76 *Special rates apply Communication Manager, Nokia Sie- mens Network 4 IT NEXT | J U N E 2 0 1 0
  • 7. BOSS TALK | HARDIK BHATT LEADERSHIP Be double barrelled Y ou need the two of you to be an effective CIO--think from both left and right brains, see both the sides of a coin, listen to disparate tones in a chatter, and make two simultaneous moves at a time. That’s a CIO’s life. A CIO needs to be a strategic thinker while being a fire-fighter. You need to have an eye on the long term while producing short-term wins. If you spend too much time on putting together a long-term strategy and focus on “If you keep having short-term wins, the executing it, you will lose your executive team quickly. While the executive team appreciates executive team will be patient with your your long-term thinking, they also want to see long-term plan” quick results of their investment in you. That comes with your other eye on short-term wins. most of the existing investment. Both ways, a These short-term wins can come in many disaster awaits you. Staying in the centre keeps ways. Figure out where you can save. Can you you safe and sound. move some strategic architectural components Both your brains need to be at work to open source? Figure out how you can start simultaneously. While one is thinking about a using cheap aka free mainstream technologies robust technology infrastructure, another needs effectively without compromising your to understand the business. enterprise set-up. Can you use Facebook to SUGGESTION BOX Talking about suppliers, you need to connect with your customers? Can you build an constantly think when you treat them as iPhone application for your sales team? partners and when you treat them as vendors. If you keep producing these short-term If you always treat them as vendors and keep wins, the executive team will be patient with them on their toes, they will not step up to help your long-term plan and at the same time, you you over and above their SLAs when you need will start winning your business colleagues’ them to. On the same token, if you constantly confidence. treat them as equal partners, you will have a Another place where a two-pronged approach tough time enforcing SLAs and in turn, you will is necessary is in IT investments. You have to alienate your business colleagues for being too ensure that your existing investment is secure The book tells why lenient on your vendors. and efficient while making a new investment. some companies Last but not the least, it’s important to make PHOTO GRAPHY: S UBHO JIT PAUL Sometimes, if you are promoted within the IT last longer than oth- sure that you stay connected with the outside organization, your focus tends to be more on ers, namely, due to world. While you can be a rock star inside your existing investment because you have been leadership and inno- organisation, people outside should also know and dealing with those for a long time. In such a vation. A must read appreciate what you are doing. Good luck! situation, you are in the danger of losing sight for IT managers. of possibilities of new efficiencies. Similarly, if WRITER: JIM COLLINS The author is Chief Information Officer P UBLISHER: HARPER BUSINESS you move to a new organisation, you may ignore P RICE: INR 626.00 of the city of Chicago, USA J U N E 2 0 1 0 | IT NEXT 5
  • 8. MONEY WISE OPINION AJAY SETH Chief Financial Officer, Maruti Suzuki Payback period: It measures the time a project takes to recover the cost of investment made. The evaluation method is easy to use and provides The money side a time frame but does not determine value. of IT Internal rate of return: the evaluation method measures the cash returns (in %) generated by the project considering the time value of money. I It is easy to interpret but complex to t is important to evaluate IT calculate. The method ignores risk investments in terms of their involved in the project and may generate business benefits. However, very multiple outcomes. often these benefits themselves Net present value / discounted are not quantifiable and at times cash flow: The method takes into decisions are made more on hunch than account the discounted cash flows on business linkage. based on an assumed rate of interest. It It is also important to note that IT measures whether a project generates investments not only entail start-up positive or negative net cash flows investment, but have recurring costs (net of cash outflow/ inflow) within in terms of maintenance, resources a defined time period. The method is and upgrades. Organisations need complex to calculate and is subjective to understand the value impact of to the assumed rate of Interest. In case such investments. There also needs of projects with different durations it to be a quantification of return on IT is not conclusive in determining the investments. priority of projects. However, it takes IT managers must evaluate projects based on costs, savings, strategic “An evaluation based into account the risk involved in the project. benefits and risks, in order to determine on costs, savings, Economic value added: The the most advantageous initiatives for the enterprise. Boards will want to risks and benefits will method measures the value generated by a project in comparison to the cost. know which projects will contribute help determine the It takes into account the opportunity how much to the strategic and tactical business goals. most advantageous value of money and is in line with shareholders value. There are various methods for initiatives” It is important for organisations to evaluating IT projects. It is important understand the value and impact of to determine the appropriate method technology investments, as well what for a given project, as the deliverables of subsequent impact in cost reduction those investments imply for effective each project will vary. While some can and improvement in productivity management. be quantified straight away, others may n Cycle time reduction While it is generally agreed that IT have more notional or indirect benefits. n Internal controls conveys value to the business, there Let us take the example of investment in This example is illustrative. For some are a number of factors that firms must an ERP project. The benefits will have to project, there can be more tangible or carefully consider when deciding how be quantified in terms of the following: intangible benefits, so each IT project best to procure and utilise IT resources. n Eliminating non value adding needs careful evaluation and use of one Organisations must fully understand PHOTO GRAPHY: S UBHO JIT PAUL activities of the following methods. the impact of IT capital on business n Online information, MIS and Return on investments: The method performance and the correlation with decision making is easy to calculate and interpret. It shareholders’ return-on-investment n Reduction in manpower and measures the tangible benefits received decisions. Organisations must stay related resource costs over the amount of investments made in ahead of rapid developments in n Reliability and better compliances the project. However, it ignores the risk technology and align their technology n Intelligent data mining and and time value of money. investments to business needs. 8 IT NEXT | J U N E 2 0 1 0
  • 9. TECH TALK OPINION PREETHAM VENKKY Chief Catalyst, Catalyst Labs access. All companies handle multiple functions ranging from finance to HR to marketing and sales. Given that the finance is privy to accounting informa- Keep it selectively tion, HR is privy to employee-related information and the software developer social is privy to source codes, access can be allocated to social media sites that cor- respond to a department’s functionality. So allow the HR department to M access LinkedIn and let the internal y biggest challenge, communications team access Facebook both professionally and Twitter while blog access can be for and personally, has the sales and marketing teams. been to convince IT and IT-related Best practices service companies to openly embrace The next step after allocation is to estab- social media. That it has been hard to lish a set of best practices. While its do so is ironic, considering that these planning and training may require you are IT companies. to hire a social media consultant, estab- The last time I checked, productivity lishing this process in the early stages for India-based IT companies would will go a long way in mitigating risks stoop to zero if access to Google and associated with managing your online developer blogs was restricted. So, why reputation. is the scenario the way it is? Let’s try and I believe any best practices you understand what social media really is. establish for your organisation should In simple terms, any digital medium incorporate the following seven that allows for social interaction among users can be broadly defined as social “Allow HR to access attributes: Transparency: In terms of both media. And the philosophy that guides LinkedIn and let intention and identity of the user. social media is its unmoderated flow of information. While at last count there corpcom access Commitment: In terms of resources, time and expertise. were over 250 social media channels Facebook while blog Understanding: Users should have available on the Internet, Facebook, Twitter, LinkedIn and YouTube are access can be for in-depth understanding of the social media channel or tool they use. the leading ones, enabling social sales and marketing“ Listening: What the customers and conversations in their respective other stake holders are saying online. domains. website because there were unsavoury Participation: Participation on comments about their management matters and issues related to the Corporate communism and its functioning. Despite the site organisation, directly or indirectly. The no. 1 reason why companies being blocked at the office premises, Contribution: Users should be able restrict access to social media sites there were more than 1,300 reads for to contribute to the online conversations is that they believe them to be time- a company of 800 employees. The cat at large with their views and opinions. wasters. While this argument is valid, was out of the bag and the company’s Value addition: Conscious and an all-out ban is clearly not the solution. management learnt, the hard way, that a honest attempt should be made to add With the rise of smart-phones, blockage was not the answer. It’s better value to the social media channel. (available for Rs 5,000 onwards) to stop hiding behind firewalls and They key aspect in using social employees anyways have unrestricted learn to defend your brand wherever media is to keep the conversation alive, access to social sites. What stops them and whenever required. kicking and relevant. We as human from wasting company time by using beings are community driven and can their hand-held devices? Allocated access collectively achieve goals faster and Recently, a leading IT company The key is to find a middle path, more efficiently. It’s better to be tuned restricted access to MouthShut’s between an all-out ban and unrestricted into this conversation than not. 10 IT NEXT | J U N E 2 0 1 0
  • 10. UPDATE UPDATE I N D U S T R Y TRENDS DEALS PRODUCTS SERVICES PEOPLE “Let’s take the example of financial sector. Banks looking for more customers for a specific product can directly approach and sell the product to them. That too, with premium discounts and based on the tailor-made customer need” elaborates Schuster. “Considering this, in the future a consumer might not need to go to a retailer. And this ease can be further supplemented by the kind of discounts; a company might afford to offer by removing traditional retail medium completely.” Schuster adds. The company has recently announced the launch of its next Mobile marketing to Enterprises are expected version of mobile marketing platform, Neon. The platform drive business value to lever- age mobile marketing is intended to deliver compact marketing system to help mobile operators run closed loop EXCLUSIVE | Mobile Marketing has the potential to become the new to reach marketing campaigns within age value-driver for Indian enterprises, predicts Flytxt in a recent consumers in minutes, from a single web interaction with IT Next. an impressive desktop, without the help of IT “The fact is, that, today, mobile has become the most personal way specialists. medium of interaction among customers and partners. Be it at According to the industry any level, the medium is capable to create diversified revenue report released by GSMA and opportunities for all stakeholders,” says Thomas Schuster, Co-founder ComScore, Mobile advertising and Senior Vice President - Product and Technology, Flytxt. is expected to reach $24 bn by 2013. In India the market is projected at around $25 mn and is expected to witness 100% Global Smartphone Leaders by OS First quarter of MOBILE OS y-o-y growth in next few years. 2010 saw RIM make its debut among the top 5 mobile devices India currently boasts to manufacturers, and Apple increasing its market share by 1.2 % (1Q10 MARKET SHARE (%) have over 600mn cellular Worldwide 50 subscribers and hence offers mobile phone sales to end 40 44.3 enormous potential for operators I LLUSTRATIO N: S URESH KUMAR users totalled and content providers to yield 30 314.7 mn revenues from this stream. At units in the 20 present, the concept of mobile Blackberry first quarter of 19.4 Windows marketing is very limited and Symbian Android 2010 15.4 iPhone 10 has not been explored in the real 6.8 9.6 0 business environment. S O URCE: GARTNER, 2010 12 IT NEXT | J U N E 2 0 1 0
  • 11. SAFEGUARD YOUR DATA THE SMALL GENIUS SPLIT YOUR FILES WITH EASE Transcend has launched JetFlash 620 Inspan has announced the launch of Steller has launched a USB Flash Drive. The device Genius ScrollToo 200 Mouse. Being PST File Splitter that can comes up with the memory touted as value for be used to split a single of up to 32GB and comes money, the mouse is or multiple file(s). It is with inbuilt 256-bit Advanced priced at Rs489 and priced at Rs. 2100 for single Encryption Standard (AES) carries a 3 year war- license and is security. ranty. Windows 7 compatible. Microsoft intros office However, IT Next notes that except the new collaboration feature , which allows users to 2010 in India integrate with Microsoft’s widely publicised Web Apps, the latest version, especially, considering TECH TIDINGS | Microsoft has the high-price tag, doesn’t seems announced the availability of to compel users to go for the Office 2010 system in India. upgrade straightaway. While the new productivity The company has claimed suite was made available for that its beta version saw over commercial purchase from this 13-lakh downloads and over month, the company informed 2,000 leading businesses and that the retail editions would be organisations have already launched on 15 June 2010. made the transition to the latest The company stated that the version. 2010 professional edition will The software giant has further cost Rs 20,000 and the SMB announced that the Mobile and Consumer versions would edition of Office 2010 will soon cost at Rs 10,000 and Rs 5,000, Except the new The new edition of Microsoft be available on Windows 6.5 respectively. collaboration Office 2010 introduces many phones and a broad range of Microsoft, along with Office tools, the ex- new features like embed videos Nokia smart phones, starting 2010, has also released the pensive version in PowerPoint presentations with Nokia’s business-optimised SharePoint 2010 collaboration doesn’t justify and voice-to-text conversion range, the E-series. suite. to upgrade for voice mails on Outlook etc. AROUND THE WORLD QUICK BYTE Indian SaaS market to grow at 53% CAGR According to a recent projection by Frost and Sullivan, the SaaS market in India is expected to record a compound annual growth rate (CAGR) STEVE BALLMER CEO, MICROSOFT CORPORA- TION DURING HIS RECENT INDIA VISIT of 53% for the period 2008-2015. The country, “COMPANIES ACROSS characterised by high presence of SMEs, growing THE WORLD WILL need for mobility and strengthening internet LOOK TO INDIA FOR infrastructure with heavy investments expected in SUPPORTING THEIR TRANSITION TO CLOUD 3G and WiMax, promises a huge growth potential COMPUTING” in this space. J U N E 2 0 1 0 | IT NEXT 13
  • 12. UPDATE SAP buys Sybase for $5.8 billion M&A | German software maker SAP has confirmed the reports to buy Sybase for $5.8 billion. The acquisition will allows it to gain technology to deliver its programs to mobile devices like the iPhone. INTERVIEW “SAP will accelerate the reach MUKESH SHARMA of its solutions across mobile CEO, QA InfoTech platforms. Sybase’s innovative IT NEXT: What is the role of software mobile platform can connect all testing for any organisation? applications and data and enable Largest acquisi- is getting mobile SAP’s them on mobile devices,” said tion since SAP acquisition of Sybase SHARMA: Over the years, software testing SAP in a statement. purchased is directed towards has evolved as a multi-billion dollar indus- This acquisition of SAP would Business Objects enhanced and efficient try. This is primarily because companies be largest since it purchased in 2007 for 4.8 mobile applications and governments have realised the impact Business Object in 2007 for billion Euros to help customer in terms of revenue loss, customer satis- 4.8 billion Euros. According access mission critical faction and in some cases loss of life that to industry analysts this and business critical a defective piece of software can cause. acquisition will better place SAP applications on the Apart from this, an increased penetra- to compete with US business move,” says, Praveen tion of ICT at all levels and e-governance software Oracle, particularly on Bhadada, Engagement initiatives have increased the domestic con- mobile devices. Manager, Zinnov sumption of software products manifold, “In a world, where everything Management Consulting. thereby creating a pressing need for testing and quality assurance. How do you see the role of cloud in pro- viding platform for testing services? Verizon unveils remote In terms of processes, more and more companies are moving to agile develop- management solution ment methodology and thereby demanding a change in the testing process. Cloud com- puting and virtualisation helps to do things in an effective manner. The cloud now TECH TIDINGS | Verizon has unveiled a According to the company, businesses provides a common platform for developers new cloud-based service to help work- can configure employees’ portable and testers to share. ers quickly, and securely, access their computers to select the appropriate Mobile apps is a growing area? How corporate networks, while making it network, including Wi-Fi, Ethernet, do you see it evolving? easier for IT managers to manage a mobile broadband and virtual private global mobile workforce. network services, to help increase With hundreds of commercial and free The new offering, enterprise worker adoption while reducing the applications available for everything from PHOTO GRAPHY: JAYAN K NARAYANAN mobility as a service, uses advanced need for IT training and technical maps, organisers, e-mail to social network- software and an intuitive user support. ing, it becomes extremely important to test interface to enable employee laptops The Enterprise Mobility solution these across the phone platforms. In addi- and netbooks to detect and connect will be available by next month in 30 tion, the licensing of the 3G spectrum will to the best network service at a given countries and territories in Europe, open up a whole new space of rich media, time and place – for example, the Asia-Pacific and the Americas, with TV and real time video applications, making network with the strongest signal, local billing, currency and support testing a challenging and complex task. or the one with the lowest charges. options available. By Nilabh Jha 14 IT NEXT | J U N E 2 0 1 0
  • 13. ARE YOU INDIA’S FUTURE CIOs TO FIND OUT GO TO on21st WWW.ITNEXT.IN JUNE THE NEXT CIO? 2010 UPDATE McAfee eases security TECH TIDINGS Google in virtual environments Apps to add increased The software helps map re- connectivity altime energy Google Apps already had great consumption connectivity with Gmail, docs, within the chat, video, calendar, and groups. enterprise Now, Google has said that it will be expanding that connectivity to Reader, AdWords, news, finance, Picasa, and other services, thereby allowing users a more unified approach to their work, that does not requiire them to switch between personal and work accounts to use . Google said that nine out of the TECH TIDINGS | McAfee is currently existing virtualised architectures to top 20 product suggestions for developing a platform and application significantly reduce the overhead of Google Apps request for just this programming interface to provide a protecting individual machines, said expansion of connectivity, with framework that will accelerate and George Kurtz, CTO, McAfee. Security thousands of users wanting their address the specific needs of security within virtualized environments is Google App accounts to work in for virtualised environments. Accord- one of our customers’ main concerns. synchronisation with the other ing to the company, the new platform, We believe that enhancing the overall services from Google. The new McAfee Management for Optimized protection of these environments will functionalities will roll out as a Virtual Environments (MOVE) plat- lead to increased adoption of virtual new interface later in 2010 by the form, is designed to provide a common machines with significant costs month of August or September way to develop across the hypervisor savings. and will be available for all Google vendors, offload resource intensive McAfee plans to provide open Apps customers. The company actions like security policy check- source to its partners for security also said that those “customers ing outside of the individual virtual innovation, accelerating future who would like more control over machines, and optimise scheduling of virtual-adaptive offerings for the the timing of this change will be these actions based on the overall state enterprise market. Utilising the MOVE able to make the switch voluntarily of the hypervisor. platform, McAfee intends to release during the summer.” McAfee MOVE will provide the A/V Offloading as its first product for platform for leveraging new and customers. NEWS @ BLOG GOOGLE SEARCHES NEW HORIZONS ON TV THE GOOGLE TV BOX could be a very cool and hopefully inexpensive gaming console | Billionnaire entreprenu- er and chairman of HDNet, Mark Cuban, thumbs his support for Google TV in his blog | http://bit.ly/itnnewsblogjune10 Google TV is going to be very interesting. It is far from a certainty that it will be more than Apple TV in terms of consumer sales. From a first glance the Marketplace is the most important and interesting element of the announcement. As a development platform, Android creates the potential for untold unique and interesting applications that could capture users imagination. J U N E 2 0 1 0 | IT NEXT 15
  • 14. 6 COVER STORY | GREEN IT PRACTICAL WAYS TO g 16 O IT NEXT | J U N E 2 0 1 0 REEN A handbook on how to green the enterprise. BY SHASHWAT DC ILLUSTRATI ON: ANOO P P C
  • 15. GREEN IT | COVER STORY F or the past few years there has been an immense buzz around green, with the growing realisation that our current way of living cannot be sustain- able in the long run, every action – be it positive or negative – has become very critical in the grand battle of climate change. Much like the proverbial Butterfly Effect, the outcomes and repercussions of our every day actions can be manifold. Thus it is not altogether surprising that ICT sector – including personal computers (PCs) and periph- erals, telecoms networks and devices and data centres – that accounts for over 2% of total emissions from human activity is also looking at green in a serious way. The green debate raises two questions: How does an enterprise go green? And more importantly, why should the IT manager be concerned? First, from an enterprise perspective, green is not merely about environment but more about economics. Considering the ever increasing costs of power, green is more a necessity than a privilege for companies. And, indeed there is a lot that can be done on that front, right from swapping incandescent bulbs for compact fluorescent light (CFL) bulbs to moving into a green building. By the way, according to the Smart 2020 report, in 2002, the global data centre footprint, including equipment use and embodied carbon, was 76 MtCO2e and this is expected to more than triple by 2020 to 259 MtCO2e – making it the fastest-growing contributor to the ICT sector’s carbon footprint, at 7% pa in relative terms. Hence, there is a range of things from micro to macro that can be achieved through such measures. Coming to the IT manager part; going ahead as green becomes more and more mainstream, it will pose as a challenge and opportunity for the IT manager. Challenge, as they have to bring down the costs continuously to ensure higher productivity. And then, as the IT manager aspires to taken on a executive role, a green hue can be of much help and would add well to the profile. To start off, we present a simple 6 step guide to green that covers almost all the areas. Based on a pan-India enterprise survey (IT Next Green Survey 2010) in which over 130 senior IT managers participated and shared their views, in which the best practices in green were mapped on an enterprise scale. Culled from the numerous interactions, here is a handbook on how to implement green. So, go right ahead, and start greening your company. J U N E 2 0 1 0 | IT NEXT 17
  • 16. COVER STORY | GREEN IT SERVER CONSOLIDATION VIRTUALISE TO CONSOLIDATE Through virtualisation IT managers can reduce the number of servers in an energy- efficient way UPGRADE OR RECON- FIGURE DATACENTER In plain-speak, data centres are noth- COOLING footprint is a little complex, and requires INFRASTRUCTURE? ing less than an energy-guzzling power much diligence and application. Of the monsters. Within a typical enterprise, many ways, virtualisation is gaining the datacenter can account for anything Never immense ground over the past few 0.7% from 15% to as much as 50% of power years. In a typical scenario, enterprises usage of the IT function. Hence, reduc- will have a host of servers, often one for ing the energy consumption within every enterprise-wide application, or 23.7% the datacenter is quite an essential and Intend To racks and racks of storage containing important aspect of going green. And Yes archaic information. Virtualisation the truth is, it is not that hard either of servers and software can be of 58.2% Source: IT NEXT Green Survey 2010 17.2% as since quite a few years, it has been No immense help as companies can then on the energy map of the industry and consolidate their infrastructure. In fact, scores of solutions are readily available. a virtualisation device or a software Greening the datacenter involves application can track the server space two aspects, namely, reducing the IT managers are indeed looking at and remap applications to different computing energy map and also the ways to cool the datacenter, with the physical locations as necessary. With ancillary energy consumption. The use of new cooling technologies virtualisation, information can be need to pay attention to ancillary made location-independent and can be infrastructure is important because redirected across multiple I/O cooling infrastructure consume much “BETWEEN 30-60% devices and platforms. energy, according to some estimates as POWER IN DATA CENTRE It is much easier to go in for a much as 60%of the power consumed. IS WASTED. INTEGRATED green datacenter when you go in PLANNING CAN REDUCE Reducing the computing energy POWER CONSUMPTION for a new one, but even the existing BY 50-80% ” one can be ‘greened’ with a little RAZAUDDIN SHAIKH, HEAD planning. Server consolidation IT, ANI MEDIA through virtualisation could be a good starting point. Next up can be 4 “BY VIRTUALISATION software/application consolidation WE REDUCED ENERGY which will help in reducing the hardware COSTS PER SERVER BY infrastructure. Cloud is also emerging as 50%. SO, EVEN AFTER WE a green datacenter option, with the ability DOUBLED THE NUMBER OF SERVERS, KILOWATT- to host remotely and efficiently. tonnes HOURS USAGE DROPPED BY APPROX 25% ” STEP GUIDE AMIT BHASIN, MANAGER - DC, DLF PRAMERICA LIFE of CO2 are emitted annually n Measure energy footprint of the differ- ent equipment in the datacenter INSURANCE per server across the globe n Reduce ancillary power consumption n Go for virtualisation n Consolidate software and applications 18 IT NEXT | J U N E 2 0 1 0