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Information Architecture
Buildings...
“Each building serves its
purpose uniquely”.
“Each web site serves its
purpose uniquely”.
Web sites...
Good Web Sites
Bad Web
Sites
Help us find answers Not
Bad Buildings and Bad Web
Sites
Have the same
roots
No understand
the needs of
the customers
No flexibility
No
Scalability
IA Definition
“The structural design of
shared information
environments”.
Principles of
Information
Architecture
The principle of Objects
Treat content as a living, breathing
thing with a lifecycle, behaviors and
attributes.
The principle of Choices
Create pages that offer meaningful
choices to users, keeping the range
of choices available focused on a
particular task.
The principle of Disclosure
Show only enough information to
help people understand what kinds
of information they’ll find as they dig
deeper.
The principle of Exemplars
Describes the content of categories
by showing examples of the
contents.
The principle of Front Doors
Assume at least half of the web
site’s visitors will come through
some page other than the home
page.
The principle of Multiple Classification
Offer users several different
classification schemes to browse
the site’s content.
The principle of Growth
Assume the content you have today
is a small fraction of the content
you’ll have tomorrow.
Why IA is important??
Makes information findable and
usable. So is a Fundamental
component of the UX Process.
Thanks for listen!
Rosario Almaguer
rosario.almaguer@definityfirst.com
@MissShary

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