Insights Success Magazine, we have introduced The 10 Best Performing Corporate Wellness Companies, in order to assist businesses to choose their right Corporate Wellness Companies. In this issue, we have specially featured Urjjaa Preventive Health Care Solutions as Cover Story. They are quite known for promoting innovative and technology-driven sustainable preventive healthcare solutions which is scientifically designed and structured to ensure easy accessibility, affordability and scalability.
The 10 best performing corporate wellness companies
1. ™
MARCH 2018
www.insightssuccess.in
Sreejith Nadukkandy
Founder & CMD
‘Say No to Lifestyle Diseases’ with
prognostic based Sustainable
Preventive Healthcare Solution
The
10
B
E
S
T
PERFORMING
CORPORATE
wellness
COMPANIES
10
®
Editor’s Pick
Wellness Program -
An Effective Tool for
the Enhancement of
Corporate Companies
Trending Now
Redefining Corporate
Wellness Trends
for a Lively Future
4. mployee wellness programs have become increasingly popular and are
Ebeing adopted by many companies because of the employer and employee
benefits. These corporate wellness programs are a set of organized
activities and systematic interventions. The primary purpose is to provide health
education, identify modifiable health risks, influence health behavior changes and
facilitate a happy life at workplace and beyond. These programs provide constant
and deliberate effort to stay healthy and achieve the highest potential for total
wellbeing. Employers benefit with reduced tangible cost in the area of healthcare,
disability, absenteeism, worker’s compensation and productivity while employees
benefit by learning how to lead a healthy lifestyle, be safe at work and maintaining
a balanced life.
In today’s dynamic business environment, organizations are concerned with
gaining competitive advantage and increasing positive organizational outcomes.
Employees are more likely to be attracted to, remain with, and value a business that
appreciates them. With the growing popularity of wellness, coupled with the rise in
health issues and costs, companies are investing more time and money today in
corporate wellness programs and understand the importance of preventative health
for employees over the long term.
The goal of a wellness program is to assist people in adopting positive behaviors to
lead healthier lifestyles and integrate social, mental, emotional, spiritual and
physical wellness. Such programs include physical and lifestyle assessments,
health education, activities that enhance behavioral change and methods to chart
individual progress. Many of today’s major health problems are related to lifestyle
and these ailments are preventable or minimized by developing positive health
habits. Health education reaches people about lifestyle choices that positively
impact wellbeing. These choices relate to physical activity, nutrition, weight
management, stress management, smoking cessation and screenings as well as
chronic disease management for those living with conditions such as diabetes and
high blood pressure.
The decision to implement the program is consistent with arguments that improve
competitiveness and requires increased investment in human capital. Spurred by
promising research results, wellness programs are becoming an important element
of human resource management strategies designed to attract, retain, and motivate
high quality employees thus, may be a strategic advantage firms can exploit. Work-
site health promotion presents a positive orientation toward health by empowering
individuals. Its orientation is promotive and preventative rather than restorative and
rehabilitative and provides a general strategy aimed at all potential beneficiaries,
not only those with problems.
This makes participation in wellness easy for employees; participants may be seen
as self-actualizing and exemplary. The ideology of health promotion suggests that
people are responsible for their health that they are or ought to be able to do
something about it. This may convey a sense of urgency to people’s relation with
health, by seeing it as something over which individuals can have some personal
control. Positive experience with these kinds of activities can be empowering and
fill employees with a sense that they are able to effect changes in their lives. Hence,
adoption of employee wellness programs is an investment in a corporation’s most
important asset as workers are more likely to come to work and perform well when
they are in optimal physical and psychological health.
Editorial
Corporate Wellness
Programs -
Assisting People in
Adopting Positive
Behaviors to Lead
Healthier Lifestyles
Shweta Priyadarshini
Shweta Priyadarshini
6. CONTENTS
OUTLOOK OF
WELLNESS
corporate wellness
- current scenario
CXO
STANDPOINT
Mental and
Emotional Wellness
of Millennials:
Myths & Realities
‘Say No to Lifestyle Diseases’
with prognostic based
Sustainable Preventive
Healthcare Solution
Trending Now
Editor’s pick
7. Providing a Comprehensive
Approach to the Health
and Well-being of
its Members
30
Reconnecting with
Humanity through the
Divine Art of Yoga
20
Driving a Healthy
Lifestyle through
Health Supplements
40
I
N
T
E
R
V
I
E
W
16
Improving
Employee’s Morale
and Productivity
by Preventive
Health Checkup
Indus Health
Plus:
26
Providing Expert
Advice and
Result-oriented
Approach to
Wellness
TALWALKARS:
True Elements :
Akshar Yoga :
Gold’s Gym :
8. he current competitive corporate scenario does not allow companies the luxury of their employees performing
Tpoorly or being absent due to sickness and health issues caused by poor lifestyles. To avoid such situations,
corporates are now following the trend of wellness at workplace and offering corporate health checkups. These
health check-ups are in the form of preventive healthcare packages to employees and conducting various educative
sessions to maintain good health. While some health promotion activities in the workplace tend to focus on a single
illness or risk factor (e.g. prevention of heart disease) or on changing personal health practices and behaviors (e.g.
smoking, diet), there is a growing appreciation that there are multiple determinants of workers' health.
Insights Success Magazine, we have introduced The 10 Best Performing Corporate Wellness Companies, in order to
assist businesses to choose their right Corporate Wellness Companies. Assessing the scenario in versatile perceptions
our magazine has brought into light the companies, who have flaunted some excellent Corporate Wellness Programs.
This examined list will lessen the search of organizations that have perfect Corporate Wellness Programs.
In this issue, we have specially featured Urjjaa Preventive Health Care Solutions as Cover Story. They are quite
known for promoting innovative and technology driven sustainable preventive healthcare solutions which is
scientifically designed and structured to ensure easy accessibility, affordability and scalability.
We have listed Akshar Power Yoga Academy which is known for creating clarity, discipline and transparency in life
through yoga. HW Wellness Solutions Private Limited is focusing on healthier food and lifestyle through two
platforms, Healthyworld.in and True-Elements.com. Gold’s Gym which is acknowledged for its unrivalled success
in providing the finest equipment and fitness knowledge available to help its members achieve their individual
potential. ABS Fitness Center which is involved in promoting fitness and wellness with ABS Fitness Clubs throughout
India. 2mpower Health Management Services Pvt. Ltd. develops a fitness activity device and offers an easy-to-carry
device that tracks the statistics of daily activities of the customer. Foods and Nutrition Clinic evaluates both objective
and subjective data related to an individual’s food and nutrient intake, lifestyle, and medical history. WorkPlace
Options is a company that provides emotional, physical, and practical support services to employees and their family
members across the world. The Fuller Life is an employee health and engagement company offerings span health and
wellness initiatives, sports calendars, corporate runs, performing arts and digital engagements.
Also, we have Interview with Insights Success with Indus Health Plus which has created special health check-up
packages for prevention of diseases which ultimately improves the health infrastructure and Talwalkars, which is
providing expert advice and result-oriented approach to wellness.
Our in-house editors have come up with some adroitly written articles such as Redefining Corporate Wellness Trends
for a Lively Future and Wellness Program - An Effective Tool for the Enhancement of Corporate Companies.
Also, we have included articles of Mental and Emotional Wellness of Millennials: Myths & Realities, written by
Archana Bisht, Founder 1to1Help.net. and Corporate Wellness – Current Scenario, written by Kavita Mathur,
director of Wellness Associates.
So, flip through our magazine and explore interesting insights into the world of Corporate Wellness Programs.
Executing a Successful Workplace Wellness Program
9.
10. ‘Say No to Lifestyle Diseases’ with
prognostic based Sustainable
Preventive Healthcare Solution
“Cover Story
Sustainable Preventive Healthcare
®
Helping deliver impactful and
measureable solution to a person’s
proactive healthcare needs
12. The notion of
‘managing one’s
health’ or ‘staying
healthy’ often translates to
maintain a healthy diet
and regular exercise,
while going to the
doctor is often
associated with being
sick. There is a
growing consciousness
about health related
issues among people,
giving a boost to
preventive health check-
ups in hospitals. Annual
health check-ups, which
were largely the privilege of
corporate executives, are now
being sought after by the middle
class as well. The Indian Healthcare
industry is growing presently at close to 17%
CAGR and is expected to be around 22 -23% in the near
future. There has to be a focused shift from reactive
intervention to proactive solutions and that’s where
preventive healthcare sector has to play a critical role. This
shift will not impact the industry growth negatively. While
the hospital industry focuses only on ‘patient population’
Preventive Healthcare has the entire population as its
target audience. Hence, in the long run, this will not only
help the industry to grow at a faster pace but will also bring
positive impact on the productivity of the population in the
country.
In today’s rapidly changing society, life is getting more and
more challenging each day. The lifestyle diseases are
penetrating at an alarming pace coupled with the increase of
the cost of medication and treatments. Apart from the
‘physical’ impact, the direct and indirect fiscal impacts
arising out of such situations are also becoming a much
bigger concern. This is apparently worse for the people of
those countries where health insurance penetration is also
very low. Urjjaa Preventive Health Care Solutions is the
World’s first “Sustainable Preventive Healthcare Solution”
built on a robust technology platform based on the
proprietary “Proactive Health Prognosis” concept as against
the conventional ‘Diagnostic Approach’. It conducts in-
depth analysis of one's lifestyle, behavioral and genetic
aspects along with the medical/lab reports and helps
identify and eradicate the potential lifestyle disease risks
such as Heart attack, Diabetes Stroke, Kidney ailments and
Cancer, proactive advice in the
right intervention process and
helps to sustain the process
using the unique and highly
personalized engagement
process ‘Personal Health
Secretary Service’.
Urjjaa is committed to
the noble mission of
EDUCATE, ENABLE
& EMPOWER one to
lead a disease-free,
healthy and happy life.
Committed to
Excellence and a
Contributor in
HealthCare
Sreejith Nadukkandy,
Founder, Chairman and
Managing Director is a Chartered
Accountant by qualification who is more
inclined towards a perspective of delivering highly
innovative and creative solutions to profitably integrate
business objectives with societal welfare aspects. Sreejith
Nadukkandy has over 20 years of corporate and
institutional experience at senior positions. He quit his job
as National Vice President from HDFC Life, (one of India’s
largest Life Insurance providers) to set up his dream venture
– ‘IBSC India’ – A Socio-entrepreneurship research
organization to promote innovations mainly in the field of
‘Healthcare & Social Security’.
According to Sreejith Nadukkandy “Being aware, being
educated, having your core-health numbers at your
fingertips and the will to sustain the recommended right
proactive intervention process is the only solution to
effectively tackle this crisis”.
Project “Urjjaa” was one of his key patent published
innovations initiated with a clear focus to prevent Non-
communicable / Lifestyle diseases’, which is indisputably a
major cause of concern of the world today. IBSC India
Wellness Ltd was thus incorporated exclusively to promote
this concept. Urjjaa is the first of its kind in the world to
offer scientifically structured comprehensive & sustainable
preventive healthcare solution enabled through a cloud
based technology platform. The project is actively
supported by the Kerala Government through its first seed
fund equity program in the year 2015. A passionate
researcher in the field of ‘Socio-Entrepreneurship’, Sreejith
‘‘‘‘Educate, Enable &
Empower!“Enhancing
Health Literacy is the
primary key to a
successful preventive
care program”
‘‘‘‘
13. has in his credit IPR for 3 of his major project innovations
in the field of preventive healthcare, and social security
systems.
Strategizing the Growth and Tackling the Challenges
Preventive healthcare space is open to the entire population
as opposed to hospital or treatment services. But even
today, the solution is not an easy ‘pull’ product. Spending
for “something which apparently doesn’t seem to be an
immediate botheration” is still a major challenge for the
average middle class customers. Hence, there is a need to
build lot more awareness. This is possible only if more
number of companies target preventive healthcare space.
Urjjaa’s solution is not competing with Labs or Clinics.
The solution is built with the capability to aggregate with
various existing service providers. The organization is
looking at complimenting their solution rather than posing
as a potential competitor and provides equal opportunities
to labs, hospitals, clinics and other paramedical services.
Moreover, Urjjaa has excellent strength in the core expertise
and a focus on constant innovation both in product
development as well as in service delivery, which will
surely give Urjjaa a clear cutting edge in the industry.
Urjjaa believes in ‘impactful preventive healthcare’ and is
clearly focused on delivering a highly sustainable and
measureable preventive healthcare solution unlike the
conventional process of ‘one time check-up’. Urjjaa has
revolutionalised the way an organization has to look at the
employees’ health as one of the most productive assets of
the organization. Through the solution, Urjjaa has addressed
major gaps in this segment which contribute to the
‘indifferent attitude’ of the employees and employers
towards preventive healthcare. Preventive healthcare has to
be driven on an educative process; Urjjaa imparts health
literacy to the customers using their own health and lifestyle
data. These analytics are presented in a manner that helps
the customer understand the full implication to get
personally committed to the action plan.
Offering scientifically structured
comprehensive & sustainable
preventive healthcare solution
enabled through a cloud
based technology platform.
“
“
14. Unique Wellness Programs with Corporate Solutions
and Service
With the constant innovation and state of the art technology
interface, Urjjaa has moved from a conventional HIGH-
cost, LOW-impact diagnostic approach to a LOW-cost,
HIGH-impact prognostic approach and to help them live a
healthy and happy life and thus become more productive
and committed to the organization.
IBSC India Wellness Limited is a closely held public
Limited company supported and co-invested by
Government of Kerala through its industrial development
arm- KSIDC. IBSC India Wellness Limited, with its most
unique and proprietary concept – ‘Urjjaa –Sustainable
Preventive Healthcare’ has set up a real new bench mark
in the healthcare industry.
The most unique corporate solution, known as ‘Urjaa e-
CLMAP’ (Employee Comprehensive Lifestyle Monitoring
& Health Audit Program) has been a major breakthrough
for the Corporate and Institutional clients. The product
worth has been hugely acknowledged by this sector. Ease
of implementation, hassle-free process, zero to minimal
productive time loss (Intervention happens at the office
premises and through online portal), impactful sustenance
process (through engaging personal health secretary to each
customers) are some of the key differentiator of Urjjaa
e-Clamp which is making it the most preferred service
provider of the segment.
Awards and Accolades
Among the few accolades, Urjjaa has been recognized as
‘One of the most promising start-ups in Kerala’ by the
Government of Kerala. Twin awards at the India Health &
Wellness Summits & Awards, (IHWS), co-hosted by ‘Times
Now’ for the titles “Preventive Healthcare Brand of the
Year” and Best E-Health brand of the year in 2015.Urjaa
has participated in the world’s largest start-up investor
conference –“Collision” at Las Vegas, US, in the year 2015
these testimonies show the inherent strength of Urjjaa to
become the unchallengeable global leader in its segment.
Futuristic Approach in Preventive HealthCare
In the year 2018-19 Urjjaa will witness a lot more
expansion for the project both vertically and horizontally.
The organization will be launching products in the Middle
East countries starting with UAE, Oman and Bahrain in this
period. At the product level, Urjjaa is in the process of
launching specific proactive solution for Adolescence and
also for Senior Citizens. Setting up of specialized
Preventive Healthcare Centers across the length and breadth
of the country is very much on the card and will have few
pilot centers rolled out in the coming financial year.
“We have excellent strength in our core expertise and focus on constant
innovation both in product development as well as in service delivery”
Team Urjjaa with Dr.A Velumani, Chairman,Thyrocare
17. Management BriefCompany Name
HW Wellness Solutions
Private Limited
healthyworld.in
Puru Gupta
CEO & Co-founder
Sreejith Moolayil
COO & Co-founder
HW WellnessSolution Private Limited offers a range of high-
quality snacks and natural supplements that are inspired by natural
foods consumed by our ancestors and Healthy World is a
marketplace and provides pure, potent and effective wellness
products and services online at your fingertips.
ABS Fitness Center
absfitness.in
ABS Fitness Pvt Ltd. is an organization focused on promoting
fitness and wellness with ABS Fitness Clubs throughout India.
The organization is educating, motivating and helping Indians
reach their fitness goals.
2mpower Health Management Services Pvt. Ltd. develops a
fitness activity device. The company offers an easy-to-carry
device that tracks the statistics of daily activities of the customer.
Its device tracks various data, such as sleep hours, calories burnt,
and distance travelled.
Workplace Options
India Pvt Ltd
workplaceoptions.com
WorkPlace Options is a company that provides emotional,
physical, and practical support services to employees and their
family members across the world. Through clinical services,
work-life support, and employee wellness programs.
Arvind Krishnan
Founder & CEO
The Fuller Life is an employee health and engagement company
offerings span health and wellness initiatives, sports calendars,
corporate runs, performing arts and digital engagements. It manages the
entire cycle of the program from ideation, communication, program
management, operations and logistics to reporting and analytics and
deploy these programs across India.
The Fuller Life
thefullerlife.com
C. Dean Debnam
CEO
Akshar Power
Yoga Academy
aksharyoga.com
Akshar Power Yoga Academy is known for creating clarity,
discipline and transparency in life through yoga.
Gold’s Gym
GoldsGym.in
Jagdish K Valecha
Co-founder &
Chairman
Gold’s Gym is acknowledged for its unrivalled success in
providing the finest equipment and fitness knowledge available
to help its members achieve their individual potential.
Akshar
Founder, Chairman
& Course Director
Abhimanyu Sable
Founder MD & CEO
Murtaza Beawerwala
Director
2mpower Health
Management Services
Pvt. Limited
getactive.co
Foods and
Nutrition Clinic
foodsandnutrition.in
Silky Mahajan
Director Nutrition
Clinics
Foods and Nutrition Clinic evaluates both objective and
subjective data related to an individual’s food and nutrient
intake, lifestyle, and medical history. Once the data on an
individual is collected and organized, assess and evaluate the
nutritional status of that person.
Work & wellness is committed to quality service and high value
return for our customers. The goal is to improve human
efficiency; comfort and the quality of life in the workplace.
Work & Wellness
Corporate Health Services
workandwellness.org
Rao
Founder
Promoting innovative and technology driven sustainable
preventive healthcare solutions which is scientifically designed
and structured to ensure easy accessibility, affordability and
scalability
Urjjaa Preventive Health
Care Solutions
urjjaa.com
Sreejith Nadukkandy
Founder, Chairman
& Managing Director
18. he healthcare industry is undergoing some
Tenormous alterations across all segments like
hospitals, diagnostics, pharmaceutical, medical
equipment, preventive care, and insurance, thereby
generating a huge chance of growth. Diseases these days
are not limited to only the higher age groups; the younger
age groups are also developing disease risk factors due to
the changing environment and lifestyle. Indus Health Plus
has created special health check-up packages for prevention
of diseases which ultimately improves the health
infrastructure.
In an interview with Insights Success, Kanchan
Naikawadi, Founder of Indus Health Plus gave some
insightful answers highlighting the influences made by her
company to take wellness programs to a new level.
Kindly brief us about the company and what kind of
wellness programs does the company provide to their
employees/clients.
Indus Health Plus is the pioneer in the preventive healthcare
sector and our motto is making quality healthcare Available,
Accessible and Affordable, each and every day. We
facilitate comprehensive preventive health checkups at
affordable prices across nation through tie ups with state-
of–the-art hospitals. Our network has reached pan India
through our delivery partners who have helped us cater to
the checkup needs and convenience of our clientele. Indus
is consistent in spreading the word of timely checkup which
not only saves an individual from asymptomatic diseases
but effectively saves their families from mental and
physical trauma, and financial distress. Indus drives the
cause of prevention and is creating a successful framework
for the government to effectively tackle the burden of non-
communicable diseases, and in turn help in reducing the
future burden on India’s already weak health infrastructure.
Kanchan Naikawadi, Founder of Indus Health Plus
says, “When I lost my father due to late detection of an
advanced cancer, it struck me real hard that maybe we
could have saved him if we got to know of it early. In spite
of having all possible resources, we could not save him and
I realized that technology, money, or for that matter even
health insurance cannot help you stay away from the lethal
grip of lifestyle diseases like cancers, heart attack and
diabetes. That huge blow in my life impelled me to take a
step further and create awareness in the society towards the
path of prevention - a road less travelled.”
INDUS’ USPS
1.Delivery partners in 78 cities across 122 centers in 17
states
2.An outreach to more than 80 lakh people
3.6 lakh+satisfied families have availed our preventive
health checkups countrywide
4.Tie-ups with state-of-the-art hospitals and diagnostic
centers to ensure the best healthcare facilities for our
clients
5.Comprehensively designed preventive health checkup
Indus Health Plus:
Improving Employee’s
Morale and Productivity by
Preventive Health Checkup
|MARCH 2018|16
™
20. packages, with exhaustive and high end deliverables
6.Felicitated with more than 30 national/international
awards
1. Tell us something about the CEO/founder/MD of the
company?
Ms Kanchan Naikawadi: Founder & Director-in-Charge
Operations.She continuously tracks, revisits, improvises the
existing processes, and guides the operations of the
company. Kanchan has bagged several international and
national prestigious industry awards like Women
Leadership and Innovation Awards 2014, Stevie Award for
Women in Business, 2013 & 2012 (New York), IWEC
(International Women’s Entrepreneurial Challenge) Award,
2012, Asia’s Leading Women in Healthcare for Women In
Leadership award and Leading Woman in Healthcare
Award in 2011, to name a few.
Amol Naikawadi: Joint Managing Director
A Chartered Accountant by profession, Amol has
effectively charted and mapped Indus’ journey and swiftly
drove it not only pan India, but successfully steered it
globally as well. Amol is the proud recipient of the Asia
Pacific Entrepreneurship Awards 2009, an award dedicated
to top achievers who believe in ‘making a difference’. He
was also honoured by the Bharat Gaurav Award at National
Unity and Industrial Growth Conference in 2009.
Parnal Dekhane: Joint Managing Director
Parnal specializes in facts and figures. He is also a gifted
orator who often vows his audience with his expertise on
various subjects. He firmly believes in motivating and
training the foundation (the employees) so as to build a
strong superstructure (the organization). His vision is what
has ensured Indus to be established as one of the most
credible providers of preventive healthcare nationally with
a highly-motivated foundation of employees.
|MARCH 2018|18
™
21. 2.How has wellness programs proven to be an excellent
device of change and life enhancement beginning right
at work?
Diseases these days are not limited to only the higher age
groups; the younger age groups are also developing disease
risk factors due to the changing environment and lifestyle.
Keeping in mind the rising number of ailments caused due
to the deranged lifestyle, we have created special health
checkup packages for prevention of diseases. We have kept
in mind the requirements and trends of the market and
designed packages according to the needs of the users.
Considering the need of the hour, we have made customized
test packages for pre-pregnancy, family, pre-marital,
couples, and even adolescents. Many risk factors can be
controlled, if detected early in life, lowering the risk of
diseases later in life. That is why regular preventive
screening so important for all age groups.
To add more value to this ever evolving industry, we are
aiming to inform and educate the masses about the concept
of prevention and wellness, and extensively working on
creating acceptance of early diagnosis. Since a major part of
the Indian population is youth, we are propagating the
concept of being healthy and prevention of diseases at their
workplaces. The HRs are making health of employees an
important part of the organization culture. We have shaped
up packages for corporates so that they can increase their
productivity by investing in healthy employees. We have
created an outreach of more than 80 lakh people through
our packages and activities.
3.How do you work on your long-term relationship with
your clients? Kindly brief us about the most satisfactory
experience with a client.
For a business, it is important to see what the market is
demanding. For us, our market is our customers and the
delivery partners where the services would be made
available. When Indus Health Plus was started in 2000,
healthcare wasn’t as evolved as it is today. We had to
brainstorm a lot to penetrate the market and mindsets. We
started utilizing Sahayadri Hospital’s diagnostic facility at
night due to low patient footfall at that time. We called it
‘happy hours’ and provided 50% discount on MRI and CT
Scans. We have a record of 200 CT Angiography tests in a
single day, at 48 centres, across 26 cities! We invested a lot
of time in data analysis to show the requirement of
preventive health checkups and the benefits of it to the
doctors.We always think of what a customer needs, and
what the delivery partner/partner hospital or diagnostic
centre expects from us. At an early stage, we realized
technology plays an integral part in the business. We have
strong and integrated back-end processes, in-house Call
Center and Electronic Health Record system that
encompasses and leverages digital progress and can
transform the way care is delivered and compensated. We
also have ‘Live Doctor Chat’ to enable the availability of
doctor’s consultation. We make the use of a mix of
technology and human-touch to create a memorable
experience for all our clients.
4.Share your point of view on the current scenario of the
Industry and its future.
The healthcare industry is undergoing some enormous
alterations across all segments like hospitals, diagnostics,
pharmaceutical, medical equipment, preventive care, and
insurance, thereby generating a huge chance of growth. The
introduction of National Health Protection Scheme by the
government has added more scope to this industry.
5.Kindly brief us about your strategies to tackle the
competition in your sector. What steps are you taking to
ensure that you continue to grow and develop?
As we have no direct competitors, we are taking our own
time to develop methodologies to reach each and every one
so that we can create awareness about prevention. Every
person needs to be healthy and therefore go for preventive
health checkup once a year. Instead of looking at monetary
benefits, we are focusing on creating a culture of prevention
amongst the society.
6.What can be expected from your company in the
upcoming years?
In the next 3-5 years we want to facilitate the screening
program to many more places, thereby reaching out on a
macro level. With a focus on the high end preventive health
checkups, we are always trying to adopt new technologies
for early detection mechanism. We are concentrating on a
geographical expansion in stages with a vision to service
not just Tier II and Tier III cities but other smaller towns as
well. With the edge in preventive health care that we are
embarking on, even international bodies have started
recognizing us and in times to come we look forward to
extend our services in the international market also. We
have already created a presence in the UAE and GCC
countries.
™
|MARCH 2018| 19
22. Akshar Yoga:
Unlike the trend couple of years ago, wellness
programs aren’t just for weight loss. The fitness
industry has seen a positive growth in the past.
Fitness or wellness programs can be for mental wellness or
just to tone their bodies or even increase flexibility. Yoga
has found its preference in the corporate world as a
comprehensive wellness prerogative, replacing all other
healthcare investments. A growing number of businesses
are finding that offering Yoga to their employees is a low-
cost, preventive and holistic healthcare measure, making
the discipline a resonating success with human resource
teams looking for strategic returns on their wellness
investments.
With an aim to provide a holistic approach towards fitness
and wellness, Akshar Yoga was started by the Himalayan
Yogi, Grand Master Akshar. Regardless of whether one is
just a beginner in this field or someone who is looking
forward to taking up yoga as a profession, Akshar Yoga has
carefully curated educational modules to take one through
his necessary expectation. Akshar Yoga is not just a yoga
school; it is also the experience that comes with it. Akshar
Yoga has trained over 2000 professionally trained teachers
who are teaching yoga across the world and has trained
over 3,00,000 students globally.
Leading Yoga Practitioners
Akshar, Founder, Chairman & Course Director of
Akshar Yoga hailing from the oldest school of Himalayas,
is an internationally acclaimed Yogic Master and visionary.
He has carved a unique niche in the global wellness map by
innovating with Yoga, and weaving together his ancestral
wisdom from the oldest form of Himalayan yoga with the
most advanced forms of fitness regimes. He is also the
Founder and President of World Yoga Organization and is
also an established tutor of this advanced form of Yoga and
conducts Master level Yoga Teachers Training courses
across the globe. Akshar Yoga’s Power Yoga is renowned
globally and their structure is well received from all walks
of life and from all industries. Akshar is noted amongst the
leading yoga practitioners of the world; he travels
extensively, learning and spreading the art of yoga, builds
new forms and creates opportunities for yogis all around the
world.
Grand Master Akshar’s journey of yoga began at a very
early stage of his life. He acquired the faculty of philosophy
and yoga from his divine Masters situated in the steep
mountains of the Himalayas. In a quest to hone his spiritual
skills, Grand Master Akshar acquired a phenomenal amount
of Yogic knowledge from his Gurus, impressing a number
of Holy Saints and Teachers by his already existing intuitive
powers and philosophical bend of mind. Furthermore,
Grand Master Akshar has had the opportunity to learn and
propagate yoga in its true form- he belongs to the oldest
lineage of yoga. Akshar and his team have trained more
than 3,00,000 students all over the world via both online
and offline platforms. He now has twenty schools in the
country under the Akshar Yoga banner and he is further
expanding it all over the globe. Also, Akshar Yoga is
collaborating with many International organisations and
Universities for Higher Educational and Professional
Programs for Yoga to uplift yoga to a higher platform. He
has also started companies like Punya Organics, Brhajaga
and Swaayur. His mission is to spread the message of
Health, Peace and Happiness through his work.
Launching Yoga in Corporate World
Started in 2010, Akshar Yoga is the first institute that started
Yoga in an academy. Akshar Yoga today is a trend settler in
the field of yoga. It has around 1 million followers on social
media and a global presence. It has more than 2000 teachers
who are provided with placements and are teaching in
different centers internationally. Akshar Yoga regularly
ReconnectingwithHumanitythrough
theDivineArtofYoga
|MARCH 2018|20
23. Spreading Health,
Peace and Happiness
through Yoga
represents the culture of Yoga in countries like China, US,
Europe and France and creates a discipline, clarity and
transparency when it comes to the knowledge of yoga. All
the services that are provided at Akshar Yoga are ISO
certified services.
Yoga is not just about being able to perform complicated
poses and movements but it is a holistic approach to
physical and mental health, as well as a person’s well-being
and personal growth. Corporate Yoga is the extended
concept of working peacefully in the midst of a hectic
corporate environment. Akshar Yoga is the largest yoga
chain in the countries with 20 centers in Bangalore alone. It
has launched the Aerial yoga, wheel yoga and other forms
of Yoga in India. These are the ISO certified services that
are scientifically designed by experts using modern
sciences. Akshar Yoga believes in providing every
individual with a unique experience.
Awards, Achievements, and Recognitions
Akshar Yoga has been awarded with Entrepreneur India-
Class of 2018- Ranked 6th in 35 Under 35 Entrepreneurs in
India. It has won Arab Chambers of Commerce Awards
2018. Akshar holds the position of President
International Representative, World Yoga Organization. He
is the “Grand Master of Yoga” by Vishwa Kalyan Samiti
(Puri Jagannath). It has also received “Award of
Excellence” and “Yoga Acharya” by Sri Chaitanya Institute
of Vaishnavic Culture.
Global Future of Akshar Yoga
There is conclusive evidence supporting the fact that
offering Yoga session brings about noted changes in
employee behavior by helping them manage stress better,
enhance clarity and creative thinking, improve
communication skills, cultivate leadership and teamwork,
and increase overall effectiveness in the workplace. Akshar
yoga encourages its employees to take up Yoga classes on a
daily basis. Akshar Yoga is multiplying in number by
expanding in different cities in India and internationally as
well. It aims at having 100 centers globally. By mid-2019,
Akshar Yoga is opening an International Yoga University.
Akshar
Founder, Chairman
Course Director
““
| MM 2018 02
e
10BestPERFORMING
CORPORATEWellnessCompanies
25. G
ood health is good business”, says Paul Dreschler, Chairman, Bibby Line Group. Employment is the backbone of
any company. Considering the impact of the health condition of an employee, various corporate companies are
offering innovative wellness programs which can motivate or boost their employees to work with more efficiency.
These corporate wellness programs impact positively on employees’ health, and help them to avoid various health issues such
as sleep deprivation, obesity, stress, etc. and improve work quality and productivity.
The article focuses on current and future trends in corporate wellness programs conducted by various companies which
encourage their employees’ live healthy life.
Involvement of Technology in Employee Engagement
Involvement of new technologies in corporate wellness program helps to motivate company employees to achieve and
maintain a healthy life. As a part of corporate wellness program, companies are offering use of various wearable devices like
smartwatches and fitness bands which assist in monitoring step count, distance, heart rate, and sleep patterns.
Mobile wellness application is a great gimmick which assists in tracking daily calorie intake and helps in creating
personalized exercise plans. Some companies have created mobile wellness applications exclusively to cater health needs of
their staffs. These specially designed mobile applications offer health assessments, coaching, biometric management, self-
help programs, challenges, and incentives, etc.
Promotion of corporate wellness programs on the company website is a very impactful technique which is used to host
health-related activities by companies and engage their employees in health activities.
Personalizing Wellness Programs
The concept of personalization is not just limited to customer strategy. Employers in the health and wellness space are
increasingly tailoring their health and wellness initiatives to increase employee engagement, and have a greater impact on
overall employee population health. Many employers appreciate the benefits of personalized wellness programs and are
integrating different strategizes to familiarize the initiatives to their employees. These initiatives include a wide range of
programs targeting the specific health needs of the population, offering wellness coaching, involving families and building
reward programs.
Introducing Sleep Pods and Sleep Awareness Programs
A person can work with full productivity if they have a complete sleep of 8 to 9 hours. Lack of sufficient sleep can lead to
“
™
|MARCH 2018| 23
Trending Now
26. health issues of an employee, which outcomes in lower
productivity levels. Taking this point under consideration,
various corporate wellness programs are introducing sleep
awareness and education to company staffs. In future, one
can expect companies offering incentive programs that will
track an employee’s health and reward them with points of
achieving their sleep goals. Do not get surprised to see a
company creating nap rooms and sleep pods allowing their
staff members to take a break and sleep for some time at the
workplace.
Proposing Health Risk Assessment
A study conducted by World Health Organization has
proved that there is a link between mental illness and
obesity. Focusing on the mental aspect of health, corporate
wellness program offers on-site resources to company staffs
for stress management and promotes healthy living.
Corporate wellness program encourages the company staff
for social interaction, gives them education about stress and
to know how to recognize stress, and the signs of mental
stress or illness affecting on person’s body and mind.
Corporate wellness programs provide health benefits to
company staff members including various assistance
programs which can provide them referrals to mental health
professionals and other services maintaining strict
confidentiality standards. Company employees are offered
health risk assessment consisting questions related to
mental health. Peer-to-peer support groups are the best
option given by corporate wellness programs to handle
mental health conditions of the company staffs.
Appealing and Productive Future
Though corporate wellness programs are on rising today,
many staff members of various companies avoid active
participation in these programs because of the complexity
of tasks. Addressing this issue, corporate wellness programs
may focus to introduce simple wellness activities which
will attract and motivate employees towards corporate
wellness programs resulting in an increase in their
attendance.
Besides all these activities, many corporate wellness
programs include office-friendly fitness classes such as
yoga and pilates, tai chi, kickboxing, zumba, barre etc. This
will help prevent serious illness, decrease the risk of
diseases, help in stress management, and improve physical
strength, stamina, contributing to the total health of an
employee.
On the other hand, companies will also get aided by
corporate wellness programs due to the reduction in staff
absenteeism and increase the productivity of an employee.
The corporate wellness program will help companies to
attract and retain their staff. To sum up, the future of
corporate wellness programs appeals for a win-win
situation for both, the companies and their staff members,
leading to a successful business.
|MARCH 2018|24
™
29. TALWALKARS:
Providing Expert Advice and
Result-oriented Approach to Wellness
ellness programs create an energetic, positive
Wand productive workplace while assisting
employees with improving their health.
Employers face numerous challenges when developing a
wellness strategy:understanding sensitivities in engaging
with employees around lifestyle behaviours, sifting through
studies and examples to identify evidence-based
interventions that can keep employees motivated over time,
and navigating an evolving regulatory landscape. As
interest in wellness programs continues to grow, employers
may find that seeking employee input and giving employees
several options for participating may increase employee
satisfaction, long-term engagement, and overall program
success. Given consumer willingness to participate in
wellness programs, employees may stay more engaged in
the long term if they feel the program is not intrusive or
mandated. At Talwalkars, one can choose from a range of
health solutions including Gym, Personal Training,
Nutrition Counselling, Spa, Yoga, Zumba, Aerobics,
Nuform and Reduce.
In an interview with Insights Success, Prashant
Talwalkar, Founder of Talwalkars gave some insightful
answers highlighting the influences made by his company
to take wellness programmes to a new level.
Kindly brief us about the company and what kind of
wellness programs does the company provide to their
employees/ clients.
Talwalkars today is one stop fitness and wellness solution.
In terms of Fitness it is No.1 player across India and Sri
Lanka and the first listed entity in the industry. Apart from
multiple gym models like Talwalkars Premium, Talwalkars,
Hi Fi, PWG the company also offer value added services
with a vision to cater to the lifestyle churn across the
country. The acquisition of Zorba-The renaissance studio
enabled company to incorporate Yoga services in its
existing portfolio of services. Further the company also was
one of the first to introduce electrical muscle stimulation
based program in India through its service called NuForm, a
service that enables tone muscle and reduce inches
providing overall fitness. The company through Reduce
provides low calorie, high fibre ready to cook and ready eat
products with convenience of doorstep and online services.
Further the company is the sole distributor of Zumba
merchandise across the country. The company along with
its joint venture partners is in process of launching its first
recreation and sports club in Pune, Wakad. This club is
expected to roll out membership in middle of this year. The
company’s recent tie-up with Dr Mickey Mehta enables it
to cater to all the age groups.
1. Tell us something about the CEO/founder/MD of the
company?
With a Bachelor’s degree in Science from University of
Mumbai and over 25 years of experience in health club
marketing, Mr. Prashant Talwalkar has spearheaded the
Talwalkars brand evolution as our Managing Director
CEO. He spearheads gym expansions across India and Sri
Lanka. Handling corporate tie ups and other promotional
activities, he has brought recognition to Talwalkars at
events such as the Pantaloons Femina Miss India 2009 and
the Standard Chartered Mumbai Marathon 2008 and 2009
Pinkathon 2012. He has been honoured as one of the Top
30 Most Innovative CEOs of the country by Inc Magazine,
2015. Under his leadership Talwalkars has also been
awarded as the “Best Under A Billion” by Forbes Asia,
2013.
2. How has wellness programs proven to be an excellent
device of change and life enhancement beginning right
at work?
As evident, wellness encompasses several key dimensions
that include physical, emotional, psychological and social
™
|MARCH 2018| 27
30. attributes. These factors contribute to wellness in a series of
complex and interacting ways. Wellness, unlike health, is
more than absence of diseases and involves a holistic
perspective of an individual. It involves wide range of
human experience such as personal growth, family,
education, community. With the advent of sedentary
lifestyle, population growth, youth proportion increasing
the demand for a complete wellness programs are on a
spurge. Awareness regarding fitness and preventive
healthcare are growing more than ever before. Programs
that Talwalkars offer in weight loss management like
Reduce, irrespective of the age has helped clients become
fit without a diet. NuForm an innovative fitness offering
comprises of weight loss, muscle development, back pain
relief etc. On other hand programs like Zorba goes beyond
fitness and promotes overall wellness of mind plus body.
Programs that are offered by Mickey Mehta carters to age
group that starts from age 4 years right upto age 90
years.The programs like Spa, Massage delivering proven
health benefits, mental relaxation, lowering stress thus
providing enhanced wellness. Thus the wellness programs
have proven to be just beyond fitness and leading to a way
of life.
3. How do you work on your long-term relationship with
your clients? Kindly brief us about the most satisfactory
experience with a client.
The company’s retention rate has been above 75% . Usually
majority members who leave the gym for another gym,
rejoin our services after a year or two . This is mainly due
to the quality of services provided by the Talwalkars to the
trainers and also the other value added services provided to
keep the customer engaged. Other than this Talwalkars
offer schemes like the Annual August Scheme where
usually most of the renewals happen. Under these schemes
we offer all inclusive package where all the services are
available under one roof and one package which enables
customer to experience plethora of value added services
along with regular fitness solution. Talwalkars receive
positive feedback from its clients that are not just limited to
losing weight or being fit but also appreciations for its
trainers and personalized services provided.
4. Share your point of view on the current scenario of
the Industry and its future.
The fitness market in India is highly under penetrated in
India. The IHRSA2015 report states that the fitness centre
penetration in India is less than 0.13%. If we compare with
the US and UK the penetration rate continues to be 14-16%
back in the 1980’s the penetration was about 2%. The
fitness market has enormous potential not just for growth
across India but other Asian countries having similar
economies and growth potential. The fitness market is
estimated to grow at a CAGR of 18-20% or more with
growing awareness of preventive healthcare and higher
disposable income.
5. Kindly brief us about your strategies to tackle the
competition in your sector. What steps are you taking to
ensure that you continue to grow and develop
The company today is No 1 in India and Sri Lanka with
over 220 fitness centers.In past the company expanded
across PAN India by opening one or two gyms per city and
pick up more than 5-10 cities in proposed expansion. The
company would set up one or two gyms in a particular city
hence bringing in new staff to Mumbai where in academy
and key management of the company present was more
logical and economical.The company has now adopted city
centric approach i.e. Opening cluster of 20-25 gyms in a
city and penetrate in each corner of the city with the target
to become largest brand in that city creating and entry
barrier for the competitor. In view of this expansion plan;
Talwalkars management decided to shift the training of
staffs to locations where in expansion is expected to happen
in immediate future.As a result of this Talwalkars has
decided to shift training equipments to these respective
locations to cater to training requirements. This enables to
create a common pool of administration block and staff
leading to cost effective management. The company also
has introduced multiple gym models to cover all the price
points. The value added services like Nuform and Reduce
has an added advantage of being time effective. The
company through Zorba is one of the largest yoga player
across the country. The company continues to expand
horizons through organic and inorganic way through
engaging in value alliances.
6. What can be expected from your company in the
upcoming years?
The Company is the market leader in gym India and Sri
Lanka and is expected through its brand, partners and
associates go to countries across Asia. The company plans
to increase its presence and foothold targeting top 10-12
cities. The value added services have gained traction in last
couple of years, the company plans to promote these
products nationally and internationally using best
distribution channels both online and offline. Further the
company will continue to make innovations and
improvement of its centers meeting the international
standards. The company is working on unleashing value of
its existing centers and also plans to grow through adding
new centers.
|MARCH 2018|28
™
31.
32. Gold’s Gym
Employees spend a lot of time in the workplace, and
correlating wellness goals with work life balance is
mission critical to driving business outcomes.
Having a corporate wellness program is imperative to the
foundation of any business. Building a successful corporate
wellness program takes time, and includes a wellness
solution that is embedded in the culture of the organization.
Employee wellbeing programs should continually evolve to
meet the needs of employees striving to achieve their
wellness goals, thereby supporting the goals of the business.
There is a realization of the need to stay fit in order to be
more productive and have a greater emphasis on overall
well-being. With stress increasing in employees, Gold’s
Gym has mastered and designed wellness programs which
are stress busters and corporate employees cherish them. It
gives online as well as offline fitness solutions ensuring
overall wellbeing. Gold’s Gym also appreciates employers
to take up initiatives to improve wellness, leading to
employee productivity and retention. It is the largest co-ed
gym chain in the world recognized for its passion, unique
heritage, and experience as the final authority in fitness and
lifestyle.
Originator of Gold’s Gym
Jagdish K Valecha, Co-founder and Chairman of F2 Fun
and Fitness India Pvt Ltd (Gold’s Gym India), soon after
graduation, was at the helm of affairs and got involved in
the infrastructure/construction business. He is the prime
powerhouse in bringing GOLD'S GYM to India with a
mission– “When Indians think of Fitness, they think of
GOLD’S GYM.” Introduced by Valecha, Gold’s Gym brand
has slowly and steadily carved its name in the Indian
market and built a reputation to reckon with.
In a dynamic global business environment, Valecha is
always looking to fuel newer ideas that could shape the
future contours of business in India. His vision has
contributed to ‘Making India Fit’ by providing fitness to
10, 00,000 members across the country. Gold’s Gym is
acknowledged for its unrivalled success in providing the
finest equipment and fitness knowledge available to help its
members achieve their individual potential. It follows a
globally proven fitness training module with state-of-the-art
infrastructure and delivery methodology and continuous
upgradation through training programs.
The Most Preferred Gym
With certified trainers and nutritional counseling, Gold’s
Gym provides a comprehensive approach to the health and
well-being of its member. Whether the goal is to burn fat,
tone or add muscle, build strength, increase flexibility or
improve one’s cardiovascular health, only Gold’s Gym has
the atmosphere and experience one needs. From that first
gym in Venice, (1965) Gold’s Gym has become the largest
co-ed gym chain in the world with over 701+ facilities in 30
countries. The India chapter of Gold’s Gym started in 2002,
when the first Gold’s Gym India branch was set up in
Mumbai. Today, Gold’s Gym has cut out for itself 130+
gyms in India across 88 cities and a few more ready to
operate in the near future. Gold’s Gym lives up to its
reputation to give results. Gold’s Gym has become the
preferred gym of celebrities, athletes, bodybuilders, the
military and fitness enthusiasts all over the world and
continues to change lives by helping people achieve their
individual potential.
Providing Unique Facilities and Training
Gold’s Gym offers complementary unlimited group
exercise classes and spinning classes. They have a unique
Quick Result Program. Gold’s Gym has also mastered
spreading wellness in the corporate sector. Through Gold’s
Gym Fitness Institute, which is its education platform that
provides a continuous education upgrade for the employees
and in return gives the best results to the members. GGFI is
India’s first International Fitness Management Institute and
ProvidingaComprehensiveApproachto
theHealthandWell-beingofitsMembers
|MARCH 2018|30
™
33. offers certificate course in Advanced Personal Training.
GGFI offers the most exciting and up-to-date education
pathway to gain industry leading qualifications as well as
ongoing training in all aspects of the fitness industry.
Fitness trainers at Gold’s Gym are thorough professionals
who know how to keep people motivated to follow the
fitness programs. They plan the fitness program according
to the individual needs. They constantly keep trainees
inspired and stimulated by keeping them involved in
interesting activities.
Apart from the conventional gym set-up they also have add
on programs like Quick Result Goal Driven Program,
functional training, high intensity workouts and the trainers
specialize in rehab special population exercises as well.
Awards, Achievements and Recognitions
From winning the Best Debutant Master Franchisee in the
year 2003 to achieving accolades such as Excellence in
Marketing, Best Fitness Chain, Best Turnaround Gym,
Visionary of the Year, Best community engagement, Best
personal training program, National Fitness Chain of the
Year the President’s Award and most recently the
Economic Times Champions of fitness award for
advancements and achievements in the gym and fitness
category 2017-18. Gold’s Gym have made sure to
contribute as much as possible to reach out to the people
through the #GoldsFitIndia Movement and #MakeIndiaFit.
“If you can’t come to the gym, the gym will come to you.”
Gold’s Gym is successful at imparting fitness to more than
50,000 corporates through its Corporate Wellness Programs.
With the outdoor activities Gold’s Gym makes sure that
they are instrumental in spreading fitness awareness. It also
conducts a lot of member engagement activities inside the
gym and keeps members motivated with their workout.
Bringing a Positive Change in the Upcoming Future
The purpose of Gold’ Gym is to bring a positive change in
the behavior pattern and lifestyle of every Indian. In terms
of employee engagement, Gold’s Gym conducts wellness
programs for the employees and insures that they become
fit. It currently has 3500+ happy and fit employees and is
undertaking continuous initiatives to make fitness a fun
activity and make more people fit. Currently Gold,s Gym
holds more than 130 clubs and the mission is to penetrate in
the interiors of the country like tier 3 4 cites to spread
fitness and health.
e
10BestPERFORMING
CORPORATEWellnessCompanies
Providing the
finest equipment
and fitness
knowledge
with certified
trainers
and nutritional
counselors
“
“
Karan Valecha,
Rajesh Advani,
G Ramachandran
Director
Jagdish K Valecha
Chairman
| MM 2018 | 1002TM
34.
35.
36. Kavita Mathur, trained Indian
classical and folk dancer, Kavita’s
passion for aerobics and tness
stemmed from her love for dance.
Her 18 years of abundant working
experience in varied organizations
and business began as a PR
Executive with the Diner’s Club
(presently Citi Credit Card) for about
4 years. With a thriving desire to set
up something on her own, she joined
her brother's business of Corporate
Gifts. However, her love for tness
soon pulled her into the industry of
health and tness. She began her
wellness journey with Talwalkars
Fitness Club, wherein she headed
their largest branch in Mumbai. After
5 years with Talwalkars, Kavita
brought her desire of setting up a
business and her passion for tness
together, by forming Wellness
Associates along with Sudhir Patkar.
A people’s person and full of life, she
is extremely active and passionate
about work and personal tness.
About The Author
Kavita Mathur
Director
|MARCH 2018|34
™
37. CORPORATE WELLNESS –
CURRENT SCENARIO
Afundamental shift is happening as far as the
Corporate Wellness in India is concerned, though
it’s a real slow one but the corporate India has
started treating Employee Wellness as “Must have” and not
just a “Nice to have”. It’s no more just limited to doing
routine annual health analysis and handing over the reports
to employees and to organization for managing the
insurance process. It goes much beyond that, having well
equipped in-house gyms, organizing group classes like
yoga, zumba etc, mental wellness is given far more
importance to keep stress levels in check, counsellors,
online helplines are introduced, even music and other
hobby classes are conducted, social wellness taken care
through community services, even financial wellness is
looked into.
Wellness programmes are also now on the technology
platforms, wearables, trackers, smart watches are the latest
to enter this segment. A lot of apps are now on offer to
manage personal fitness and wellness, gamification to make
it more fun has also added to the millennials and the
younger generations taking interest and making use of the
offerings. Some of the leading corporate wellness
organizations have introduced customized programmes that
employers can offer to their employees which include apps,
wearables, personal fitness and nutrition coaches, fun
activities, online challenges and to top it all assured results!
Even an international poll this year has said that Wellbeing
will be one of the top employee engagement priorities for
HR professionals in 2018 but some of the challenges also
remain which they will have to overcome, the top most
being driving more participation in these programmes.
Giving easy access, making the activities more fun,
continuous communications, introducing variety and to top
it all leadership owning and driving these initiatives
remains the key here. It has been proven time and again that
wherever the leaders have got involved, the participation
and outcomes have been more encouraging.
Some other new trends in this space are around sleep,
happiness, mindfulness etc. Sleep has become an issue for
the new generations who are mostly connected through out,
be it their phones, social media etc. Being connected all the
time, leads to lack of sleep or disturbed sleep leading to
disengagement and being less productive in both personal
and professional life, end result being not happy. Happiness
is another factor of total wellbeing which corporates across
global are focusing on.
Holistic Wellbeing is what is the need of the hour, just
focusing on physical and mental is not enough, as described
by WHO - Wellness is an active process of becoming
aware of and making choices toward a healthy and fulfilling
life. Wellness is more than being free from illness; it is a
“dynamic process of change and growth.”...a state of
complete physical, mental, and social well-being, and not
merely the absence of disease or infirmity.”
So mere focus on wellness is not going to be cutting it, it
has to be Total Wellbeing,
More are shifting away from the idea of “wellness” as a
rarely promoted, HR-owned benefits program to a more
multi-faceted approach, implementing organizational-wide
initiatives. This shift results in an increased awareness that
wellness and wellbeing are simply not the same thing. In a
nutshell, considering the wellbeing of employees provides a
more holistic solution to managing the employee-life
experience, whereas focusing solely on wellness potentially
limits the solution to physical health alone.
A recent survey (by ASSOCHAM)revealed that India Inc.
can save upto US$20 billion by 2018 through just a 1%
reduction in absenteeism and on an average for every rupee
spent on employee wellness programme, employers get to
save Rs.132.33 as saving on absenteeism and Rs.6.62 back
as reduced healthcare costs.
Wellbeing should be embedded in the culture of the
organization, so move over mere Wellness, creating an
engaged culture through wellbeing is here to stay.
Outlook of Wellness
™
|MARCH 2018| 35
38. WellnessProgram
An Effective Tool for the
Enhancement of Corporate Companies
ith growing focus on employee health, corporate wellness programs are increasingly becoming popular. It is a prevalent
Wprogram in the corporate world which is treated as an employee perk for large corporations. The corporate fitness
programs have become an integral part of the company’s benefit package and provide the employees with incentives,
tools, social support, strategies and privacy to maintain healthy behaviors.
The workplace has changed due to globalization and technology advancement, which is making a great impact on the lives of
the employees. Jobs in IT industry are knowledge-driven and stress is existent in reality. The reason can be pressure from
seniors, target oriented approach, relationship with coworkers, lack of personal time, spouse stress, children stress and the list
goes on. This stress can create many mental and health weaknesses which would affect the performance and productivity of
the employee. The personal weaknesses of employees due to stress may be due to lack of time management, relationships,
assertiveness, goals, lack of confidence etc.
Corporate Wellness programs impose a wide range of benefits for the employees and apparently enhancing the well-being of
the corporations.
|MARCH 2018|36
™
39. Early Identification of Disease
Any disease when detected early can be cured effectively in less time under proper medical supervision. For an instance,
consider a company which organizes a cancer check-up drive where employees can be called up for the check-up. This will
help the employees to detect their disease at an early stage and hence, reduce the complexity of the disease in the future.
Building Productivity of Employees
When employees are inspired to live a better lifestyle, they feel motivated resulting in increased concentration, optimism, and
high energy. Thus, company’s healthy work culture gets deep-rooted into the system which can become a rock support in the
later stage.
A recent study has revealed that the employees who participated in the wellness program have improved their health by
retrieving an average 10.3 hours of additional productivity annually as compared to the non-participants. The study has also
stated that incorporating wellness programs in the company leads to the reduction in sick-leaves, worker’s compensation, and
disability insurance costs by approximately 25 percent.
Boosting Employee Education
The corporate companies ensure that their employees hold essential medical knowledge and act accordingly in emergency
cases. The certified sessions which provide training in CPR, First-Aid, and Automated External Defibrillation (AED) ensure
that the employees can assist each other in critical situations until a medical professional is available. Hence, educating
employees with these sessions has become essential for every company.
™
|MARCH 2018| 37
Editor’s Pick
40. Developing Communication among the Peers
The wellness programs at the workplace are organized in teams which develops an opportunity for the employees to interact
with each other on the professional and personal front. The team activities which focus on fitness and health are a great way
to promote employee engagement program. They can develop a bond and strengthen the work relationships among the peers
by conversing professionally and personally through health programs like walking clubs, sports, and etc.
Healthy Employees Incur Low Health Expenditure
Employees prefer those companies which promote health and fitness strategies which assist in reducing health expenses and
thus eliminating the medical claims. Lower health costs are beneficial to both the employer and the employee. A recent case
study has revealed that the companies have experienced low health costs due to incorporating wellness campaigns and the
employees have also seen significant reductions in chronic diseases.
Improving Employee Focus and Managing Stress
In order to get a good outcome, one needs to have the right focus towards the work. The wellness program relieves
employees from stress and pressure and assists them in developing a healthy and stress-free mind. These programs also
suggest that taking a break from the work routine can enhance the employee’s productivity with complete focus.
It is observed that employees feel stressful and drained-out at the workplace which makes them less productive. The
productivity of the employees can be enhanced by their active participation in different physical activities and sports. These
activities allow them to have fun at work by complete removal of the stress. The wellness programs emphasize on trying out
new things which is great for the mind and is a fun way to improve health and fitness.
Great Job Satisfaction
Employee centered companies enjoy high retention ratio due to the optimistic attitude of the employees. A high retention
ratio results in a low percentage of resignations. A happy environment keeps the employees highly motivated which results in
a great performance in the workplace. Thus, the wellness programs create a WIN-WIN situation for the company and its
employees.
According to a recent wellness report, the employees who participate in health and wellness programs are happier among its
peers and hold a great job satisfaction. A healthy lifestyle generates a feel-good factor, increases self-optimism and
confidence, and increases employee’s self-esteem.
The strong idea behind incorporating wellness programs is to encourage the employees to take protective measures to prevent
the worsening of an illness and adopt a healthy lifestyle. Thus, the wellness programs have a financial and mental impact on
the companies and rejuvenate the employee’s work performance. Through these initiatives the corporate companies will
always have financial gains with a focused and healthy work culture.
|MARCH 2018|38
™
41.
42. True Elements:
Today, there is an increasing demand in choosing
natural foods over chemically impacted eateries.
While they are more flexible to experiment with
new innovations, they prefer transparency and consistency.
As consumers look for healthier and natural options, they
would also be conscious of the value they seek out of them.
Health would gradually move from being a fad to a regular
component of common lifestyle.
HW Wellness Solutions Private Limited is driving focus
on healthier food and lifestyle through its two platforms,
Healthyworld.in and True-Elements.com.
True Elements is a functional food company, aiming to be
the most trusted brand of health foods.
While Healthy World is a marketplace that sells health food
by various brands and helps individuals to identify and
purchase functional food which reduces the risk of diseases.
Products and Services which are offered by Healthy
World
To establish the product line, the company claims that “Our
products are natural, cost effective and tasty. We are
conscious of what we provide to the consumers - and
believe in genuine offerings than something that would
“sell” well.” It cares on diseases, body care and weight gain
by delivering several products such as coffee and tea,
snacks foods, healthy juices, nuts and bars, oil and vinegars
and health kits.
“It is health that is real wealth and not pieces of gold and
silver.”- Mahatma Gandhi, known as Father of the Nation.
The company also provides tips on health wellness that
includes - Simple Pregnancy tips to help to have a normal
delivery, what happens when you eat less sugar, interesting
workout tips to improve body shape, foods that one must
eat or avoid on an empty stomach, Reasons why you should
eat breakfast in the morning and ways to lose weight and
get in shape after having baby, among many others.
The company offers an online gateway to the world of
healthy food supplements including snacks, beverages,
wellness products and services, preventive health care,
health marketing, preventive health services and wellness
partnerships among various other products.
Entrepreneurs Leading the World to Live Healthy
With the passion of driving healthier lifestyle, Puru Gupta
and Sreejith Moolayil, Co –Founders of True Elements
together made their ideas come true with their innovative
company. Puru loves to take up challenges and has a
corporate experience spanning across multinationals,
including PG, ITC and CSC Cognizant. He is an
alumni of FMS, Delhi (MBA, Marketing) and Pune
University (BE, ETC). He even has a diverse experience
across India and China including consulting engagements
with local companies from China and Africa and other non-
profit organizations, MNCs and Government organizations.
Further, he has been rated as a top expert in marketing, who
helps various brands in India entry and GTM strategies for
India.
On the other hand, Sreejith Moolayil with a diverse
experience of more than 12 years in HR and Law has
worked previously with Cognizant, Tata Motors and Delphi
TVS. His last assignment was working as a Head HR -
Cognizant, Pune. He is an alumni of Symbiosis IMS (MBA,
HR) with Masters in Labour Law from Pune University and
LLB from Mangalore, his focus areas are IT
DrivingaHealthyLifestylethrough
HealthSupplements
|MARCH 2018|40
™
43. Manufacturing. He is also headed the HR operations for
Cognizant, China.
Awards and Achievements Accomplished by the
Company
True Elements has made a major impact all-throughout its
illustrious journey and has also gathered certain noteworthy
achievements. It has recently received many awards
including - Part of the first set of Amazon Launchpad -
startups representing India’s entrepreneurial ecosystem,
shortlisted as one of the ‘Six Startups’ in Unilever-IDG
Startup program, awarded for Innovation by World
Innovation Congress.
While discussing about the unique part of the company that
has led to success, Puru Gupta said “Our focus on natural
foods while ensuring health and taste is what gives us the
edge. On top of this, our driver of cost-efficiently serving
the market is what makes us different. We are also the first
brand to use 100% whole grains in all our products.”
The Three Prime Views of Healthy World
The three primary views of healthy world are represented as
Value, Purpose Direction.
Firstly, the products are devoid of unwanted elements and
are closer to what it used to be centuries ago. Secondly, this
communicates the innate quest hunt for practical and
alternative solutions relevant to the modern world. Thirdly,
to promote and popularize and is the only solution to
current day health issues.
Healthy World Future Perspectives
Sreejith states, “Our aim is to be known as one of the most
loved health foods brand in the country by driving everyone
to adopt a healthier lifestyle, without compromising taste or
price.” He further added “We are a Health Foods Company
aiming to be the most credible / trusted source for Health
Foods and have a dream of making this world a healthier
place”.
| MM 2018 02
e
10BestPERFORMING
CORPORATEWellnessCompanies
Sreejith Moolayil
Co-founder
Puru Gupta
Co-founder
Startup is challenging,
rough, tiring, humbling and a
fight of survival - it makes you
experience the entire spectrum
of life’s ups and downs in
a very short span of time
“
“
44. Archana Bisht is the
founder of 1to1Help.net,
India’s leading professional
counselling and wellness services
firm. Archana was
instrumental in pioneering the
concept of Online Counselling
in India which found a wider
acceptance, especially in the IT
ITES industry in India.
She is a passionate long-
distance runner and is also
involved in multiple initiatives,
across Bangalore, focused on
ensuring a better environment.
About the Author
Archana Bisht
Founder
Mental Emotionaland
Wellness Millennials:of
Myths Realities
|MARCH 2018|42
™
45. Its not an exaggeration to say that different generations
may see the same behaviours or dynamics in the
workplace and perceive completely different things,
whether positive or negative “-Crystal Kadakia (Writer,
The Millennial Myth)
The term ‘Millennials’ refers broadly to those individuals
who were born in the 1980s until the turn of the millennium
in 2000. The number of millennials in the workforce has
increased gradually over the years, and today, more
millennials than ever before are a part of the workforce.
A growing body of literature suggests that millennials are
distinctly different from previous generations. While this
could be in part be attributed to generational differences, a
significant amount of commentary suggests that millennials
are inherently flawed, emotionally fragile, disloyal in
relationships, and closed to feedback. Moreover, all
millennials are considered to be alike. These notions,
however, are unsubstantiated hypotheses at best.
At 1to1help.net, we have a vast experience of interacting
with millennial employees in the corporate world, across
industries, and different parts of the country for over 17
years. Using our data for the last 3 years (2014-17), we
tried to evaluate the myths and realities related to
‘counselling and behaviour’ in the millennial population
and check whether the following popular opinions held
about millennials hold true in the Indian context:
• All Millennials are alike
• Millennial are self-centred and do not value relationships
• Millennials have an inflated sense of self and think they’re
perfect
• Millennials are closed to feedback
The key findings suggest that
• Millennials, across gender and age, are a heterogeneous
group, with significant differences in the level of seeking
help and issues/concerns related to mental health
• Female millennials have significantly different concerns
and a higher risk of suicidal ideation as compared to male
millennials
• In the digital age of friendships, millennials are
increasingly feeling ‘more lonely’ and vulnerable and are
looking for stable relationships
• Millennials continuously want to improve themselves and
are actively looking for feedback on improving self.
We also evaluated the managerial perspective providing
key insights into what they believe are the biggest stressors
for millennials at the workplace, the impact of these
stressors, and the strategies employed by them to address
these stressors.
Though, it is widely believed that millennial employees
desire greater validation and feedback from their managers,
and the lack of the same is often the reason why they may
feel dissatisfied at the workplace, managers themselves
believe that well-defined roles and goals, and clearer
working priorities are the answer.
Response to the question on the key ‘Go-to strategy’ to
address employee distress, Managers recognize EAP as the
option, but more than half the managers have a one-on-one
conversation with a distressed employee as the first
response. Only 1 out of 10 managers mentioned that they
make a referral to EAP in such cases.
Managers are still looking at only work-performance, and
workplace solutions to address distress amongst millennials
at the workplace; while our data shows that the 85% of the
concerns according to millennials are personal in nature,
and most millennials having an elevated level of distress,
thereby warranting professional attention.
Given the trends, organizations need to take cognizance of
the changes in policy formulation to ensure a differential
focus on mental wellness, leading to higher engagement
and productivity at workplace. Some of the key focus areas
for organizations leading to a positive change at the
workplace can be:
1. Spread awareness about mental wellness at workplace
through ‘Walk the Talk’ sessions and enable response
mechanisms like EAP, wellness sessions.
2. Identify wellness trends in groups and subgroups
specifically based on gender, age, location, business units
etc. Plan and conduct Group subgroup level
intervention.
3. Train Managers to provide feedback in the ‘right’ way
leading to positive change.
4. Train Managers on basic skills of counselling to enable
them to provide an adequate first response in case of a
distressed employee.
5. Provide adequate opportunities to an employee to
manage his/her personal wellbeing.
Through this article (and a detailed published white paper)
we do wish to highlight gaps, if any, between the popular
understanding of millennials, and the concerns that
millennials brought forth to a counselling setting. We
believe this will initiate more intentional, objective attempts
to understand the concerns related to mental health of
working millennials and will enable organizations and
managers to identify strategies for their overall well-being.
‘‘
CXO Standpoint
™
|MARCH 2018| 43
46.
47. WHEN IT COMES TO THE HEART TRUST APOLLO
The Apollo World of Care
Assuring. Advanced. Accessible
www.apollohospitals.com