Web 2.0 and Social Media

Slide 1: © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan 07/21/08 1 Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro www.gapingvoid.com

Slide 2: rk.net www.germwo © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan 07/21/08 2 Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro

Slide 3: © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan 07/21/08 3 Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro

Slide 4: Anonymity Publishing Personal Websites Page Views Directories(taxonomy)* CMS Domain Name Speculation Giving and Receiving Peter Steiner, The New Yorker, July 5, 1993 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan 07/21/08 4 Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro

Slide 7: It says.... “ Web 2.0 is a massive social experiment This is an opportunity to build a new kind of international understanding, not politician to politician, great man to great man, but citizen to citizen, person to person. It's a chance for people to look at a computer screen and really, genuinely wonder who's out there looking back at them. ” © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan 07/21/08 7 Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro

Slide 10: IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO. http://www.wikipedia.org

Slide 12: • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis (…just to name a few)

Slide 13: http://www.steve-hilbert.com/drawings.html © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan 07/21/08 13 Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro

Slide 14: SOCIAL-NETWORKING SITES ARE OFFICIALLY MORE POPULAR THAN MOST SITES. TIME, OCTOBER 13, 2007

Slide 15: Almost 4,000,000 articles

Slide 16: >100,000,000 videos (65,000 new videos/day)

Slide 17: 200,000,000 blogs

Slide 18: 1.5 million residents

Slide 19: 73% of active online users have read a blog Source: Universal McCann Comparative Study on Social Media Trends April 2008

Slide 20: 45% have started their own blog

Slide 21: 39% subscribe to an RSS feed

Slide 22: 57% Have joined a social network

Slide 23: 55% have uploaded photos

Slide 24: 83% have watched video clips

Slide 25: “IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING - AN OVERVIEW, APRIL 2008

Slide 26: IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.

Slide 27: The old communication model was a monologue.

Slide 29: Only 18% of TV ad campaigns generate positive ROI

Slide 30: 90% of people who can skip TV ads, do.

Slide 31: The average person is exposed to 3000 advertising messages/day

Slide 32: ONLY OF PEOPLE TRUST ADVERTISEMENTS.

Slide 33: Reason #2 OF PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS. NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

Slide 35: The new communication model is a dialogue.

Slide 36: Which means it’s…. TRANSPARENT INCLUSIVE AUTHENTIC VIBRANT CONSUMER-DRIVEN

Slide 37: “Content is the new democracy and we the people, are ensuring that our voices are heard.” Brian Solis, “The Social Media Manifesto”

Slide 38: Reason #3 PEOPLE ARE TALKING ABOUT YOUR BRAND. RIGHT NOW.

Slide 39: 34% post opinions about products & brands on their blog

Slide 40: 36% think more positively about companies that have blogs

Slide 41: trust bloggers’ opinions on products & services

Slide 42: SOURCE: UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008

Slide 43: Tomorrow’s consumers are today’s “digital natives.”

Slide 44: By 2010, Millenials/Gen Y-ers will outnumber Baby Boomers.

Slide 45: We already wield $350 BILLION/year in direct spending power.

Slide 46: MILLENIALS SPEND >16 HOURS/WEEK ONLINE.

Slide 47: 96% OF THEM HAVE JOINED A SOCIAL NETWORK.

Slide 48: They have an average of 53 online friends.

Slide 49: AND WE DON’T CARE ABOUT AN AD. WE CARE WHAT THEIR FRIENDS THINK.

Slide 50: Translation:

Slide 51: A. Listen.

Slide 52: Immerse yourself in the conversations. (any or all of the above are a good place to start!)

Slide 53: Messages are not conversations.

Slide 54: B. Participate.

Slide 55: Hint: Share some stuff.

Slide 56: IT’S A DIALOGUE, NOT A MONOLOGUE. Me, too! And isn’t the bartender just I absolutely ADORE the dreamy? food at that restaurant!

Slide 57: C. Relinquish control.

Slide 58: THE GOAL IS TO: ENABLE INSPIRE INFLUENCE &…

Slide 59: D. Engage!

Slide 60: “Any blog that spins the truth will be found out. In a world of social media honesty is the only policy.” OPEN HONEST AUTHENTIC DIALOGUE

Slide 61: Narayanan Hariharan Marta Kagan Dion Hinchcliffe Location - Chennai Location - Boston Location: Washington D.C Director – Strategic Alliances Social Evangelist and Online Business strategist and at The Mantra Consulting Marketing Pro enterprise architect E-mail: http://martazkagan.com/ h narayanan.hariharan Email: ttp://hinchcliffeandcompany @gmail.com mzkagan99@gmail.com Email: dion@hinchcliffeandco.com © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan 07/21/08 61 Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro

Slide 62: Shantanu Adhicary Final Year Industrial Engg. SRKNEC(www.rknec.edu) Mail: shantanu@themovieanalyst.com Website: www.themovieanalyst.com Blog: http://theregoesathought.blogspot.com © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan 07/21/08 62 Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro

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