Social Media Marketing For Career Tech

Slide 1: Social Media Marketing for Career-Tech Ohio ACTE Conference Presented by Shane Haggerty, Ohio Hi-Point Career Center Kelly Herzog, Miami Valley Career Technology Center

Slide 2: What is Social Media? Ohio ACTE Conference

Slide 3: Social Media is: 1. A two-way conversation 2. An opportunity to share and collaborate 3. An opportunity to self-publish 4. The new media—leveling the playing field 5. Word-of-mouth/Viral 6. It’s all about connecting and community Ohio ACTE Conference

Slide 4: Why embrace Social Media? Ohio ACTE Conference

Slide 5: *The conversation happens online *Our target audiences are online *The tools present opportunities for sharing and collaboration *Cost-effective marketing and communications *Build reputation and engage in direct sales *Reach the masses or your targets *Easily measure success of campaigns Ohio ACTE Conference

Slide 6: An Overview of the Tools Ohio ACTE Conference

Slide 8: *Blogs/Microblogs *RSS Feeds *Subscriptions *Social Networks *Wikis *Video/Photo Sharing *Google/Yahoo Groups/Docs Ohio ACTE Conference

Slide 9: Example #1-Miami Valley Career Technology Center Ohio ACTE Conference

Slide 10: Web-site • Revamped our website –www.mvctc.com • Create individual CT websites • CT websites

Slide 11: What is Blackboard? • Blackboard is a Virtual Learning Environment (VLE) that supports online learning and teaching. • http://my.mvctc.com/

Slide 12: Using Blackboard Technology • Personalized postcard with individual web-site links • Target Freshman based on 8th grade career assessment

Slide 13: What is Second Life? • Second Life is a virtual environment on the internet.

Slide 14: Marketing with Second Life • Virtual tours • Preview lab environments • Schedule speakers and events

Slide 15: Example #2- Ohio Hi-Point Career Center Ohio ACTE Conference

Slide 16: *Recruitment *Customer Service *Internal & External Communications Ohio ACTE Conference

Slide 17: Ohio ACTE Conference

Slide 18: The Problems with Social Media Ohio ACTE Conference

Slide 19: *Geographics/Demographics *It’s a commitment *Lack of control (Not organized, not controlled, not on message) Ohio ACTE Conference

Slide 20: How to know if you should utilize Social Media Ohio ACTE Conference

Slide 21: *Do you have something to say? *Do you have customers to engage and listen to that are online? *What can you share with the community and what can the community share with you? Ohio ACTE Conference

Slide 22: The Get Social Project: The List of 15 Find it on the Ohio ACTE PR Academy Blog http://ohioactepr.blogspot.com Ohio ACTE Conference

Slide 23: Questions? Thank You! Visit us online: www.ohiohipoint.com www.mvctc.com