Shane Haggerty, Communications Coordinator at Ohio Hi-Point Career Center, and Kelly Herzog, Public Information Coordinator at Miami Valley CTC, presented on social media marketing at the annual Ohio ACTE Conference in Columbus, OH, on August 7, 2008. For more information visit http://ohioactepr.blogspot.com

1. Social Media Marketing for Career-Tech Ohio ACTE Conference Presented by Shane Haggerty, Ohio Hi-Point Career Center Kelly Herzog, Miami Valley Career Technology Center

2. What is Social Media? Ohio ACTE Conference

3. Social Media is: 1. A two-way conversation 2. An opportunity to share and collaborate 3. An opportunity to self-publish 4. The new media—leveling the playing field 5. Word-of-mouth/Viral 6. It’s all about connecting and community Ohio ACTE Conference

4. Why embrace Social Media? Ohio ACTE Conference

5. *The conversation happens online *Our target audiences are online *The tools present opportunities for sharing and collaboration *Cost-effective marketing and communications *Build reputation and engage in direct sales *Reach the masses or your targets *Easily measure success of campaigns Ohio ACTE Conference

6. An Overview of the Tools Ohio ACTE Conference

8. *Blogs/Microblogs *RSS Feeds *Subscriptions *Social Networks *Wikis *Video/Photo Sharing *Google/Yahoo Groups/Docs Ohio ACTE Conference

9. Example #1-Miami Valley Career Technology Center Ohio ACTE Conference

15. Example #2- Ohio Hi-Point Career Center Ohio ACTE Conference

16. *Recruitment *Customer Service *Internal & External Communications Ohio ACTE Conference

17. Ohio ACTE Conference

18. The Problems with Social Media Ohio ACTE Conference

19. *Geographics/Demographics *It’s a commitment *Lack of control (Not organized, not controlled, not on message) Ohio ACTE Conference

20. How to know if you should utilize Social Media Ohio ACTE Conference

21. *Do you have something to say? *Do you have customers to engage and listen to that are online? *What can you share with the community and what can the community share with you? Ohio ACTE Conference

22. The Get Social Project: The List of 15 Find it on the Ohio ACTE PR Academy Blog http://ohioactepr.blogspot.com Ohio ACTE Conference

23. Questions? Thank You! Visit us online: www.ohiohipoint.com www.mvctc.com