Agile implementation at salesforce.com IT organization with an example of building the Dreamforce registration app utilizing ADM/agile and force.com.

1. IT Success with Agile Development
Processes
Track: IT Executive
Kirsten O. Wolberg, salesforce.com
Steve Greene, salesforce.com
Nicola Dourambeis, salesforce.com

2. Safe Harbor Statement
“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain
forward-looking statements including but not limited to statements concerning the potential market for our existing service
offerings and future offerings. All of our forward looking statements involve risks, uncertainties and assumptions. If any
such risks or uncertainties materialize or if any of the assumptions proves incorrect, our results could differ materially from
the results expressed or implied by the forward-looking statements we make.
The risks and uncertainties referred to above include - but are not limited to - risks associated with possible fluctuations in
our operating results and cash flows, rate of growth and anticipated revenue run rate, errors, interruptions or delays in our
service or our Web hosting, our new business model, our history of operating losses, the possibility that we will not remain
profitable, breach of our security measures, the emerging market in which we operate, our relatively limited operating
history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue
to release and gain customer acceptance of new and improved versions of our service, customer and partner acceptance
of the AppExchange, successful customer deployment and utilization of our services, unanticipated changes in our
effective tax rate, fluctuations in the number of shares outstanding, the price of such shares, foreign currency exchange
rates and interest rates.
Further information on these and other factors that could affect our financial results is included in the reports on Forms 10-
K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time. These
documents are available on the SEC Filings section of the Investor Information section of our website at
www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements, except as required by law.

3. Steve Greene
VP, Program Management &
Agile Development

4. Agenda
 Challenges of growth at salesforce.com
 Overview of Agile Methodology
 Transformation Results
 Best Practices in IT
 Executive Perspective
 Q&A

5. History

6. Unpredictable
completion of
projects or initiatives

7. Lack of Visibility

9. Resource Bottlenecks

10. Infrequent Customer Feedback

11. 2000 2001 2002 2003 2004 2005 2006
Features Delivered per Team
Days between Major Releases

12. What did we do
about it?

14. What is ADM?
ADM (Adaptive Delivery Methodology) is an Agile
discipline that is specific to salesforce.com. It employs
Scrum project management framework, adopts certain
extreme programming practices and is based on lean
principles.

15. What is ADM?
Simple

16. Self-organized,
empowered teams

18. What is ADM?Time-boxed, 30-day
sprints

19. Daily, Verbal
Communication

20. Potentially “release-able”
every month

21. Transparency

22. 2000 2001 2002 2003 2004 2005 2006 2007
Features Delivered per Team
Days between Major Releases
Transformation Results

23. I knew we needed radical change to get
us back on track to regular releases and
agile delivered.
”
Parker Harris
Founder and Executive Vice President,
Technology & Products
salesforce.com
“

24. Nicola Dourambeis
Director
Agile Technologies

25. IT has some different
challenges
Leverage the
benefits of
ADM

26. Embracing the Opportunities in ADM
Use Iterative Delivery
Don’t try to tackle
everything at once
Use Iterative Delivery
Don’t try to tackle
everything at once

27. Deliver early
and often
Gain true
visibility to
progress

28. Prioritize for
Business
Value
Bring Risk
Forward

29. Focus on
building
the
Minimum
market
feature set

30. Don’t compromise
quality

31. Make Business Partners
your Allies
Early user
acceptance
testing
Sprint Reviews

32. Looks for ways to become
more efficient
Small teams
Tight communication
Let them own the delivery

33. Kirsten O. Wolberg
Chief Information Officer

35. Dreamforce built on Force.com

36. Dreamforce 2009 Timeline
Mar Apr May July Aug Sept Oct Nov DecFeb
Reg Go Live
July 13, 2009
Dreamforce 2009
November 17-20, 2009
Jun
Phase I – support registration open
Phase 2 – support attendee
Last Mile & Onsite
Project staffed
Team
ramped
Release 1
Sprint 2 Sprint 3 Sprint 4
Final release
Support & Maintenance
Sep 2009
* 5 Releases. 4-week sprints
Oct 2009
Aug 2009
Sprint 0 Sprint 5Sprint 1 Sprint 6 Sprint 7 Sprint 9
Sprint 8

37. Functionality at a Glance - Dreamforce 2009
Online Reg Event Admin Attendee Portal
Event Reg
Promotions
Housing
Networking
Activity mgmt
Paid training
Attendee Flows
1.Customer
2.Sponsors
3.Executives
4.Press/IA
5.Employee
6.Labor/Misc
Payment
processing
Reg
Administration
Pricing & Promo
management
Campaign tracking
Ad hoc reporting
Revenue Financial
Mgmt
Capacity Planning
Wizard based
housing and training
changes
Service Cloud
Enhanced
Agenda Builder
Expo Catalog
Salesforce.com
campground
sessions
1.Demo Catalog
2.Success Clinics
3.Code Clinics
4.Hero Theater
MyCalendar
Surveys
Announcements
Content Catalog
Social Networking
Onsite Check-in
90-sec check-in
New Reg
Survey Kiosks
Announcements
Lead Scanning
Kiosks/Badging
Mobile portal
and schedule
access
Sales (62 Org)
Visibility to
Dreamforce
registrations
Regional
dashboards
Meeting
Planner for EBC
meeting
Legend:
Release 1
Release 2
Release 3
Release 4
Release 5
Legend:
Release 1
Release 2
Release 3
Release 4
Release 5

38. Agile in IT at salesforce.com
Lessons
Learned

39. Take Aways
 ADM provides competitive advantage with predictability,
visibility and greater throughput
 Deepens the relationships with our Business Partners
 Power of Force.com paired with ADM can produce
immediate and dramatic results

40. Kirsten O. Wolberg
Chief Information Officer
Nicola Dourambeis
Director, Agile Technologies
QUESTION & ANSWER
SESSION
Steve Greene
Vice President, Program Management &
Agile Development

41. Agile Planning: Coming Soon to You
• Spring 2010: CA
launching commercial
product similar to
Scrumforce
• ca.com/agile: Join the
CA Agile Community
and shape your dream
product
• Booth 902: Find out
more on the Cloud Expo
show floor

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