Join Ian Michiels, Principal Analyst at Gleanster Research for a primer on the terms, metrics, process, tools and tactics marketers need to understand and adopt as they increase their emphasis on lead generation.
If your organization has localized marketing resources across one or more regions or markets How do you improve communication and engagement?
Lead nurturing helps companies maintain a continuous dialogue with potential customers during the buying cycle resulting in:Increase revenue by maintaining relationships with potential customers who aren’t ready to buy in the short-termIncrease sales rep productivity by reducing the time sales reps spend educating leadsEducate and influence potential customers about products and solutionsBuild a brand and reputation with potential customers as a trusted advisor and a source of thought leadership