SlideShare a Scribd company logo
1 of 27
Download to read offline
Lead Generation A to Z,[object Object],Workshop #2,[object Object],Lead Generation Quick Start Series,[object Object]
Lead Generation Quick Start Series ,[object Object],Featuring: Ian MichielsPrincipal/Analyst,[object Object],Gleanster Research,[object Object],Moderator: ,[object Object],Andrew Gaffney ,[object Object],Editor of DemandGen Report,[object Object]
Welcome Webinar Attendees,[object Object],Your GoToWebinar Attendee Viewer is made of 2 parts:,[object Object],1. Viewer Window,[object Object],2. Control Panel,[object Object],Type your question here,[object Object]
About DemandGen Report,[object Object],[object Object]
Newsletter has grown to more than 25,000 readers
We also offer a menu of research and best practices reports
New audio/video podcasts at DemandGenReport.com  @DG_Report,[object Object],linkd.in/DG_Specialists,[object Object]
The A-Z of Lead GenerationWorkshop #2 ,[object Object],Ian Michiels,[object Object],Chairman of the Research Advisory Board, Gleanster,[object Object],Director, Marketsphere Marketing,[object Object],5,[object Object]
Answers Galore…,[object Object],6,[object Object],How do we define lead generation today?,[object Object],What has changed in the last 5-10 years?,[object Object],What do I need to know about Lead Generation?,[object Object],What are Top Performing companies doing?,[object Object]
Wikipedia,[object Object],Lead generation is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into products or services of a business.,[object Object],7,[object Object],What is Lead Generation in 2011?,[object Object],“…the creation of prospective customer interest…”,[object Object]
How do we “create customer interest”?,[object Object],=,[object Object],Your marketing and sales must be:,[object Object],More Channels,[object Object],More Marketing,[object Object],+,[object Object],Relevant,[object Object],Positive,[object Object],Human,[object Object],8,[object Object]
9,[object Object],The Secret to Lead Generation in 2011,[object Object],It’s not about interrupting people with marketing messages…,[object Object],It’s about having a conversation. ,[object Object],Engage your target audience.,[object Object]
10,[object Object],A-Z Concepts,[object Object],Lead Generation Cheat Sheet,[object Object],Key Concepts Flash Cards,[object Object]
11,[object Object],Buying Cycle vs. Sales Cycle,[object Object],A-Z Concepts,[object Object],[object Object]
 Buying Cycle
 Sales Cycle
 Inquiry
 MQL
 SAL
 SQLThe Birds Eye View of Lead Generation,[object Object],Customer Lifecycle,[object Object],Buying Cycle,[object Object],Sales Cycle,[object Object],Service,[object Object],When the prospect purchases  they become a customer , requiring ongoing service and  support.  Customers can also be nurtured to encourage up-selling and cross-selling.,[object Object],Inquiry.,[object Object],(Unknown buying intent),[object Object],Sales Accepted Lead  (SAL),[object Object],= Prospect,[object Object],Marketing Qualified Leads (MQL). ,[object Object],Sales Qualified Lead  (SQL) = Valid Opportunity,[object Object],Leads,[object Object],Prospects,[object Object],Customers,[object Object]
3 Critical to Success Rules for Demand Generation,[object Object],Marketing takes ownership of the buying cycle,[object Object],The goal is quality of leads not quantity of leads,[object Object],Engage your target audience differently at different stages in the customer lifecycle,[object Object]
13,[object Object],Buying Cycle,[object Object],Goal #1: Become a trusted advisor – DON’T SELL!,[object Object],Goal #2: Relevancy,[object Object]
Simon,[object Object],Prospect for Anger Management Software,[object Object],Doesn’t know it exists…,[object Object],14,[object Object],How do you create relationships with each prospect? ,[object Object],Manual interactions with each prospect isn’t realistic,[object Object],[object Object]
Needs project management software and is comparing features and functions,[object Object]
 Lead Nurturing,[object Object]
17,[object Object],Lead Nurturing Tactics,[object Object],A-Z Concepts,[object Object],[object Object]
 Trigger Campaigns

More Related Content

What's hot

ABM From The Trenches — Building Programs That Scale
ABM From The Trenches — Building Programs That ScaleABM From The Trenches — Building Programs That Scale
ABM From The Trenches — Building Programs That ScaleG3 Communications
 
Account Based Marketing in Action
Account Based Marketing in ActionAccount Based Marketing in Action
Account Based Marketing in Action#FlipMyFunnel
 
Leading by Example: Kapost Creates an ABM Center of Excellence
Leading by Example: Kapost Creates an ABM Center of ExcellenceLeading by Example: Kapost Creates an ABM Center of Excellence
Leading by Example: Kapost Creates an ABM Center of Excellence#FlipMyFunnel
 
Living Without Leads
Living Without LeadsLiving Without Leads
Living Without Leads#FlipMyFunnel
 
Building Your Sales Pipeline For 2020
Building Your Sales Pipeline For 2020Building Your Sales Pipeline For 2020
Building Your Sales Pipeline For 2020Televerde
 
[Webinar] RollWorks & Drift: The ABCs of ABM
[Webinar] RollWorks & Drift: The ABCs of ABM[Webinar] RollWorks & Drift: The ABCs of ABM
[Webinar] RollWorks & Drift: The ABCs of ABMRollWorks
 
Advocacy: Your New Source Of Impactful And Authentic Content
Advocacy: Your New Source Of Impactful And Authentic ContentAdvocacy: Your New Source Of Impactful And Authentic Content
Advocacy: Your New Source Of Impactful And Authentic ContentG3 Communications
 
Sales + Marketing Alignment: Breaking Down Silos for Success
Sales + Marketing Alignment: Breaking Down Silos for SuccessSales + Marketing Alignment: Breaking Down Silos for Success
Sales + Marketing Alignment: Breaking Down Silos for SuccessClevelandHUG
 
Agile Innovation for the B2B Marketer
Agile Innovation for the B2B MarketerAgile Innovation for the B2B Marketer
Agile Innovation for the B2B MarketerDemandbase
 
How to take the lead with your abm strategy
How to take the lead with your abm strategyHow to take the lead with your abm strategy
How to take the lead with your abm strategyRollWorks
 
Marketing Metrics - The Smart Marketer's Advantage
Marketing Metrics - The Smart Marketer's AdvantageMarketing Metrics - The Smart Marketer's Advantage
Marketing Metrics - The Smart Marketer's AdvantagePardot
 
Blueprint to planning your website rebuild
Blueprint to planning your website rebuildBlueprint to planning your website rebuild
Blueprint to planning your website rebuildAndy Halko
 
Going “All In” On A Targeted Account Strategy
Going “All In” On A Targeted Account StrategyGoing “All In” On A Targeted Account Strategy
Going “All In” On A Targeted Account StrategyG3 Communications
 
#FlipMyFunnel Austin - Tim Handorf - Leveraging Customer Reviews in Your Mark...
#FlipMyFunnel Austin - Tim Handorf - Leveraging Customer Reviews in Your Mark...#FlipMyFunnel Austin - Tim Handorf - Leveraging Customer Reviews in Your Mark...
#FlipMyFunnel Austin - Tim Handorf - Leveraging Customer Reviews in Your Mark...#FlipMyFunnel
 
RevOps Agency Elevator Pitch - MAN Digital
RevOps Agency Elevator Pitch - MAN DigitalRevOps Agency Elevator Pitch - MAN Digital
RevOps Agency Elevator Pitch - MAN DigitalMAN Digital
 
Optimizing Your Martech Stack For An Account-Based Everything Approach
Optimizing Your Martech Stack For An Account-Based Everything ApproachOptimizing Your Martech Stack For An Account-Based Everything Approach
Optimizing Your Martech Stack For An Account-Based Everything ApproachG3 Communications
 

What's hot (20)

ABM From The Trenches — Building Programs That Scale
ABM From The Trenches — Building Programs That ScaleABM From The Trenches — Building Programs That Scale
ABM From The Trenches — Building Programs That Scale
 
Account Based Marketing in Action
Account Based Marketing in ActionAccount Based Marketing in Action
Account Based Marketing in Action
 
Leading by Example: Kapost Creates an ABM Center of Excellence
Leading by Example: Kapost Creates an ABM Center of ExcellenceLeading by Example: Kapost Creates an ABM Center of Excellence
Leading by Example: Kapost Creates an ABM Center of Excellence
 
Living Without Leads
Living Without LeadsLiving Without Leads
Living Without Leads
 
Building Your Sales Pipeline For 2020
Building Your Sales Pipeline For 2020Building Your Sales Pipeline For 2020
Building Your Sales Pipeline For 2020
 
Marketing Metrics
Marketing MetricsMarketing Metrics
Marketing Metrics
 
[Webinar] RollWorks & Drift: The ABCs of ABM
[Webinar] RollWorks & Drift: The ABCs of ABM[Webinar] RollWorks & Drift: The ABCs of ABM
[Webinar] RollWorks & Drift: The ABCs of ABM
 
Advocacy: Your New Source Of Impactful And Authentic Content
Advocacy: Your New Source Of Impactful And Authentic ContentAdvocacy: Your New Source Of Impactful And Authentic Content
Advocacy: Your New Source Of Impactful And Authentic Content
 
Sales + Marketing Alignment: Breaking Down Silos for Success
Sales + Marketing Alignment: Breaking Down Silos for SuccessSales + Marketing Alignment: Breaking Down Silos for Success
Sales + Marketing Alignment: Breaking Down Silos for Success
 
Agile Innovation for the B2B Marketer
Agile Innovation for the B2B MarketerAgile Innovation for the B2B Marketer
Agile Innovation for the B2B Marketer
 
How to take the lead with your abm strategy
How to take the lead with your abm strategyHow to take the lead with your abm strategy
How to take the lead with your abm strategy
 
B2B SEM @ SMX West
B2B SEM @ SMX WestB2B SEM @ SMX West
B2B SEM @ SMX West
 
Marketing Metrics - The Smart Marketer's Advantage
Marketing Metrics - The Smart Marketer's AdvantageMarketing Metrics - The Smart Marketer's Advantage
Marketing Metrics - The Smart Marketer's Advantage
 
Blueprint to planning your website rebuild
Blueprint to planning your website rebuildBlueprint to planning your website rebuild
Blueprint to planning your website rebuild
 
Going “All In” On A Targeted Account Strategy
Going “All In” On A Targeted Account StrategyGoing “All In” On A Targeted Account Strategy
Going “All In” On A Targeted Account Strategy
 
New Campaign Models Panel
New Campaign Models PanelNew Campaign Models Panel
New Campaign Models Panel
 
#FlipMyFunnel Austin - Tim Handorf - Leveraging Customer Reviews in Your Mark...
#FlipMyFunnel Austin - Tim Handorf - Leveraging Customer Reviews in Your Mark...#FlipMyFunnel Austin - Tim Handorf - Leveraging Customer Reviews in Your Mark...
#FlipMyFunnel Austin - Tim Handorf - Leveraging Customer Reviews in Your Mark...
 
RevOps Agency Elevator Pitch - MAN Digital
RevOps Agency Elevator Pitch - MAN DigitalRevOps Agency Elevator Pitch - MAN Digital
RevOps Agency Elevator Pitch - MAN Digital
 
Optimizing Your Martech Stack For An Account-Based Everything Approach
Optimizing Your Martech Stack For An Account-Based Everything ApproachOptimizing Your Martech Stack For An Account-Based Everything Approach
Optimizing Your Martech Stack For An Account-Based Everything Approach
 
25 essential marketing_metrics
25 essential marketing_metrics25 essential marketing_metrics
25 essential marketing_metrics
 

Viewers also liked

IBM Lotus Notes&Domino today
IBM Lotus Notes&Domino todayIBM Lotus Notes&Domino today
IBM Lotus Notes&Domino todayDiana Emely
 
EAPRIL explanatory evaluation
EAPRIL explanatory evaluationEAPRIL explanatory evaluation
EAPRIL explanatory evaluationHenk Sligte
 
MCommerce Digest 25 June - 01 July, 2012
MCommerce Digest 25 June - 01 July, 2012MCommerce Digest 25 June - 01 July, 2012
MCommerce Digest 25 June - 01 July, 2012Obopay
 
MMT Dubai presentation by Mr. Deepak Chandnani, CEO, Obopay
MMT Dubai presentation by Mr. Deepak Chandnani, CEO, ObopayMMT Dubai presentation by Mr. Deepak Chandnani, CEO, Obopay
MMT Dubai presentation by Mr. Deepak Chandnani, CEO, ObopayObopay
 
Sconti Mai Visti dal 24 febbraio al 13 marzo
Sconti Mai Visti dal 24 febbraio al 13 marzoSconti Mai Visti dal 24 febbraio al 13 marzo
Sconti Mai Visti dal 24 febbraio al 13 marzoLimoni Profumerie
 
e-Learning Educatieve Coassistenten
e-Learning Educatieve Coassistentene-Learning Educatieve Coassistenten
e-Learning Educatieve CoassistentenHenk Sligte
 
Dartnose airplane throws 2
Dartnose airplane throws 2Dartnose airplane throws 2
Dartnose airplane throws 2AnthonyRiviezzo
 
Ruinas de Monumentos
Ruinas de MonumentosRuinas de Monumentos
Ruinas de Monumentosnoeom
 
The fight of the dart nose airplane2
The fight of the dart nose airplane2The fight of the dart nose airplane2
The fight of the dart nose airplane2AnthonyRiviezzo
 
EAPRIL SLOA-VO workshop totaal
EAPRIL SLOA-VO workshop totaalEAPRIL SLOA-VO workshop totaal
EAPRIL SLOA-VO workshop totaalHenk Sligte
 
Austin armadillos
Austin armadillosAustin armadillos
Austin armadillosbrentfolan
 
Limoni profumerie aperte 2 giugno
Limoni profumerie aperte 2 giugnoLimoni profumerie aperte 2 giugno
Limoni profumerie aperte 2 giugnoLimoni Profumerie
 
Samurai
SamuraiSamurai
SamuraiCLBWA
 

Viewers also liked (20)

IBM Lotus Notes&Domino today
IBM Lotus Notes&Domino todayIBM Lotus Notes&Domino today
IBM Lotus Notes&Domino today
 
EAPRIL explanatory evaluation
EAPRIL explanatory evaluationEAPRIL explanatory evaluation
EAPRIL explanatory evaluation
 
MCommerce Digest 25 June - 01 July, 2012
MCommerce Digest 25 June - 01 July, 2012MCommerce Digest 25 June - 01 July, 2012
MCommerce Digest 25 June - 01 July, 2012
 
Ee eee
Ee eeeEe eee
Ee eee
 
Problemas de programacion
Problemas de programacionProblemas de programacion
Problemas de programacion
 
MMT Dubai presentation by Mr. Deepak Chandnani, CEO, Obopay
MMT Dubai presentation by Mr. Deepak Chandnani, CEO, ObopayMMT Dubai presentation by Mr. Deepak Chandnani, CEO, Obopay
MMT Dubai presentation by Mr. Deepak Chandnani, CEO, Obopay
 
Sconti Mai Visti dal 24 febbraio al 13 marzo
Sconti Mai Visti dal 24 febbraio al 13 marzoSconti Mai Visti dal 24 febbraio al 13 marzo
Sconti Mai Visti dal 24 febbraio al 13 marzo
 
Dart nose airplane
Dart nose airplaneDart nose airplane
Dart nose airplane
 
e-Learning Educatieve Coassistenten
e-Learning Educatieve Coassistentene-Learning Educatieve Coassistenten
e-Learning Educatieve Coassistenten
 
Dartnose airplane throws 2
Dartnose airplane throws 2Dartnose airplane throws 2
Dartnose airplane throws 2
 
Livestream
LivestreamLivestream
Livestream
 
Dartnose airplane
Dartnose airplaneDartnose airplane
Dartnose airplane
 
Ruinas de Monumentos
Ruinas de MonumentosRuinas de Monumentos
Ruinas de Monumentos
 
The sunflowers
The sunflowersThe sunflowers
The sunflowers
 
Airplane
AirplaneAirplane
Airplane
 
The fight of the dart nose airplane2
The fight of the dart nose airplane2The fight of the dart nose airplane2
The fight of the dart nose airplane2
 
EAPRIL SLOA-VO workshop totaal
EAPRIL SLOA-VO workshop totaalEAPRIL SLOA-VO workshop totaal
EAPRIL SLOA-VO workshop totaal
 
Austin armadillos
Austin armadillosAustin armadillos
Austin armadillos
 
Limoni profumerie aperte 2 giugno
Limoni profumerie aperte 2 giugnoLimoni profumerie aperte 2 giugno
Limoni profumerie aperte 2 giugno
 
Samurai
SamuraiSamurai
Samurai
 

Similar to A - Z Lead Generation

How marketing automation can strengthen sales and marketing alliance
How marketing automation can strengthen sales and marketing allianceHow marketing automation can strengthen sales and marketing alliance
How marketing automation can strengthen sales and marketing allianceTeleverde
 
Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]LinkedIn
 
What Should Marketers Really be Measuring?
What Should Marketers Really be Measuring?What Should Marketers Really be Measuring?
What Should Marketers Really be Measuring?LinkedIn
 
The Model for the New Revenue - Centric Marketer
The Model for the New Revenue - Centric MarketerThe Model for the New Revenue - Centric Marketer
The Model for the New Revenue - Centric MarketerG3 Communications
 
Webinar - How Marketing Automation can sales fall in love with CRM
Webinar - How Marketing Automation can sales fall in love with CRMWebinar - How Marketing Automation can sales fall in love with CRM
Webinar - How Marketing Automation can sales fall in love with CRMSalesfusion
 
23 steps to marketing success and business growth
23 steps to marketing success and business growth23 steps to marketing success and business growth
23 steps to marketing success and business growthjono8000
 
A Marketers Blueprint To Successful Lead Management
A Marketers Blueprint To Successful Lead ManagementA Marketers Blueprint To Successful Lead Management
A Marketers Blueprint To Successful Lead ManagementLeadLife Solutions
 
Generate More Qualified Leads
Generate More Qualified LeadsGenerate More Qualified Leads
Generate More Qualified Leadstengchuanhiang
 
Lead Scoring Aligning Sales Marketing
Lead Scoring Aligning Sales MarketingLead Scoring Aligning Sales Marketing
Lead Scoring Aligning Sales MarketingSilverpop
 
DigitalZone B2B Business Consulting Organization
DigitalZone B2B Business Consulting OrganizationDigitalZone B2B Business Consulting Organization
DigitalZone B2B Business Consulting OrganizationLeilani Price
 
What's next in B2B Marketing: Looking Beyond Inbound and ABM
What's next in B2B Marketing: Looking Beyond Inbound and ABMWhat's next in B2B Marketing: Looking Beyond Inbound and ABM
What's next in B2B Marketing: Looking Beyond Inbound and ABMKarthik Nair
 
Startup Marketing and Customer Acquisition for Athlone IT November 2014
Startup Marketing and Customer Acquisition for Athlone IT November 2014Startup Marketing and Customer Acquisition for Athlone IT November 2014
Startup Marketing and Customer Acquisition for Athlone IT November 2014Motarme Marketing Technology
 
Verify Digital - Verified Lead Generation
Verify Digital - Verified Lead GenerationVerify Digital - Verified Lead Generation
Verify Digital - Verified Lead GenerationMatthew King
 
Making Lead Scoring & Nurturing Work
Making Lead Scoring & Nurturing WorkMaking Lead Scoring & Nurturing Work
Making Lead Scoring & Nurturing WorkLeadLife Solutions
 
What's Next: The Holistic Content Studio
What's Next: The Holistic Content StudioWhat's Next: The Holistic Content Studio
What's Next: The Holistic Content StudioOgilvy Consulting
 
Gleanster lead nurturing webinar- draft- 012411 final
Gleanster   lead nurturing webinar- draft- 012411 finalGleanster   lead nurturing webinar- draft- 012411 final
Gleanster lead nurturing webinar- draft- 012411 finalSalesfusion
 
Power your customer acquisition with marketing automation today
Power your customer acquisition with marketing automation todayPower your customer acquisition with marketing automation today
Power your customer acquisition with marketing automation todayedynamic
 
Do the Math: The Smart Analysis your CEO and CFO Expect (even if they haven’t...
Do the Math: The Smart Analysis your CEO and CFO Expect (even if they haven’t...Do the Math: The Smart Analysis your CEO and CFO Expect (even if they haven’t...
Do the Math: The Smart Analysis your CEO and CFO Expect (even if they haven’t...Actuate Corporation
 

Similar to A - Z Lead Generation (20)

How marketing automation can strengthen sales and marketing alliance
How marketing automation can strengthen sales and marketing allianceHow marketing automation can strengthen sales and marketing alliance
How marketing automation can strengthen sales and marketing alliance
 
Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]
 
What Should Marketers Really be Measuring?
What Should Marketers Really be Measuring?What Should Marketers Really be Measuring?
What Should Marketers Really be Measuring?
 
The Model for the New Revenue - Centric Marketer
The Model for the New Revenue - Centric MarketerThe Model for the New Revenue - Centric Marketer
The Model for the New Revenue - Centric Marketer
 
Webinar - How Marketing Automation can sales fall in love with CRM
Webinar - How Marketing Automation can sales fall in love with CRMWebinar - How Marketing Automation can sales fall in love with CRM
Webinar - How Marketing Automation can sales fall in love with CRM
 
Intro&Session1
Intro&Session1Intro&Session1
Intro&Session1
 
23 steps to marketing success and business growth
23 steps to marketing success and business growth23 steps to marketing success and business growth
23 steps to marketing success and business growth
 
A Marketers Blueprint To Successful Lead Management
A Marketers Blueprint To Successful Lead ManagementA Marketers Blueprint To Successful Lead Management
A Marketers Blueprint To Successful Lead Management
 
Generate More Qualified Leads
Generate More Qualified LeadsGenerate More Qualified Leads
Generate More Qualified Leads
 
Lead Scoring Aligning Sales Marketing
Lead Scoring Aligning Sales MarketingLead Scoring Aligning Sales Marketing
Lead Scoring Aligning Sales Marketing
 
DigitalZone B2B Business Consulting Organization
DigitalZone B2B Business Consulting OrganizationDigitalZone B2B Business Consulting Organization
DigitalZone B2B Business Consulting Organization
 
What's next in B2B Marketing: Looking Beyond Inbound and ABM
What's next in B2B Marketing: Looking Beyond Inbound and ABMWhat's next in B2B Marketing: Looking Beyond Inbound and ABM
What's next in B2B Marketing: Looking Beyond Inbound and ABM
 
Startup Marketing and Customer Acquisition for Athlone IT November 2014
Startup Marketing and Customer Acquisition for Athlone IT November 2014Startup Marketing and Customer Acquisition for Athlone IT November 2014
Startup Marketing and Customer Acquisition for Athlone IT November 2014
 
Verify Digital - Verified Lead Generation
Verify Digital - Verified Lead GenerationVerify Digital - Verified Lead Generation
Verify Digital - Verified Lead Generation
 
Lead Management
Lead ManagementLead Management
Lead Management
 
Making Lead Scoring & Nurturing Work
Making Lead Scoring & Nurturing WorkMaking Lead Scoring & Nurturing Work
Making Lead Scoring & Nurturing Work
 
What's Next: The Holistic Content Studio
What's Next: The Holistic Content StudioWhat's Next: The Holistic Content Studio
What's Next: The Holistic Content Studio
 
Gleanster lead nurturing webinar- draft- 012411 final
Gleanster   lead nurturing webinar- draft- 012411 finalGleanster   lead nurturing webinar- draft- 012411 final
Gleanster lead nurturing webinar- draft- 012411 final
 
Power your customer acquisition with marketing automation today
Power your customer acquisition with marketing automation todayPower your customer acquisition with marketing automation today
Power your customer acquisition with marketing automation today
 
Do the Math: The Smart Analysis your CEO and CFO Expect (even if they haven’t...
Do the Math: The Smart Analysis your CEO and CFO Expect (even if they haven’t...Do the Math: The Smart Analysis your CEO and CFO Expect (even if they haven’t...
Do the Math: The Smart Analysis your CEO and CFO Expect (even if they haven’t...
 

Recently uploaded

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 

Recently uploaded (20)

Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 

A - Z Lead Generation

Editor's Notes

  1. If your organization has localized marketing resources across one or more regions or markets How do you improve communication and engagement?
  2. Lead nurturing helps companies maintain a continuous dialogue with potential customers during the buying cycle resulting in:Increase revenue by maintaining relationships with potential customers who aren’t ready to buy in the short-termIncrease sales rep productivity by reducing the time sales reps spend educating leadsEducate and influence potential customers about products and solutionsBuild a brand and reputation with potential customers as a trusted advisor and a source of thought leadership