This document discusses language issues that can arise when using social media for international search engine optimization. It notes that while the language may appear the same, cultural differences can impact communication. Effective localization requires translating content twice - once from the original language to the target language, and again to use relevant colloquial language, slang, and references. Social media success also depends on engaging localized content about pop culture, news, politics and weather that resonate with target audiences. Resources for further international SEO assistance are provided.

1. We Appear to be Speaking the Same Language, But We Are Definitely NOT Communicating Gillian Muessig Cofounder | President SEOmoz Anne Kennedy International Search Sttrategist Managing Partner, Beyond Ink

3. The Elements of Social Media Success

4. Language Issues

5. Cultural Issues

8. Think: Facebook, LinkedIn

11. Examples of Social Media Photos PeopleMagazine.com www.eluniversal.com www.merkur-online.de

14. Delhi Workers Scramble As Athletes Arrive

15. Language Issues www.seomoz.org

17. Local slang

19. From original language to target language

20. From target language to localized colloquial language

22. Pop culture

23. Local slang

24. Local politics

25. Local slang

26. Local weather

29. Webcertain – Andy.Atkins@webcertain.com

30. Motoko Hunt - motoko@ajpr.com

31. Bill Hunt – bill@back-azimuth.com

32. iProspect – erica.schmidt@isobar.com

33. BusinessOnline – thad.kahlow@businessol.com

35. No, REALLY! WHITEHAT2010 Yahoo Analytics 25% Discount at SEOmoz.org Ask Anne@BeyondInk.com @AnneKennedy @SEOmom