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The Courage to Quit:
Starting, Growing and Maintaining Your Own UX Business




Sarah A. Rice, Whitney Hess, Jenn Anderson, Chris Fahey
                                                          0 of many
Seneb Consulting
                                           1 of many
http://www.wordle.net
Who We Are

  Sarah A. Rice


  Whitney Hess         Whitney Hess


  Jenn Anderson


  Christopher Fahey




    Seneb Consulting
                                      2 of many
3 of many
Seneb Consulting
                   4 of many
Seneb Consulting
                   5 of many
Seneb Consulting
                   6 of many
Seneb Consulting
                   7 of many
UX Strategy & Design
                        User Research
                             Branding




Design from the outside in
“More high-income workers are
freelancing their way to wealth
through multiple part-time gigs,
changing the way we define a
successful career.”
The Daily Beast, January 2009
http://tinyurl.com/7htdt9

Source: Survey conducted by The Daily Beast and Penn, Schoen & Berland Associates.
Five hundred employed U.S. citizens aged 18 and over were interviewed via the Internet on January 8-9, 2009.
Say they have personally felt some
74%    impact from the economic crisis


       Americans in survey are now
 1/3   working either freelance or two jobs



       Have taken on additional gigs
45%    in the last 6 months
“These new alternative workers
 are not low-income—they are
 college-educated Americans who
 earn more than $75,000 a year.”
Zigzagging from outie
to innie and back




      a little background…
1990                     1995                    2000             2005




EDUCATION         EMPLOYERS



Carnegie Mellon



                  Brand identity




                                       User Experience Strategy & Design
                  Information design




                                                                            User Research
Becoming an innie
assumptions   easier to drive consensus
              pick & choose
              control the direction of product
Becoming an outie
assumptions   less connected
              control my own time
              frenetic
Becoming an innie
the good   deep domain knowledge
           camaraderie of peers
           thought leadership
           support staff
           conference $
           networking opportunities
Becoming an outie
the good   getting it, touching it, delivering it
           autonomy
           exercising my nimbleness
           variety
Becoming an outie
           flexibility
  what
it takes   willingness to be part of client’s team
           courage to step away when it’s time
thank you
jenn@3across.com
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel
Q&A
What’s your experience?




                          55 of many
Seneb Consulting
                                      56 of many
http://www.wordle.net
Contact

                      rice@seneb.com
 Sarah A. Rice


                      whitney@whitneyhess.com
 Whitney Hess


                      jenn@3across.com
 Jenn Anderson


                      chris.fahey@behaviordesign.com
 Christopher Fahey




   Seneb Consulting
                                                57 of many
THANKS!




          58 of many

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Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel

  • 1. The Courage to Quit: Starting, Growing and Maintaining Your Own UX Business Sarah A. Rice, Whitney Hess, Jenn Anderson, Chris Fahey 0 of many
  • 2. Seneb Consulting 1 of many http://www.wordle.net
  • 3. Who We Are Sarah A. Rice Whitney Hess Whitney Hess Jenn Anderson Christopher Fahey Seneb Consulting 2 of many
  • 5. Seneb Consulting 4 of many
  • 6. Seneb Consulting 5 of many
  • 7. Seneb Consulting 6 of many
  • 8. Seneb Consulting 7 of many
  • 9. UX Strategy & Design User Research Branding Design from the outside in
  • 10. “More high-income workers are freelancing their way to wealth through multiple part-time gigs, changing the way we define a successful career.” The Daily Beast, January 2009 http://tinyurl.com/7htdt9 Source: Survey conducted by The Daily Beast and Penn, Schoen & Berland Associates. Five hundred employed U.S. citizens aged 18 and over were interviewed via the Internet on January 8-9, 2009.
  • 11. Say they have personally felt some 74% impact from the economic crisis Americans in survey are now 1/3 working either freelance or two jobs Have taken on additional gigs 45% in the last 6 months
  • 12. “These new alternative workers are not low-income—they are college-educated Americans who earn more than $75,000 a year.”
  • 13. Zigzagging from outie to innie and back a little background…
  • 14. 1990 1995 2000 2005 EDUCATION EMPLOYERS Carnegie Mellon Brand identity User Experience Strategy & Design Information design User Research
  • 15. Becoming an innie assumptions easier to drive consensus pick & choose control the direction of product
  • 16. Becoming an outie assumptions less connected control my own time frenetic
  • 17. Becoming an innie the good deep domain knowledge camaraderie of peers thought leadership support staff conference $ networking opportunities
  • 18. Becoming an outie the good getting it, touching it, delivering it autonomy exercising my nimbleness variety
  • 19. Becoming an outie flexibility what it takes willingness to be part of client’s team courage to step away when it’s time
  • 57. Seneb Consulting 56 of many http://www.wordle.net
  • 58. Contact rice@seneb.com Sarah A. Rice whitney@whitneyhess.com Whitney Hess jenn@3across.com Jenn Anderson chris.fahey@behaviordesign.com Christopher Fahey Seneb Consulting 57 of many
  • 59. THANKS! 58 of many