The document proposes an eBook as a Service (eBaaS) model called personalization ePublishing. It would empower professors to personalize eBook content for students with their own materials like text, video, audio and custom tables of contents. Publishers could offer a direct sales channel for personalized eBooks on multiple platforms while differentiating digital content with adaptive learning layers. Metrics on eBook usage would help drive future content investment. The eBaaS model aims to build sustainable revenue streams through both print and digital channels.
Building new digital content business models in education
1. Building up new business models around digital content in
the education and corporate training market.
EBOOK AS A SERVICE MODEL (eBaaS)
sebastien.dubuis@publiwide.com
www.publiwide.com
http://twitter.com/publiwide
2. Empower professors to personalize and adapt the
teaching materials
Reinforce professors’ role and influence in your sales
efforts
Build different complimentary business models in
particular for digital content
Make your textbook interactive and rich
Reach out across all computer platform, online-offline
Comply to publishing formats like EPUB 3
Mitigate the negative impact of the photocopying and
second-hand business
The Problems – The Challenges
3. Platform eBook Personalization (ePublishare)
AUDIENCE
Print Distribution
Publisher
Printed
Books
RMDB
Database of
reference
materials
EPUB
Distribution of regular EPUB via aggregators
EPUB
distribution
Printed
Books
Platform eBook ReEngineering:
Online editor connected to the RDB
empowering instructors, educators to
publish their own material, workbooks
RMDB
ePub
PERSO-
2
ePub
PERSO-
1
ePub
PERSO-
x
ePub
PERSO-
3
What is the eBaaS model proposed by PW?
Personalized and reengineered eBook delivery. Direct
delivery to the audience.
4. Personalizing eBooks: Adaptive layers
Edited by
instructors,
professors
Available
within the
eBook
Text, video,
audio
comments,
custom TOC
9. Build a long term successful revenue model: direct
sales channel.
Differentiate the print offering from the digital
offering, yet aggregating revenues from both of
channels
Building new business models with professors,
schools
Driving future content investment based on metrics
Added value propositions the eBaaS