This deck gives an intro to babajob, as well as lays out our different user interfaces for our different users (e.g. non-literate job seekers to English literate, computer-using employers).

5. 90 minute commute distance in Bangalore A rising employment problem: Traffic 2001 2008 2011

15. Babajob User Interface : Income Increasing user income & literacy Increasing Richness & Complexity Automated Voice (English, Kannada, etc) 9972002222 Looking for a better paying job closer to your home? SMS JOB <DRIVER, HELPER, MACHINIST, MAID or RECEPIONIST> <ur pincode or city> to 9972002222 for jobs! SMS (mostly English) Mobile Web http://babajob.com/m PC Web http://babajob.com Call Center 80 4115 5492 Please tell us which type of job you are looking for. Press 1 for Security Guard 2 for Housekeeping 3 for Receptionist 4 for Delivery Helper 5 for Driver Or 6 for more

16. Register for jobs via voice (using OmMobile voice platform +91 80 3093 5108) 4 0 0 0 Step 2 Step 3 1 Step 5 Step 6 1 Step 1 3 1 Step 4 Please key in your current salary. Please tell us where you would like to work. Key in your pincode or press 1 for Bangalore 2 for Mysore 3 for Belgum Or 4 for more cities Please tell us which type of job you are looking for. Press 1 for Security Guard 2 for Housekeeping 3 for Receptionist 4 for Delivery Helper 5 for Driver Or 6 for more You are now signed up to receive Security Guard job alerts near Indiranagar, Bangalore. Free for the next 5 days, 1 rupee per day thereafter. Welcome to Babajob. Press 1 for Hindi, 2 for Kannada or 3 for English If you are looking for a Job, Press 1 or To Post a Job, Press 2

17. Job Seeker registers on SMS Try it: SMS HIRE or JOBS <job category><ur city or pincode> to +91 99 7200 2222 Promo messages: Get minimum data: job location, category Show Jobs immediately Get more details and Apply Babajob Calling drivers, helpers, maids. Want a better paying job closer to your home? SMS JOB <DRIVER, HELPER, MACHINIST, MAID or RECEPIONIST> <ur pincode or city> to 9972002222 for jobs! Job driver 560038 Babajob You registered on babajob.com! Bangalore Driver Jobs: 1.Bangalore Travels 9923412345 Rs4500 Indira Nagar 2.Mr Rajesh 9988334433 Rs5500 Yelahanka For details, SMS JOB (job no.) or JOBS for more jobs. Babajob Bangalore Travels 9923412345 Rs4500 Indira Nagar, Hindi English, 3yr exp, Candidates must know Bangalore Routes. http://babajob.com?j=12322 SMS: A to Apply J for more jobs 1

21. Babajob User Interface : Income Increasing user income & literacy Increasing Richness & Complexity Automated Voice (English, Kannada, etc) 9972002222 Looking for a better paying job closer to your home? SMS JOB <DRIVER, HELPER, MACHINIST, MAID or RECEPIONIST> <ur pincode or city> to 9972002222 for jobs! SMS (mostly English) Mobile Web http://babajob.com/m PC Web http://babajob.com Call Center 80 4115 5492 Please tell us which type of job you are looking for. Press 1 for Security Guard 2 for Housekeeping 3 for Receptionist 4 for Delivery Helper 5 for Driver Or 6 for more

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