Asae 2011 -butts in seats show
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This presentation was given at ASAE 2011. Great case study on how to get attendees to come to your meeting (butts in seats!)
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Asae 2011 -butts in seats show
- 1. Butts in Seats— We Got ‘Em! Presenters: Lisa Claydon ■ KiKi L’Italien ■ Scott Oser
- 5. Goals for SPI 2010
- 8. Results and Lessons Learned
- 10. Growth has been exponential
- 11. Now largest B2B solar event
- 12. in North America
- 14. overall strategy
- 15. consistency
- 16. tracking
- 18. ads
- 19. email
- 20. partnerships
- 21. social media
- 23. Continue growth
- 24. Bolster show’s stature as the largest B2B solar event in North America
- 25. Attract more participants from all over the world
- 28. Concepts, copy, graphic design
- 29. Website & social media
- 35. Social media implementationSPI Staff
- 37. Shared knowledge among team members
- 38. Weekly meeting
- 39. Marketing team
- 40. Client
- 43. USP—Create themes & messaging
- 47. Website
- 48. Website
- 49. Website
- 51. 8.5x11, 12-pages
- 54. Banner ads on website(s)
- 56. External
- 58. Websites
- 59. E-newsletters
- 60. Switched out ads to keep fresh
- 62. Advertising
- 63. Advertising
- 65. Advertising
- 66. Magazines
- 67. Websites
- 68. E-newsletters
- 69. Email list usage
- 73. Email
- 74. Email
- 83. Sponsors
- 84. Speakers
- 87. Strong project management is vital
- 88. Consistency is necessary, but change is good
- 89. Integrated, multi-layered tactics work
- 90. Reach prospects how they want to be reached
- 91. Clear role definition is essential
Editor's Notes
- Creation (SEIA and SEPA)Years heldLocationsAttendance numbers
- 2009—complicated with multiple separate sites and platforms Developed new site—concept, content and navigation Social media prominent feature on all pages—incl Twitterfeed in left margin and highlights in Hot News HOT NEWS...Home page highlights continually freshened up Content updated constantly to support email & social media campaigns Client added session, speaker and exhibitor data
- Engage tab on top navigation barTo make it easy to find SPI on social platforms, an Engage page was created. All things social media for SPI were accessible in one place.